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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Mediator SOSIOLOGI NUSANTARA ARISTO Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Jurnal Communicate PROSIDING KOMUNIKASI Ijtimaiyah: Jurnal Ilmu Sosial dan Budaya JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Education, Humaniora and Social Sciences (JEHSS) AIUA Journal of Islamic Education Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Abdi Masyarakat (JAM) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Abdimas Serawai LITERATUR: Jurnal Bahasa, Sastra dan Pengajaran International Journal of Science and Society (IJSOC) Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi JOISCOM (Journal Of Islamic Communications) Jurnal Ilmu Komunikasi Andalan Eduvest - Journal of Universal Studies Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Bengawan :Jurnal Pengabdian Masyarakat Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan RESLAJ: Religion Education Social Laa Roiba Journal Artinara
Lisa Adhrianti
Universitas Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Idealisasi TVRI sebagai TV Publik: Studi “Critical Political Economy" Adhrianti, Lisa
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

In the beginning, media was established as an integral part of public sphere. As the world changed, media turned to be commercialized as commodity by mass distribution operation. Media was also sold to advertisers which use media facilities to reach their customers. This turnover had moved media more and more far away from the ideal of public sphere. It amounted when contents of media were dominated by less educated and less morality program. In order to implement public broadcasting media, an effort to create public sphere was badly needed. One of such effort was  transformation of TVRI status to Public   Broadcasting Organization by UU No. 32/Th. 2002. But, in reality, the operationalization of TVRI as Public TV still face some obstacles. This paper examines several regulation barriers faced by TVRI that prevent an ideal public sphere.
DIGITALISASI PUBLIC RELATIONS BAGI PENGUATAN CITRA PEMERINTAH DAERAH (Analisis Deskriptif Reaktualisasi Peran Humas Pemerintah Kota Bengkulu Dalam Penyampaian Informasi Daerah Melalui Media Sosial) Adhrianti, Lisa
PROSIDING KOMUNIKASI PROSIDING : AKSELERSI PEMBANGUNAN MASYARAKAT LOKAL MELALUI KOMUNIKASI DAN TEKNOLOGI INFORMASI (BUKU
Publisher : PROSIDING KOMUNIKASI

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Abstract

Dalam era konvergensi saat ini terjadi reaktualisasi peran humas sebagai hasil dari pembelajaran sosial dan proses determinisme teknologi. Humas tidak lagi hanya identik dengan fungsi tugas administratif dan seremonial belaka. Kolaborasi teori pembelajaran sosial dari Albert Bandura yang menjelaskan bagaimana manusia dapat belajar dari lingkungan sosialnya dan teori determinisme teknologi dari Marshal McLuhan yang menjelaskan bahwa teknologi dapat membentuk pola perilaku manusia di masyarakat dipandang menarik untuk mengamati aktivitas komunikasi melalui media sosial oleh Humas Pemerintah Kota Bengkulu. Kesadaran untuk menjadi cyber Public Relations yang menjadi ciri digitalisasi dipandang perlu oleh Humas Pemkot Bengkulu guna penyampaian informasi daerah dan bagi kepentingan citra positif pemerintah. Penelitian kualitatif dengan metode studi kasus pada humas pemkot Bengkulu ini menghasilkan temuan bahwa : 1) proses reaktualisasi terjadi karena adanya kesadaran untuk mengikuti perkembangan teknologi serta mengurangi publikasi melalui media mainstream untuk penghematan anggaran; 2) jalur media sosial dipilih agar dapat lebih efektif dalam penyampaian informasi secara luas dan cepat kepada publik terutama di akun facebook, instagram, dan twitter; 3) terdapat beberapa strategi penggunaan media sosial yang relevan dengan program 8 Tekad Bengkulu Ku yang membuahkan respon positif dari publik. Kata kunci : Digitalisasi PR, Humas pemkot bengkulu, Reaktualisasi.
STRATEGI KOMUNIKASI PARIWISATA KOTA BENGKULU: Studi Unique Selling Proposition Program Visit 2020 Wonderful Bengkulu Ningrum, Dyaloka Puspita; Adhrianti, Lisa; Gushevinalti, Gushevinalti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1811

Abstract

This study aims to determine the communication strategy of the Unique Selling Proposition (USP) of Bengkulu city tourism for the Visit 2020 Wonderful Bengkulu program based on promotional mix theory which includes advertising, sales promotion, personal selling and public relations. Using a qualitative-interpretive approach, we collected data in the field through in-depth interviews with 9 informants, participant observation, and other document records. The results show that in promoting, ads have not highlighted the uniqueness of tourism potential and media placement of ads that are not distributed in all airlines. On the other hand, Bengkulu City tourism is also relatively promoted only privately and accidently, for example due to official visits by officials. Regarding the public relations strategy, we found inconsistencies between reality in tourism objects and the proclaimed regional government program. Based on these findings, we suggest a more strategic effort to maximize preparations to welcome the Visit 2020 Wonderful Bengkulu. To cite this article (7th APA style):Ningrum, D. P., Adhrianti, L. & Gushevinalti (2018). Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Proposition Program Visit 2020 Wonderful Bengkulu [The Tourism Communication Strategy of Bengkulu City].  Journal Communication Spectrum, 8(1), 45-55. http://dx.doi.org/10.36782/jcs.v8i1.1811
Strategy For Strengthening The Akhlakul Karimah In The Lecturing Communication Process (Analysis of the Hijab Lecturer Steps in the Communication Department FISIP UNIB as Agents of Change in Minimizing the Bad Impact of Development of Era Communication Information Technology 4.0) Lisa Adhrianti
AIUA Journal of Islamic Education Vol 1, No 2 (2019)
Publisher : AIUA Journal of Islamic Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.882 KB)

Abstract

The development of communication and information technology entering the4.0 era has had a positive and negative impact on the younger generation, especially among students who can later be called the millennial generation. Millennials that have a lot of contact with sophisticated technology machines will be able to give birth to a capable and skilled generation in many areas of life as well as able to erode the moral moral values due to the impact of unlimited virtual communication and tend to be value-free. Islam highly upholds the values of akhlakul karimah with adab-adab which have been regulated in the Quran and the Sunnah of the Prophet Muhammad that can be disseminated through polite communication full of gentleness by a lecturer who can act as an agent of change in society. The results of the study show that there are 5 (five) strategic steps that can be taken by a lecturer as agents of change as an effort to strengthen moral values, namely by building awareness, exchanging information, identifying problems, encouraging intentions to change, and transforming intentions into real action.
STRATEGI DIFERENSIASI DAN POSITIONING BRAND PRODUK UMKM UNTUK PROMOSI PARIWISATA DAERAH BENGKULU (Penyuluhan pada Kelompok Masyarakat di sekitar Objek Wisata Sungai Suci Kabupaten Bengkulu Tengah) Lisa Adhrianti
Jurnal Abdi Masyarakat (JAM) Vol 7, No 1 (2021): JAM (Jurnal Abdi Masyarakat)-September
Publisher : Universitas Mercu Buana

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Abstract

Kegiatan pengabdian masyarakat ini merupakan kegiatan lanjutan yang menyasar pada kelompok usahawan pada masyarakat sekitar lokasi objek wisata Sungai Suci di kecamatan desa Pondok Kelapa kabupaten Bengkulu Tengah.  Jika pada tahun 2019 kegiatan pengabdian berupaya untuk membimbing kelompok usahawan agar dapat memikirkan ide bagi pembuatan proposal komunikasi bisnis yang berpotensi untuk didanai, maka tahun 2020 ini kegiatan diarahkan untuk proses penyuluhan dan pembimbingan kepada usahawan agar dapat mengenal karakteristik produk Usaha Kecil dan Menengah (UMKM) yang diupayakan memiliki kemasan yang layak jual dan memiliki penciri khusus untuk menunjang pariwisata daerah Sungai Suci. Perspektif yang digunakan dalam kegiatan pengabdian masyarakat ini adalah komunikasi pemasaran. Metode pelaksanaan kegiatan yang akan diterapkan dalam pengabdian ini adalah pengenalan pendekatan Unique Selling Proposition (USP) yang dapat menjelaskan dan menemukan diferensiasi dan positioning brand dari produk UMKM yang layak untuk dipasarkan untuk mendukung promosi pariwisata daerah Bengkulu. Hasil dari kegiatan ini adalah adanya evaluasi pemikiran bagi jenis produk yang akan dijual, evaluasi rancangan kemasan produk UMKM yang telah dimiliki dan siap dipromosikan, serta publikasi hasil pengabdian pada jurnal Abdi Masyarakat Universitas Mercubuana Jakarta.
TEKNIK PENYUSUNAN RANCANGAN KOMUNIKASI BISNIS BAGI PENGEMBANGAN UMKM (PEMBIBINGAN CARA MEMBUAT PROPOSAL BISNIS UMKM YANG POTENSIAL UNTUK DIDANAI PADA KELOMPOK MASYARAKAT KECAMATAN PONDOK KELAPA KABUPATEN BENGKULU TENGAH) Lisa Adhrianti; Yuliati Yuliati
Jurnal Abdi Masyarakat (JAM) Vol 6, No 1 (2020): JAM (Jurnal Abdi Masyarakat)-September
Publisher : Universitas Mercu Buana

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Abstract

Usaha Kecil dan Menengah (UMKM) merupakan aspek potensial untuk menujang kesejahteraan dan menghidupkan perekonomian masyarakat terlebih untuk wilayah kecamatan desa Pondok Kelapa Kabupaten Bengkulu Tengah yang masih belum banyak menghasilkan produk unggulan khas sementara secara geografis di Pondok Kelapa terdapat beberapa objek wisata unggulan Bengkulu seperti pantai Sungai Suci, Taman Wahana Surya, dan Istana Kerajaan Balai Buntar, yang dapat menunjang produk pengembangan UMKM. Usaha kecil rumahan dari warga masyarakat dapat membantu perekonomiam masyarakat sehingga perlu dipersiapkan berbagai hal untuk dapat mengatasi pemasalahan yang terkait dengan bantuan modal atau ide-ide usaha, sehingga pembekalan tentang cara membuat dan mengembangkan ide melalui proposal komunikasi bisnis yang berpeluang besar untuk didanai merupakan hal yang penting untuk diberikan. Manfaat proposal komunikasi bisnis adalah untuk membantu wirausahawan agar dapat berpikir kritis dan objektif atas bidang usaha yang akan dimasukinya, atau dapat dikatakan bahwa proposal usaha merupakan dokumen tertulis yang berisi mengenai usaha baru yang sedang direncanakan oleh masyarakat desa Pondok Kelapa yang berasal dari berbagai daerah yang berbeda-beda, sehingga diharapkan ide tentang usaha yang akan dijalani menjadi beragam. Hasil Pengabdian ini menunjukkan bahwa kesadaran masyarakat terhadap kewirausahaan sudah cukup baik dengan pengamatan bahwa seluruh peserta merupakan ibu-ibu rumah tangga yang telah memiliki bisnis sendiri di area Sungai Suci Bengkulu, serta tingkat pengetahuan dan pemahaman pentingnya kewirausahaan juga sudah sangat disadari oleh peserta sehingga menjadi modal dalam pengembangan usaha.
Idealisasi TVRI sebagai TV Publik: Studi “Critical Political Economy" Lisa Adhrianti
MediaTor (Jurnal Komunikasi) Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v9i2.1222

Abstract

In the beginning, media was established as an integral part of public sphere. As the world changed, media turned to be commercialized as commodity by mass distribution operation. Media was also sold to advertisers which use media facilities to reach their customers. This turnover had moved media more and more far away from the ideal of public sphere. It amounted when contents of media were dominated by less educated and less morality program. In order to implement public broadcasting media, an effort to create public sphere was badly needed. One of such effort was  transformation of TVRI status to Public   Broadcasting Organization by UU No. 32/Th. 2002. But, in reality, the operationalization of TVRI as Public TV still face some obstacles. This paper examines several regulation barriers facedby TVRI that prevent an ideal public sphere.
Kondisi Pendahulu dan Gejala Groupthink dalam Dinamika Komunikasi Politik Lisa Adhrianti
Jurnal Communicate Vol 2, No 1 (2016)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.553 KB) | DOI: 10.31479/jc.v2i1.71

Abstract

Groupthink phenomenon in the context of political communication in the scope of the legislative group in the Indonesian parliament where members of multipar pol heteroge11eous background, but often resulted in cont roversial decisionsand unpopular. The paradigm of this research is postpositivis with a qualitativeapproach. Methods used in this research is a case study. In general, this studycm firmed that groupthink occurs in tire dynamics of political communication in the legislatiPe drnft law K I P group WL1rking Committee of Representatives Commission I 011 a process t:f discussion a11d decision-making of public bodies. Tlzere are se<'eral Ct JJ t dititms predecessor (antecedent) which prod uces some symptoms of grouptlti11k hallmark t{t!ze Indonesian parliament, namel y that the cohesion of the group is not /1ased on the fear factor or the reluctance of the figure of leaders in ilze group, lnt t lwcnuse of the presu re (:f time for completionof tasks, fatigue and co1 (lict of intereM s <uith the group executive, which thenforces the legislatiPe group to produce n decision that can not be said to be either through a compromise measure tlta t succeeded in presenti11g a new article, namel!tl.J, 15, and 16 in tile drntt laze KIP :!OOS .
Strategi Komunikasi Interpersonal Tour Leader Dalam Meningkatkan Loyalitas Wisatawan (Studi Kinerja Tour Leader Permata Tour Lubuklinggau) Erwin Rochmansyah; Lisa Adhrianti
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol 3 No 2 (2021): Desember 2021
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v3i2.341

Abstract

This study aims to find out how the Interpersonal Communication Strategy of a Permata Tour Lubuklinggau Tour Leader with tourist group participants based on the Marketing mix including Product, Price, Place, Promotion to increase the sense of tourist loyalty. This study uses a qualitative approach, we explore information data in the field through in-depth interview techniques to 6 (six) informants based on their own perceptions, in addition to interviews we also conducted participant observations and other recorded documentation. The problem of this research is the extent to which the Interpersonal Communication Strategy of a Permata Tour Lubuklinggau Tour Leader regarding tourists who only use the services of a Permata Tour travel agency, and we found that there are Tour Leaders who do not master the interpersonal communication process well and their goals towards tourists. Based on these findings, we suggest efforts to optimize the performance of tour leaders to apply the basic concept of Hospitality/Excellent Service to tourists. In addition to these findings, we suggest that all Tour Leaders in leading a group of tourists should have carried out a competent test and have a Tour Leader certification from a tourism institution.
Infografis Penguatan Reputasi Kehumasan Pemerintah melalui Narasi Tunggal Sosialisasi Paket Kebijakan Ekonomi Lisa Adhrianti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5289.043 KB) | DOI: 10.24329/aspikom.v3i5.273

Abstract

This study examines  the role and elements of infographics for strengthening reputation of the government public relations conducted by the Special Task Force of the Government Public Relations on a single narrative related to the socialization of economic policy packages. This study uses case study method based on the perspective of the theory of reputation. The result shows that info graphics are able to make government’s message can be communicated attractively and support a reputation. It concludes (1) info graphics successfully synergize delivery of 13 single narratives about economic policy package through some form of design published in social media; (2) elements of info graphics are strengthened by the used of hashtag and logo “Indonesia Good” in the design of the content of policy packages supported by the four sides of reputation (credibility, trustworthiness, reliability, and responsibility), through the realization of a number of components to build a reputation namely core values, values, identity, projection and image. This article contributes to enrich the application model of reputation theory that generally applied to Corporate Public Relations rather than Government Rublic Relations communication.
Co-Authors Agustin, Litami Al-Nahari, Yusra Hamed Alfarabi Alfarizi, Erlan Ananda Ayu Putri Andayani, Dwi Hari Andini, Diah Tri Andy Makhrian Ayyash, Muhammad Yahya Bangsu, Tamrin Busainah, Desy Cucu, Neneng desti pratiwi Dhanurseto Hadiprashada Dionni Ditya Perdana Dionni Ditya Perdana, Dionni Ditya Dwi Hari Andayani, Dwi Hari Andayani Dyaloka Puspita Ningrum Eceh Trisna Ayuh Eka Vuspa Sari Ekowati, Sri Evi Hafizah Firmansyah, Mas Agus Fonika Fonika . Fonika Fonika Gritary, Syahandha Gushevinalti Gushevinalti . Gushevinalti Gushevinalti Gushevinalti, Gushevinalti Hafizah, Evi Hermalinda Lestari Br. Bangun Idi Warsah Indah Septirisani Indiarma, Verani Janah, Fathiyyah M. Hik Wahyuda Marlina, Neneng Cucu Mas Agus Firmansyah Muslimah Amalia, Puspa Neneng Cucu Marlina Nugroho, Wiji Nurwitami, Rizka Ovfianti, Sefti Permata, Sri Putri puspitasari, ni made anggraeni Rafinita Aditia Rasianna BR Saragih Rasianna Br. Saragih Rochmansyah, Erwin Saragih, Rasiana BR Sari, Eka Vuspa Setiawati, Ida Agus Silvia Amanda Putri Sri Ekowati Suhrini, Tantri Syarafa, Dhimas Abdillah Titi Darmi Ulfa, Annisa Fadila Wardani, Indriati Triea Wibyanto, Santrian Yayantika Yosi Merta Sari Yuliati - Yuliati Yuliati Yunilisiah Yunilisiah