Article Per Year (5 Year)
p-Index From 2021 - 2026
1.376
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Jurnal Dakwah dan Komunikasi Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Global SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Komuniti: Jurnal Komunikasi dan Teknologi Informasi Jurnal Komunikasi & Media Digital
Uswatun Nisa
Universitas Syiah Kuala
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Literasi Digital Lansia Pada Aspek Digital Skill dan Digital Safety Uswatun Nisa; Cut Lusi Chairun Nisak; Dara Fatia
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.31667

Abstract

Lansia merupakan kelompok yang paling sering menjadi korban kejahatan digital, dan rentan mengonsumsi serta menyebarkan berita bohong. Penelitian ini bertujuan untuk melihat secara khusus kemampuan literasi digital kelompok lansia pada tiga kecamatan di Aceh Besar. Penelitian ini menganalisis kemampuan literasi digital terhadap dua dari empat dimensi literasi digital yang digagas oleh Kominfo RI, yaitu digital skill dan digital safety. Penelitian ini menggunakan metode kualitatif deskriptif. Pengumpulan data dilakukan melalui observasi dan wawancara kepada enam orang informan yang didapat dengan metode purposive sampling dari sebuah program literasi digital lansia di Aceh Besar. Hasil penelitian menunjukkan bahwa kemampuan literasi digital lansia dalam berada pada posisi rendah menuju sedang pada aspek digital skill, dan rendah dalam aspek digital safety. Meskipun beberapa dari mereka menunjukkan pemahaman serta kemampuan yang baik terkait dua aspek tersebut, namun dari segi penerapan masih sangat rendah. Studi ini menyarankan program literasi digital harus lebih menekankan pada aspek budaya sadar bahaya digital dan budaya cek fakta dalam penggunaan media digital. The elderly are the group that most often becomes victims of digital crime and is prone to consuming and spreading fake news. This study aims to specifically examine the digital literacy skills of the elderly group in Aceh Besar. The study focuses on two dimensions of digital literacy: digital skills and digital safety, as defined by the Indonesian Ministry of Information and Communication. The research utilizes a descriptive-qualitative method, collecting data through observation and interviews with six informants selected through purposive sampling in an elderly digital literacy program in Aceh Besar. The findings of the study indicate that the proficiency of senior individuals in digital literacy ranges from low to moderate in terms of digital skills, and is low in terms of digital safety. Although some of them possess good knowledge and skills in these two areas, their implementation levels remain relatively low. The study suggests that cultural factors such as awareness of online risks and fact-checking culture should receive more attention in digital literacy programs.
Mobilitas Sosial Masyarakat Desa Mekarwangi, Bandung Jawa Barat Dara Fatia; Uswatun Nisa
SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Vol 2 No 1 (2023): Januari-Juni
Publisher : Lembaga Aneuk Muda Peduli Umat, Bekerjasama dengan Pusat Jurnal Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/sinthop.v2i1.2775

Abstract

This article aims to analyze the phenomenon of population mobility in Mekarwangi Village, Sindangkerta Subdistrict, West Bandung Regency, West Java, Indonesia. This research uses a qualitative approach with a descriptive method to gain a deep understanding of the migration situation in the village. Data was collected through in-depth interviews with community members who have migrated and through direct field observations. This study highlights the crucial role of knowledge and education in encouraging family members to engage in social mobility. The people in Mekarwangi Village are aware that education can provide better opportunities for their future, thus they feel compelled to seek opportunities elsewhere. Furthermore, various factors influence the decision of labor migration from Mekarwangi Village. One of them is the aspiration for a better life. Additionally, the low income level also plays an important role in influencing the migration decision. Moreover, the limited job opportunities in the home area are also significant factors. If job opportunities are limited in Mekarwangi Village, community members will seek opportunities elsewhere that offer broader job prospects. Abstrak Artikel ini bertujuan untuk menganalisis fenomena mobilitas penduduk di Desa Mekarwangi, Kecamatan Sindangkerta, Kabupaten Bandung Barat, Jawa Barat, Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif untuk memperoleh pemahaman yang mendalam tentang situasi migrasi di desa tersebut. Data dikumpulkan melalui wawancara mendalam dengan anggota masyarakat yang telah melakukan migrasi serta melalui observasi langsung di lapangan. Kajian ini peningkatan pengetahuan dan pendidikan memainkan peran krusial dalam mendorong anggota keluarga untuk melakukan mobilitas sosial. Masyarakat di Desa Mekarwangi menyadari bahwa pendidikan dapat memberikan peluang lebih baik bagi masa depan mereka, sehingga mereka merasa terdorong untuk mencari peluang di tempat lain. Selanjutnya, faktor-faktor yang mempengaruhi keputusan migrasi tenaga kerja asal Desa Mekarwangi sangat beragam. Salah satunya adalah aspirasi untuk hidup yang lebih baik. Selain itu, tingkat pendapatan yang rendah juga menjadi faktor penting dalam mempengaruhi keputusan migrasi. Kemudian, keterbatasan lapangan pekerjaan di daerah asal juga menjadi faktor yang signifikan. Jika peluang pekerjaan terbatas di Desa Mekarwangi, maka anggota masyarakat akan mencari kesempatan di tempat lain yang menawarkan lapangan pekerjaan yang lebih luas.
Optimalisasi Potensi Gen Z Di Pedesaan Dalam Mengikuti Seleksi CPNS 2024 Ibnu Phonna Nurdin; Dara Fatia; Annisah Putri; Uswatun Nisa; Saleh Sjafei; Riki Yulianda; Devi Intan Chadijah; Rachmat Tullah; Moh. Asri; Susvia Delta Kusdiane; Fasih Vidiastuti Sholihah
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.150

Abstract

The narrowing of the workplace is one of the reasons for the high unemployment rate in Indonesia. This unemployment is also experienced by Generation Z, who are in the territory of Indonesia in general and the province of Aceh in particular. Therefore, it takes skills and skills for Generation Z to get a job. In addition to being an alternative job, being a civilian apparatus of the state also helps the government to realize the golden generation in 2045 because who will be the PNS at that time many are from Generation Z. There are 3 main activities given during this training: provision of choosing the right formation and instance, provisioning provisions for passing grade CPNS approval, and provision filling answers at the time of the CAT test. These three main activities are the core activities that are mandatory, followed by Generation Z as an initial step for implementing the CPNS test in 2024. The results of this dedication demonstrate that the participants understand the material given. The hope of this activity is that the participants can pass the CPNS test in 2024. 
Peran Buzzer Marketing dalam Melakukan Branding Usaha Mikro, Kecil, dan Menengah Uswatun Nisa; Siti Manzilla Amalia; Rahmawati Rahmawati; Wininda Qusnul Khotimah
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 1 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, Maret 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i1.7870

Abstract

Penelitian ini bertujuan untuk melihat peranan buzzer marketing selaku pihak ketiga dalam melakukan branding terhadap Usaha Mikro, Kecil, dan Menengah (UMKM) di Banda Aceh. Penelitian ini merupakan penelitian kualitatif deskriptif dengan metode snowball sampling (bola salju) yang dilakukan dengan wawancara, observasi serta dokumentasi dengan lima informan penelitian. Hasil penelitian ini menujukkan bahwa peranan buzzer dalam melakukan branding pada UMKM adalah sebagai manager branding, media pengubung, serta media promosi. Melalui strategi viral marketing, buzzer mampu menciptakan rasa perhatian (attention) dan ketertarikan (interest) calon konsumen dalam meningkatkan brand awareness terhadap suatu produk. Pemilihan topik buzzer UMKM masih terbilang minim sehingga penting untuk dikembangkan oleh peneliti lain kedepannya. Namun, jika ingin melihat proses branding secara keseluruhan disarankan menggunakan peranan digital agency. Hal ini dikarenakan, pihak digital agency memang berfokus pada segi branding dan mengelola akun instagram dari suatu produk. Sementara buzzer lebih digunakan untuk meningkatkan brand awareness setelah terbentuknya branding yang kuat.   Numerous new communicators who contribute to the marketing process have emerged as a result of the ongoing development of digital marketing. This study aims to see the role of buzzer marketing as a third party in branding Micro, Small, and Medium Enterprises (MSMEs) in Banda Aceh City. The AISAS model (attention, interest, search, action, share) is used in this study to assess the extent to which buzzer marketing plays a role in product branding. The research method uses a qualitative approach with semi-structured interview techniques. The findings of this study indicate that buzzer marketing serves three functions in branding MSME products: branding manager, media liaison, and promotional media. Through a viral marketing strategy, buzzers are able to create a sense of attention (attention), interest (interest) and stimulate the action of searching for product information (search) by potential consumers for a product. This study also found that the role of buzzer marketing in Banda Aceh City has not reached the action and share stage. The MSME buzzer subjects is still limited, therefore additional study is needed in the future. However, if you want to see the entire branding process, it is best to assume the position of a digital agency. This is because the digital agency specializes in product branding and Instagram account management. Buzzers are more commonly utilized to boost brand recognition when strong branding has been established.
Social Marketing Communication in Fostering Local Community Acceptance of Tourism Village Development: A Case Study of Gampong Nusa, Aceh Uswatun Nisa; Novi Susilawati; Desi Maulida; Novita Sari; Safrida; Rachmatika Lestari
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.15330

Abstract

Purpose − This study examines how social marketing communication strategies were used by the Nusa Tourism Institute (Lembaga Pariwisata Nusa) to build community acceptance toward the development of Nusa Tourism Village in Aceh Besar. The transformation of Nusa from a conventional rural settlement into a community based tourism destination did not occur quickly. Early reactions were marked by strong resistance driven by concerns over cultural change, religious norms, and stereotypes about visitors. Method − Using a qualitative case study approach, this research explored the process through which community attitudes shifted from rejection to acceptance and eventually to active participation. Data were collected through in depth interviews with local leaders, LPN administrators, UMKM actors, and residents Findings − The findings show that acceptance emerged through a gradual communication process shaped by the components of the 7P social marketing mix. LPN introduced community based halal tourism as the core idea, built positive perceptions through education and demonstration, and used social media to display observable benefits. These stages of change align with the Theory of Planned Behavior, where attitudes, subjective norms, and perceived behavioral control strengthened in parallel until residents felt confident and capable of participating. The study concludes that culturally sensitive social marketing can reduce social resistance and support the development of sustainable community based tourism.
DAMPAK ONLINE CUSTOMER REVIEW DAN LIVE SHOPPING PADA KEPUTUSAN MEMBELI MAHASISWA DI APLIKASI SHOPEE USWATUN NISA; Raisa Safira; Novi Susilawati; M Saleh Sjafei
Jurnal Komunikasi & Media Digital Vol. 4 No. 01 (2026): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi dan informasi yang sangat pesat mengubah cara berbelanja konsumen setelah munculnya platform e-commerce yang memberikan kemudahan dalam berbelanja. Penelitian ini bertujuan untuk menganalisis pengaruh online customer review dan live shopping terhadap keputusan membeli mahasiswa FISIP USK pada aplikasi Shopee. Penelitian ini menggunakan teori perilaku terencana yang mengasumsikan bahwa manusia yang bersifat rasional akan menggunakan informasi yang ada sebelum memutuskan untuk mewujudkan perilaku tersebut. Sampel penelitian ini sebanyak 243 responden. Hasil penelitian mengungkapkan bahwa terdapat pengaruh variabel online customer review (X1) dan variabel live shopping (X2) terhadap keputusan membeli (Y). Pengaruh ini dibuktikan dengan hasil uji F yang menunjukkan nilai signifikansi X1 dan X2 adalah 0,000 < 0,05 sehingga secara simultan variabel online customer review dan live shopping berpengaruh terhadap keputusan membeli (Y). Hasil uji R Square menunjukkan nilai R Square 0,320 yang berarti variabel bebas mempengaruhi variabel terikat sebesar 32%. Sementara itu, hasil uji T menunjukkan variabel online customer review (X1) memiliki nilai thitung 4,966 > ttabel 2,255 dan variabel live shopping (X2) memiliki nilai thitung 6,063 > ttabel 2,255 sehingga keduanya secara parsial berpengaruh signifikan terhadap keputusan membeli mahasiwa, dimana variabel X1 berpengaruh sebesar 14% dan X2 18%. Dapat disimpulkan bahwa online customer review dan live shopping mempengaruhi keputusan membeli, meskipun pengaruhnya cukup kecil.
Pola Pemahaman Kebencanaan dan Mitigasi Bencana di Kalangan Siswa SD Negeri 1 Peukan Bada, Aceh Besar Muhammad Hafiz Daniel; Uswatun Nisa; Muhammad Saleh Sjafei
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 6, No 2 (2024): Juli-Desember
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v6i2.9038

Abstract

Peukan Bada, situated near the North Sea in Aceh, was severely affected by the 2004 Aceh tsunami incident. This is the basis for the construction of the evacuation building shelter and first tsunami research center in Aceh, the Tsunami, Disaster, and Mitigation Research Center (TDMRC) in Peukan Bada, 2006. Peukan Bada, one of the areas affected by the tsunami incident, is also a destination for socialization sessions about disaster orientation and mitigation for local citizens. The intended socialization has been carried out in SD Negeri 1 Peukan Bada by Syiah Kuala University students majoring in Communication Studies. The method is carried out through a participatory method that focuses on reciprocal interaction between presenters and participants. Result: This dedication demonstrates that primary students' understanding of disaster and mitigation prior to socialization remains relatively common. The students were given knowledge about disaster and fire disaster mitigation tips and also earthquakes; messages and knowledge materials were delivered in an interesting way and communicative because it was accompanied by children’s games that train students’ concentration and courage to speak. This activity is organized using the participative method, so hopefully it can be a medium of disaster introduction and mitigation tips for students in SD Negeri 1 Peukan Bada.
Co-Authors Dara Fatia Desi Maulida Devi Intan Chadijah Fasih Vidiastuti Sholihah Fatia, Dara Ibnu Phonna Nurdin, Ibnu Phonna Ida Ayu Putu Sri Widnyani Lestari, Rachmatika M Saleh Sjafei Moh. Asri Muhammad Hafiz Daniel Muhammad Saleh Sjafei Novi Susilawati Novi Susilawati Novita Sari Putri, Annisah Rachmat Tullah Rahmawati Rahmawati Raisa Safira Safrida Safrida Saleh Sjafei Siti Manzilla Amalia Susvia Delta Kusdiane Wininda Qusnul Khotimah Yulianda, Riki