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The influence of social media marketing and brand trust to purchase intention Dhea Fitriani Nur Hamidah; Terra Saptina Maulani
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.359

Abstract

JD.ID is an e-commerce engaged in online shopping services but from year to year JD.ID has experienced a long-term decline in website visitors, the number of instagram followers is not comparable to competitors, and JD.ID is not included in the 2022 Top Brand Index This shows that social media marketing, brand trust, and purchase intention in JD.ID still have many shortcomings. This research aims at influence of social media marketing and brand trust to purchase intention on e-commerce jd.id. The methodology used is descriptive method and verifikatif with data collection through the distribution of the questionnaire to 100 respondents who follow instagram and ever shopped in e-commerce JD.ID. Analysis of the validity of the data used, reliability test, the classical assumption, multiple linear regression analysis, a correlation coefficient analysis and determination, the research and hypotheses (partial t-test and simultaneous f-test). A program used to analyse data using statistical package for social sciences (SPSS) for windows. Based on the research done obtained the regression equation is = 5,152 + 0,250 X1 + 0,569 X2. This study found the influence of social media marketing and brand trust on purchase intention of 85.8% and the rest is influenced by other factors not examined in this study. The research results show that social media marketing and brand trust have had a positive impact and significant impact on consumer interest in buying.Data analysis revealed that brand trust have more impact than social media marketing to interest the purchase. Hence, social media marketing and brand trust played an important role in e-commerce interest in buying by directly influence.
Pelatihan Manajemen Organisasi Dan Service Excellence Dalam Meningkatkan Kinerja Pegawai Kesekretariatan GAPENSI Se-Jawa Barat Rr. Rachmawati; Terra Saptina Maulani
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.3617

Abstract

Infrastructure development is the mainstay of the Government of Indonesia to improve the nation's economy. Infrastructure development must continue because it is one of the drivers of the national economy. A forum for gathering and developing companies in the field of construction implementing business is GAPENSI (National Construction Implementing Association) consisting of 34 (thirty-four) Regional Management Boards or Badan Pengurus Daerah (BPD) spread throughout Indonesia. One of the BPDs is the BPD of West Java Province which currently houses 27 (twenty-seven) secretariats spread across cities and regencies throughout West Java. In the continuity of the organization, of course, human resources are needed in this case the employees who manage the secretariat. Realizing that the function of the secretariat is as a center for administrative activities, communication, and organizational information, as well as being a driving force for the implementation of all work activities both internally and externally, in improving services it is necessary to have the support of all employees. as a stakeholder who provides services, it is necessary to have service excellence training. Providing good service, will not only have an impact on member satisfaction but can build a good organizational culture. Not only in terms of service, but the staff's ability also needs to be improved so that organizational performance can increase with good administrative management. Whether or not the journey of an organization, or whether or not the organization's goals are achieved, depends on the organization's management.
Peningkatan Daya Saing Produk Usaha Mikro Keripik Bakso Goreng Di Kota Bandung Melalui Strategi Packaging Inovatif dan Optimalisasi Promosi Media Sosial Terra Saptina Maulani
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 3 (2023): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i3.2519

Abstract

The creative economy sector is one of the pillars of economic growth in Indonesia and creativity is the basis for economic development activities. Efforts to grow the economy after the COVID-19 pandemic are not easy and the adaptation efforts in the new normal era are to increase creativity for competitiveness. Bandung has many creative economy entrepreneurs, especially in the culinary sector and the contribution to local income is about 57%, its become the priority. sector. The favorite snacks of local people and tourists buy as a gift from Bandung is fried meatball chips. it's one of the top 10 gifts from Bandung. One of the micro business unit in the culinary sector that produces “modern” fried meatball chips is Hwaps.id. It has potential because the customer of this product is not only regional but it has been delivered several times outside Bandung and Java Island. The problem is packaging is very simple so it is less competitive due to the age of the product being less durable and lack of clear information on the label so there is a need for an innovative packaging strategy, and the ineffective use of social media because it is not managed properly so training is needed to optimize social media as a promotional tool.
Consumer decision-making in the specialty coffee segment: investigating the interplay of brand image and perceived value among college students Fabiola, Divya Prisila Niken; Maulani, Terra Saptina
Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i3.583

Abstract

Currently, market competition conditions are increasingly tight. This encourages Luwak White Koffie to continue to strengthen its brand image to achieve the highest position in the hearts of consumers with the strategies carried out. However, the strategy implemented by Luwak White Koffie still does not guarantee that Luwak White Koffie will become consumers' main choice when buying instant coffee. This research aims to determine the influence of brand image and perceived value on purchase decisions of Luwak White Koffie consumers. The methods used are descriptive methods and verification methods. In determining the sample technique using non-Probability Sampling techniques with a purposive sampling approach. In collecting primary data, researchers used consumer responses distributed through questionnaires regarding the Brand Image and Perceived value variables on Purchase Decisions for Luwak White Koffie consumers. The data analysis used in this research is Normality Test analysis, Multicollinearity Test at the 5% or 0.05 level, and the software application used to analyze primary data is IBM SPSS Statistics 27.0.1. The results of this research show that the F test or ANOVA test obtained a calculated f value of 128.820, then the ftable value with degrees of freedom in the numerator 2 and denominator 97 at ? (0.05) was 3.09. Next, the T test shows that tcount is 2.127 > ttable 1.984, which means Ho is rejected and Ha is accepted. It can be said that Brand Image is positive and significant in purchasing decisions. tcount 8.433 > ttable 1.984 which means Ho is rejected and Ha is accepted. It can be said that Perceived Value is positive and significant towards Purchase Decision. Thus, Brand Image and Perceived Value can influence the Purchase Decision for Luwak White Koffie products.
Perencanaan Sumber Daya Manusia dan Peningkatan Daya Saing Produk melalui Strategi Pengemasan pada Usaha Mikro Seblak Mamih di Kabupaten Bandung Terra Saptina Maulani; Rr. Rachmawati
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 1 No. 4 (2024): Oktober: Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v1i4.557

Abstract

The creative economy sector is one of the pillars of economic growth in Indonesia where creativity is the basis of economic development activities. West Java Province is one of the provinces in Indonesia with a high distribution of the creative economy sector. Not only is Bandung City famous for its culinary, but currently Bandung Regency is an area that is starting to develop its culinary tourism. in the minds of tourists. One of the snacks or snacks that are popular with the community and also is seblak, this "Seblak Mamih" business has been established for several years, and to develop its business to be competitive where its products can not only be enjoyed by consumers on the spot, an effective and innovative product packaging strategy is carried out so that it can be marketed and enjoyed by consumers more widely. The large number of consumers who come, results in the inability of business owners to serve consumers effectively and efficiently, therefore the need for human resource planning as a party that can serve consumers well.
Pengaruh City Branding terhadap City Image Serta Dampaknya pada Tourist Loyalty Terra Saptina Maulani
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2561

Abstract

To develop the economy and empower the community, one of the activities in developing the regional economy besides the industrial sector is the tourism sector. Tourism has a strategic role in creating jobs and generating foreign exchange and regional income. To restore the economy, there is a policy of 5 (five) pillars of economic, social, and cultural recovery, one of which is to increase marketing by strengthening the image of tourism. To improve the image of Bandung City tourism through a City Branding strategy to be more competitive and able to compete with other cities as a tourist destination. City Branding is not just a logo, symbol, or slogan but rather the delivery of a promise of an impressive trip so that it can make tourists loyal. Loyal tourists may want to make repeat visits and recommend to others. This research was done in Bandung City as the research object. . The data analysis method used in this study is quantitative, for testing the hypothesis using path analysis. The results of this study, show that City Branding influenced Tourist Loyalty through City Image by 26.7%.
The influence of social media marketing and brand image on buying interest in Gatsby Face Wash products at STIE Ekuitas Bandung Ramdan, Aryan Nur; Maulani, Terra Saptina
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.587

Abstract

Gatsby face wash products at present have decreased compared to other products, Gatsby face wash products do marketing by utilizing social media marketing using Instagram but the strategy is not successful with many consumers who are not interested in posts from Gatsby face wash products because consumers think that Gatsby products are only found in hair oil, so that the strategy carried out by Gatsby face wash products also affects the brand image that is owned will decrease which causes consumer buying interest to decrease. This study uses descriptive and verification methods, the sample in this study was calculated by using the Taro Yamane formula. The results showed that partially and simultaneously social media marketing and brand image have a positive and significant influence on buying interest, so it can be said that social media marketing variables and brand image have a positive and significant effect together on buying interest.
Pelatihan Mental Berwirausaha dan Perencanaan Pemasaran Wirausaha Baru Binaan Kadin Kota Bandung Rachmawati, Rr.; Maulani, Terra Saptina
Jurnal Pengabdian Tri Bhakti Vol 2 No 2 (2020): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v2i2.1519

Abstract

Bandung is one of the creative city in Indonesia because has potential economic by the micro, small, and medium business sector which is engaged in the creative business. One of the government programs in an effort to foster economic activity is Program Kewirausahaan Baru (WUB). the entrepreneurs who joint in the program have a business duration of 0- 5 years. They are provided with training Dinas KUMKM Kota Bandung, and the implementation is fostered by KADIN Kota Bandung. Even though they have been given training by the WUB program, currently they are faced with a challenge where the motivation level has decreased. So, it is necessary to increase motivation and entrepreneurial mentality by training. Business competition cannot be avoided, so it's necessary to maintain business so as not to be less competitive through strategic marketing plans. The training methods used are teaching, teach to learn and practice. The output of community service activity is business motivation and marketing skills increasingly.
Pengaruh Kemudahan Penggunaan dan Kepercayaan Konsumen Terhadap Minat Beli Tiket Kereta Api Secara Online Menggunakan Aplikasi KAI Access (Studi Kasus Pada Masyarakat Kota Bandung) Syifa, Adinda Naila; Maulani, Terra Saptina
Banking & Management Review Vol. 10 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v10i2.443

Abstract

The development of technology makes the internet and smartphones very popular among the people. Thus, the businessmen adjust the situation by presenting various internet-based services, one of which is PT. KAI that provides innovation and renewal while keeping abreast of developments in the era of globalization and digitalization as well as the needs of the free market by creating mobile e-ticketing called the KAI Access application. This study aims to determine the effect of Ease of Use and Customer Trust on Purchase Intention Train Tickets Online Using KAI Access with the people of Bandung as respondents. This research method uses quantitative methods with descriptive and verification types which aim to determine the description and influence between variables on the object under study. The sample in this study were 100 respondents from Bandung City Community. The analysis used in the test is Multiple Linear Regression and Hypothesis F Test and Hypothesis t Test. Based on the results of multiple linear regression, it is explained that Ease of Use and Customer Trust have a unidirectional relationship with Purchase Intention. The partial hypothesis test explains that Ease of Use has a significant effect on Purchase Intention and Customer Trust has a significant effect on Purchase Intention, while the simultaneous hypothesis test explains that Ease of Use and Customer Trust have a significant effect on Purchase Intention.
Brand image and perceived quality effects on Samsung Smartphone repurchase intention Tati Ayu Lestari; Maulani, Terra Saptina
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.586

Abstract

This study examines the factors that influence repurchase intention on iPhone users in Padang, focusing on the role of Electronic Word of Mouth (eWOM), perceived value, and brand trust. This study aims to determine the impact of eWOM on brand trust and repurchase intention, examine the influence of perceived value on brand trust and repurchase intention, and examine the mediating role of brand trust in the relationship. The sample used was 186 respondents. Data were processed using SmartPLS and collected through an online questionnaire. The results of the study indicate that (1) eWOM has a positive and significant effect on brand trust. (2) eWOM has a positive and significant effect on repurchase intention. (3) Perceived value has a positive and significant effect on brand trust. (4) Perceived value has a positive and significant effect on repurchase intention. (5) Brand trust has a positive and significant effect on repurchase intention. (6) eWOM has a positive and insignificant effect on Repurchase Intention mediated by Brand Trust. (7) Perceived value has a positive and significant effect on Repurchase Intention mediated by Brand Trust.
Co-Authors Dhea Fitriani Nur Hamidah Eva Paiqhatul Himah Fabiola, Divya Prisila Niken Fia Dialysa Herry Achmad Buchory Kannya Prawirasasra Mohamad Hadi Prasetyo Mohamad Hadi Prasetyo, Mohamad Hadi Mohammad Hadi Prasetyo Muhammad Aqil Taqiyuddin Rachmawati, Rr. Ramdan, Aryan Nur Rifqi Aulia Ahmad Rr Rachmawati Rr Rachmawati Rr. Rachmawati Shaqina Yunika Dewi Syifa, Adinda Naila Tati Ayu Lestari