Article Per Year (5 Year)
p-Index From 2021 - 2026
5.8
P-Index
This Author published in this journals
All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik eCo-Buss Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Ekonomi Bisnis Manajemen Prima Accounting and Business Journal Nusantara Hasana Journal PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Applied Finance and Business Studies ProBisnis : Jurnal Manajemen NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Innovation and Sustainable Empowerment DEVOTE: Jurnal Pengabdian Masyarakat Global Sinergi International Journal of Management and Business Sinergi International Journal of Economics Atestasi : Jurnal Ilmiah Akuntansi Outline Journal of Community Development International Journal for Advanced Research
Lambok Manurung
Universitas Battuta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
EDUKASI STRATEGI BAURAN PROMOSI UMKM UD KREASI LUTVI Lambok Manurung; Etty Harya Ningsi
JURNAL PENGABDIAN KEPADA MASYARAKAT Spesial Issue
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A company must always stay updated and creative to remain competitive with other businesses that release similar and substitute products. This requires management that can effectively manage the business. It's important to retain existing consumers or customers and prevent them from switching to other businesses. Companies are required to better understand all the needs and desires of consumers and must be able to create products that meet those needs. Additionally, good marketing is also necessary. Effective marketing can increase sales and capture market share. When this is achieved, the company can ensure maximum profit. However, if the marketing efforts are incorrect or insufficient, it will result in decreased sales, impacting the company's revenue. To increase market share, companies need to implement competitive strategies using the Promotion Mix Strategy. This strategy is used by companies to understand the strengths, weaknesses, opportunities, and threats they face to increase market share and attract more customers, as customers are the lifeblood of any company. This is essential due to the intense competition among companies in the same industry, prompting business owners to devise strategies that can increase their market share and attract more customers to ensure the company's sustainability. Based on the results of the SWOT analysis, the promotion mix strategy can be applied at UD. Kreasi Lutvi includes: building partnerships with online agents, prioritizing electronic advertising media, expanding market share, improving product quality, and enhancing the quality of human resources in the Marketing field. Keywords: Customer, Increase, Promosi, Strategi,
Sosialisasi Dampak Ekonomi dari Pengembangan Pariwisata di Kota Pari, Serdang Bedagai, Sumatera Utara Slamet Widodo; Lambok Manurung; Etty Harya Ningsi
JURNAL PENGABDIAN KEPADA MASYARAKAT Spesial Issue Oktober 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3405

Abstract

Sosialisasi dampak ekonomi kepada warga kota Pari menggunakan data dan hasil dari penelitian ini yang dimana bertujuan untuk menganalisis dampak ekonomi dari pengembangan pariwisata di Kota Pari, Serdang Bedagai, Sumatera Utara. Studi ini menggunakan pendekatan kualitatif dan kuantitatif untuk mengukur dampak langsung, tidak langsung, dan induksi dari kegiatan pariwisata. Data diperoleh melalui wawancara mendalam, survei, dan studi literatur. Hasil penelitian menunjukkan bahwa pengembangan pariwisata telah memberikan kontribusi signifikan terhadap peningkatan pendapatan masyarakat lokal, penciptaan lapangan kerja, dan perkembangan infrastruktur. Namun, terdapat juga dampak negatif seperti peningkatan biaya hidup dan kerusakan lingkungan.
Analysis of factors affecting the value of property and real estate companies on the Indonesian stock exchange Etty Harya Ningsi; Irna Triannur Lubis; Lambok Manurung
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the effect of liquidity and leverage on company value. This research uses a sample of property and real estate companies listed on the Indonesia Stock Exchange in 2020-2022. The research method uses descriptive statistical analysis with a quantitative approach. The data used in this research is secondary data and sampling was carried out using a purposive sampling technique. The number of manufacturing companies in the four years that were the sample for this research was 30 companies. Overall, the sample for this research was 90 financial reports and annual reports. Data analysis techniques use the classic assumption test, multiple linear regression, coefficient of determination, and hypothesis testing (F test and t test). Testing was carried out using the Statistical Product and Service Solution (SPSS) software program. The results of this research show that liquidity affects company value. Leverage has no effect on company value. Simultaneously liquidity and leverage influence company value.
Product quality, price, and service quality on customer satisfaction analysis at Ananta Photo Medan Lambok Manurung; Etty Harya Ningsi
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to assess and analyze how product quality (X1), price (X2), and service quality (X3) impact customer satisfaction (Y) at Ananta Photo. The research involved 100 participants and employed questionnaire-based data collection. Statistical analysis was conducted using SPSS 23.0 for Windows, including classic assumption tests, multiple linear regression analysis, and hypothesis testing. The results yielded a regression equation: Y = 0.146 + 0.160X1 + 0.209X2 + 0.150X3. Findings revealed that product quality (X1) has a partially positive and significant influence on customer satisfaction (Y) at Ananta Photo, as indicated by a t-value (2.215) > t-table (1.66571) and sig (0.030) < 0.05. Similarly, price (X2) and service quality (X3) also showed partial positive and significant effects on customer satisfaction (Y). The simultaneous examination of these variables indicated a significant positive impact on customer satisfaction (Y) at Ananta Photo. The coefficient of determination reached 0.669, suggesting that 66.9% of the variability in customer satisfaction (Y) can be explained by the independent variables, while the remaining 34.1% is influenced by other factors not examined in the study.
Digital Marketing Strategy Training for Micro and Small Business Actors in Bagan Percut Mohammad Syarif Sumantri; Amril; Lambok Manurung
Outline Journal of Community Development Vol. 1 No. 2: November 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/x8qy0m39

Abstract

Digital Marketing Strategy Training for Micro and Small Business Actors in Bagan Percut aims to improve digital literacy and marketing skills of MSME actors in utilizing technology to expand market reach and increase business competitiveness. This activity involved 30 business actors from various sectors, such as culinary, handicrafts, and services. The results of the training showed an increase in participants' digital literacy, ability to produce more attractive promotional content, and success in expanding market reach. As many as 60% of participants reported increased interaction on their business's social media, while 50% succeeded in getting new customers. The results of this training show that digital marketing strategies can be an effective solution for MSME actors in facing challenges in the digital era, while contributing to local economic development.
Implementation of an Effective Daily Activity Schedule to Improve Student Time Management Lambok Manurung; Amril; Irma Herliza Rizki; Nur Yasmin
International Journal of Advanced Research Vol. 1 No. 1: June 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/cv5bp910

Abstract

Optimizing time management is an important aspect in the lives of students in Islamic boarding schools, where good time management can improve the quality of learning, worship, and student welfare. This service aims to improve students' time management through the implementation of an effective daily activity schedule. Through initial observations, it was found that many students had difficulty in managing their time in a structured manner. Therefore, this activity involved compiling a daily activity schedule that included time for studying, worship, rest, and social activities. The implementation of the schedule was carried out for one month and was evaluated through interviews and observations. The results showed that students felt more disciplined, organized, and had more optimal time to study and rest. However, several improvements related to the duration of rest and flexibility of study time still need to be made. Overall, the implementation of a daily activity schedule has proven effective in helping students optimize their time management in Islamic boarding schools.
Strategy To Increase Culinary MSMEs Sales Through Online Food Delivery Riski Pratama Putra; Angga Ramadani; Yulianti Sari Hutabarat; Lambok Manurung
International Journal of Advanced Research Vol. 1 No. 6: April 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/j445km81

Abstract

Medan Timur, a district in Medan, North Sumatra, is home to a rapidly growing culinary industry, with numerous micro, small, and medium-sized enterprises (MSMEs) utilizing online food delivery services such as GoFood, GrabFood, and ShopeeFood. This research aims to analyze the impact of online food delivery services on the sales growth of culinary MSMEs in the area. Using a qualitative approach, data were collected through observations, interviews, and a literature review from five culinary business owners who have joined these platforms. The findings reveal that nearly all MSMES that joined the platforms experienced significant sales increases, with daily income rising by an average of 150% to 200%. Additionally, MSMEs gained other benefits, such as enhanced business visibility and broader customer access without additional advertising costs. The study also identifies technical challenges faced by some MSMEs, such as payment and transaction management issues, which were resolved with platform support. Overall, the research shows that online food delivery apps play a crucial role in helping culinary MSMEs in Medan Timur thrive, expanding their market reach and increasing their revenues.
Pemberdayaan PKK dalam Rangka Tertib Administrasi dan Tata Kelola Keuangan TPKK Medan Petisah Etty Harya Ningsi; Lambok Manurung; Selvi Aristantya
Journal of Innovation and Sustainable Empowerment Vol. 4 No. 2 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/jise.v4i2.139

Abstract

Pemberdayaan Tim Penggerak PKK Kecamatan Medan Petisah merupakan langkah strategis dalam memperkuat kapasitas kelembagaan berbasis komunitas, khususnya dalam hal tertib administrasi dan tata kelola keuangan yang akuntabel. Permasalahan utama yang dihadapi adalah rendahnya pemahaman anggota TP-PKK terhadap penyusunan laporan keuangan, pengelolaan anggaran, serta pengarsipan administrasi organisasi yang sesuai standar. Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan teknis dan manajerial anggota PKK melalui pendekatan partisipatif. Program dilaksanakan menggunakan metode Participatory Action Research (PAR), yang mencakup asesmen kebutuhan, pelatihan teknis administrasi dan keuangan, workshop tematik, serta pendampingan lapangan yang diikuti dengan monitoring dan evaluasi hasil. Hasil kegiatan menunjukkan peningkatan signifikan pada pemahaman peserta terhadap prinsip transparansi dan akuntabilitas, keterampilan menyusun laporan kegiatan dan keuangan, serta meningkatnya partisipasi masyarakat dalam mengawasi jalannya program. Kegiatan ini juga menghasilkan modul pelatihan dan template laporan keuangan yang dapat direplikasi di wilayah lain. Kesimpulannya, program ini berkontribusi nyata terhadap penguatan tata kelola organisasi perempuan berbasis komunitas dan mendorong terciptanya sistem pengelolaan PKK yang lebih tertib, transparan, dan berkelanjutan di Kecamatan Medan Petisah.
Pendampingan Penyusunan Anggaran dan Pengendalian Biaya bagi UMKM di Era Digital Ningsi, Etty Harya; Manurung, Lambok; Aristantya, Selvi
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Januari 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i1.1001

Abstract

Berkembangnya era digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu mengelola keuangan secara lebih efisien dan terencana. Namun, banyak pelaku UMKM masih mengalami kesulitan dalam penyusunan anggaran serta pengendalian biaya yang sistematis. Kegiatan pengabdian masyarakat ini dilakukan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam menyusun anggaran serta melakukan pengendalian biaya melalui pendekatan pelatihan dan pendampingan langsung. Metode pelaksanaan meliputi sosialisasi konsep dasar akuntansi manajemen, praktik penyusunan anggaran, analisis biaya, dan evaluasi hasil kegiatan. Hasil pelaksanaan menunjukkan adanya peningkatan pemahaman peserta terhadap pentingnya anggaran sebagai alat perencanaan dan pengendalian, serta kemampuan mengidentifikasi komponen biaya secara tepat. Kegiatan ini berkontribusi dalam memperkuat kapasitas manajerial dan meningkatkan efisiensi pengelolaan keuangan UMKM di era digital.
Peran Program Pemberdayaan UMKM dalam Meningkatkan Ekonomi Keluarga di Desa Klambir Lima, Kecamatan Hamparan Perak, Kabupaten Deliserdang Lambok Manurung; Etty Harya Ningsi; Slamet Widodo
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.4021

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di Desa Klambir Lima, Kecamatan Hamparan Perak, Kabupaten Deliserdang dengan tujuan untuk memberdayakan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) agar mampu meningkatkan kapasitas usaha dan pendapatan keluarga. Permasalahan utama UMKM di desa ini mencakup minimnya kemampuan manajemen usaha, rendahnya inovasi produk, kurangnya literasi digital, serta lemahnya pencatatan keuangan sederhana. Metode pelaksanaan kegiatan meliputi survei dan observasi awal, pelatihan dan workshop tematik, pendampingan berkelanjutan, serta evaluasi akhir melalui pre-test, post-test, dan wawancara mendalam. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam kompetensi pelaku UMKM, termasuk peningkatan pengetahuan manajemen usaha sebesar 69%, keterampilan inovasi produk sebesar 75%, dan kemampuan digital marketing mencapai 72%. Dampak kegiatan juga mencakup peningkatan pendapatan keluarga rata-rata 15-25% setelah tiga bulan pelaksanaan pendampingan. Kegiatan PKM ini memberikan kontribusi nyata bagi penguatan ekonomi berbasis desa dan menegaskan pentingnya pemberdayaan UMKM sebagai strategi memperkuat ketahanan ekonomi keluarga.
Co-Authors Amril Angga Ramadani Etty Harya Ningsi Irma Herliza Rizki IRNA TRIANNUR LUBIS Irna Triannur Lubis LUBIS, IRNA TRIANNUR Lubis, Irna Trianur Mela Novita Rizki Mohammad Syarif Sumantri Nur Yasmin Riski Pratama Putra Selvi Aristantya Slamet . Slamet Widodo Slamet Widodo Slamet Widodo Yulianti Sari Hutabarat