Article Per Year (5 Year)
p-Index From 2021 - 2026
2.307
P-Index
This Author published in this journals
All Journal Jurnal Kebijakan dan Pengembangan Pendidikan FKIP e-PROCEEDING Nusantara Hasana Journal Manajemen Kreatif Jurnal Jurnal Riset Manajemen Hikmayo: Jurnal Pengabdian Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan YOS SOEDARSO ECONOMICS JOURNAL Journal Economic Excellence Ibnu Sina Jurnal Manajemen Bisnis Era Digital E-Jurnal Manajemen
Eny Sulistyowati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY BASED ON THE GREEN MARKETING CONCEPT OF PT UNILEVER INDONESIA TBK Yepri Endika; Eny Sulistyowati; Faizul Farkhan
Nusantara Hasana Journal Vol. 5 No. 1 (2025): Nusantara Hasana Journal, June 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i1.1499

Abstract

This study aims to comprehensively analyze how PT Unilever Indonesia Tbk implements green marketing concepts and how these are articulated in their annual reports from 2020 to 2024, as well as their connection to consumer satisfaction and loyalty. Employing a qualitative approach with a case study design, this research focuses on document analysis, particularly the company's annual reports, as the primary data source. Green marketing analysis indicators include corporate commitment, green products, green place/distribution, and green promotion. Concurrently, consumer satisfaction indicators refer to company statements regarding positive consumer responses and a focus on sustainability preferences, while consumer loyalty is measured by claims of brand strengthening, consumer involvement in sustainability programs, and brand differentiation. The analysis reveals that PT Unilever Indonesia Tbk consistently integrates sustainability principles into their core business, reflecting green marketing as a holistic strategy aimed at building trust, meeting ethical expectations, and ultimately driving consumer satisfaction and loyalty. Narratives within the annual reports explicitly link green initiatives to positive consumer responses and enhanced brand loyalty, indicating that the company views green marketing as a crucial element in fostering long-term relationships with its customers. This study is expected to provide valuable insights into corporate sustainability communication strategies and their implications for consumer behavior within the Indonesian market context.
Analisis Rasio Keuangan Untuk Menilai Kinerja Keuangan PT. Gudang Garam Tbk. Pada Periode 2020-2022 Muhammad Nurtajudin; Iswati Iswati; Anis Fitriyasari; Eny Sulistyowati
Manajemen Kreatif Jurnal Vol. 2 No. 3 (2024): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3217

Abstract

In this research the author wants to know more about "Financial Ratio Analysis to Assess the Performance of PT. Gudang Garam Tbk. In the 2020-2022 Period”. Regarding the author's desire to analyze this company because since the Covid-19 outbreak occurred, all shares in cigarette industry companies in Indonesia have decreased, so with this research the author wants to examine one of the largest cigarette companies in Indonesia, namely PT. Gudang Garam Tbk. The method used by the author in the research is quantitative. The analytical method used is analysis of liquidity, solvency, activity and profitability ratios. Research data and information were obtained from the Indonesia Stock Exchange which can be accessed via the official website www.idx.co.id The data collection technique used was analyzing or calculating PT Gudang Garam Tbk Financial Report data. Data processing is carried out descriptively quantitatively, namely using the financial ratio formula, namely Liquidity Ratio, Solvency Ratio, Activity Ratio and Profitability Ratio to analyze existing problems based on financial reports at PT. Gudang Garam Tbk. 2020-2022 period.
MAPPING DIGITAL TRANSFORMATION IN RURAL BANKING, A KOTTER BASED ROADMAP OF PT BPR Asih Endah Subandiyah; Andri Purnamawati; Eny Sulistyowati
Nusantara Hasana Journal Vol. 5 No. 8 (2026): Nusantara Hasana Journal, January 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i8.1846

Abstract

This study examines the strategic digital transformation of PT BPR BDE over a five-year period (2020–2024) through a structured roadmap analysis aligned with Kotter’s 8-Step Change Model. Positioned within the context of rural banking in Indonesia, the research utilizes content analysis of institutional documents, promotional materials, and regulatory frameworks to map organizational change year-by-year. Findings reveal that transformation is not solely driven by technological deployment, but by internal readiness, leadership commitment, communicative strategies, and regulatory compliance. The integration of Kotter’s framework with behavioral adoption theory (UTAUT2) and qualitative content interpretation (Krippendorff) offers a robust methodological model for evaluating digitalization in microfinance settings. PT BPR BDE’s approach demonstrates how strategic alignment and digital storytelling can institutionalize cultural change and enhance stakeholder engagement. This study contributes both theoretically and practically to strategic change management discourse in resource-constrained financial institutions.
DAMPAK TRANSFORMASI DIGITAL TERHADAP PENINGKATAN KINERJA PENJUALAN STUDI KASUS TOKO SEPATU LANGKAHKAKIYK (2019–2025) Rosyid; Eny Sulistyowati
E-Jurnal Manajemen Vol. 15 No. 3 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i3.p07

Abstract

Transformasi digital merupakan strategi penting bagi UMKM dalam menghadapi perubahan perilaku konsumen dan persaingan bisnis yang semakin kompetitif. Penelitian ini bertujuan menganalisis pengaruh transformasi digital terhadap kinerja penjualan serta pola belanja konsumen pada Toko Sepatu LangkahKakiYK yang menerapkan model bisnis offline online. Penelitian menggunakan pendekatan kuantitatif dengan data sekunder berupa laporan penjualan tahunan periode 2019–2025. Metode analisis meliputi analisis tren penjualan, Channel Contribution Analysis, uji normalitas Shapiro Wilk, dan uji Wilcoxon Signed Rank Test untuk menguji perbedaan kinerja penjualan sebelum dan sesudah transformasi digital. Hasil penelitian menunjukkan adanya peningkatan penjualan signifikan setelah penerapan transformasi digital, dengan marketplace Shopee sebagai kanal penjualan dominan. Terjadi pergeseran pola belanja konsumen dari offline ke online, serta perubahan fungsi toko offline menjadi pusat distribusi, gudang stok, dan titik pengambilan barang bagi reseller. Uji Wilcoxon mengonfirmasi adanya perbedaan kinerja penjualan yang signifikan antara periode sebelum dan sesudah transformasi digital. Penelitian ini menyimpulkan bahwa transformasi digital berpengaruh positif terhadap peningkatan kinerja penjualan dan pembentukan pola belanja omnichannel  pada UMKM. Implikasi penelitian menegaskan bahwa integrasi kanal offline dan online secara strategis dapat menjadi kunci keberlanjutan dan pertumbuhan UMKM ritel.   Digital transformation has become a critical strategy for MSMEs to navigate shifting consumer behavior and increasingly competitive business environments. This study aims to analyze the impact of digital transformation on sales performance and consumer shopping patterns at LangkahKakiYK Shoe Store, which implements an integrated offline-online business model. Using a quantitative approach, the research utilizes secondary data from annual sales reports for the 2019–2025 period. Analytical methods include sales trend analysis, Channel Contribution Analysis, Shapiro-Wilk normality test, and the Wilcoxon Signed-Rank Test to evaluate differences in sales performance before and after digital transformation. The results indicate a significant increase in sales following the implementation of digital transformation, with the Shopee marketplace emerging as the dominant sales channel. Findings reveal a shift in consumer shopping patterns from offline to online, alongside a functional change of the physical store into a distribution center, warehouse, and pickup point for resellers. The Wilcoxon test confirms a significant difference in sales performance between the two periods. This study concludes that digital transformation positively influences sales performance and the formation of omnichannel  shopping patterns in MSMEs.
TRANSFORMASI LITERASI DIGITAL MAHASISWA AKK YOGYAKARTA MELALUI PELATIHAN PEMBUATAN LANDING PAGE Endika, Yepri; Asih Endah Subandiyah; Eny Sulistyowati; Andri Purnamawati; La Ode Rahdian Oktafiar
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.391

Abstract

ABSTRACT The advancement of digital technology has significantly reshaped education and entrepreneurship, highlighting the importance for students to acquire digital marketing competencies. This community service program was designed to enhance students’ ability to develop online promotional media through training in creating landing pages using Google Sites. The program was implemented for students of the Akademi Kesejahteraan Sosial (AKK) Yogyakarta, focusing on practical learning through interactive lectures, demonstrations, and hands-on practice in the computer laboratory of STIE IEU Yogyakarta. A total of 28 participants, divided into two sessions, actively engaged in developing personal or business landing pages using free Google tools. The results showed that 85.7% of participants successfully created complete landing pages containing key promotional elements such as product descriptions, images, and contact links. Post-training evaluations indicated an increase in participants’ understanding of digital marketing concepts and their confidence in applying Google Sites for online business promotion. This activity proved effective in enhancing vocational students’ digital literacy and entrepreneurial skills, supporting the development of creative and technology-based entrepreneurship in higher education. Keywords: Digital Marketing, Landing Page, Google Sites, Student Training ABSTRAK Transformasi digital yang terjadi secara masif telah memengaruhi berbagai bidang kehidupan, termasuk sektor pendidikan dan kewirausahaan. Oleh karena itu, mahasiswa perlu memiliki literasi dan keterampilan pemasaran digital yang memadai. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kemampuan mahasiswa dalam mendesain media promosi daring melalui pelatihan pembuatan landing page berbasis Google Sites. Program dilaksanakan bagi mahasiswa Akademi Kesejahteraan Sosial (AKK) Yogyakarta dengan pendekatan pembelajaran praktis melalui ceramah interaktif, demonstrasi, dan praktik langsung di Laboratorium Komputer STIE IEU Yogyakarta. Sebanyak 28 peserta yang terbagi dalam dua sesi mengikuti kegiatan secara aktif dengan membuat landing page pribadi maupun usaha menggunakan platform Google gratis. Hasil kegiatan menunjukkan bahwa 85,7% peserta berhasil membuat landing page lengkap yang memuat deskripsi usaha, gambar produk, dan tautan kontak. Evaluasi pascapelatihan juga memperlihatkan peningkatan pemahaman peserta terhadap konsep pemasaran digital serta kepercayaan diri untuk memanfaatkan Google Sites sebagai media promosi daring. Kegiatan ini terbukti efektif dalam meningkatkan literasi digital dan keterampilan kewirausahaan mahasiswa vokasi, sekaligus mendukung pengembangan wirausaha kreatif berbasis teknologi di lingkungan pendidikan tinggi. Kata kunci: Pemasaran Digital, Landing Page, Google Sites, Pelatihan Mahasiswa.
Co-Authors Amilia Duwi Nursinta Andri Purnamawati Anis Fitriyasari Arlinda Nur Azizah Asih Endah Subandiyah Basuki , Delmy Fergin Elmy Junti Devi Liliana Putri Marfida Dya Ayu Safitri Endika, Yepri Faizul Farkhan Intan Wulandari Iswati Iswati La Ode Rahdian Oktafiar Muhammad Nurtajudin Nur Jannah Oryza Putri Nuratia Rahma Prastowo, Sri Handono Budi Rosyid Seila, Seila Zara Saktia Shalma Thania Putri Yepri Endika Yostofa, Jesslyn Ozora