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All Journal Jurnal Studi Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Da'watuna: Journal of Communication and Islamic Broadcasting Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jornal Of Tourism Sciences (Toursci) Branding: Jurnal Manajemen & Bisnis Journey: Journal of English Language and Pedagogy Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Jurnal Ilmu Komunikasi dan Bisnis
Yudiana Indriastuti
Department Of Communication Science, Faculty Of Social Science And Political Science, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI Hilda Yunita Wono; Nofal Supriaddin; Fitrani Amin; Yudiana Indriastuti; Siska Armawati Sufa
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29329

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak literasi digital, pemanfaatan media sosial, dan inovasi bisnis terhadap strategi pertumbuhan perusahaan. Peneliti menerapkan metodologi penelitian kualitatif, dengan menganalisis laporan perusahaan, wawancara mendalam dengan manajer senior dan eksekutif, serta analisis konten. Hasil penelitian menunjukkan bahwa tingkat literasi digital yang tinggi dalam organisasi memainkan peran sentral dalam mendukung kemampuan perusahaan dalam mengadopsi teknologi terkini dan merumuskan strategi inovatif yang tanggap terhadap perubahan pasar. Selain itu, pemanfaatan media sosial yang efektif mengintensifkan hubungan antara perusahaan dan pelanggan, meningkatkan kesadaran merek, dan memberikan dampak positif pada pengambilan keputusan strategis. Di sisi lain, inovasi bisnis yang diiringi oleh kemajuan teknologi digital memberikan keunggulan kompetitif yang lebih besar dalam menghadapi dinamika pasar yang cepat. Berkaitan dengan hal tersebut maka hasil penelitian ini memberikan panduan berharga bagi praktisi bisnis, menggarisbawahi pentingnya berinvestasi dalam literasi digital, mengembangkan strategi media sosial yang cerdik, dan membentuk budaya inovasi yang kuat sebagai elemen kunci dalam manajemen strategi perusahaan di era digtal.
Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations Yudiana Indriastuti; Diana Amalian; Siska Armawati Sufa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3374

Abstract

The Covid-19 pandemic has had a huge impact on the tourism world. Tourism Industry Managers and Management are starting to shift marketing from offline to digital. One of them is the Surabaya Blockbuster Museum. The Blockbuster Museum is a tourist museum with the theme of toy collections of blockbuster movie characters, such as Captain America, Iron Man, Game of Thrones, Superman, Marvel, Star Wars, Disney, Harry Potter, several horror movie characters, Titanic, and many more. This study wants to find out more about the strategies implemented by the Blockbuster Museum in attracting tourist visits through digital marketing. This study uses a qualitative-descriptive type of research. The technique used in this research is In-depth Interview, Literature Study, Documentation, and Observation. Based on the results of the discussion, it can be concluded that the Surabaya Blockbuster Museum Manager utilizes marketing through digital media because it is considered efficient in reducing the promotional budget. MBS uses social media, Online Travel Agents (OTA), Influencers, Communities, and Local Toy Manufacturers. The social media used are Instagram, Facebook and Youtube, but the manager optimizes the use of Instagram more than other social media, one of the strategies carried out is by utilizing IG Ads to capture a wider target market. In addition, MBS also the manager also uses influencer services to attract the number of visitors from influencer followers, namely Merlianny Effendi (merli_sansan account), Asli Arek Suroboyo (originalareksuroboyo account) and Kuliner Nglencer (culinary_nglencer account). The management also conducts marketing through events by cooperating with the Infis Community (Independet Film Surabaya) and the Charity Superhero Community. Local toy manufacturers are also partners who are partnered by MBS management to hold joint exhibitions, the museum provides an exhibition space, while partners market local toy products at MBS, such as GGNW Toys and Dolanan Keren. The managing party utilizes various types of digital marketing and makes interesting event activities to be able to attract more tourist visits to the museum.
Affiliate marketing in Museum Blockbuster Surabaya: A marketing communication perspective Yudiana Indriastuti; Wahyuni; Diana Amalia
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.8872

Abstract

The COVID-19 pandemic has triggered an unparalleled crisis in the global tourist sector, demanding swift and imaginative adjustments for survival. This research examines the essential requirement for efficient digital marketing strategies, emphasising the increasing significance of affiliate marketing through E-Commerce and Online Travel Agents (OTA). This study analyses the Surabaya Blockbuster Museum (MBS), focusing on cinema and gaming enthusiasts from Generation X and Generation Y. This prompt analysis utilises a quantitative methodology, examining ticket sales data and MBS visitor surveys to understand the evolving preferences in ticket acquisition through E-Commerce or OTA platforms. Emphasis is placed on the vital elements of pricing and advertising during these uncertain times. Research indicates that Shopee and Goers are the favoured platforms for ticket acquisitions, with cost as the primary factor in platform choice. The study emphasises the efficacy of MBS's planned use of its official Instagram account for conveying price discounts, highlighting the crucial importance of social media in modern marketing initiatives. This study offers essential insights into the significance of pricing and promotional methods in affiliate marketing amid a global health crisis. The findings provide imperative and practical insights for tourist sector stakeholders facing difficulties due to the epidemic. This study elucidates efficient digital marketing techniques and the significance of flexible adaptation to global conditions, contributing to the critical conversation on the recovery and resilience of the tourist sector under unprecedented change.
Mapping the Levels of English Storytelling of Tour Guides in Jajar Gumregah Tourist Village Trenggalek Dwi Wahyuningtyas; Laksmi , Diana; Dian Sasmitha i Dwi Maharani; Azzahra Yurenaudia; Yudiana Indriastuti
Journey: Journal of English Language and Pedagogy Vol. 6 No. 3 (2023): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v6i3.705

Abstract

Storytelling is part of an adequate tourism promotion. Storytelling can describe a place, a tradition, a culture, and many other things that become tourist attractions. Storytelling is needed to promote tourism in Indonesia, including tourist villages. Tourist villages in Indonesia are part of tourism development in Indonesia. This study then analyzes and map the level of tour guides’ storytelling skill in Desa Wisata Jajar Gumregah Trenggalek. Seven participants were involved in this study by presenting their storytelling and were assessed by the researchers using some assessment criteria: pronunciation, fluency, comprehension, grammar, and expressions. Descriptive qualitative research design was employed in this study. The results indicated various levels of tour guides' storytelling skill, which is influenced by some factors. They are educational background, environment, confidence, and frequency of practice
Komunikasi Antarbudaya Mahasiswa Rantau dalam Menghadapi Culture Shock di Madura Mitha Ambarwati; Yudiana Indriastuti
Jurnal Ilmu Komunikasi dan Bisnis Vol 8 No 1 (2022): Oktober 2022
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/a201z864

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana gambaran bentuk komunikasi antarbudaya mahasiswa rantau yang mengalami culture shock pada saat melanjutkan pendidikan di Madura. Metode penelitian yang digunakan dalam penelitian iniadalah penelitian kualitatif dengan teknikanalisis deskriptif kualitatif Miles dan Huberman.Teknik pengumpulan data diperoleh dari wawancara mendalam (in-depth interview). Jenis wawancara yang digunakan dalam penelitian ini adalah wawancara terencana-tidak terstruktur. Proses wawancara ini dilakukan sesuai dengan beberapa pertanyaan yang telah ditentukan sebelumnya, namun juga tidak terpaku pada format yang telah dibuat. Pengumpulan data dilakukan dengan mewawancarai informan yang merupakan mahasiswa rantau di Madura, khususnya Kabupaten Bangkalan. Dari penelitian ini, ditemukan hasil untuk beradaptasi dalam menghadapi culture shock, mahasiswa rantau di Madura melakukan beberapa bentuk komunikasi antarbudaya diantaranya yaitu dengan cara komunikasi verbal dan nonverbal, akulturasi, toleransi dalam pluralisme, dan komunikasi sosial antarbudaya dan budaya sejenis yang diterapkan di lingkungan baru.
Analisis Resepsi Audiens Tiktok terhadap Maskulinitas pada Akun Tiktok @gana_buna Hudayya Dinnul Islami Chasih; Yudiana Indriastuti
Jurnal Ilmu Komunikasi dan Bisnis Vol 11 No 1 (2025): Oktober 2025
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/fq0sf589

Abstract

TikTok menjadi salah satu media sosial yang banyak digunakan untuk mengekspresikan diri, terutama melalui tren dance yang secara masif diikuti oleh para penggunanya. Salah satu akun yang menarik perhatian adalah @gana_buna, yang menampilkan konten dance anak laki-laki dan menimbulkan respon beragam dari audiens. Sebagian audiens menilai bahwa anak laki-laki tersebut memiliki bakat menari, sementara sebagian lainnya menilai gerakan yang ditampilkan terlalu luwes sehingga dianggap bertentangan dengan maskulinitas yang mereka pahami. Penelitian ini menggunakan pendekatan kualitatif dengan teori analisis resepsi Stuart Hall untuk melihat bagaimana audiens memaknai konten dance tersebut, melalui tiga kategori pembacaan: dominan-hegemonik, negosiasi, dan oposisi. Data penelitian diperoleh melalui wawancara mendalam dengan 10 pengguna TikTok. Hasil penelitian menunjukkan bahwa konten dance @gana _buna berkontribusi dalam membentuk persepsi audiens terkait identitas gender sang anak laki-laki. Namun demikian, sebagian besar audiens lebih memandang konten tersebut sebagai ruang ekspresi yang diciptakan oleh ibu sang anak untuk menyalurkan bakat dan hobinya, tanpa menghubungkannya dengan maskulinitas ataupun melihatnya sebagai bentuk penentangan terhadap maskulinitas.
PENGARUH DIMENSI DAYA TANGGAP TERHADAP KEPUASAN WISATAWAN DI MUSEUM MPU TANTULAR SIDOARJO Elmyra Gabe Namora Malau; Yudiana Indriastuti
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 5 (2026): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol5.2026.547

Abstract

Daya tanggap merupakan salah satu faktor krusial dalam meningkatkan tingkat kepuasan wisatawan di Museum Mpu Tantular, mengingat ketidakpuasan pengunjung berpotensi menurunkan minat kunjungan, yang pada akhirnya berdampak pada rendahnya tingkat kunjungan sehingga museum tampak kurang ramai (Astriecia, 2018). Rendahnya minat kunjungan tersebut menunjukkan bahwa aktivitas wisata yang bertujuan untuk mempelajari peristiwa sejarah masa lalu semakin kurang mendapat perhatian. Penelitian ini bertujuan menganalisis pengaruh daya tanggap (responsiveness) terhadap kepuasan wisatawan. Data dikumpulkan melalui survei dengan penyebaran kuesioner menggunakan teknik accidental sampling kepada 100 responden yang pernah mengunjungi museum tersebut, kemudian dianalisis menggunakan analisis regresi linear sederhana, uji t, dan koefisien determinasi. Hasil uji t menunjukkan bahwa variabel daya tanggap memiliki pengaruh positif dan signifikan terhadap kepuasan wisatawan. Selain itu, hasil uji koefisien determinasi menunjukkan bahwa daya tanggap memberikan pengaruh terhadap kepuasan wisatawan sebesar 17,7%.
Strategi Komunikasi Interpersonal Premori Retail Dalam Meningkatkan Loyalitas Reseller Pada Komunitas “Be A Founder” Erina Anggraeni; Yudiana Indriastuti
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1551

Abstract

Reseller loyalty is a crucial factor in maintaining B2B business stability, especially in the competitive off-label premium hijab industry. However, studies on how interpersonal communication strategies can be effectively used to build reseller loyalty in the context of digital business communities are still limited. This research aims to analyze the interpersonal communication strategies applied by Premori Retail in building reseller engagement and loyalty in the “Be a Founder” community. This research uses a qualitative approach. With data collection techniques conducted through participatory observation and in-depth interviews with active resellers and the CEO of Premori Retail. The analytical framework refers to Joseph A. DeVito's interpersonal communication theory which includes five main indicators: openness, empathy, support, positive attitude, and equality. The results show that Premori Retail's interpersonal communication is flexible, responsive and personalized. This approach is able to adapt to the needs of individual resellers and create a sense of being valued and cared for. This strategy contributes significantly to building resellers' emotional loyalty to the company. The unique contribution of this research lies in the strategic mapping of interpersonal communication practices in the digital reseller community ecosystem, which has not been widely revealed in business communication studies in Indonesia.
The November 10 Museum as a Space for Representing Surabaya’s Local Cultural Identity Diva Pancah Rini; Yudiana Indriastuti
Jurnal Toursci Vol 4 No 1 (2026): Vol 4 No 1 August 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v4i1.1262

Abstract

Background. Museums serve not only as institutions for preserving historical heritage but also as spaces for representing local cultural identity. This study aims to analyze how Museum 10 November represents the local cultural identity of Surabaya as a historical tourism destination. A descriptive qualitative approach was employed through observation, in-depth interviews, and documentation involving museum managers and visitors. Aim. This study aims to analyze how Museum 10 November represents the local cultural identity of Surabaya through its historical narratives, collections, and exhibition displays. Methods. This study used a descriptive qualitative approach. Data were collected through observation, interviews, and documentation, and analyzed using the Miles and Huberman interactive model. Results. The findings show that Museum 10 November represents Surabaya's local cultural identity through narratives of heroism, the values of Arek Suroboyo, cultural diversity, historical collections, and exhibition displays that strengthen visitors' understanding of the city's history and local identity. Conclusions. The study concludes that Museum 10 November functions as a medium for representing Surabaya's local cultural identity and contributes to strengthening cultural awareness through historical tourism experiences.
Tourist Experience as a Driver of Satisfaction at Kampung Batik Orang Kranggan (OKRA) Surabaya Abidan Zulfan Fanani; Yudiana Indriastuti
Jurnal Toursci Vol 4 No 1 (2026): Vol 4 No 1 August 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v4i1.1269

Abstract

Background. Kampung Batik Orang Kranggan (OKRA) Surabaya is a community-based cultural tourism destination that integrates batik-making education with the creative economy. Aims. This study aims to identify and analyze the influence of tourist experience on tourist satisfaction at Kampung Batik Orang Kranggan (OKRA) Surabaya. Methods. The study used a quantitative method with an explanatory approach. The sample was determined using the Slovin formula with a purposive sampling technique, obtaining 87 respondents from a population of 683 tourists in 2025. Data were collected through a Likert-scale questionnaire and analyzed using simple linear regression with the help of SPSS 25. Result. The results show that tourist experience has a positive and significant effect on tourist satisfaction, with the regression equation Y = 1.489 + 0.641X, a t-count value of 7.709 > t-table 1.988 (Sig. 0.000 < 0.05), and a coefficient of determination (R²) of 0.411, meaning that tourist experience contributes 41.1% to tourist satisfaction. Conclusion. These findings confirm the importance of managing educational and interactive tourism experiences in improving tourist satisfaction at community-based cultural tourism destinations.
Co-Authors Abidan Zulfan Fanani Anita Dewi Widya Putri Arianto, Irwan Dwi Azzahra Yurenaudia Dian Sasmitha i Dwi Maharani Diana Amalia Diana Amalia Diana Hertati Diva Aulannisa Diva Pancah Rini Dwi Agustin Rahayu Pratiwi Dwi Wahyuningtyas Eela Luna An&#039;Nafi Rifai Elmyra Gabe Namora Malau Erina Anggraeni Fitrani Amin Herlina Suksmawati Hilda Yunita Wono Hudayya Dinnul Islami Chasih Laksmi Diana Mitha Ambarwati Mitha Ambarwati Neni Dwi Lestari Nindra Bagaskara Adipratama Nur Alfia Chumairo Siska Armawati Sufa Siska Armawati Sufa Supriaddin, Nofal Tabita Evangelis Wahyuni