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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Ma’rifatul Hikmah
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Pemberdayaan UMKM dan Pelatihan Digital Marketing di Muhammadiyah Boarding School (MBS) Ki Bagus Hadikusumo – Jampang, Bogor: Pengabdian Hesti Yulianti; Shehah Safitri; Erni Astuti; Ahista Rifhal; Syukron Ma’mun; Muhammad Asyraf Yazin; Fauziah; Desti Nurhayati; Evi Nurlaela; Ma’rifatul Hikmah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.924

Abstract

The goal of this activity is to advance the ability of small business owners to utilize digital technology to enlarge their market reach. The approach applied by this program is participatory, where MSME players are directly involved in the training process. This method aims to create solutions that suit their needs and increase involvement in the change process. The results of the training showed that participants were very enthusiastic and able to understand the importance of digitalization in expanding the market. This program is expected to improve the digital literacy and competitiveness of MSMEs in the Jampang region, Bogor. However, MSMEs in the MBS environment face various challenges, such as lack of marketing access, suboptimal financial management, and limited knowledge of digital technology. Therefore, this program focuses on overcoming these challenges by improving product quality and business management. With proper empowerment, MSMEs can contribute more to regional economic growth. Overall, this program not only leads to training, but also to sustainable economic empowerment for MSME players around MBS Ki Bagus Hadikusumo.
Co-Authors Ahista Rifhal Desti Nurhayati Erni Astuti Evi Nurlaela Fauziah Hesti Yulianti Ign Oka Widana Muhammad Asyraf Yazin Shehah Safitri Syukron Ma’mun