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All Journal Jurnal Sosioteknologi J-MAS (Jurnal Manajemen dan Sains) Ultimacomm: Jurnal Ilmu Komunikasi Charity : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Pendidikan Holistik (JIPH)
Kunto Adi Wibowo
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH PERSONAL TRAITS PEGAWAI TERHADAP KEPUASAN KERJA WORK FROM HOME (WFH) SAAT PANDEMI COVID-19 Yuniasih Tinekaningrum; Kunto Adi Wibowo; Henny Sri Mulyani
Jurnal Sosioteknologi Vol. 20 No. 1 (2021): April
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2021.20.1.12

Abstract

Social Distancing has been imposed almost in all countries affected by Covid-19 including Indonesia, causing almost all companies to urge their employees to work from home (WFH). Teleworking in pandemic conditions is not a person’s choice, but a compulsion. This research is aimed at finding the relationship between personal traits and job satisfaction towards WFH. This study employed the big five personality and demography variables such as sex, age, ranks, and duration of work as control variables. This research uses a quantitative method, through a survey of 129 administration staff (Tendik) at the Institut Teknologi Bandung (Bandung Institute of Technology). The results of this study have demonstrated that there is a positive influence from the personal traits toward job satisfaction in WFH. Another finding is there is a negative influence from the rank of workers toward their job satisfaction in WFH setting, while other demography variables such as sex, age, and work duration have not significantly predicted job satisfaction towards WFH. Technological and cultural aspects of workspace communication are further discussed as a contributing factor that is not directly measured in this research.
Personalisation and User Engagement Shafira Annisa Putri; Kunto Adi Wibowo; Ikhsan Fuady
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 2 (2021): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i2.2220

Abstract

The development of web 2.0 of social media has caused many changes in the implementation and approach of a political campaign. Nowadays, political campaigns are more personal and can be carried out at any time. Politicians can share personal information directly through social media, even outside a particular electoral or media agenda. The public can also directly communicate with politicians through social features in likes, comments, and shares. Therefore, it becomes interesting to analyse these changes. This study applied a quantitative content analysis method to explore further the concept of personalisation in Facebook contents of one of the famous politicians in Indonesia, Anies Baswedan. The concept of personalisation used in this study is Van Santen and Van Zoonen's typology of self-personalisation. The results show Anies Baswedan Facebook contents commonly utilised the typology of self-personalisation, a correlation between text visual post type with the use of self-personalisation typology, and a strong and positive correlation between the use of self-personalisation typology with the level of user engagement obtained. Keywords: campaign strategy, Facebook, political communication,self-personalisation, social media
PENYULUHAN KOMUNIKASI MEDIA MENGENAI LITERASI POLITIK BAGI KALANGAN GENERASI MUDA DI ERA KONVERGENSI Aat Ruchiat Nugraha; Kunto Adi Wibowo; Diah Fatma Sjoraida
Charity : Jurnal Pengabdian Masyarakat Vol 4 No 2a (2021): Special Issue
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v4i2a.4230

Abstract

Perkembangan politik bagi generasi muda terkadang manjadi sesuatu yang tidak menarik untuk diikuti. Hal ini disebabkan oleh konotasi kegiatan politik yang selalu negatif. Berbicara politik pada generasi milenial, maka momentum yang paling mencolok ialah disaat Pemilihan Presiden, Anggota Legislatif, maupun Kepala Daerah, yang di mana generasi milenial dijadikan sasaran strategis untuk meraup suara rakyat. Padahal posisi dan peranan generasi milenial dalam kancah perpolitikan lokal dan nasional masih sedikit. Berdasarkan data dari Trans Media Sosial, karakteristik generasi milenial yang paling mencolok adalah sangat menguasai gawai, informasi teknologi serta aktif di media sosial Facebook, YouTube, Instragram, Line, WhatsApp dan Tiktok. Kebiasaan generasi milenial yang sering mengakses media sosial dilakukan dengan tujuan untuk mencari informasi hiburan, kuliner, agama, politik, olah raga dan gaya hidup kekinian. Hasil kegiatan pengabdian menunjukkan bahwa generasi milenial dapat diedukasi mengenai pengetahuan politik dengan menggunakan pendekatan komunikasi penyuluhan yang berbasiskan media konvergensi, diantaranya melalui webinar politik.
Pengaruh Terpaan Iklan Instagram terhadap Intensi Pembelian Produk Erigo Melalui Sikap terhadap Iklan dan Sikap terhadap Merek Agnetha Faustina Germaine; Engkus Kuswarno; Kunto Adi Wibowo
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.737

Abstract

Advances in technology make people able to make adjustments to the rapidly advancing technology which cannot be stopped in Indonesia. Since Indonesia was shocked by the presence of a new virus known as COVID-19, many companies in Indonesia have fallen into disrepair when free trade can be carried out and this has caused industries in Indonesia, especially local businesses, to collapse, causing many to go out of business and lay off their employees. This makes business people to continue to look for solutions to be able to rise, such as making a breakthrough selling products online on social media. Businesses usually advertise their products through two features, namely Instagram Feeds and Instagram Stories. Instagram Feeds are a place where users can share and connect with others through images and videos. The purpose of this study is to determine the effect of exposure to Instragram advertising on the purchase intention of Erigo products through attitudes towards advertising and attitudes towards brands. The results in this study are consumer attitudes towards advertising and to brands. Where, both are considered forms and are very useful for marketers so that this relates to attitudes towards advertising and brands as a measuring tool to see how effectively advertisements are displayed which can later be a driver of the emergence of purchase intentions from consumers.
The Effect of Using X for News on Political Participation Online and its Impact on Political Participation Offline Naura Nadhira Syahfiraputri; Kunto Adi Wibowo; Detta Rahmawan
Jurnal Ilmiah Pendidikan Holistik (JIPH) Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jiph.v3i4.12861

Abstract

This study aims to look at the influence of using social media platform X, as a social media platform with 25 million users in Indonesia, for news on political participation online and its impact on political participation offline among active university students in West Java. This research refers to quantitative research methods and managed to get 180 respondents through distributing questionnaires with Google Form using the 5-point Likert scale method. From the results of the research with 180 respondents, 45 respondents were male and 135 were female who were active students from 13 universities in West Java. Other research results also produced a good validity test (Rcount>Rtable), a reliable reliability test (Cronbach's Alpha> 0.60), and regression analysis with path analysis test. The results of this study indicate that there is an effect of using X for news on political participation online and its impact on the political participation offline of students in West Java. However, the influence of using X for news found on political participation offline through political participation online is an indirect influence.
Co-Authors Aat Ruchiat Nugraha Agnetha Faustina Germaine Detta Rahmawan Diah Fatma Sjoraida Engkus Kuswarno Henny Sri Mulyani Ikhsan Fuady Naura Nadhira Syahfiraputri Shafira Annisa Putri Yuniasih Tinekaningrum