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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Proceeding International Conference on Information Technology and Business International Journal of Supply Chain Management Jurnal Bisnis Darmajaya To Maega: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial
Muhammad Rafiq
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Transportation Other

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Pelatihan Inovasi Produk serta Strategi Pemasaran pada UMKM Bubuk Jahe di Masa Pandemi Covid 19 Muhammad Saputra; Novita Sari; Muhammad Rafiq; Lilla Rahmawati
To Maega : Jurnal Pengabdian Masyarakat Vol 5, No 1 (2022): Februari 2022
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v5i1.977

Abstract

Pembatasan interaksi sosial ini dampak pergerakan perekonomian salah satunya bidang Usaha Kecil Menengah (UKM) yang mengalami penurunan penjualan. Inovasi dan penggunaan teknologi merupakan hal yang menjadi sebuah keharusan bagi pelaku usaha untuk bertahan dimasa pandemi Covid 19. permasalahan penurunan penjualan dimasa pandemi Covid 19 juga terjadi pada Usaha Kecil Menengah (UKM) Bubuk Jahe di Desa Semuli Raya dianatranya kurangnya pemanfaatan teknologi sebagai alat untuk pengenalan  dan pemasaran produk  secara online sehingga dapat meningkatkan pendapatan, kurangnya inovasi terhadap produk  yang bertujuan untuk meningkatkan daya tarik konsumen. Setelah dilakukan pelatihan saat ini pelaku UKM Bubuk Jahe dan Kelompok Petani Jahe memiliki kemasan baru yang dapat di terapkan dalam kehidupan sehari-hari seperti mengganti kemasan dengan yang lebih menarik dan pemberian label untuk memperkenalkan produk ke masyarakat luas. Dalam kegiatan tersebut pula tim pengabdian melakukan inovasi produk tidak hanya memproduksi bubuk jahe saja tetapi terdapat varian lain yang di tambahkan yaitu bubuk kunyit dan bubuk temulawak yang khasiatnya juga sama sama bagus untuk di konsumsi dan baik untuk kesehatan tentunya praktis dalam penyajiannya. Selain itu juga kegiatan ini juga pelaku UKM bubuk jahe dan kelompok petani diberikan pengetahuan mengenai pemasaran digital menggunakan media sosial instagram yang dapat memperluas jaraingan pemasaranKata Kunci: Inovasi Produk, Strategi Pemasaran, UKM, Pelatihan
Analisis Dampak Penerapan Manajemen NMtu ISO 9001:2008 terhadap Kualitas Pelayanan Akademik Perguruan Tinggi di Bandar Lampung Muhammad Rafiq; Aswin -
Jurnal Bisnis Darmajaya Vol 1, No 2 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.732 KB) | DOI: 10.30873/jbd.v1i2.491

Abstract

The research aims to determine the influence of management implementation of Quality Management System ISO 9001:2008 the college in Bandar Lampung and important aspect of service quality. The samples are all of students of  the colleges was applied quality management system. This study uses regression analysis to determine the impact of academic service quality of the education institutions . Then uses the Cartesian diagram to identify the aspects that are priorities for student academic services related college.The results showed that the significance level 0.034 alpha is smaller than 0.05. It is mean that Ho is rejected and Ha accepted, and it can be stated that the application of ISO 9001:2008 Quality Management System significantly affect the quality of Academic Services . R square of 0.023 or 2.3 % indicates the magnitude of the effect of the application of ISO 9001:2008 Quality Management System on the Quality of Academic Services is still smaller . Based on result of the analysis and then the Cartesian diagram proves that the aspects that determine of the academic services quality and  satisfaction factors are the comfort of the services, facilities services, the attention of service personnel, and personnel responsiveness to student complaints. Keywords : quality management system, quality of service
Project Supply Chain Management in Product Development: Study of Literature and its Development S. Salmiah; Ana Rusmardiana; Andi Desfiandi; Aswin Aswin; Febrianty Febrianty; Andi Reni; Abdul Nesser Hasibuan; Iswandi Idris; Muhammad Rafiq
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.921 KB)

Abstract

Abstract— The focus on logistics and supply chain management in most industries is as means for improving the competitiveness of the industry or companies. It is require developing a project supply chain management that reduces its cost, process and product development time, to stand in the market also not lose the benefits in the global market. To achieve a process and product that have low cost and improved quality there is requirement of combining project management techniques with current engineering resources. A good product team always works on the improvement of product quality, efficiency and cost effectiveness. They know that there are always new and innovative ideas are implemented. It is require setting the priorities of these ideas. This paper studies the different approaches of project supply chain management to developing a good product. There are many challenges faced by the developer to grow and expanding the products.
CONSUMER PERCEPTION ON DIGITAL MARKETING OF A PET FOOD IN INDONESIA Miftahatur Rizqiyah; Muhammad Rafiq; Isma Addi Bin Jumbri
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to determine the effect of consumer perceptions on digital marketing of a pet food in Indonesia. The population in this study was consumers of animal food users in Indonesia. The research sample used accidental techniques sampling with a total of 100 people. The independent variable in this study was Digital Marketing (X) and the dependent variable was Consumer Perception (Y) of purchase decisions. The method of collecting data used a questionnaire. It was a technique data collection to be done by giving a set of questions or a written statement to the respondent to answer.Keyword: Digital Marketing, Consumer Perception
Analysis Of The Advertising Effectiveness Of The Management Study Program Of The Darmajaya Institute Of Informatics And Business Through Instagram With An Approach Customer Response Index (CRI) Muhammad Rafiq; Betty Magdalena; Viola De Yusa
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Analysis of Advertising Effectiveness Through Instagram in the Management Study Program IIB Darmajaya with the Customer Response Index (CRI) Approach aims to identify the success of advertising carried out by the Management Study Program at IIB Darmajaya through the Instagram social media platform. This study uses two important analytical frameworks, namely the Customer Response Index (CRI) to evaluate the competitive position of the study program in the use of Instagram as a marketing tool. CRI helps in assessing the relative position of the study program compared to its competitors in the realm of social media. Through this methodology, the study will explore the effectiveness of advertising campaigns carried out on Instagram. Overall, the results show that, while marketing strategies have been successful in creating awareness and understanding, there is room for improvement in increasing interest and turning intentions into tangible actions. For this reason, a more in-depth analysis of the factors that cause obstacles in the conversion process is needed, so that marketing strategies can be adjusted to improve the performance of study programs in the market.
Peran Hukum Dalam Lingkungan Masyarakat Tamaulina Br. Sembiring; Muhammad Nabiel Arraihan; Muhammad Rafiq; Hafiz Ihsan Lubis; Dedi Ahmad; Deio Valentino Sirait
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 3 (2024): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 2 Nomor 3 October 2024 - J
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i3.78

Abstract

This journal examines the role of law in forming and maintaining a harmonious societal environment. The background to this research is based on the increasing complexity of social problems that have legal implications, requiring a deeper understanding of the effectiveness and challenges of implementing law in society. This research aims to analyze how law plays a role in resolving conflicts, protecting citizens' rights, and encouraging sustainable development at the community level. The research method used is qualitative with a case study approach in [specify research location], involving in-depth interviews with residents, law enforcement officials and community leaders. The main findings show that [mention the main findings briefly, for example: legal accessibility is still limited, community participation in law enforcement is still low, or there is a gap between written law and practice in the field]. The implications of this research highlight the need for increased access to justice, more active community participation in the legal process, and legal reform that is responsive to community needs. It is hoped that the results of this research can contribute to the development of legal policies that are more effective and fair in the context of the community environment.
PENGARUH ATTRIBUTES RELATED TO PRODUCT, SERVICE DAN PURCHASE TERHADAP KESETIAAN MEREK (Studi Kasus Perguruan Tinggi Di Kota Bekasi) Endang Hendrayanti; Muhammad Rafiq
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

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Abstract

The aim of this research is to seethe influence of satisfaction-former to loyalty. The research method is descriptive-conclusive research. Multiple regression model is used to analysis the influence of attributes related to: product, servicef dan purchase to the brand loyalty. The result indicate that satisfaction have an big effect to loyalty. The satisfaction to the college influenced by attributes of related to courtesy, attention, consideration, sociability, ability of communications, amenity get information, reputation and interest Satisfaction will be reach by student when they can see and prove that college which their select really can print certifiable collegiate and accepted everywhere. After this, the student by itself will lick lips and become very loyal to college which their choose.
PENGARUH KEPERCAYAAN KONSUMEN PADA MEREK TERHADAP LOYALITAS MEREK Muhammad Rafiq
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 3 No 1 (2009): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

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Abstract

Trust in a brand is consumers* willingness to rely on the brand in the face of risks, hoping that the brand can give positive results for them. For the reason, it is important to give more attention to consumers* trust in a brand. The benefit of the trust is that marketers can retain the position in the competition and reduce the costs to get consumers. Marketers, therefore, must entrust a name or a symbol namely a brand to build relationship with consumers. Most probably, the consumers would not directly trust a brand because each consumer has consideration upon making a purchase. Thus, the marketers must trace and identify factors that influence or build consumers* trust Some factors that may influence consumers* trust in a brand can be categorized into three characteristics, namely brand characteristic, company characteristic, and consumer-brand characteristic. This research is a replication of the research by Lau and Lee (1999) stating that those three characteristics are antecedent of the trust in a brand. The aim of this research was to identify those three characteristics in building the trust in a brand and to identify the influence of the trust in a brand to loyalty. With multiple regression analysis method, it was found that brand characteristics that consist of brand reputation, brand predictability, and brand competence influence the trust in a brand. All company characteristics that consist of trust in the company, company reputation, and motives of the company, except company integrity, influence trust in a brand. Consumer-brand characteristics consisting of brand liking, brand experience, and brand satisfaction influence the trust in a brand, while the similarity of consumers* self-concept and brand personality and the peer support do not.
Co-Authors Abdul Nesser Hasibuan Ana Rusmardiana Andi Desfiandi Andi Reni Aswin - Aswin Aswin Betty Magdalena Dedi Ahmad Deio Valentino Sirait Endang Hendrayanti Febrianty, Febrianty Hafiz Ihsan Lubis Isma Addi Bin Jumbri Iswandi Idris Lilla Rahmawati Miftahatur Rizqiyah Muhammad Nabiel Arraihan Muhammad Saputra Nanda Kristia Santoso Novita Sari Putri Dewi Safitri Risgar Friasaantano S. Salmiah Tamaulina Br Sembiring Ulfa Oktavani Nasution Viola De Yusa