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All Journal Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik Communicare : Journal of Communication Studies Jurnal Dakwah dan Komunikasi Deliberatio : Jurnal Mahasiswa Komunikasi Jurnal Komunikasi & Media Digital
Novi Susilawati
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Religion Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Perceived Effectiveness of the Anti-Smoking Public Service Advertisement on YouTube (#SuaraTanpaRokok) Rizanna Rosemary; Novi Susilawati; Deni Yanuar; Nur Anisah; Mawaddah Idris
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120211

Abstract

Indonesia’s tobacco control law enforcement remains weak and has not regulated the total ban on tobacco advertisement, promotion, and sponsorship bans (TAPS). Meanwhile, mediated anti-smoking messages have been significantly found to reduce smoking prevalence in many countries, helping people to stop smoking and preventing new smokers. Unfortunately, the anti-smoking Public Service Advertisements (PSAs) in Indonesia is unable to compete with the extensive and creative cigarette advertising or pro-smoking messages in many media platforms. Messages encouraging people to stop smoking and delivering the hazardous effects of smoking remain spotty in terms of numbers and visibility, leaving people with limited information about the adverse effects of smoking. There has been little research literature looking at how people perceived the effectiveness of anti-smoking messages. This study aims to identify and assess the anti-smoking PSAs by #suaratanparokok. A content analysis is carried out to examine the perceived effectiveness of the #suaratanparokok PSAs on YouTube. The involvement of YouTube influencers and optimizing social media platforms are important in delivering the PSAs. This study provides insights and recommendations to warn people about the danger of smoking through effective anti-smoking messages.
DAMPAK MENGAKSES INSTAGRAM @pinterpolitik TERHADAP PERILAKU POLITIK GENERASI Z PADA PEMILU 2019 Tampan Hawari Amru; Hamdani M Syam; Novi Susilawati
Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik Vol 6, No 2 (2021): Mei 2021
Publisher : Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik

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Abstract

Penelitian ini bertujuan mengetahui sejauh mana dampak mengakses akun instagram @pinterpolitik terhadap perilaku politik generasi z kota Banda Aceh pada pemilu 2019, peneliti menggunakan pendekatan penelitian kuantitatif dekriptif dengan metode survey. Sampeliiyang digunakan dalamiipenelitian ini menggunakan 100 responden dengan menggunakan teknik purposive sampling dan metode pengumpulan data menggunakan kuesioner online. Penelitian ini memfokuskan kepada dampak dari penggunaan akun instagram @pinterpolitik yang dikonsumsi oleh generasi z dalam menggunakan hak pilih pada pemilu. Hasil penelitian menunjukkan bahwa perilaku politik generasi z kota Banda Aceh didominasi oleh tipe pemilih kritis yang berlandaskan pada penjelasan Firmanzah yang mengatakan  bahwa tipe pemilih kritis merupakan pemilih yang selalu mengaitkan sistem partai dengan kebijakan yang akan dibuat.IMPACT OF ACCESSING INSTAGRAM ON THE GENERATION Z POLITICAL BEHAVIOR IN THE 2019 ELECTION Theiobjective of this reseacrh is to identify the impact of accessing an instagram account @pinterpolitik to the political behavior of z generation of Banda Aceh in the 2019 election. The type in this research was descriptive with quantitative method. The sample used in this research was 100 respondents taken by using purposive sampling and the data collection methods using an online questionnaire. This research focused on how far the impact of the use of @pinterpolitik instagram account consumed by the z generation in terms of voting rights. The result of the research showed that the political behavior of z generation in Banda Aceh was dominated by the critical voter based on Firmanzah’s explaination which said that the critical voter was a type that always attributed the party system to the policy to be made.
PERSEPSI MASYARAKAT KOTA BANDA ACEH TERHADAP TRANSIT ADVERTISING SEBAGAI MEDIA PROMOSI PARIWISATA Arief Julianda, Bagus; Hamdani M. Syam; Uswatun Nisa; Novi Susilawati
Deliberatio: Jurnal Mahasiswa Komunikasi Vol 4 No 1 (2024): April 2024
Publisher : Prodi Ilmu Komunikasi FISIP Undana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59895/deliberatio.v4i1.299

Abstract

Penelitian ini menitikberatkan pada persepsi masyarakat Kota Banda Aceh terhadap adanya penerapan transit advertising pada Trans Koetaradja yang dimanfaatkan sebagai media promosi pariwisata dengan tujuan penelitian adalah untuk mendapatkan hasil bagaimana persepsi yang diberikan oleh masyarakat terhadap iklan transit yang telah terpasang pada bus Trans Koetaradja. Fokus utama dalam penelitian ini terkait dengan indikator keefektifan media luar ruang yaitu: Jangkauan, Frekuensi, Kontinuitas, Ukuran, Desain Visual, dan Pengaruh. Pendekatan penelitian yang digunakan di dalam penelitian ini ialah kualitatif yaitu dengan menggunakan tipe penelitian deskriptif. Teori yang digunakan di dalam penelitian ini adalah teori S-O-R yang menjelaskan bahwa bagaimana seseorang dapat merespon suatu pesan atau stimulus yang telah dilihatnya, kemudian menghasilkan reaksi. Berdasarkan hasil penelitian dapat disimpulkan bahwa adanya penerapan iklan transit pada bus Trans Koetaradja telah menimbulkan berbagai persepsi di kalangan Masyarakat Kota Banda Aceh, persepsi yang diberikan diantaranya terkait persepsi positif maupun negatif. Secara garis besar adanya penerapan iklan transit pada bus Trans Koetaradja terdapat beragam sudut pandang oleh masyarakat di Kota Banda Aceh. Hal ini dibuktikan dengan banyaknya tanggapan atau persepsi yang diberikan oleh informan terhadap penerapan iklan transit yang mempromosikan pariwisata Aceh.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DIGITAL DALAM MEMPROMOSIKAN BRAND “THE LIGHT OF ACEH” DI INSTAGRAM @ACEHTOURSIMTRAVEL Muhammad Reza Maulana; Novi Susilawati
Jurnal Komunikasi & Media Digital Vol. 3 No. 02 (2025): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v3i02.54

Abstract

The digital marketing communication strategy implemented by the Aceh Tourism Travel Team played an important role in promoting the brand “The Light of Aceh” on the @acehtourismtravel Instagram account. This research adopted the social media marketing concept by Gunelius. The purpose of this study was to explore the digital marketing strategy used to promote the brand “The Light of Aceh” on the @acehtourismtravel Instagram account. This research is a qualitative descriptive study, utilizing semi-structured interviews with two informants, observations on the Instagram account, and documentation of observation results. The research revealed the application of Gunelius's social media marketing concept in promoting the brand “The Light of Aceh.” The content creation strategies involved a partnership between the Aceh Culture and Tourism Office and experts within the Aceh Tourism Travel Team to create content, analyze Instagram algorithms, publish Islamic-themed content every Friday, and include the brand logo in the final content. Content sharing strategies involved adjusting distribution timing, using hashtags in the caption of the content, utilizing the Instagram Advertising feature, leveraging other social media platforms, and collaborating with public figures. Connecting strategies involved optimizing features such as Instagram collaboration posts, Instagram direct messages, and Instagram story reposts. Community-building strategies involved maintaining relationships with existing communities through the participation of Aceh Tourism Travel Team members in community activities, engaging the local community in content creation, and using call-to-action sentences in captions to engage the audience of the @acehtourismtravel Instagram account.
Social Marketing Communication in Fostering Local Community Acceptance of Tourism Village Development: A Case Study of Gampong Nusa, Aceh Nisa, Uswatun; Novi Susilawati; Desi Maulida; Novita Sari; Safrida; Rachmatika Lestari
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026): In Press
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.15330

Abstract

Purpose − This study examines how social marketing communication strategies were used by the Nusa Tourism Institute (Lembaga Pariwisata Nusa) to build community acceptance toward the development of Nusa Tourism Village in Aceh Besar. The transformation of Nusa from a conventional rural settlement into a community based tourism destination did not occur quickly. Early reactions were marked by strong resistance driven by concerns over cultural change, religious norms, and stereotypes about visitors. Method − Using a qualitative case study approach, this research explored the process through which community attitudes shifted from rejection to acceptance and eventually to active participation. Data were collected through in depth interviews with local leaders, LPN administrators, UMKM actors, and residents Findings − The findings show that acceptance emerged through a gradual communication process shaped by the components of the 7P social marketing mix. LPN introduced community based halal tourism as the core idea, built positive perceptions through education and demonstration, and used social media to display observable benefits. These stages of change align with the Theory of Planned Behavior, where attitudes, subjective norms, and perceived behavioral control strengthened in parallel until residents felt confident and capable of participating. The study concludes that culturally sensitive social marketing can reduce social resistance and support the development of sustainable community based tourism.
Co-Authors Arief Julianda, Bagus Azizah Amalia Putri Daniel Happy Putra Deni Yanuar, M. Ikom Hamdani M Syam Mawaddah Idris Muhammad Reza Maulana Novita Sari Nur Anisah Rachmatika Lestari Respati Arli Shigit Wisanggeni Rizanna Rosemary Safrida Syam, Hamdani M Tampan Hawari Amru Ulya Makhmudah Uswatun Nisa, Uswatun