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Strategi Komunikasi Akun Aniesbubble di Twitter dalam Meningkatkan Engagement Safira Triandharini; Teddy Kurnia Wirakusumah; Detta Rahmawan
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1194

Abstract

In view of the increased impact of social media, non-profit organization (NPOs) should review their communication strategies in social media to manage their relation with followers. This papers aims to examine which non profit organizational type of content that enhance high public engagement in Twitter. Using a quantitative content analysis of aniesbubble, tweets during campaign election period with 78 tweets are being classified into three different message function; information-community-action. One-way ANOVA was applied to test the effects of these message function and public engagement on Twitter which is likes and retweet. Findings revealed a significant effects among non profit message function and engagement in Twitter. The findings shows that community message function achieve the highest engagement among the others.
Keefektifan Komunikasi Antarpribadi di Lingkungan Dinas Komunikasi Dan Informatika Jawa Barat Gatra Fairuz Khalda; Agus Setiaman; Detta Rahmawan
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Vol. 2 No. 2 (2024): Maret : Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupiter.v2i2.93

Abstract

This research aims to gain a deeper understanding of the Effectiveness of Interpersonal Communication in the West Java Communication and Information Office environment, specifically how the government agency communicates with the public and its impacts on various aspects. The research method employed is a Descriptive Quantitative approach. The total number of respondents in this study is 80 permanent employees of the West Java Communication and Information Office. Data collection was conducted by distributing questionnaires to all sampled employees of the West Java Communication and Information Office. The results of the research indicate that the Effectiveness of Interpersonal Communication in the West Java Communication and Information Office environment falls into the high category. This is evidenced by the high values assigned by the respondents to the five dimensions of Interpersonal Communication Effectiveness. Thus, it can be concluded that the Effectiveness of Interpersonal Communication among the employees of the West Java Communication and Information Office is considered effective.
The Effect of Using X for News on Political Participation Online and its Impact on Political Participation Offline Naura Nadhira Syahfiraputri; Kunto Adi Wibowo; Detta Rahmawan
Jurnal Ilmiah Pendidikan Holistik (JIPH) Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jiph.v3i4.12861

Abstract

This study aims to look at the influence of using social media platform X, as a social media platform with 25 million users in Indonesia, for news on political participation online and its impact on political participation offline among active university students in West Java. This research refers to quantitative research methods and managed to get 180 respondents through distributing questionnaires with Google Form using the 5-point Likert scale method. From the results of the research with 180 respondents, 45 respondents were male and 135 were female who were active students from 13 universities in West Java. Other research results also produced a good validity test (Rcount>Rtable), a reliable reliability test (Cronbach's Alpha> 0.60), and regression analysis with path analysis test. The results of this study indicate that there is an effect of using X for news on political participation online and its impact on the political participation offline of students in West Java. However, the influence of using X for news found on political participation offline through political participation online is an indirect influence.
The Effect of TikTok Exposure on Attitudes, Subjective Norms, and Intentions to Promote Pro-Environmental Behavior among Universitas Padjadjaran Students Arjani, Naura; Kunto Adi Wibowo; Detta Rahmawan; Ikhsan Fuady
Research and Innovation in Social Science Education Journal (RISSEJ) Vol. 3 No. 2 (2025): December
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/rissej.v3i2.409

Abstract

Climate change necessitates behavioral transformation among Generation Z, who are heavily influenced by TikTok. This study analyzes the impact of TikTok exposure on pro-environmental behavior among Universitas Padjadjaran students using the Theory of Planned Behavior. Data from 310 respondents were processed using SEM-PLS. Results indicate that TikTok exposure significantly is significantly associated with attitudes and subjective norms, driving environmental intentions and actions. A critical finding reveals that attitude (T-Stat 10.761) serves as a stronger mediator than subjective norms (T-Stat 6.943), suggesting that personal conviction outweighs social pressure. The model shows strong predictive power, with behavioral intention demonstrating a strong association with pro-environmental behavior (T-Stat 101.724). In conclusion, TikTok effectively mobilizes environmental action by internalizing personal values rather than mere social conformity.