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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN)
Ashur Harmadi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Karakteristik Individu dan Perilaku Pengguna Internet Banking: Reliabilitas dan Validitas Instrumen Pengukuran Ashur Harmadi; Budi Hermana
Seminar Nasional Aplikasi Teknologi Informasi (SNATI) 2005
Publisher : Jurusan Teknik Informatika, Fakultas Teknologi Industri, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analisis proses adopsi teknologi informasi banyak menggunakan Technology Acceptance Model (TAM),yang terdiri dari 3 variabel utama, yaitu persepsi manfaat, persepsi kemudahan penggunaan, serta keinginandan atau intensitas penggunaan teknologi. Penelitian cross-sectional ini mengkaji proses adopsi internetbanking pada sebuah bank Swasta nasional. Subyek penelitiannya adalah 30 orang pengguna yang dipilihdengan metode snowball sampling. Hasil Uji reliabilitas menunjukkan bahwa instrumen pengukuran yangdigunakan dalam penelitian ini adalah reliable hanya untuk variabel persepsi manfaat dan kemudahanpenggunaan, sedangkan variabel keinginan mengadopsi menunjukkan reliabilitas yang rendah Hasil ujiconstruct validity menunjukkan bahwa instrumen pengukuran untuk variabel persepsi manfaat dan kemudahanpenggunaan menunjukkan validitas yang tinggi. Hasil analisis independent t test menunjukkan bahwa keduavariabel tersebut tidak dipengaruhi oleh jenis kelamin, tingkat pendidikan, dan bidang pendidikan. Hasil ujiANOVA menunjukkan bahwa hanya persepsi manfaat yang dipengaruhi oleh lama waktu adopsi, dan kisarannilai transaksi melalui internet banking. Persepsi manfaat menunjukkan korelasi kuat positif dengan persepsikemudahan penggunaan dan kisaran nilai transaksi. Sedangkan frekuensi penggunaan internet bankingmenunjukkan korelasi yang lemah dengan persepsi manfaat dan kemudahan penggunaan.Kata Kunci: TAM, perceived usefulness, perceived easy of use, internet banking
Effect of Store Atmosphere and Location on Buying Interest Eltie Christi Sandag; Ashur Harmadi; I Wayan Gede Antok Setiawan Jodi; Pandu Adi Cakranegara; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7233

Abstract

The purpose of this study is to analyze effect of store atmosphere and location on buying interest. This research uses descriptive and quantitative research methods. The population taken in this study are all visitors who are interested in buying products and services offered at the Medan Unique Market Store. The number of customers who shop at the Medan Unique Market Store cannot be known and confirmed, so this is one of the reasons for using this method due to time constraints and this method is more efficient. The sample in the study is set at 100 respondents. The analytical tool in this study is multiple linear regression. The results show that store atmosphere has a positive and insignificant effect on buying interest. Location has a positive and insignificant effect on buying interest.
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Iklan, Kualitas Produk Dan Citra Merek Terhadap Loyalitas Pelanggan Ashur Harmadi; Guyub Nuryanto; Maritza Nurhaliza Angginami
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2016

Abstract

The surge in demand for cosmetics increasingly shows that cosmetics are now considered an important need, comparable to basic needs such as clothing and food. The Wardah cosmetics company has gained recognition as a global brand that not only prioritizes the domestic market in Indonesia, but also pays attention to the skin needs of various countries. The aim of this research is to determine the effect of advertising, product quality and brand image on loyalty through customer satisfaction as an intervening variable at Wardah Cosmetics in Bekasi. The analytical method in this research uses quantitative primary data. The test stages used are validity test, reliability test, classical assumption test, statistical test, coefficient of determination test and path analysis. This research used a questionnaire instrument for 100 respondents. The sampling technique uses Purposive Sampling. Analysis tool with Multiple Pregression. The results of this research show that advertising, product quality and brand image have effect on loyalty. Meanwhile, advertising, product quality and brand image do not have effect on loyalty through customer satisfaction with Wardah cosmetics in Bekasi.
Obedience To Compliance Wujud Sikap Positif Wajib Pajak Sistem Coretax Melalui Pendekatan Psikologi Komunikasi Yeni Nuraeni; Rina Astriani; Sugiharti Binastuti; Ashur Harmadi
Jurnal Sosial Humaniora dan Pendidikan Vol. 5 No. 1 (2026): April : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v5i1.2839

Abstract

Taxation is a crucial instrument for national development; however, its implementation in Indonesia continues to face psychological challenges, particularly when taxpayer adherence is driven more by coercion or fear of sanctions (obedience) than by voluntary awareness (compliance). This study aims to analyze how a psychological communication approach can transform taxpayers’ attitudes from compulsory obedience into voluntary compliance through the implementation of the integrated digital Coretax system. This research employed a descriptive qualitative approach within a constructivist paradigm, drawing on compliance-gaining theory and attitude theory. Data were collected through observation, interviews, and documentation. The findings indicate that the application of five compliance-gaining strategies—rewarding, punishing, expertise, impersonal commitment, and personal commitment—effectively influenced taxpayers’ perceptions and behavior. Positive attitude changes were reflected in cognitive, affective, and behavioral aspects, as shown by taxpayers’ understanding that Coretax is a more accessible and transparent system, reduced fear and anxiety, and the emergence of pride and trust in the state. Behaviorally, account activation increased to 92%, the compliance rate rose to 80.7%, and reporting patterns shifted toward more disciplined and proactive behavior. This study concludes that the success of tax modernization depends not only on technology, but also on persuasive, clear, and psychologically grounded communication. The implication of this study is that the Coretax system can help transform formal tax obligations into moral responsibility and tangible contributions to national development.
Co-Authors Budi Hermana Cakranegara, Pandu Adi Eltie Christi Sandag Guyub Nuryanto Maritza Nurhaliza Angginami Rina Astriani SETIAWAN JODI, I WAYAN GEDE ANTOK Sugiharti Binastuti Teguh Setiawan Wibowo Yeni Nuraeni