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Pengaruh Emotional Branding dan Brandimage terhadap Customer Loyalty Produk Teh Gelas pada Gen Z di Kota Bandung Shaqina Yunika Dewi; Terra Saptina Maulani
Journal Economic Excellence Ibnu Sina Vol. 3 No. 3 (2025): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i3.3297

Abstract

This study aims to examine the responses of Gen Z regarding the influence of Emotional Branding and BrandImage on Customer Loyalty of Teh Gelas products among Gen Z in Bandung, both partially and simultaneously. The intense competition in the packaged tea drink market, along with the consistent decline in Teh Gelas brand index, the changing lifestyle, and consumption patterns of Gen Z, highlight significant challenges for Teh Gelas in maintaining customer loyalty. Additionally, negative consumer reviews on social media further weaken the BrandImage of Teh Gelas. The research method used is quantitative with a descriptive and verificative approach, and data collection was carried out through the distribution of questionnaires to 100 respondents. The analytical instruments include validity testing, reliability testing, classical assumption testing, normality testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression analysis, t-test (partial), f-test (simultaneous), correlation coefficient testing, and coefficient of determination analysis, with the help of SPSS Version 30 software. The research results show that the significance level of f is 0.01, which is smaller than 0.05. Therefore, H_03 is rejected, which means that Emotional Branding and BrandImage have a simultaneous effect on Customer Loyalty of Teh Gelas products among Gen Z in Bandung.
Pelatihan Kewirausahaan: Mencari Gagasan Usaha Baru dengan Pendekatan SCAMPER Untuk Pelajar SMA Terra Saptina Maulani
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 3 No. 1 (2026): Januari: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v3i1.2888

Abstract

In facing the ever-evolving challenges of the times, creative and innovative thinking has become one of the essential competencies that must be possessed by the younger generation, particularly high school students. Creativity is not only useful in academic contexts but is also highly relevant to the development of entrepreneurial spirit. The earlier students are introduced to the process of generating business ideas, the greater their opportunities to develop their potential and create employment in the future. However, not all students have adequate access to or understanding of how to generate original and applicable business ideas. Therefore, a systematic and easy-to-apply approach is needed to assist them in the process of discovering new business ideas. One creative method that can be utilized is the SCAMPER approach (Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, and Rearrange). This approach is a creative thinking technique aimed at modifying or developing existing products, services, or ideas into something new and valuable. Through this community service activity, the implementation team seeks to provide training and mentoring for high school students in exploring potential business ideas using the SCAMPER approach. It is expected that students will understand the creative thinking process in the context of entrepreneurship and be able to generate business ideas that are aligned with their surrounding environment and market needs.
Peningkatan Daya Saing Produk Usaha Mikro Keripik Bakso Goreng Di Kota Bandung Melalui Strategi Packaging Inovatif dan Optimalisasi Promosi Media Sosial Terra Saptina Maulani
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 3 (2023): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i3.2519

Abstract

The creative economy sector is one of the pillars of economic growth in Indonesia and creativity is the basis for economic development activities. Efforts to grow the economy after the COVID-19 pandemic are not easy and the adaptation efforts in the new normal era are to increase creativity for competitiveness. Bandung has many creative economy entrepreneurs, especially in the culinary sector and the contribution to local income is about 57%, its become the priority. sector. The favorite snacks of local people and tourists buy as a gift from Bandung is fried meatball chips. it's one of the top 10 gifts from Bandung. One of the micro business unit in the culinary sector that produces “modern” fried meatball chips is Hwaps.id. It has potential because the customer of this product is not only regional but it has been delivered several times outside Bandung and Java Island. The problem is packaging is very simple so it is less competitive due to the age of the product being less durable and lack of clear information on the label so there is a need for an innovative packaging strategy, and the ineffective use of social media because it is not managed properly so training is needed to optimize social media as a promotional tool.
Perceived Value, Customer Satisfaction, and Customer Loyalty in Herbal Scrub Products Windi Afriani; Terra Saptina Maulani
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 1 (2026): February : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i1.672

Abstract

This research is motivated by a significant decline in sales of herbal products/jamu (herbal medicine) from PT Martina Berto Indonesia during the 2021–2024 period, as reflected in the 2024 annual report. This downward trend indicates issues related to customer satisfaction and loyalty, changes in consumer perceptions of the product, and increased competition from other herbal brands. The continued decline in sales in 2024, reaching IDR 95 million, indicates a serious challenge to the product's sustainability in the market. This study aims to examine the influence of perceived value on customer loyalty of Sariayu Herbal Scrub through customer satisfaction in Bandung City. This study employs quantitative methods, incorporating verification approaches. The data used in this study consist of primary and secondary data. The sample consisted of 115 respondents. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software, and the sampling method applied was the sample size technique. The results of this study indicate that perceived value has a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty, and perceived value has a positive and significant influence on customer loyalty. However, perceived value influences customer loyalty indirectly through customer satisfaction. These findings offer practical insights for companies to improve perceived value and customer satisfaction, key strategies to enhance customer loyalty, and maintain business sustainability.
Blockchain Integration for Secure Data Provenance and Interoperable Database Management Terra Saptina Maulani; Dwi Cahyono; Yansa Sendi Fadillah; Maulidya Reva Aprianti; John Edwards
Blockchain Frontier Technology Vol. 6 No. 1 (2026): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v6i1.1025

Abstract

The rapid advancement of digital technologies has led to a significant increase in data volume and complexity, while traditional database systems continue to face challenges in ensuring data security, integrity, transparency, and interoperability across platforms, resulting in higher risks of data tampering, limited audit trails, and the formation of data silos. This study aims to examine and develop a blockchain integration model with conventional database systems to strengthen secure data provenance and enhance interoperability among heterogeneous databases. This research proposes a hybrid architecture that combines on data recording using a permissioned blockchain with off data storage through Relational Database Management System (RDBMS) or Not Only SQL (NoSQL) databases, where blockchain functions as a trust layer that records data hashes, metadata, and immutable change histories, while system evaluation is conducted through security testing, data integrity assessment, auditability analysis, latency measurement, throughput evaluation, data consistency analysis, and cross-platform interoperability testing. The experimental results demonstrate that blockchain integration significantly improves data security and traceability by providing transparent and tamper-resistant audit trails, while enabling secure and consistent data exchange across systems through integration modules and API gateways, despite introducing additional performance overhead compared to conventional database systems. This study concludes that integrating blockchain with conventional database systems is an effective approach for ensuring secure data provenance and interoperable database management, offering a balanced trade-off between security, transparency, and system efficiency, and presenting strong potential for further development in large-scale distributed data environments.
Co-Authors Dhea Fitriani Nur Hamidah DWI CAHYONO Eva Paiqhatul Himah Fabiola, Divya Prisila Niken Fia Dialysa Herry Achmad Buchory John Edwards Kannya Prawirasasra Maulidya Reva Aprianti Mohamad Hadi Prasetyo Mohamad Hadi Prasetyo, Mohamad Hadi Mohammad Hadi Prasetyo Muhammad Aqil Taqiyuddin Rachmawati, Rr. Ramdan, Aryan Nur Rifqi Aulia Ahmad Rr Rachmawati Rr Rachmawati Rr. Rachmawati Shaqina Yunika Dewi Syifa, Adinda Naila Tati Ayu Lestari Windi Afriani Yansa Sendi Fadillah