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All Journal Kubik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences KUBIK: Jurnal Publikasi Ilmiah Matematika Jurnal ComunitA Servizio International Journal of Business, Economics, and Social Development Britain International of Humanities and Social Sciences (BIoHS) Journal Jurnal Maps (Manajemen Perbankan Syariah)
Susan Purnama
Faculty Of Economics And Business, Universitas Informatika Dan Bisnis Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Social Sciences Other

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The Role of Marketplace in Building the Brand Trust on the Agricultural Products Susan Purnama; Fitriani Reyta
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1348

Abstract

The agricultural sector is one of the potential sectors in Indonesia's economic growth. Business opportunities in the agricultural sector are currently in high demand. Technological advances are utilized in the e-commerce-based commerce system, namely the sale of agricultural products through online media known as the market place. In this research, the authors focus on how the market place influences consumer trust in agricultural product brands. The method used in this research is descriptive analytical about how the market place affects two indicators of brand trust, namely Brand Reliability and Brand Intention on agricultural product brands. The study population was taken as many as 150 online stores registered in one market place, and saturated samples were taken as much as 1 (one) online store in Bandung which is registered in one marketplace. The results showed that the market place had a significant influence on consumer confidence in agricultural product brands.
Co-Authors Aggi Panigoro Sarifiyono Bernadetha Nadeak Bob Foster Elferida Sormin Fitri Reyta Kusumawardhani, Aninditha Putri Muhammad Abduh Ulim Muhammad Deni Johansyah Reyta, Fitriani Syamsuddin Syamsuddin Teguh Rahman Faiz Wulan Julfiani