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All Journal KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat DEDIKASI PKM Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Arastirma Jurnal PKM Manajemen Bisnis Jurnal Abdi Masyarakat Humanis Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Ilmiah Ekonomi dan Manajemen Journal of Management, Accounting, and Administration
Komarudin Komarudin
Universitas Pamulang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Segmentasi Pasar dalam Meningkatkan Penjualan Produk UMKM di Desa Situ Gadung Kabupaten Tangerang Reza Khairul Hadi; Komarudin Komarudin; Asep Sulaeman
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1751

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting local economic development, but many face challenges in increasing sales due to limited marketing knowledge. In Desa Situ Gadung, Tangerang Regency, local traders often struggle to identify and target their market effectively, which hinders business growth. This community service activity aimed to improve the marketing capacity of MSME traders by introducing practical market segmentation strategies to enhance product sales. The program was conducted at Tajaul Karomatu School on November 7–8, 2025, and was implemented by three lecturers from Universitas Pamulang, involving 17 local traders as participants. The activity was carried out in three stages: preparation, implementation, and reporting. During the implementation stage, participants engaged in material presentations, practical exercises, group discussions, and question-and-answer sessions to ensure understanding and application of market segmentation principles. The results showed that participants gained a better understanding of identifying target customer groups, customizing products to meet consumer needs, and adopting appropriate promotional strategies for different market segments. They also actively applied these concepts in planning to increase their sales. This initiative not only enhanced the marketing skills of local traders but also promoted community engagement and contributed to sustainable economic development in Desa Situ Gadung.
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. WAHANA OTTOMITRA MULTIARTHA FINANCE DI TANGERANG SELATAN Noval Abdi Ramadhan; Komarudin Komarudin
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9462

Abstract

This study aims to explore the impact of social media usage on brand awareness within the context of digital marketing at Nguyup, a micro, small, and medium enterprise (MSME) located in South Tangerang. The rapid development of digital technology, particularly social media, has become a strategic tool for businesses to build brand awareness and reach wider consumer markets at relatively low cost. This research employs a qualitative descriptive method. Data were collected through observation, in-depth interviews, and documentation involving internal parties of Nguyup who are directly engaged in marketing activities.The findings indicate that social media platforms, especially Instagram and TikTok, play a significant role in increasing Nguyup’s brand awareness through creative, consistent, and interactive content. The digital marketing strategies implemented contribute to improving brand recognition, expanding market reach, and strengthening relationships with consumers. However, the study also identifies challenges such as intense competition and the limited awareness of the brand among certain consumer segments. Therefore, more focused and innovative digital marketing strategies are required to sustainably enhance brand awareness.
Co-Authors Agus Suhartono Ahmad Subur Asep Suherman Asep Sulaeman Dayat Hidayat Denok Sunarsi Dini Putri Pratiwi Edi Purwanto Eni Puji Astuti Gusti Nugraha Prakoso Imma Primadia Kharisma Jomenta Subakti Kiki Dwi Wijayanti Lindawati Lindawati Moh Sutoro Mulyadi Mulyadi N Lilis Suryani Niko Purnomo Ninik Anggraini Noval Abdi Ramadhan Paeno Paeno Raden Mohamad Herdian Bhakti Raden Puguh Asto Purwantoro Reni Hindriari Reza Khairul Hadi Rohim Matullah Usman San Ridwan Maulana Sinta Sulistiani Suharni Rahayu Suraya, Amthy Sutrisno Sutrisno Ugeng Budi Haryoko Volkan Salik Yani Kusliani Yossy Wahyu Indrawan