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All Journal Jurnal Kebijakan dan Pengembangan Pendidikan FKIP e-PROCEEDING Nusantara Hasana Journal Manajemen Kreatif Jurnal Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan YOS SOEDARSO ECONOMICS JOURNAL Journal Economic Excellence Ibnu Sina Jurnal Manajemen Bisnis Era Digital
Eny Sulistyowati
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY BASED ON THE GREEN MARKETING CONCEPT OF PT UNILEVER INDONESIA TBK Yepri Endika; Eny Sulistyowati; Faizul Farkhan
Nusantara Hasana Journal Vol. 5 No. 1 (2025): Nusantara Hasana Journal, June 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i1.1499

Abstract

This study aims to comprehensively analyze how PT Unilever Indonesia Tbk implements green marketing concepts and how these are articulated in their annual reports from 2020 to 2024, as well as their connection to consumer satisfaction and loyalty. Employing a qualitative approach with a case study design, this research focuses on document analysis, particularly the company's annual reports, as the primary data source. Green marketing analysis indicators include corporate commitment, green products, green place/distribution, and green promotion. Concurrently, consumer satisfaction indicators refer to company statements regarding positive consumer responses and a focus on sustainability preferences, while consumer loyalty is measured by claims of brand strengthening, consumer involvement in sustainability programs, and brand differentiation. The analysis reveals that PT Unilever Indonesia Tbk consistently integrates sustainability principles into their core business, reflecting green marketing as a holistic strategy aimed at building trust, meeting ethical expectations, and ultimately driving consumer satisfaction and loyalty. Narratives within the annual reports explicitly link green initiatives to positive consumer responses and enhanced brand loyalty, indicating that the company views green marketing as a crucial element in fostering long-term relationships with its customers. This study is expected to provide valuable insights into corporate sustainability communication strategies and their implications for consumer behavior within the Indonesian market context.
Analisis Rasio Keuangan Untuk Menilai Kinerja Keuangan PT. Gudang Garam Tbk. Pada Periode 2020-2022 Muhammad Nurtajudin; Iswati Iswati; Anis Fitriyasari; Eny Sulistyowati
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3217

Abstract

In this research the author wants to know more about "Financial Ratio Analysis to Assess the Performance of PT. Gudang Garam Tbk. In the 2020-2022 Period”. Regarding the author's desire to analyze this company because since the Covid-19 outbreak occurred, all shares in cigarette industry companies in Indonesia have decreased, so with this research the author wants to examine one of the largest cigarette companies in Indonesia, namely PT. Gudang Garam Tbk. The method used by the author in the research is quantitative. The analytical method used is analysis of liquidity, solvency, activity and profitability ratios. Research data and information were obtained from the Indonesia Stock Exchange which can be accessed via the official website www.idx.co.id The data collection technique used was analyzing or calculating PT Gudang Garam Tbk Financial Report data. Data processing is carried out descriptively quantitatively, namely using the financial ratio formula, namely Liquidity Ratio, Solvency Ratio, Activity Ratio and Profitability Ratio to analyze existing problems based on financial reports at PT. Gudang Garam Tbk. 2020-2022 period.
Co-Authors Amilia Duwi Nursinta Anis Fitriyasari Arlinda Nur Azizah Basuki , Delmy Fergin Elmy Junti Devi Liliana Putri Marfida Dya Ayu Safitri Faizul Farkhan Intan Wulandari Iswati Iswati Muhammad Nurtajudin Nur Jannah Oryza Putri Nuratia Rahma Prastowo, Sri Handono Budi Seila, Seila Zara Saktia Shalma Thania Putri Yepri Endika Yostofa, Jesslyn Ozora