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All Journal KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat DEDIKASI PKM Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Arastirma Jurnal PKM Manajemen Bisnis Jurnal Abdi Masyarakat Humanis Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Ilmiah Ekonomi dan Manajemen Journal of Management, Accounting, and Administration
Komarudin Komarudin
Universitas Pamulang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. WAHANA OTTOMITRA MULTIARTHA FINANCE DI TANGERANG SELATAN Noval Abdi Ramadhan; Komarudin Komarudin
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9462

Abstract

This study aims to explore the impact of social media usage on brand awareness within the context of digital marketing at Nguyup, a micro, small, and medium enterprise (MSME) located in South Tangerang. The rapid development of digital technology, particularly social media, has become a strategic tool for businesses to build brand awareness and reach wider consumer markets at relatively low cost. This research employs a qualitative descriptive method. Data were collected through observation, in-depth interviews, and documentation involving internal parties of Nguyup who are directly engaged in marketing activities.The findings indicate that social media platforms, especially Instagram and TikTok, play a significant role in increasing Nguyup’s brand awareness through creative, consistent, and interactive content. The digital marketing strategies implemented contribute to improving brand recognition, expanding market reach, and strengthening relationships with consumers. However, the study also identifies challenges such as intense competition and the limited awareness of the brand among certain consumer segments. Therefore, more focused and innovative digital marketing strategies are required to sustainably enhance brand awareness.
Pengaruh Kompensasi terhadap Kinerja Karyawan pada PT Murni Cahaya Pratama Jakarta Selatan Dini Putri Pratiwi; Komarudin Komarudin
Journal of Management, Accounting, and Administration Vol. 1 No. 2: 2024
Publisher : Institut Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jomaa.v1i2.95

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui kompensasi dan kinerja karyawan pada PT. MurniCahaya Pratama, serta untuk mengetahui berapa besar pengaruh kompensasi terhadap kinerjakaryawan pada PT. Murni Cahaya Pratama Jakarta Selatan. Penulis mengambil penelitian yangbertepat di PT. Murni Cahaya Pratama Jakarta Selatan. Sampel yang digunakan dalam penelitian iniberjumlah 53 orang yang merupakan karyawan PT. Murni Cahaya Pratama Jakarta Selatan. Metodepenelitian ini menggunakan pendekatan kuantitatif. Tekhnik pengumpulan data dalam penelitian inimenggunakan tekhnik kuesioner atau angket, dengan metode validasi, reliabilitas, regresi liniersederhana, koefisien determinasi dan uji signifikan hipotesis pada a=5%. Berdasarkan hasil penelitianmenunjukan bahwa kompensasi yang ada pada PT Murni Cahaya Pratama Jakarta Selatan sudahtergolong cukup baik, terdapat pengaruh yang cukup kuat kompensasi terhadap kinerja karyawandengan diperolehnya melalui perhitungan koefisien korelasi diketahui sebesar rxy = 0,4528. Hasilpersamaan regresi sederhana y = 23,33 + 0,430 (X) berarti jika kompensasi (X) naik 1 maka akanmeningkatkan kinerja sebesar 23,76. Sedangkan konstribusi kompensasi terhadap kinerja karyawanditunjukan oleh koefisien determinasi sebesar 20,5% dan sisanya 79,5% dipengaruhi oleh faktor lainyang belum diteliti. Dari hasil perhitungan uji signifikan hipotesis yang telah didapatkan thitung 3,626> ttabel 2,008 maka Ho ditolak dan Ha diterima, artinya terdapat pengaruh yang signifikan kompensasiterhadap kinerja karyawan pada PT. Murni Cahaya Pratama Jakarta Selatan.
Pendampingan UMKM dalam Membangun Citra dan Strategi Promosi Efektif pada Gerakan Pemuda Ansor Pagedangan Tangerang Asep Sulaeman; Reza Khairul Hadi; Komarudin Komarudin
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2316

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development; however, many MSME actors still face challenges in building a strong business image and implementing effective promotional strategies. This community service activity was conducted to assist MSME actors of Gerakan Pemuda Ansor in Pagedangan, Tangerang, in strengthening business identity, improving promotional capabilities, and expanding their understanding of effective marketing strategies. The activity was conducted in Pagedangan Village, Tangerang, on April 19, 2026. The community service team consisted of three lecturers from Universitas Pamulang, with 17 MSME participants from Gerakan Pemuda Ansor. The implementation method consisted of three main stages: preparation, implementation, and reporting. The implementation stage used several approaches, including material presentation, practical activities, discussions, and question-and-answer sessions. The materials focused on building a positive business image, developing attractive promotional content, and selecting appropriate promotional strategies according to the characteristics of the target market. The results showed that participants gained improved understanding of the importance of business image and promotional strategies in increasing product attractiveness and competitiveness. Participants were also able to identify opportunities to improve their business branding and promotional practices. The activity was therefore considered useful in increasing MSME participants' knowledge and practical skills in developing sustainable promotional strategies.
Co-Authors Agus Suhartono Ahmad Subur Asep Suherman Asep Sulaeman Dayat Hidayat Denok Sunarsi Dini Putri Pratiwi Edi Purwanto Eni Puji Astuti Gusti Nugraha Prakoso Imma Primadia Kharisma Jomenta Subakti Kiki Dwi Wijayanti Lindawati Lindawati Mulyadi Mulyadi N Lilis Suryani Niko Purnomo Ninik Anggraini Noval Abdi Ramadhan Paeno Paeno Raden Mohamad Herdian Bhakti Raden Puguh Asto Purwantoro Reni Hindriari Reza Khairul Hadi Rohim Matullah Usman San Ridwan Maulana Sinta Sulistiani Suharni Rahayu Suraya, Amthy Sutoro, Moh. Sutrisno Sutrisno Ugeng Budi Haryoko Volkan Salik Yani Kusliani Yossy Wahyu Indrawan