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All Journal Jurnal Studi Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Komunikasi dan Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Da'watuna: Journal of Communication and Islamic Broadcasting Branding: Jurnal Manajemen & Bisnis Journey: Journal of English Language and Pedagogy Jurnal Ilmu Komunikasi dan Bisnis
Yudiana Indriastuti
Program Studi Ilmu Komunikasi, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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Strategi Komunikasi Pemasaran Telkom PT Telkom Surabaya Utara: Dwi Agustin Rahayu Pratiwi; Yudiana Indriastuti
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 1 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i1.3240

Abstract

This study aims to determine the marketing communication strategy at PT. Telkom North Surabaya. This research uses descriptive research with a qualitative approach. The sampling technique used in this study was a purposive sampling technique. The techniques used by researchers to collect data were in-depth interviews and documentation. Data analysis was carried out when writing the report using interactive analysis techniques. The communication process carried out by PT Telkom North Surabaya, namely in the outbound call section, there is a customer offering process offering additional service products, then the input (1-3 × 24 hour process) which will process through the system to be forwarded to the technician to carry out the installation that has been ordered to the customer via outbon call (OBC). Communication is carried out by giving greetings, conveying information and finally closing in offering additional product services. In offering additional services to OBC customers using social media such as Whatsapp, carring by phone and promotions via Instagram, and through certain pages that can only be accessed by the OBC team for additional ADD ON services. PT Telkom's OBC Telemarketing Marketing communication strategy has been effective, this is proven by the year 2022 according to Annas Kharisma (Manager Customer care PT.Telkom) PT. Telkom also obtained the first highest percentage for marketing reaching 117% ADD ON installation in Regional 5 (East Java) with the installation of more than 400 SSL (Secure Socket Layer).
POLA KOMUNIKASI BUDAYA REBU ANTARA MERTUA DAN MENANTU SUKU KARO (STUDI KASUS BUDAYA REBU SUKU KARO DI SURABAYA) Tabita Evangelis; Yudiana Indriastuti
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 8 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i8.2023.4115-4120

Abstract

Rebu merupakan sistem kekerabatan yang dimiliki oleh suku Karo yang berasal dari Tanah Karo, Sumatera Utara, Indonesia. Sistem kekerabatan ini membatasi komunikasi yang dapat dilakukan oleh menantu dan mertua yang berlawanan jenis kelamin. Kebudayaan ini dilakukan sejak zaman dahulu oleh masyarakat Karo karena zaman dahulu masyarakat Karo tinggal didalam satu rumah dengan 8 keluarga lainnya sehingga rebu ini diberlakukan agar tidak terjadi hal-hal yan tidak diinginkan seperti perselingkuhan antar keluarga, hubungan sedarah dan rebu ini juga bertujuan untuk membangun rasa segan antar keluarga. Penelitian ini membahas tentang bagaimana pola komunikasi yang dilakukan mertua dan menantu suku Karo yang ada di Surabaya. Dengan adanya batasan-batasan komunikasi juga interaksi yang dijalin oleh mertua dan menantu tentu saja sangat berlawanan dengan definisi dari komunikasi keluarga dimana frekuensi dan intensitas komunikasi didalam keluarga dapat mempengaruhi kualitas hubungan didalam keluarga. Untuk memperoleh hasil penelitian ini, penulis menggunakan metode penelitian kualitatif dengan teknik wawancara. Hasil penelitian ini menunjukkan bahwa pola  komunikasi rebu yang dijalin antara mertua dan menantu suku Karo yang ada di Surabaya, dilakukan tidak seperti rebu yang sebenarnya. Pola komunikasi rebu pada masyarakat Karo di Surabaya sudah mengalami modifikasi dan pergeseran nilai sehingga komunikasi dapat dilakukan secara langsung namun tetap dengan sopan santun dan juga rasa segan yang tinggi juga komunikasi dilakukan untuk hal-hal yang penting dan bersifat urgensi.
MEDIA SOSIAL, LITERASI DIGITAL, DAN INOVASI BISNIS TRIKOTOMI BARU DALAM MANAJEMEN STRATEGI Hilda Yunita Wono; Nofal Supriaddin; Fitrani Amin; Yudiana Indriastuti; Siska Armawati Sufa
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29329

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak literasi digital, pemanfaatan media sosial, dan inovasi bisnis terhadap strategi pertumbuhan perusahaan. Peneliti menerapkan metodologi penelitian kualitatif, dengan menganalisis laporan perusahaan, wawancara mendalam dengan manajer senior dan eksekutif, serta analisis konten. Hasil penelitian menunjukkan bahwa tingkat literasi digital yang tinggi dalam organisasi memainkan peran sentral dalam mendukung kemampuan perusahaan dalam mengadopsi teknologi terkini dan merumuskan strategi inovatif yang tanggap terhadap perubahan pasar. Selain itu, pemanfaatan media sosial yang efektif mengintensifkan hubungan antara perusahaan dan pelanggan, meningkatkan kesadaran merek, dan memberikan dampak positif pada pengambilan keputusan strategis. Di sisi lain, inovasi bisnis yang diiringi oleh kemajuan teknologi digital memberikan keunggulan kompetitif yang lebih besar dalam menghadapi dinamika pasar yang cepat. Berkaitan dengan hal tersebut maka hasil penelitian ini memberikan panduan berharga bagi praktisi bisnis, menggarisbawahi pentingnya berinvestasi dalam literasi digital, mengembangkan strategi media sosial yang cerdik, dan membentuk budaya inovasi yang kuat sebagai elemen kunci dalam manajemen strategi perusahaan di era digtal.
Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations Yudiana Indriastuti; Diana Amalian; Siska Armawati Sufa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3374

Abstract

The Covid-19 pandemic has had a huge impact on the tourism world. Tourism Industry Managers and Management are starting to shift marketing from offline to digital. One of them is the Surabaya Blockbuster Museum. The Blockbuster Museum is a tourist museum with the theme of toy collections of blockbuster movie characters, such as Captain America, Iron Man, Game of Thrones, Superman, Marvel, Star Wars, Disney, Harry Potter, several horror movie characters, Titanic, and many more. This study wants to find out more about the strategies implemented by the Blockbuster Museum in attracting tourist visits through digital marketing. This study uses a qualitative-descriptive type of research. The technique used in this research is In-depth Interview, Literature Study, Documentation, and Observation. Based on the results of the discussion, it can be concluded that the Surabaya Blockbuster Museum Manager utilizes marketing through digital media because it is considered efficient in reducing the promotional budget. MBS uses social media, Online Travel Agents (OTA), Influencers, Communities, and Local Toy Manufacturers. The social media used are Instagram, Facebook and Youtube, but the manager optimizes the use of Instagram more than other social media, one of the strategies carried out is by utilizing IG Ads to capture a wider target market. In addition, MBS also the manager also uses influencer services to attract the number of visitors from influencer followers, namely Merlianny Effendi (merli_sansan account), Asli Arek Suroboyo (originalareksuroboyo account) and Kuliner Nglencer (culinary_nglencer account). The management also conducts marketing through events by cooperating with the Infis Community (Independet Film Surabaya) and the Charity Superhero Community. Local toy manufacturers are also partners who are partnered by MBS management to hold joint exhibitions, the museum provides an exhibition space, while partners market local toy products at MBS, such as GGNW Toys and Dolanan Keren. The managing party utilizes various types of digital marketing and makes interesting event activities to be able to attract more tourist visits to the museum.
Affiliate marketing in Museum Blockbuster Surabaya: A marketing communication perspective Yudiana Indriastuti; Wahyuni; Diana Amalia
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.8872

Abstract

The COVID-19 pandemic has triggered an unparalleled crisis in the global tourist sector, demanding swift and imaginative adjustments for survival. This research examines the essential requirement for efficient digital marketing strategies, emphasising the increasing significance of affiliate marketing through E-Commerce and Online Travel Agents (OTA). This study analyses the Surabaya Blockbuster Museum (MBS), focusing on cinema and gaming enthusiasts from Generation X and Generation Y. This prompt analysis utilises a quantitative methodology, examining ticket sales data and MBS visitor surveys to understand the evolving preferences in ticket acquisition through E-Commerce or OTA platforms. Emphasis is placed on the vital elements of pricing and advertising during these uncertain times. Research indicates that Shopee and Goers are the favoured platforms for ticket acquisitions, with cost as the primary factor in platform choice. The study emphasises the efficacy of MBS's planned use of its official Instagram account for conveying price discounts, highlighting the crucial importance of social media in modern marketing initiatives. This study offers essential insights into the significance of pricing and promotional methods in affiliate marketing amid a global health crisis. The findings provide imperative and practical insights for tourist sector stakeholders facing difficulties due to the epidemic. This study elucidates efficient digital marketing techniques and the significance of flexible adaptation to global conditions, contributing to the critical conversation on the recovery and resilience of the tourist sector under unprecedented change.
Mapping the Levels of English Storytelling of Tour Guides in Jajar Gumregah Tourist Village Trenggalek Dwi Wahyuningtyas; Laksmi , Diana; Dian Sasmitha i Dwi Maharani; Azzahra Yurenaudia; Yudiana Indriastuti
Journey: Journal of English Language and Pedagogy Vol. 6 No. 3 (2023): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v6i3.705

Abstract

Storytelling is part of an adequate tourism promotion. Storytelling can describe a place, a tradition, a culture, and many other things that become tourist attractions. Storytelling is needed to promote tourism in Indonesia, including tourist villages. Tourist villages in Indonesia are part of tourism development in Indonesia. This study then analyzes and map the level of tour guides’ storytelling skill in Desa Wisata Jajar Gumregah Trenggalek. Seven participants were involved in this study by presenting their storytelling and were assessed by the researchers using some assessment criteria: pronunciation, fluency, comprehension, grammar, and expressions. Descriptive qualitative research design was employed in this study. The results indicated various levels of tour guides' storytelling skill, which is influenced by some factors. They are educational background, environment, confidence, and frequency of practice
Komunikasi Antarbudaya Mahasiswa Rantau dalam Menghadapi Culture Shock di Madura Mitha Ambarwati; Yudiana Indriastuti
Jurnal Ilmu Komunikasi dan Bisnis Vol 8 No 1: Oktober 2022
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/a201z864

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana gambaran bentuk komunikasi antarbudaya mahasiswa rantau yang mengalami culture shock pada saat melanjutkan pendidikan di Madura. Metode penelitian yang digunakan dalam penelitian iniadalah penelitian kualitatif dengan teknikanalisis deskriptif kualitatif Miles dan Huberman.Teknik pengumpulan data diperoleh dari wawancara mendalam (in-depth interview). Jenis wawancara yang digunakan dalam penelitian ini adalah wawancara terencana-tidak terstruktur. Proses wawancara ini dilakukan sesuai dengan beberapa pertanyaan yang telah ditentukan sebelumnya, namun juga tidak terpaku pada format yang telah dibuat. Pengumpulan data dilakukan dengan mewawancarai informan yang merupakan mahasiswa rantau di Madura, khususnya Kabupaten Bangkalan. Dari penelitian ini, ditemukan hasil untuk beradaptasi dalam menghadapi culture shock, mahasiswa rantau di Madura melakukan beberapa bentuk komunikasi antarbudaya diantaranya yaitu dengan cara komunikasi verbal dan nonverbal, akulturasi, toleransi dalam pluralisme, dan komunikasi sosial antarbudaya dan budaya sejenis yang diterapkan di lingkungan baru.
ANALISIS RESEPSI AUDIENS TIKTOK TERHADAP MASKULINITAS PADA AKUN TIKTOK @gana_buna Hudayya Dinnul Islami Chasih; Yudiana Indriastuti
Jurnal Ilmu Komunikasi dan Bisnis Vol 11 No 1: Oktober 2025
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/fq0sf589

Abstract

Abstrak Penelitian ini menganalisis resepsi audiens TikTok terhadap representasi maskulinitas dalam konten dance ibu dan anak di akun @gana_buna yang dinilai “terlalu luwes” oleh sebagian warganet. Dengan metode kualitatif dan teori resepsi Stuart Hall, hasil menunjukkan mayoritas audiens berada pada posisi Dominan Hegemonik, menerima konten sebagai ekspresi diri anak tanpa mengaitkannya dengan identitas gender tertentu. Sebagian kecil audiens menempati posisi Negosiasi dengan tetap mempertahankan nilai tradisional, sementara posisi Oposisional menolak konten karena dianggap tidak sesuai dengan sifat “maskulin.” Temuan ini menegaskan bahwa TikTok berperan dalam mendefinisikan ulang maskulinitas menjadi lebih cair dan menantang stereotip gender tradisional.
Co-Authors Anita Dewi Widya Putri Arianto, Irwan Dwi Azzahra Yurenaudia Dian Sasmitha i Dwi Maharani Diana Amalia Diana Amalia Diana Hertati Dwi Agustin Rahayu Pratiwi Dwi Wahyuningtyas Eela Luna An'Nafi Rifai Fitrani Amin Herlina Suksmawati Hilda Yunita Wono Hudayya Dinnul Islami Chasih Laksmi Diana Mitha Ambarwati Mitha Ambarwati Neni Dwi Lestari Nur Alfia Chumairo Siska Armawati Sufa Siska Armawati Sufa Supriaddin, Nofal Tabita Evangelis Wahyuni