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All Journal Managament Insight: Jurnal Ilmiah Manajemen Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Ensiklopedia Social Review Jurnal Ilmiah Padma Sri Kreshna Jurnal Rekayasa Industri (JRI) Jurnal Ilmu Ekonomi dan Sosial (JIES) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Business Studies and Management Review Jurnal Pengabdian Kreatif Cemerlang Indonesia Jurnal Penelitian dan Pengabdian Masyarakat Miftah Multidisciplinary Indonesian Center Journal Indonesia Economic Journal Journal of Economic and Business Journal of Literature Review JBIMA: Jurnal Pengabdian kepada Masyarakat Rashid Journal of Public Administration and Local Governance Jurnal Riset Bisnis dan Ekonomi Digital
Cahya Purnama Asri
Universitas Widya Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Fintech sebagai Determinan Green Marketing: Studi Literatur Bhenu Artha; Antonius Satria Hadi; Bahri; Cahya Purnama Asri; Utami Tunjung Sari; Niken Permata Sari; Ascasaputra Aditya
Jurnal Riset Bisnis dan Ekonomi Digital Vol. 3 No. 1 (2026): Call for Paper: April 2026
Publisher : Yayasan Literasi Emas Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67551/004q5z89

Abstract

Introduction: The combination of financial technology (FinTech) and green marketing represents a transformative frontier in the pursuit of sustainable development. Along with the global challenges facing the world economy, such as climate change, resource scarcity, and shifting consumer values, both the financial and marketing sectors are undergoing rapid digitalization and a shift in orientation towards sustainability. Methods: This research uses theoretical review. Results: green marketing as a dependent variable influenced by fintech. Discussion: The integration of FinTech and green marketing raises important ethical questions regarding data privacy, consent, and algorithmic bias. While data-driven personalization can increase relevance and engagement, it also risks violating privacy and reinforcing inequality if not managed responsibly. Effective governance—which includes transparency, accountability, and stakeholder engagement—is essential for building and maintaining trust in FinTech-enabled green marketing. Collaboration between FinTech companies, traditional financial institutions, regulators, and civil society is crucial for developing robust standards, sharing best practices, and addressing systemic risks.
Co-Authors Antonius Satria Hadi Ardhi Khairi Ascasaputra Aditya Aurel Katrin Medina Bahri Bahri Bahri Bhenu Artha Bhenu Artha Jumadi Jumadi Kasma Manggala Khofifa Az Zahra Niken Permata Sari Niken Pernata Sari Utami Tunjung Sari Yulie Suryani