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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Jurnal Akademik Pengabdian Masyarakat
Akhmad Irwansyah
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PROGRAM CORPORATE SOCIAL MARKETING, PENGETAHUAN KONSUMEN DAN REPUTASI PERUSAHAAAN DALAM MENCIPTAKAN GREEN CONSUMERISM (PROGRAM TUMBLER STARBUCKS) Akhmad Irwansyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 15, No 3 (2015): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.416 KB) | DOI: 10.33087/jiubj.v15i3.149

Abstract

The aim of this study is that consumers of Starbucks Coffee interested, conscious, want to move on and continue to use tumber Starbuck on the go in the activities of consumption as consumers are partly responsible for environmental sustainability. This study uses a quantitative approach (quantitative approach). Based on the results of data analysis and discussion before it can be concluded- the research findings as follows: 1. The program of corporate social marketing in the form of Starbucks Coffee Starbucks tumbler on the go affect the consumer's knowledge. It is stated that the program of social marketing as practiced by Starbucks Coffee can provide knowledge to the consumer to act in an environmentally friendly consumption 2. corporate social marketing program in the form of Starbucks Coffee Starbucks tumbler on the go affect the company's reputation. By fulfilling obligations as a company conducting its business in a responsible manner then it will be a positive influence on the company's reputation as a green company in the eyes of the public. 3. Knowledge of consumer influence on the consumer Consumerism green to consume drinks bought at Starbucks Coffee. When a consumer has been educated to do that consumption of green and know that such knowledge can directly affect the consumer in making the consumption of green or green behaves Consumerism. 4. The effect on the company's reputation in the consumer Consumerism green consume drinks bought at Starbucks Coffee. Currently, the company has established a reputation as a green company where the company's reputation is also considered good by the public, the public will be encouraged and influenced by the extension or invitation offered by corporate social marketing undertaken by the company happened the call so that consumers behave participate in green shows the continuity of the preservation of the earth. 5. The corporate social marketing program in the form of Starbucks Coffee Starbucks tumbler on the go affect the green Consumerism consumers Starbucks Coffee.Keywords: Analysis, Corporate Social Marketing, Consumer Sciences, on the Company's reputation, Green Consumerism.
Pengaruh Tangible dan Reliability Jasa Hotel terhadap Tingkat Kepuasan Konsumen di Rumah Kito Resort Hotel Jambi Ahmad Tarmizi; Akhmad Irwansyah; Bella Ahiri Ramadani
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.684

Abstract

This study aims to determine the effect of tangible and reliability on consumer satisfaction simultaneously and the effect of tangible and reliability on customer satisfaction partially. The type of data used in this research is quantitative primary data regarding tabulation of data from questionnaires. The data in this study can be obtained from a questionnaire at Rumah Kito Resort Hotel Jambi. The sample of this research is Rumah Kito Resort Hotel Jambi, with a population of 13,250 people and a sample of 100 people. This study uses an analytical tool, namely multiple linear regression. The results of this study indicate that: tangibles are categorized as good with an average score of 396, reliability is categorized as good with an average score of 405, and consumer satisfaction is categorized as good with an average score of 413. Based on the results of the study, it can be concluded Based on the results of the coefficient of determination test, it can be seen that Tangible and Reliability have an influence on Consumer Satisfaction at Rumah Kito Resort Hotel by 0.506 or 50.6% stating that tangible and reliability variables are able to explain Customer Satisfaction of 50.6 % on the contrary 49.4% caused by other variables outside the variables studied, Based on the results of the t-test, it can be said that the t-value on the Tangible variable is 2.696 with a significant level of 0.000. Because the t-count value is 2,696 > the t-table value is 1.660 and the significant level is 0.000 < significant probability = 0.05. While the value of t-count on the reliability variable is 5.540 with a significant level of 0.000. Because the t-count value is 5.540 > t-table 1.660 and the significant level is 0.000 < significant probability = 0.05.
Penyuluhan Pengolahan Sampah Plastik Prinsip 4R Mendukung Program Kampung Bantar, Kota Jambi Lailal Gusri; Harmes; Fernando M. Putra; M Nuklirullah; Dyah Kumalasari; Hadrah; Anggrika Riyanti; Evi Adriani; Akhmad Irwansyah; Yunan Surono
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 6 (2024): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i6.3558

Abstract

Jambi City has a Bantar Village program that has a variety of innovative development programs. Garbage and waste require effective processing to support Bantar Village. Method 1) Collection, cleaning, painting and waste of paint can. 2) Application of the 4R principle as a solution to reduce plastic waste. The purpose of the service is in the form of counseling to provide education and skills in making trash cans from paint cans to residents in RT16, Payo Selincah Village, Jambi City. The results of the paint can trash can products can be used by residents as one of the supporters of the Bantar Village program. Residents have the knowledge and skills in efforts to reduce plastic waste that can generate economic value.
Co-Authors Ahmad Tarmizi Anggrika Riyanti Bella Ahiri Ramadani Dyah Kumalasari Evi Adriani Fernando Mersa Putra Gusri, Lailal Hadrah Harmes M Nuklirullah Yunan Surono