Article Per Year (5 Year)
p-Index From 2021 - 2026
2.339
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Universitas Batanghari Jambi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Riset Ilmu Manajemen Bisnis dan Akuntansi Ebisnis Manajemen Journal of Islamic Economics and Finance Global Leadership Organizational Research in Management Ulil Albab Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ari Arisman
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh Gaya Hidup Dan Ekuitas Merek Terhadap Keputusan Pembelian Sepatu Merek Nike: Survei Pada Mahasiswa Universitas Perjuangan Tasikmalaya Nadia Nur Qalby; Ari Arisman; Depy Muhamad Pauzy
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.90

Abstract

This study aims to determine the simultaneous and partial effect of Lifestyle and Brand Equity on the Purchase Decision of Nike Brand Shoes (Survey on Students of the University of Perjuangan, Tasikmalaya). The research method used in this research is to use a descriptive quantitative research method with a survey approach. Respondents in this study were 101 students of the University of Perjuangan Tasikmalaya. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results showed that Lifestyle and Brand Equity simultaneously had a significant effect on Purchasing Decisions. Lifestyle partially has a significant effect on the Purchase Decision. Brand Equity partially has a significant effect on Purchasing Decisions.
Pengaruh Fasilitas Dan Promosi Terhadap Minat Berkunjung : Survei Pada Pengunjung Kolam Renang ASB Rajapolah Kabupaten Tasikmalaya Adnan Robi Senjaya; Ari Arisman; Depy Muhamad Pauzy
Journal of Islamic Economics and Finance Vol. 1 No. 4 (2023): November: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i4.338

Abstract

This study aims to determine the effect of facilities and promotions simultaneously on the interest in visiting the ASB Rajapolah Swimming Pool. Partial influence of facilities and promotions on interest in visiting the ASB Rajapolah Swimming Pool. The method used in this research is quantitative with a survey approach. With a research sample of 100 people as ASB Rajapolah Swimming Pool respondents based on 100 known population data. The data used is primary data. The analytical tool used in this study is multiple linear regression using the SPSS support application version 25. The test results show that facilities and promotions simultaneously have a significant effect on visiting. Partially, the facility variable has a significant effect on the intention to visit, as well as the promotion variable, which partially has a significant effect on the intention to visit.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada pengguna sepeda motor Honda Beat di Kota Tasikmalaya) Shintya Nisawaty; Ari Arisman; Kusuma Agdhi Rahwana
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.611

Abstract

This study aims to determine the effect of simultaneous and partial of Purchase Decisions in terms of brand image, and product quality on purchasing decisions for Honda Beat motorcycles in Tasikmalya city. The research method used in this study is a quantitative method with a survey approach. The population studied were 100 respondents. Analysis of the data in this study using Multiple Regression Analysis using SPSS version 26 software. The results showed that brand image and product quality simultaneously influenced the purchase decision of Honda Beat motorcycles in the city of Tasikmalya. Brand image partially influences the purchase decision of Honda Beat motorcycles in the city of Tasikmalya. Product quality partially has a significant effect on purchasing decisions for Honda Beat motorcycles in the city of Tasikmalya. Product quality partially has a significant effect on purchasing decisions for Honda Beat motorcycles in the city of Tasikmalaya.
Co-Authors Adi Maulana Adnan Robi Senjaya Ady Nurwana Arga Sutrisna Aris Sandi Krisna Mulyana Barin Barlian Depy Muhamad Pauzy Didan Muhammad Faizal Elisa Nurchoiriah Irna Melinda Kusuma Agdhi Rahwana Nadia Nur Qalby Panji Amanulloh Rangga Koswara Rita Tri Yusnita Shintya Nisawaty Silvi Nurul Fauziah suci putri lestari