Garuda - Garba Rujukan Digital

Implementasi Algoritma Deep Learning untuk Analisis Sentimen Pengguna Platform Pendidikan Nugroho, Anjis Sapto; Prasetyo, Eko; Priyanto, Adhi; Puryono, Daniel Alfa
SOSCIED Vol 8 No 2 (2025): SOSCIED - November 2025
Publisher : LPPM Politeknik Saint Paul Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32531/jsoscied.v8i2.999

More than 3.5 million Indonesian educators had used the Merdeka Mengajar Platform by 2024. Comparing this figure to the 3.37 million from the previous academic year, there has been an increase of almost 3.85%. However, an investigation is required to determine the reasons why the application's use has not yet achieved the anticipated goal number of users. This study does sentiment analysis on evaluations of the Merdeka Mengajar platform using Recurrent Neural Networks (RNN) and Long Short-Term Memory (LSTM). The benefits of RNN and LSTM in processing sequential data, especially in text processing for sentiment analysis, led to their selection. The purpose of this study is to solve the difficulties in determining if users' sentiments on the platform are favorable or negative. Important steps in the research technique include preprocessing, data cleaning, and employing FastText embedding to convert text into numerical vectors. Then, using patterns in the text data, RNN and LSTM models are used to forecast sentiment. The study's findings demonstrate that the LSTM model can, with an estimated accuracy of 93.58%, identify long-term associations in sequential data. The RNN model, on the other hand, produces a lesser accuracy of 91.70%. Particularly in text data with intricate temporal circumstances, the LSTM model performs better at accurately classifying sentiment. By better understanding customer opinions and input on the Merdeka Mengajar platform, this study helps platform developers improve the quality of their services.

Strategi Pemberdayaan UMKM Melalui Pelatihan Pembuatan Iklan Digital untuk Optimalisasi Pemasaran Komoditas Lokal di Kecamatan Kayen Eko Prasetyo; Adhi Priyanto; Sthepanus Widjaja
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 2 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Entrepreneurs are individuals or groups engaged in business activities to produce goods or services. To increase product visibility, they need to implement marketing strategies, including the use of digital media. However, many UMKM actors in Kayen District, Pati Regency, still rely on manual marketing methods or word-of-mouth promotion. To address this issue, Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) of STMIK AKI Pati organized a digital marketing training program for local UMKM. The goal is to enhance their ability to market their products or services effectively through digital platforms. The training is conducted in three stages: first, introducing the basic concepts of digital marketing; second, teaching participants how to use graphic design software such as Canva and Photoshop to create logos and promotional flyers; and third, guiding them on how to register and use e-commerce platforms like Shopee and Tokopedia, as well as how to advertise effectively on social media. This program aims to help UMKM actors in Kayen understand the importance of digital marketing and develop more effective strategies to promote and sell their products online.

Strategi Pemberdayaan UMKM Melalui Pelatihan Pembuatan Iklan Digital untuk Optimalisasi Pemasaran Komoditas Lokal di Kecamatan Kayen Prasetyo, Eko; Adhi Priyanto; Sthepanus Widjaja
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 2 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No2.pp157-162

Entrepreneurs are individuals or groups engaged in business activities to produce goods or services. To increase product visibility, they need to implement marketing strategies, including the use of digital media. However, many UMKM actors in Kayen District, Pati Regency, still rely on manual marketing methods or word-of-mouth promotion. To address this issue, Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) of STMIK AKI Pati organized a digital marketing training program for local UMKM. The goal is to enhance their ability to market their products or services effectively through digital platforms. The training is conducted in three stages: first, introducing the basic concepts of digital marketing; second, teaching participants how to use graphic design software such as Canva and Photoshop to create logos and promotional flyers; and third, guiding them on how to register and use e-commerce platforms like Shopee and Tokopedia, as well as how to advertise effectively on social media. This program aims to help UMKM actors in Kayen understand the importance of digital marketing and develop more effective strategies to promote and sell their products online.

Pelatihan desain promosi produk untuk pengembangan UMKM Kelapa Kopyor di Desa Bakalan Priyanto, Adhi; Nugroho, Anjis Sapto; Prasetyo, Eko
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37560

AbstrakUsaha Mikro Kecil dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, salah satunya melalui pengembangan komoditas kelapa kopyor yang bernilai ekonomi tinggi. Di Desa Bakalan, Kecamatan Dukuhseti, Kabupaten Pati, kelapa kopyor menjadi sumber mata pencaharian masyarakat, namun perkembangannya masih terkendala pada aspek promosi dan pemasaran. Pelaku UMKM di Desa Bakalan ini masih menggunakan sistem pemasaran secara manual, kurangnya pelatihan desain produk pada proses produksi, serta kurangnya strategi untuk meningkatkan daya saing produk di pasar-pasar lokal. Berdasarkan permasalahan tersebut, perguruan tinggi kami menyelenggarakan kegiatan Pengabdian kepada masyarakat yang dilaksanakan dengan tujuan untuk meningkatkan kreativitas dan kemampuan desain produk para pelaku UMKM di Desa Bakalan dengan memanfaatkan canva dengan berbagai fitur yang mudah digunakan serta teknik desain grafis dasar. Canva sebagai aplikasi desain grafis berbasis daring, menawarkan kemudahan bagi pengguna tanpa latar belakang desain untuk membuat media promosi seperti poster, katalog, dan konten digital. Penelitian ini merupakan studi pre-eksperimental dengan desain one-group pretest-posttest yang bertujuan untuk menguji efektivitas pelatihan desain menggunakan Canva bagi 20 pelaku UMKM kelapa kopyor di Desa Bakalan. Data dikumpulkan melalui kuesioner terstruktur dan penilaian portofolio desain yang telah divalidasi oleh ahli melalui prosedur expert judgment. Indikator efektivitas diukur menggunakan analisis statistik non-parametrik Wilcoxon Signed Rank Test untuk melihat signifikansi peningkatan aspek kognitif, serta Normalized Gain Score (N-Gain) untuk mengategorikan tingkat keberhasilan intervensi. Kata kunci: UMKM; kelapa kopyor; canva; desain. AbstractMicro, Small and Medium Enterprises (MSMEs) have a strategic role in the Indonesian economy, one of which is through the development of the high-value kopyor coconut commodity. In Bakalan Village, Pati Regency, kopyor coconut is a source of livelihood for the community, but its development is still constrained by promotion and marketing aspects. MSME players in Bakalan Village still use a manual marketing system, lack of product design training in the production process, and lack of strategies to increase product competitiveness in local markets. Based on these problems, we as students organize community service activities which are carried out with the aim of increasing the creativity and product design skills of MSME players in Bakalan Village by utilizing Canva with various easy-to-use features and basic graphic design techniques. Canva as an online-based graphic design application, offers convenience for users without a design background to create promotional media such as posters, catalogs, and digital content. This study employed a pre-experimental design, specifically the one-group pretest-posttest approach, to evaluate the efficacy of Canva-based design training among 20 MSME entrepreneurs specializing in kopyor coconuts in Bakalan Village. Data collection involved the administration of structured questionnaires and the assessment of design portfolios, both of which underwent rigorous expert judgment for validation. To determine the program's effectiveness, the Wilcoxon Signed-Rank Test, a non-parametric statistical analysis, was utilized to measure significant improvements in cognitive attributes, while the Normalized Gain Score (N-Gain) was applied to categorize the overall success rate of the intervention. Keywords: MSMEs; kopyor coconut; canva; design.

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