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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Penelitian Pendidikan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal Pengabdian Dharma Laksana Jurnal Darma Agung Jurnal Dharma Bhakti Ekuitas
R. Adjeng Mariana Febrianti
Universitas Widyatama
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PKM KULIT SUKAREGANG GARUT JABAR MENGANTISIPASI PRODUK IMPORT MELALUI MANAJEMEN USAHA, TEKNOLOGI INFORMASI (IbM Kelompok Usaha Kreatif UMKM Industri Kulit di Sukaregang Garut) R. Adjeng Mariana Febrianti; R. Ait Novatiani; Sri Lestari
Jurnal Dharma Bhakti Ekuitas Vol 3 No 2 (2019): Jurnal Dharma Bhakti
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v3i2.144

Abstract

Garut merupakan salah satu kota yang berada di wilayah Priangan Timur, industri Kulit Sukaregang menghasilkan tas, sepatu, jaket, aksesories lainnya. Pertumbuhan iklim usaha di sektor industri kulit cukup lambat, hal ini terlihat dari lemahnya produk yang dihasilkan belum memiliki keunggulan. Akses pemasaran kesulitan menerapkan sistem pemasaran untuk meraih pangsa pasar yang diharapkan, skala Usaha Kecil Menengah memiliki keterbatasan khususnya konsep pemasaran belum diterapkan dengan semestinya, mengakibatkan produktivitasnya terhambat. Tujuan dari Pengabdian Kepada Masyarakat membantu memberikan pemahaman serta pelatihan bagaimana caranya membuat manajemen usaha yang menguntungkan di tengah persaingan demikian ketat dari industri kulit yang sama. Metode pelaksanaan yaitu memberikan pelatihan sesuai dengan permasalahan yang dihadapi, mekanisme pelaksanaan dari hulu ke hilir yaitu aplikasi manajemen usaha, ceramah dialogis, pelatihan dan pendampingan. Selain itu juga dilakukan evaluasi yang berkelanjutan untuk dapat mengatasi detail problematika faktual yang dihadapi. Solusi prioritas yang ditawarkan yaitu menerapkan konsep pemasaran terpadu (rencana jangka pendek, menengah, panjang), penerapan strategi pemasaran (kelompok pasar, target pasar dan posisi pasar), bauran pemasaran (produk, harga, promosi, distribusi) analisa SWOT (kekuatan, kelemahan, peluang, ancaman), strategi bersaing (strategi biaya rendah).
Upaya Meningkatkan Kinerja Perusahaan “Blangkon Surjan Yogyakarta” Dengan Meningkatkan Kemitraan Efektifitas Strategi Mariana Rachmawati; Dede Sutisna; R. Adjeng Mariana F.; Suharno Pawirosumarto; Lilis Yuaningsih
Jurnal Pengabdian Dharma Laksana Vol 5, No 1 (2022): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i1.23428

Abstract

Melestarikan dan melestarikan budaya Jawa adalah tugas seluruh masyarakat Jawa sendiri maupun masyarakat yang tinggal di Jawa serta masyarakat dan semua pihak yang peduli terhadap budaya Jawa. Di Daerah Istimewa Yogyakarta (DIY) budaya yang dimiliki sangat kental dan masih terjaga dan dilestarikan dengan baik oleh masyarakat dan pemerintah setempat. Di DIY terdapat beberapa tradisi yang mencerminkan pelestarian budaya Jawa, salah satunya adalah tradisi Kamis Pahing. Sesuai dengan peraturan Pemerintah Daerah DIY, setiap siswa sekolah, perangkat Desa dan Aparatur Sipil Negara (ASN) dari Tingkat Kapanewon hingga Pemerintah Kabupaten mengenakan pakaian adat Gagrag Ngayogyakarta. Blangkon dipakai sebagai penutup kepala dan dipasangkan dengan pakaian adat. Untuk Yogyakarta, blangkon memiliki ciri khas mondholan di bagian belakang. Desa Beji di Sleman dikenal sebagai sentra pembuatan blangkon khas Yogyakarta. Banyak orang yang memesan untuk membuat blangkon di tempat ini mulai dari kalangan keraton, artis, politisi hingga konsumen dari luar negeri. Salah seorang perajin blangkon, Ibu Ari Link, yang memulai usaha blangkon pada tahun 1980, mengaku keahliannya dalam membuat blangkon diturunkan secara turun-temurun dari keluarganya. Di desanya dalam satu RT terdapat 20 pengrajin blangkon yang tergabung dalam paguyuban. Diakuinya pesanan blangkon cukup banyak dan terkadang kewalahan karena keterbatasan tenaga.serta kurangnya informasi dan pengetahuan strategi Kemitraan dan strategi pemasaran, Saat seorang pengusaha khususnya para UMKM ingin memasarkan produknya di pasar ekspor atau pasar global, mereka harus mengetahui cara agar produk memasuki pasar ekspor.
Thriving at Work and Perceived Overqualification as Predictors of Employee Career Outcomes Ghina Amira; Adjeng Mariana Febrianti
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 2 (2022): August 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i2.14545

Abstract

This study develops and tests a model which views career outcomes from both positive and negative sides, namely career satisfaction and turnover intention. To understand the predictors of career outcomes, researchers posit thriving at work and perceived overqualification as positive and negative antecedents that will influence individual career outcomes purpose of this study is to understand the influence of thriving at work and perceived overqualification on employee career outcomes, which is seen from career satisfaction and turnover intention. This study is carried out on service company employees in Bandung, West Java. The sampling technique in this study is carried out by simple random sampling, with the final number of samples of 110 respondents. The data collection is done by distributing questionnaires using online platforms to the respondents. The questionnaire items used are measured using a 5-point Likert scale. The data is then processed using multiple linear regression analysis with SPSS 23 software. The results of this study indicate that thriving at work positively influences employee career satisfaction, and negatively influences turnover intention. On the other hand, perceived overqualification negatively impacts career satisfaction and positively influences turnover intention.
THE INNOVATIVE ROLE OF DIGITALIZATION MOTIVATES SMES MAINTAIN PRODUCTS BASED ON LOCAL CULTURE: (Research on Songket Woven Fabric SMEs in Sidemen Village, Klungkung District, Karangasem Regency, Bali Province) R. Adjeng Mariana Febrianti; Thesa Aprilia
SAMPURASUN Vol 8 No 2 (2022): Sampurasun Vol. 8 No. 2 - 2022
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v8i2.6279

Abstract

Bali has a variety of customs, cultures that are different from other regions, traditional characteristics are expressed in a songket cloth which is full of meaning and contains a very deep meaning. The work of each region has its own style and variety, where the songket cloth from Sidemen Village has unique characteristics, especially the appearance of motifs and colors, so that they are used as the advantages of regional products. This study purposes to increase competitiveness through digitalization which motivates SMEs to maintain their local culture through product differentiation, innovation, customer relationship management and customer value based on local wisdom. Samples were taken from 150 SMEs of songket cloth using the sampling method and analyzed by SEM (Structural Equation Modeling) model. The results of the study conclude that product differentiation and innovation have an influence on customer value through customer relationship management. Suggestions are proposed that the maximum value for customers by developing continuous innovation without losing the characteristics of Bali with all its creativity in building a positive image, so that it can contribute to business continuity, especially SMEs.
THE BEAUTY OF LOMBOK'S IKAT WEAVING IS ABLE TO INVITE THE CHARM OF FOREIGN TOURISTS TO COME TO INDONESIA(RESEARCH ON THE CUSTOMERS OF LOMBOK SONGKET WOVEN CLOTH IN CENTRAL LOMBOK) R. Adjeng Mariana Febrianti; Rakhi Naufal Chaerulzaman
Jurnal Darma Agung Vol 30 No 3 (2022): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v30i3.2220

Abstract

The business world is required to be more creative in facing increasingly fierce competition. With the enactment of the ASEAN Economic Community (AEC), many global competitors have begun to target the Indonesian market. The purpose of this study was to determine the development of songket in Lombok. The research method used is descriptive verification method through hypothesis testing, modeling approach using SEM, with a selected sample of 100 customers. The results of the study reveal that the ability of creativity, innovation that has been passed down from generation to generation, may not necessarily influence buying interest directly because the role of publication is predicted to increase competitiveness with fellow songket weavers. The suggestion proposed is that publications play an important role in the sustainability of SME businesses in supporting creativity and innovation that can foster interest in buying songket pelkangga.
Pengaruh Lingkungan Kerja dan Motivasi Kerja Terhadap Kinerja Anggota Kepolisian di Kantor Kepolisian Daerah Provinsi Jawa Barat Keris Aji Wibisono; Raden Adjeng Mariana
Jurnal Penelitian Pendidikan Vol 23, No 1 (2023): Pendidikan
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpp.v23i1.57204

Abstract

CONSUMER PURCHASE DECISION ANALYSIS OF KEBAYA SYMPHONY PRODUCTS: THE ROLE OF GREEN MARKETING MIX Adjeng. Mariana Febrianti; Fauzi Abdurasyid
JURNAL DARMA AGUNG Vol 31 No 2 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i2.3057

Abstract

This study aims to determine the effect of green marketing mix (green product, green price, green place, and green promotion) on purchasing decisions on Kebaya Symphony products in the city of Bali. This type of research uses a quantitative approach. The sample in this study was 95 consumer respondents in the city of Bali with purposive sampling technique. Data analysis used multiple linear regression. The results show that of the four green marketing mix variables, green products and green promotion are important elements in influencing consumer decisions in choosing natural color kebayas. While the other two variables (green price and green place) have no influence on consumer decisions. From these results, marketers or SMEs must develop more displays, samples and distributions so that elements of green marketing can be used as strategies in business sustainability.
Co-Authors Ait Novatiani Dede Sutisna Fauzi Abdurasyid Ghina Amira Keris Aji Wibisono Lilis Yuaningsih Mariana Rachmawati Rakhi Naufal Chaerulzaman Sri Lestari Suharno Pawirosumarto Thesa Aprilia