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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Komunikasi dan Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Da'watuna: Journal of Communication and Islamic Broadcasting RESLAJ: Religion Education Social Laa Roiba Journal Journal Education Innovation
Yudiana Indriastuti
Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Strategi Komunikasi Pemasaran Telkom PT Telkom Surabaya Utara: Dwi Agustin Rahayu Pratiwi; Yudiana Indriastuti
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 1 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i1.3240

Abstract

This study aims to determine the marketing communication strategy at PT. Telkom North Surabaya. This research uses descriptive research with a qualitative approach. The sampling technique used in this study was a purposive sampling technique. The techniques used by researchers to collect data were in-depth interviews and documentation. Data analysis was carried out when writing the report using interactive analysis techniques. The communication process carried out by PT Telkom North Surabaya, namely in the outbound call section, there is a customer offering process offering additional service products, then the input (1-3 × 24 hour process) which will process through the system to be forwarded to the technician to carry out the installation that has been ordered to the customer via outbon call (OBC). Communication is carried out by giving greetings, conveying information and finally closing in offering additional product services. In offering additional services to OBC customers using social media such as Whatsapp, carring by phone and promotions via Instagram, and through certain pages that can only be accessed by the OBC team for additional ADD ON services. PT Telkom's OBC Telemarketing Marketing communication strategy has been effective, this is proven by the year 2022 according to Annas Kharisma (Manager Customer care PT.Telkom) PT. Telkom also obtained the first highest percentage for marketing reaching 117% ADD ON installation in Regional 5 (East Java) with the installation of more than 400 SSL (Secure Socket Layer).
POLA KOMUNIKASI BUDAYA REBU ANTARA MERTUA DAN MENANTU SUKU KARO (STUDI KASUS BUDAYA REBU SUKU KARO DI SURABAYA) Tabita Evangelis; Yudiana Indriastuti
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 8 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i8.2023.4115-4120

Abstract

Rebu merupakan sistem kekerabatan yang dimiliki oleh suku Karo yang berasal dari Tanah Karo, Sumatera Utara, Indonesia. Sistem kekerabatan ini membatasi komunikasi yang dapat dilakukan oleh menantu dan mertua yang berlawanan jenis kelamin. Kebudayaan ini dilakukan sejak zaman dahulu oleh masyarakat Karo karena zaman dahulu masyarakat Karo tinggal didalam satu rumah dengan 8 keluarga lainnya sehingga rebu ini diberlakukan agar tidak terjadi hal-hal yan tidak diinginkan seperti perselingkuhan antar keluarga, hubungan sedarah dan rebu ini juga bertujuan untuk membangun rasa segan antar keluarga. Penelitian ini membahas tentang bagaimana pola komunikasi yang dilakukan mertua dan menantu suku Karo yang ada di Surabaya. Dengan adanya batasan-batasan komunikasi juga interaksi yang dijalin oleh mertua dan menantu tentu saja sangat berlawanan dengan definisi dari komunikasi keluarga dimana frekuensi dan intensitas komunikasi didalam keluarga dapat mempengaruhi kualitas hubungan didalam keluarga. Untuk memperoleh hasil penelitian ini, penulis menggunakan metode penelitian kualitatif dengan teknik wawancara. Hasil penelitian ini menunjukkan bahwa pola  komunikasi rebu yang dijalin antara mertua dan menantu suku Karo yang ada di Surabaya, dilakukan tidak seperti rebu yang sebenarnya. Pola komunikasi rebu pada masyarakat Karo di Surabaya sudah mengalami modifikasi dan pergeseran nilai sehingga komunikasi dapat dilakukan secara langsung namun tetap dengan sopan santun dan juga rasa segan yang tinggi juga komunikasi dilakukan untuk hal-hal yang penting dan bersifat urgensi.
Self Disclosure SEVENTEEN CARAT Melalui Fan Account di Media Sosial Twitter “X” Amanda Diva; Yudiana Indriastuti
Journal Education Innovation (JEI) Vol. 2 No. 2 (2024): JEI - APRIL
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The emergence of social media can be anytime and anywhere sharing anything about personal things, as well as feelings and activities in the media. Twitter social media "X" can make it easier for fans to get information about their idoka, this activity is carried out by fans through fan accounts. The fan account that was originally used to carry out fangirling activities then over time not only conveyed information about their idols, but also personal anxiety or self-openness because the CARAT fan account users did not know each other in the real world.The purpose of this study is to find out how self-disclosure is carried out by CARAT who is a fan of Kpop boy band SEVENTEEN through a fan account on social media Twitter "X". This study used qualitative research methods using a descriptive approach. Data was collected through in-depth interviews, documentation, and observation. The results showed that each individual has their own driving factors according to the experience felt when interacting on their fan account to do self-disclosure. Self-disclosure has both positive and negative impacts. The positive impact felt by informants is in the form of creating good relationships between fan account users and being able to realize many things about themselves by looking at other people's responses. The negative impact is abandonment and rejection. This finding provides an idea of how Kpop fans namely CARAT use their fan accounts not only to share information but they use it as a forum for self-disclosure.
Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations Yudiana Indriastuti; Diana Amalian; Siska Armawati Sufa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3374

Abstract

The Covid-19 pandemic has had a huge impact on the tourism world. Tourism Industry Managers and Management are starting to shift marketing from offline to digital. One of them is the Surabaya Blockbuster Museum. The Blockbuster Museum is a tourist museum with the theme of toy collections of blockbuster movie characters, such as Captain America, Iron Man, Game of Thrones, Superman, Marvel, Star Wars, Disney, Harry Potter, several horror movie characters, Titanic, and many more. This study wants to find out more about the strategies implemented by the Blockbuster Museum in attracting tourist visits through digital marketing. This study uses a qualitative-descriptive type of research. The technique used in this research is In-depth Interview, Literature Study, Documentation, and Observation. Based on the results of the discussion, it can be concluded that the Surabaya Blockbuster Museum Manager utilizes marketing through digital media because it is considered efficient in reducing the promotional budget. MBS uses social media, Online Travel Agents (OTA), Influencers, Communities, and Local Toy Manufacturers. The social media used are Instagram, Facebook and Youtube, but the manager optimizes the use of Instagram more than other social media, one of the strategies carried out is by utilizing IG Ads to capture a wider target market. In addition, MBS also the manager also uses influencer services to attract the number of visitors from influencer followers, namely Merlianny Effendi (merli_sansan account), Asli Arek Suroboyo (originalareksuroboyo account) and Kuliner Nglencer (culinary_nglencer account). The management also conducts marketing through events by cooperating with the Infis Community (Independet Film Surabaya) and the Charity Superhero Community. Local toy manufacturers are also partners who are partnered by MBS management to hold joint exhibitions, the museum provides an exhibition space, while partners market local toy products at MBS, such as GGNW Toys and Dolanan Keren. The managing party utilizes various types of digital marketing and makes interesting event activities to be able to attract more tourist visits to the museum.
Analisis Retorika Persuasif Aristoteles pada Konten “Borong Bitcoin” di Channel YouTube Timothy Ronald dalam Mempersuasi Publik Ridho Haidar Rafif; Yudiana Indriastuti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.5715

Abstract

The digital asset Bitcoin, based on Blockchain technology, has gained substantial attention, especially among Generation Z and Millennials, as it stands as one of the assets within the Cryptocurrency market. Cryptocurrency focused content on YouTube has played a significant role in Bitcoin's popularity, with Timothy Ronald’s series, “Borong Bitcoin”, emerging as one of the most watched crypto contents on YouTube in Indonesia. This content's appeal lies in Timothy Ronald’s persuasive communication strategies surrounding Bitcoin and the Cryptocurrency market, earning him credibility in conveying messages effectively to the public. This study examines the persuasive rhetorical analysis of Timothy Ronald’s “Borong Bitcoin” series in influencing the audience, grounded in Aristotle's theory of persuasive rhetoric, which comprises Ethos, Pathos, and Logos. Using a qualitative descriptive research approach, this study seeks to elucidate how Aristotelian persuasive rhetoric manifests in the Borong Bitcoin content on Timothy Ronald’s YouTube channel. Content Analysis is employed as the data analysis technique, with findings demonstrating the presence of all three Aristotelian rhetorical elements Ethos, Pathos, and Logos across episodes 1 until 10 of “Borong Bitcoin” content. Future research on persuasive rhetoric is advised to broaden its scope to include various content with rhetorical elements. Additionally, studies incorporating a more diverse audience sample may provide deeper insights into specific rhetorical elements, and further exploration of visual communication could enhance the effectiveness of Ethos, Pathos, and Logos in digital content.
Co-Authors Amanda Diva Anita Dewi Widya Putri Diana Amalia Diana Hertati Dwi Agustin Rahayu Pratiwi Eela Luna An'Nafi Rifai Herlina Suksmawati Irwan Dwi Arianto Mitha Ambarwati Neni Dwi Lestari Nur Alfia Chumairo Ridho Haidar Rafif Siska Armawati Sufa Tabita Evangelis