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Strategi aktivisme digital di Indonesia: aksesibilitas, visibilitas, popularitas dan ekosistem aktivisme Detta Rahmawan; Jimi Narotama Mahameruaji; Preciosa Alnashava Janitra
Manajemen Komunikasi Vol 4, No 2 (2020): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v4i2.26522

Abstract

Setidaknya dalam satu dekade terakhir, mayoritas masyarakat Indonesia sangat antusias mengadopsi beragam platform digital seperti media sosial dan aplikasi pesan instan. Pesatnya penetrasi teknologi ini juga kerap dibungkus dalam narasi techno-utopianism terutama dalam kaitannya dengan harapan akan pertumbuhan perekonomian digital di Indonesia. Meskipun demikian, pemanfaatan platform digital juga perlu dilihat pada konteks penguatan demokrasi, dan perubahan sosial di masyarakat. Dalam hal ini, aktivisme digital, atau peran teknologi digital dalam berbagai gerakan sosial di Indonesia menjadi penting untuk diamati. Penelitian ini menggunakan studi literatur untuk menganalisis secara kritis beragam studi terkait aktivisme digital serta memberikan ulasan terkait konsep aksesibilitas, visibilitas, popularitas dan ekosistem aktivisme sebagai mekanisme yang mendasari praktik aktivisme digital Hasil penelitian menunjukkan bahwa konsep aksesibilitas memaparkan faktor ketersediaan infrastruktur digital serta kesiapan masyarakat dalam menerima praktik aktivisme. Selanjutnya, ide terkait visibilitas dan popularitas memperlihatkan bahwa praktik aktivisme digital selalu berkaitan dengan algoritme dan metrics yang mendasari bagaimana media digital bekerja, sehingga, pelaku aktivisme digital perlu melakukan adaptasi agar aktivisme dapat menjadi “terlihat” (visible) dan “populer” pada khalayak yang tepat tanpa menghilangkan esensi dan substansi dari aktivisme tersebut. Sangat penting untuk melihat ekosistem aktivisme secara komprehensif dan holistis, dengan tidak hanya memperhatikan faktor teknologi, namun juga faktor kondisi sosial dan budaya serta konteks historis dari aktivisme dan berbagai gerakan sosial yang muncul, berkembang dan menyebar di masyarakat.
Strategi Komunikasi Akun Aniesbubble di Twitter dalam Meningkatkan Engagement Safira Triandharini; Teddy Kurnia Wirakusumah; Detta Rahmawan
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1194

Abstract

In view of the increased impact of social media, non-profit organization (NPOs) should review their communication strategies in social media to manage their relation with followers. This papers aims to examine which non profit organizational type of content that enhance high public engagement in Twitter. Using a quantitative content analysis of aniesbubble, tweets during campaign election period with 78 tweets are being classified into three different message function; information-community-action. One-way ANOVA was applied to test the effects of these message function and public engagement on Twitter which is likes and retweet. Findings revealed a significant effects among non profit message function and engagement in Twitter. The findings shows that community message function achieve the highest engagement among the others.
Keefektifan Komunikasi Antarpribadi di Lingkungan Dinas Komunikasi Dan Informatika Jawa Barat Gatra Fairuz Khalda; Agus Setiaman; Detta Rahmawan
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Vol. 2 No. 2 (2024): Maret : Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupiter.v2i2.93

Abstract

This research aims to gain a deeper understanding of the Effectiveness of Interpersonal Communication in the West Java Communication and Information Office environment, specifically how the government agency communicates with the public and its impacts on various aspects. The research method employed is a Descriptive Quantitative approach. The total number of respondents in this study is 80 permanent employees of the West Java Communication and Information Office. Data collection was conducted by distributing questionnaires to all sampled employees of the West Java Communication and Information Office. The results of the research indicate that the Effectiveness of Interpersonal Communication in the West Java Communication and Information Office environment falls into the high category. This is evidenced by the high values assigned by the respondents to the five dimensions of Interpersonal Communication Effectiveness. Thus, it can be concluded that the Effectiveness of Interpersonal Communication among the employees of the West Java Communication and Information Office is considered effective.
The Effect of Using X for News on Political Participation Online and its Impact on Political Participation Offline Naura Nadhira Syahfiraputri; Kunto Adi Wibowo; Detta Rahmawan
Jurnal Ilmiah Pendidikan Holistik (JIPH) Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jiph.v3i4.12861

Abstract

This study aims to look at the influence of using social media platform X, as a social media platform with 25 million users in Indonesia, for news on political participation online and its impact on political participation offline among active university students in West Java. This research refers to quantitative research methods and managed to get 180 respondents through distributing questionnaires with Google Form using the 5-point Likert scale method. From the results of the research with 180 respondents, 45 respondents were male and 135 were female who were active students from 13 universities in West Java. Other research results also produced a good validity test (Rcount>Rtable), a reliable reliability test (Cronbach's Alpha> 0.60), and regression analysis with path analysis test. The results of this study indicate that there is an effect of using X for news on political participation online and its impact on the political participation offline of students in West Java. However, the influence of using X for news found on political participation offline through political participation online is an indirect influence.