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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik eCo-Buss Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Ekonomi Bisnis Manajemen Prima Accounting and Business Journal Nusantara Hasana Journal PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Applied Finance and Business Studies ProBisnis : Jurnal Manajemen NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Innovation and Sustainable Empowerment DEVOTE: Jurnal Pengabdian Masyarakat Global Sinergi International Journal of Management and Business Sinergi International Journal of Economics Atestasi : Jurnal Ilmiah Akuntansi Outline Journal of Community Development International Journal for Advanced Research
Lambok Manurung
Universitas Battuta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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Meningkatkan Masyarakat Desa Pematang Serai Melalui Pelatihan Pariwisata Berbasis Potensi Lokal Slamet Widodo; Lambok Manurung
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.4022

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan masyarakat Desa Pematang Serai melalui pelatihan pariwisata berbasis potensi lokal, khususnya wisata alam sungai. Potensi sungai yang membentang sepanjang desa memiliki daya tarik wisata yang belum tergarap secara optimal. Tim pengabdi melakukan pelatihan dalam hal pengelolaan wisata alam, manajemen homestay, pelayanan wisatawan, dan pemasaran digital. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman masyarakat terhadap pengelolaan pariwisata berbasis potensi lokal serta munculnya semangat kewirausahaan dalam pengembangan desa wisata.
Attraction and Promotion Strategies in the Development of Muslim-Friendly Tourism in Tangkahan Langkat Ecotourism Widodo, Slamet; Manurung, Lambok; Ningsi, Etty Harya; Lubis, Irna Trianur
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4610

Abstract

Muslim-friendly tourism has become an important global trend, including in Indonesia, as the growing Muslim travel market increasingly demands destinations that integrate attractive natural and cultural resources with halal-compliant facilities and effective promotion to ensure spiritual comfort and positive travel experiences. This study analyzes the influence of tourist attraction and tourism promotion on tourist in the context of Muslim-friendly tourism development. The study used a quantitative approach with 100 foreign tourist respondents selected through non-probability sampling (accidental sampling). Data were collected through questionnaires, observations, and documentation, then analysed using multiple linear regression. The results show that tourist attraction and tourism promotion have a positive and significant effect on tourist visits, both partially and simultaneously. The Adjusted R Square value of 0.805 indicates that 80.5% of the variation in tourist visits can be explained by the two variables, while 19.5% is influenced by other factors outside the model. The findings confirm the need to strengthen local culture-based attractions and the creative economy, as well as optimise digital promotion through social media to enhance the image of the destination and tourist visits.
Co-Authors Amril Angga Ramadani Etty Harya Ningsi Irma Herliza Rizki IRNA TRIANNUR LUBIS Irna Triannur Lubis LUBIS, IRNA TRIANNUR Lubis, Irna Trianur Mela Novita Rizki Mohammad Syarif Sumantri Nur Yasmin Riski Pratama Putra Selvi Aristantya Slamet . Slamet Widodo Slamet Widodo Slamet Widodo Yulianti Sari Hutabarat