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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Journal of Digital Marketing and Halal Industry Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Elia Resha Fatmawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Kapabilitas Pemasaran Absorptif, Adaptif, dan Inovatif terhadap Kinerja Pemasaran pada Online Shop Pakaian Wanita di Instagram Elia Resha Fatmawati; Sentot Suciarto Athanasius
JEMAP Vol 3, No 1: April 2020
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.837 KB) | DOI: 10.24167/jemap.v3i1.2470

Abstract

This study aims to analyze the effect of absorptive marketing capabilities, adaptive marketing capabilities, and innovative marketing capabilities to marketing performance simultaneously and partially on women's clothing online shops on Instagram. Respondents in this study were the owners of women's clothing online shop on Instagram, amounting to 96 respondents. This research was conducted quantitatively by testing the hypothesis using multiple regression that showed the results of the capabilities of absorptive, adaptive, and innovative marketing simultaneously had  significant effect on marketing performance; but partially only innovative marketing capabilities had  significant effect on marketing performance.
Exploration of Brand Satisfaction on Purchase Decision: Theory of Planned Behavior Perspective Febrianur Ibnu Fitroh Sukono Putra; Roymon Panjaitan; Elia Resha Fatmawati
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 2: SEPTEMBER 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i22023p161

Abstract

Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived value, social media marketing, brand trust, and purchase decision. The convenience sampling technique was used to collect the data. A self-administered survey from 226 consumers who were sampled in Semarang was involved in this study, and further data was processed using PLS-SEM software. The findings show that perceived value, social media marketing, brand trust, and satisfaction simultaneously have a positive and significant impact on consumer purchasing decisions. The role of brand satisfaction is proven to bridge the relationship between perceived value and the role of social media in purchasing decisions. However, there are negative results related directly or indirectly through brand satisfaction, from brand trust to purchasing decisions. In addition, social media marketing has no impact on brand satisfaction. The findings indicate that brand decisions have yet to become a benchmark for consumers to determine purchasing decisions for shampoo products. The usefulness of this research can trigger product business owners to observe consumer behavior continuously amid fast-moving product innovation competition.Keywords: Perceived value, Purchase decision, Social media marketing, Brand satisfaction, Brand trust
Enhancing Marketing Performance: Leveraging Selling Orientation and Competitive Network Design for Optimizing Insurance Sales in the Halal Industry Panjaitan, Roymon; Febrianur Ibnu Fitroh Sukono Putra; Elia Resha Fatmawati; Cahya, Handy Nur; Bobur Sobirov
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.23821

Abstract

This study investigates the impact of selling orientation, sales training effectiveness, and design-network competition capability on enhancing marketing performance. A quantitative approach was utilised, employing a purposive sampling method to collect data from 274 insurance salespeople via a questionnaire survey conducted in major cities throughout Indonesia. Partial Least Squares Structural Equation Modelling (PLS-SEM) was utilised for data analysis to investigate causal relationships among the variables. This study enhances the existing literature on selling orientation and design-network competition capability by illustrating the significant mediating role of design-network competition capability within the framework of sales training and orientation. This research presents empirical evidence regarding the strategic significance of design-network competition capability in enhancing market adaptability and responsiveness. The findings indicate that managers ought to incorporate the development of design-network competition capability into their training and sales orientation strategies, especially in industries characterised by significant market dynamics.Penelitian ini menyelidiki pengaruh orientasi penjualan, efektivitas pelatihan penjualan, dan kemampuan kompetisi jaringan desain terhadap peningkatan kinerja pemasaran. Pendekatan kuantitatif digunakan dengan metode purposive sampling untuk mengumpulkan data dari 274 tenaga penjual asuransi melalui survei kuesioner yang dilakukan di kota-kota besar di Indonesia. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM) untuk menguji hubungan kausal antar variabel. Penelitian ini memperkaya literatur yang ada mengenai orientasi penjualan dan kemampuan kompetisi jaringan desain dengan menunjukkan peran mediasi yang signifikan dari kemampuan kompetisi jaringan desain dalam kerangka pelatihan dan orientasi penjualan. Penelitian ini memberikan bukti empiris tentang pentingnya kemampuan kompetisi jaringan desain sebagai strategi untuk meningkatkan adaptabilitas dan responsivitas pasar. Temuan ini menyarankan bahwa manajer perlu mengintegrasikan pengembangan kemampuan kompetisi jaringan desain ke dalam strategi pelatihan dan orientasi penjualan mereka terutama pada industri yang ditandai dengan dinamika pasar yang tinggi.
PERAN CORE VALUE “AKHLAK” DALAM MENINGKATKAN KINERJA KARYAWAN PT KAI (PERSERO) DAOP 4 SEMARANG Ahmad Nur Kalinggar; Febrianur Ibnu Fitroh Sukono Putra; Artha Febriana; Elia Resha Fatmawati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3533

Abstract

Introductions: When faced with challenges in the transportation industry and the high demands of public services, PT KAI (Persero) applies the core values of "AKHLAK" as the foundation of its work culture. However, the effectiveness of internalizing these values in employee performance still requires empirical research to demonstrate it. This study aims to determine the influence of the AKHLAK principles (Trustworthy, Competent, Harmonious, Loyal, Adaptive, and Collaborative) on the performance of PT KAI (Persero) Daop 4 Semarang employees. Method: This study uses a quantitative approach, employing a survey. Primary data were collected through a Likert-scale questionnaire 1–5 distributed using physical paper to 149 respondents. The sampling technique used was saturated sampling, according to the criteria of being 21–60 years old, having a minimum education of high school or bachelor’s degree, having a work experience of 1 to 5 years, and having permanent employee status. Data analysis was carried out using multiple linear regression in SPSS. Result: The study indicates that the values of Trustworthy, Competent, Harmonious, and Adaptive have a positive and significant influence. However, two variables, Loyalty and Collaborative, were insignificant. This study contributes to strengthening literacy in values-based human resources in the state-owned enterprise sector and offers practical implications for optimizing a productive and sustainable work culture. Keywords: Attitude Toward Behavior, Behavioral Control, Perceived Stock Investment Intention, Subjective Norms
Peran Strategi Kolaborasi, Influencer Marketing, dan Visual Branding Terhadap Keputusan Pembelian Produk Fashion Lokal Thanksinsomnia Arlanda Muhammad Hakim; Amron Amron; Linda Ayu Oktoriza; Elia Resha Fatmawati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8892

Abstract

This quantitative study aims to analyze the role of collaboration strategies, influencer marketing, and visual brandingin influencing the purchase decision for the local fashion brand Thanksinsomnia. Primary data were collected from 158 respondents in Semarang City via online and offline questionnaires using a purposive sampling technique. Data analysis was conducted using the Structural Equation Modeling (SEM) approach. The hypothesis testing results reveal that both collaboration strategies and visual branding exert a positive and significant influence on consumer purchasing decisions. Conversely, the influencer marketing variable was found to have no significant effect on purchasing decisions. The proposed research model demonstrates a remarkably high predictive capability in explaining the variation in the purchasing decision variable. This finding underscores that, within the context of a local fashion brand targeting Generation Z, strategic partnerships and a consistent visual identity are more dominant drivers than reliance on influencer-based promotions. The study contributes theoretically and offers practical recommendations for the local fashion industry to prioritize creative collaboration and authentic visual branding.
Co-Authors Ahmad Nur Kalinggar Amron Amron Arlanda Muhammad Hakim Artha Febriana Bobur Sobirov Cahya, Handy Nur Febrianur Ibnu Fitroh Sukono Putra Oktoriza, Linda Ayu Roymon Panjaitan Sentot Suciarto Athanasius