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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) PRofesi Humas JWP (Jurnal Wacana Politik) urnal Interaksi: Jurnal Ilmu Komunikasi COMMED: Jurnal Komunikasi dan Media Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) LINIMASA: JURNAL ILMU KOMUNIKASI Communication Jurnal Ilmu Komunikasi dan Bisnis DIALEKTIKA Tourism Scientific Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi eProceedings of Management Indonesian Journal of Humanities and Social Sciences
Itca Istia Wahyuni
Universitas Telkom
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : DIALEKTIKA

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ANALISIS ELECTRONIC WORD OF MOUTH #Gerakan1000Tumbler PROGRAM BANDUNG CLEAN ACTION Annisa Luthfiyyah; Itca Istia Wahyuni
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Through #Gerakan1000Tumbler Bandung Clean Action program urging the community around the town of bandung to change the habit to bring a water bottle or tumbler from home rather than buying water in the form of pack that will produce and that garbage to lead increasing where garbage in the form of plastic constituting litter inorganic difficult to be unraveled biologically.Currently there are 2.472 post on Instagram that used #Gerakan1000Tumbler. The purpose of this study is to find, understand, and able to describe electronic word of mouth #Gerakan1000Tumbler Bandung Clean Action program. The method that used in this research are qualitative descriptive, by conducting in-depth interview to main informant of the bandung clean action program, informants supporting a volunteer #Gerakan1000Tumbler and the experts electronic word of mouth. Based on the research done, we can see that electronic word of mouth #Gerakan1000tumbler Bandung Clean Action program is not good enough, from the quality of electronic word of mouth #Gerakan1000Tumbler, quantity #Gerakan1000Tumbler and expertise messaging electronic word of mouth #Gerakan1000Tumbler.
Co-Authors Agnes, Mutiara Ahmad, Rifqi Nur Albar Hendrapriana Aldy Pratisara Wirya Andi Hasan Al Husain Anisya Wulandari Anjelin, Clarista Annisa Dwi Putri Annisa Luthfiyyah Fithrah Ali, Dini Salmiyah Haura Pranhadijah Rizkahaj I Gede Ketut Suntabisena Kasmirada Maulidya, Erica Millenia Farizqi, Aurel Mishal Farid Abdulah Nabila Irsyaf Nabilla Ayuthaya Arvy Nanda, Dimas Satria Nur Atnan, Nur Raina Aifha Salshabilla Roro Retno Wulan Shafira Nafsa Sheryl Vitridzky Vanessya Berliana Nur Oktaviani Wijoyo, R. Aryo Nurdianto