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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Mantik Rambideun : Jurnal Pengabdian Kepada Masyarakat Operations Management and Information System Studies Management Research and Behavior Journal
yuli asbar
Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Lhokseumawe
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENERAPAN TEKNOLOGI BIOFLOK PADA USAHA LELE UNTUK MENINGKATKAN EKONOMI MASYARAKAT DESA BUKET KECAMATAN KUTA MAKMUR yuli asbar; Iswadi Iswadi; Erlangga Erlangga; Fitri Al Faini Siregar
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2022): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v5i1.862

Abstract

Community service activities are focused on guidance villages that will increase catfish production and innovation in organic catfish cultivation. The main targets of this activity are: 1) the creation of a biofloc catfish pond, 2) self-reliance in the manufacture of seeds and feed, 3) the cultivation of organic catfish with biofloc pond technology. Problems faced with partners include there is no biofloc catfish pond and its installation, partners do not understand about technology in rapidly increasing catfish production, and knowledge of group development business in business management is still limited. Based on the situation analysis, the objective conditions that exist with the partners, the solutions that are mutually agreed upon between the team and partners include 1) The existence of biofloc technology for catfish pond 2) Briefing on how to make catfish feed; and 3) business management and institutional training. The purpose of this activity is to increase the quantity of catfish production. and increasing production cost efficiency through the dissemination of biofloc technology in the catfish business. Method The activity will be carried out involving two stages which include 1) socialization and coordination of activities; 2) design and manufacture of biofloc ponds, 3) operational testing in traditional manufacturing; 4) dissemination of technology products; and 5) operational assistance. In this activity, both partners were given training on operating techniques and manufacturing installation techniques for making biofloc ponds, techniques, and product marketing business strategies. The results of this community service is the partners can apply a biofloc system and provide results to improve water quality in catfish farming, then provide optimal growth for catfish.
Analysis of purchasing decisions using online pre-order system at Shopee Fitriani; Yuli Asbar; Widyana Verawaty Siregar
Operations Management and Information System Studies Vol. 1 No. 1 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.45 KB) | DOI: 10.24036/omiss.v1i1.10

Abstract

This study aims to analyze the factors that influence the purchase decisions of the online pre order system at Shopee online shop in Lhokseumawe city. This study uses primary data obtained by distributing questionnaires to 100respondents selected using the purposive sampling method. The data analysis method used is multiple linear regression analysis with the help of SPSS 24. The results of the study partially show that price, convenience, trust, and reputation have a significant effect on purchase decisions with the pre-order system at the online Shopee in Lhokseumawe city. Simultaneously, price, convenience, trust, and reputation also have significant effect on the purchase decisions with the pre-order system on the Shopee online shop in Lhokseumawe city.
The Influence of internet addiction, advertising appeal, and price discounts on impulsive online buying behavior of fashion products Nova Mulyasari; Yuli Asbar; Widyana Verawaty Siregar
Operations Management and Information System Studies Vol. 1 No. 3 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.829 KB) | DOI: 10.24036/omiss.v1i3.33

Abstract

The study aims to analyze the influence (internet addiction, advertising appeal, and price discounts) on the impulsive buying behavior of online fashion products. This type of research is quantitative. Data collection is done by questionnaire method. The population in this study was all female consumers in North Aceh regency who had shopped for fashion products online. Samples are selected using the purposive sampling method. The number of samples in this study was 100 respondents. The results of the study obtained using multiple linear regression analysis techniques processed with the help of the SPSS version 18 computer program, namely Internet Addiction, Price Discount, partially significantly affect online impulsive buying behavior, Partial Ad Attractiveness has no significant effect on online impulsive buying behavior, and simultaneously the three independent variables (Internet Addiction, Internet Addiction, The attractiveness of advertising, and price discounts) significantly affects impulsive buying behavior online.
The influence of celebrity endorsement, word of mouth, and quality of information on the decision to use facial skincare service Yuli Asbar; Sapna Biby; Maryudi; Duwi Permata
Operations Management and Information System Studies Vol. 1 No. 4 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.911 KB) | DOI: 10.24036/omiss.v1i4.45

Abstract

This study aims to analyze the influence of celebrity endorsement, word of mouth, and quality of information on the use of facial skincare services (Study on skincare Sheen in Lhokseumwe City). The data analysis method used is multiple linear regression analysis and classical assumption test. The number of respondents used in the study was 96 respondents. Partially the results of the study stated that the variables of celebrity endorsement, word of mouth, and the quality of information had a positive and significant effect on the decision to use facial skincare services on Lhokseumawe City. Simultaneously the results of the study stated that the variables celebrity endorsement, word of mouth, and quality of information had a positive and significant effect on the decision on the use of facial skincare services on skincare Sheen in Lhokseumawe.
Application of AHP to support the Marketing Management Promotion Strategy of Universities in Aceh Yuli Asbar; Sapna Biby; Anggar Pratama; Janner Simarmata; Abror Abror
Jurnal Mantik Vol. 5 No. 3 (2021): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing management promotion strategy is important by private universities, this hall because the high competition with public universities is very high and the number of study programs at public universities in Aceh so that competition to increase prospective students is very tight, especially in the selection of study programs in accordance with student interests. The importance of conducting marketing management promotion strategies in convincing prospective new students to choose a privately schooled program according to the student's interests. Furthermore, the need for a system in providing major recommendations in accordance with interest is one of the strategies to attract students to enroll vocationally. With this recommendation system provides recommendations for students in choosing a major must be on target, effective and efficient. so that students can choose major recommendations with a more effective duration of time, not wasted time and students can choose a study program that suits their grades and abilities. Therefore, it is important that the application model of application of decision support systems using the analitycal hierarchy process for students and this program strongly supports the university in looking at prospective students based on interests and talents that are in accordance with each student's abilities. The keriteria used in the ahp method of student subjects is processed in the ahp model and incorporated into the program for the suitability of majors and study programs. This research flow includes weighting menu to see the level of interest of criteria, menu set weight criteria in accordance with the initial input of criteria, menu set weights majors, menu list of majors to see the majors covered, design values and list of student names that include informatics, accounting and management. Kriteri value 98, 90, 75, 80 and 84, then for K-1 and alternative 1 namely, 0.2940, Alt 0.0702, Alt-3 0.003, alt 4 with a value of 0.4894 and the last stage is 0.01124 with the highest score Alt-1 0.1810, Alt2, 01586, 0, 1047, Alt4 0.4002 and Alt 5 0.1518. In addition, you see majors who are the same age as the campus.
Millennial Generation and Smartphone Purchase Intention Yuli Asbar; Sapna Biby; Razif Razif; Widyana Verawaty Siregar
Management Research and Behavior Journal Vol 1, No 2 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i2.6379

Abstract

Smartphones are the most popular in use among the younger generation, with 81% of young people having their own phones. Smartphone technology, with its high functionality, certainly change the behavior of people, especially young adults as the frequent use of smartphones at this time. From the findings of young adult behavior change and the increasingly competitive issues between brands of smartphones, this research will identify the intentions of purchasing their smartphones. From the results of the above research can be concluded that the purchase of consumer influenced by brand image. The higher status of brand image, the more purchase intentions there are. The correlation between product knowledge and purchase intentions is known that consumer purchase intentions are influenced by the amount of product knowledge. Perceived of price as a moderator, from the statistical results can be concluded that when consumers buy better (high) on the suitability of prices to the products with higher brand image. Meanwhile, price conformity does not contribute to the correlation between product knowledge and buyer intentions.
ANALISIS SISTEM PENDUKUNG KEPUTUSAN KELOMPOK DENGAN MODEL AHP DAN BORDA DALAM MENDUKUNG STRATEGI MANAJEMEN PEMASARAN MINAT SISWA PADA UNIVERSITAS SWASTA Yuli Asbar; Sapnabiby Sapnabiby; Angga Pratama; Janner Simarmata; Abror Abror
HUMAN FALAH: Jurnal Studi Ekonomi dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 9 │ No. 2 │ 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/hf.v9i2.12939

Abstract

Persaingan dalam menjaring mahasiswa universitas di aceh sangat tinggi. Oleh karena itu setiap universitas khususya fakultas harus mempersiapkan strategi managemen yang tepat dan disesuaikan dengan permintaan pasar. Pentingnya analisis stategi dalam melihat minat siswa memilih universitas berdasarkan jurusan yang diminati. Adapun variabel model decision making dan group meliputi Minat(k1), StatusAkreditasi(K2), Jurusan(K3), BidangKeilmuan(K4). Tujuan penelitian ini untuk mengetahui tingkat ketertarikan siswa dalam memilih jurusan pada masing-masing universitas swasta yang kemudian hasil tersebut dapat dijadikan rekomendasi bagi para pengambil keputusan dalam mempersiapkan promosi pada setiap jurusan.  Metodelogi penelitian berupa survey pada masing-masing sekolah yang kemudian hasil kuisioner tersebut dimasukkan dalam variabel model AHP (Analytical Hierarchy Process) dan Borda. Hasil Penelitian ini Proses dari model AHP meliputi lamda max : 4.03, Consistency index : 0,01, rasio index " 0,9 dan Consistency ratio : 0,011. Hasil Perangkingan model AHP hasil nya  Fakultas Keguruan dan Ilmu Pendidikan (A1) dengan nilai 0.3013, Fakultas Ilmu Komputer (A2) 0.2389, Fakultas Ekonomi 0.2377 (A3)  dan terakhir Fakultas Ilmu Sosial dan Politik (A4) 0.222. Kemudian hasil nilai Borda adalah untuk A1 dengan nilai 14, hasil dari A2 dengan nilai 13, A3 adalah 8 dan terakhir A4 dengan nilai 5. Hasil penelitian ini dapat mendukung strategi-strategi dalam menjaring mahasiswa pada masing-masing fakultas.
Analysis of The Influence of the 7p Marketing Mix on Consumer Loyalty Shipping Services Company Suriya Nengsih; Naufal Bachri; T Edyansyah; Yuli Asbar
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.20008

Abstract

This study aims to determine and analyze the effect of the 7p marketing mix on consumer loyalty at the delivery service company (JNE) in Lhokseumawe city and to find out which JNE service factor has the most dominant effect on consumer loyalty at the JNE delivery service company in Lhokseumawe city. The object of this research is consumers who have used or are using JNE shipping services. The sample used amounted to 100 respondents. The sample data collection technique used is a questionnaire. The author distributed questionnaires to 100 JNE consumers in Lhokseumawe city. The distribution of questionnaires that have been carried out by the author gets the results of the study, namely, partially the product variable (X1), price variable (X2), location variable (X3), promotion variable (X4), people variable (X5), service delivery process variable (X6), and phsycal evidence variable (X7), has a positive and significant effect on the loyalty of JNE consumers in the city of Lhokseumawe, with the most dominant variable affecting the loyalty of JNE consumers in the city of Lhokseumawe, namely the phsycal evidence variable (X7). The simultaneous testing in this study results in that the product variable (X1), price variable (X2), location variable (X3), promotion variable (X4), people variable (X5), service delivery process variable (X6), and phsycal evidence variable (X7), have a positive and significant effect on customer loyalty at JNE delivery service company in Lhokseumawe city. Keywords: product, price, location, promotion, people, process, physical evidance, consumer loyalty
Co-Authors Abror Abror Angga Pratama Angga Pratama Duwi Permata Erlangga Erlangga Fitri Al Faini Siregar Fitriani Iswadi Ak Janner Simarmata Janner Simarmata Maryudi Naufal Bachri, Naufal Nova Mulyasari Razif Razif Sapna Biby Sapnabiby Sapnabiby Suriya Nengsih T. Edyansyah, T. Edyansyah Widyana Verawaty Siregar