Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Channel : Jurnal Komunikasi Jurnal Komunikasi Profesional Jurnal Ilmiah Padma Sri Kreshna Mediakom : Jurnal Ilmu Komunikasi Scriptura: Jurnal Ilmiah Komunikasi Jobmark: Journal of Branding and Marketing Communication Journal of Public Administration and Local Governance (JPALG)
Dyaloka Puspita Ningrum
Universitas Widya Mataram
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Digital Marketing Communication and Tourism Sales at Ibarbo Park Yogyakarta Eka Miftahul Jannah; Dyaloka Puspita Ningrum
Jobmark: Journal of Branding and Marketing Communication Vol. 7 No. 1 (2025): JOBMARK Vol 7 No 1 (July-December 2025)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v7i1.621

Abstract

In the digital era, tourism destinations increasingly rely on digital marketing communication to enhance visibility and drive visitor conversion. This study examines the role of digital marketing communication in increasing tourism sales at Ibarbo Park in Sleman, Yogyakarta, using the AISAS model, which comprises Attention, Interest, Search, Action, and Share. The research aims to analyze how each stage of the AISAS framework is implemented to influence consumer behavior and support sales growth. A qualitative interpretive case study approach was employed. Data were collected through in-depth interviews with management, staff, visitors, and the general public, complemented by observation and analysis of digital content on Instagram and TikTok. The data were analyzed thematically to identify patterns of communication strategies across the AISAS stages. The findings reveal that digital marketing communication plays a significant role across all stages of AISAS. Attention is effectively generated through visually engaging content and influencer collaborations. Interest is developed by highlighting the destination's educational and recreational value for families. Search behavior is supported by responsive social media interaction despite the absence of an official website. Action is facilitated through accessible ticket purchasing and a variety of promotional offers, while Share is driven by user-generated content that amplifies organic promotion. Theoretically, this study contributes to the development of digital marketing communication in tourism by contextualizing the AISAS model within local destination marketing practices. Practically, it provides strategic insights for tourism managers to optimize digital platforms, enhance customer engagement, and strengthen competitiveness in an increasingly digital marketplace.
Co-Authors Arrianie, Lely Eka Miftahul Jannah Gushevinalti, Gushevinalti Latifa zahra Lisa Adhrianti Rince Tatik Juanita