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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Mantik Rambideun : Jurnal Pengabdian Kepada Masyarakat Operations Management and Information System Studies Management Research and Behavior Journal

yuli asbar

Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Lhokseumawe

Author-ID : 2616565

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Title

Analysis of purchasing decisions using online pre-order system at Shopee Fitriani; Yuli Asbar; Widyana Verawaty Siregar
Operations Management and Information System Studies Vol. 1 No. 1 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

This study aims to analyze the factors that influence the purchase decisions of the online pre order system at Shopee online shop in Lhokseumawe city. This study uses primary data obtained by distributing questionnaires to 100respondents selected using the purposive sampling method. The data analysis method used is multiple linear regression analysis with the help of SPSS 24. The results of the study partially show that price, convenience, trust, and reputation have a significant effect on purchase decisions with the pre-order system at the online Shopee in Lhokseumawe city. Simultaneously, price, convenience, trust, and reputation also have significant effect on the purchase decisions with the pre-order system on the Shopee online shop in Lhokseumawe city.

The Influence of internet addiction, advertising appeal, and price discounts on impulsive online buying behavior of fashion products Nova Mulyasari; Yuli Asbar; Widyana Verawaty Siregar
Operations Management and Information System Studies Vol. 1 No. 3 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

The study aims to analyze the influence (internet addiction, advertising appeal, and price discounts) on the impulsive buying behavior of online fashion products. This type of research is quantitative. Data collection is done by questionnaire method. The population in this study was all female consumers in North Aceh regency who had shopped for fashion products online. Samples are selected using the purposive sampling method. The number of samples in this study was 100 respondents. The results of the study obtained using multiple linear regression analysis techniques processed with the help of the SPSS version 18 computer program, namely Internet Addiction, Price Discount, partially significantly affect online impulsive buying behavior, Partial Ad Attractiveness has no significant effect on online impulsive buying behavior, and simultaneously the three independent variables (Internet Addiction, Internet Addiction, The attractiveness of advertising, and price discounts) significantly affects impulsive buying behavior online.

The influence of celebrity endorsement, word of mouth, and quality of information on the decision to use facial skincare service Yuli Asbar; Sapna Biby; Maryudi; Duwi Permata
Operations Management and Information System Studies Vol. 1 No. 4 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

This study aims to analyze the influence of celebrity endorsement, word of mouth, and quality of information on the use of facial skincare services (Study on skincare Sheen in Lhokseumwe City). The data analysis method used is multiple linear regression analysis and classical assumption test. The number of respondents used in the study was 96 respondents. Partially the results of the study stated that the variables of celebrity endorsement, word of mouth, and the quality of information had a positive and significant effect on the decision to use facial skincare services on Lhokseumawe City. Simultaneously the results of the study stated that the variables celebrity endorsement, word of mouth, and quality of information had a positive and significant effect on the decision on the use of facial skincare services on skincare Sheen in Lhokseumawe.

Co-Authors Abror Abror Angga Pratama Angga Pratama Duwi Permata Erlangga Erlangga Fitri Al Faini Siregar Fitriani Iswadi Ak Janner Simarmata Janner Simarmata Maryudi Naufal Bachri, Naufal Nova Mulyasari Razif Razif Sapna Biby Sapnabiby Sapnabiby Suriya Nengsih T. Edyansyah, T. Edyansyah Widyana Verawaty Siregar

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Journal : Operations Management and Information System Studies