Articles
<![CDATA[Muslim-Friendly Tourism Towards Good Tourism Governance ]]>
<![CDATA[Siti Hajar]]>;
<![CDATA[Faustyna Faustyna]]>;
<![CDATA[Kholilul Kholik]]>
<![CDATA[ Otoritas : Jurnal Ilmu Pemerintahan Vol 12, No 2 (2022): (October 2022) ]]>
Publisher : <![CDATA[Department of Government Studies Universitas Muhammadiyah Makassar ]]>
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DOI: 10.26618/ojip.v12i2.8052
<![CDATA[The oftenly issue that found in Toba Lake is the lack of facilities to support both foreign and domestic tourists. This convenience is related to culinary (food) availability in places of worship and hotels based on national standards. Since the majority visitors who come to Toba Lake are Muslims; thus it is very important to have a friendly-based tourism policy through good governance to create a superior tourist destination. This study aimed to determine the concept of policies to realize Muslim-friendly tourism toward Good Tourism Governance in Toba Lake area. The method in this study is a survey method with qualitative analysis. It showed the increasing of tourism standardization related to the tourists needs, especially for Muslim. It is concluded that tourism development oriented to GTG must have policies as directions and actions to realize the goals to be achieved; including Muslim-friendly tourism. ]]>
<![CDATA[Strategi Komunikasi Kesehatan Dalam Percepatan Penurunan Kondisi Stunting Pada Anak Di Lubuk Pakam Deli Serdang ]]>
<![CDATA[Muhammad Rizki Irwan]]>;
<![CDATA[Faustyna Faustyna]]>
<![CDATA[ KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 2, No 1 (2023): Keskap: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sumatera Utara ]]>
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DOI: 10.30596/keskap.v2i1.14490
<![CDATA[Health Communication is a communication that plays a very important role in the success of several programs and so on, especially in reducing stunting conditions. Given that stunting is a government program that must be implemented by all health agencies without exception. To realize the reduction in stunting conditions, the government, especially puskesmas must take part in this program in order to reduce stunting conditions. The purpose of this study was to determine the health communication strategy carried out by the puskesmas to the community. The theory used is health communication, interpersonal communication, and stunting. While the research method used in this study is a qualitative descriptive approach. There are two ways to collect data, namely in-depth interviews and documentation. The data analysis technique is qualitative by observing and interviewing. From the results of the study it can be concluded that the role of the puskesmas is needed to make the program a success and also health communication between the puskesmas and the community runs very well and smoothly. In addition, through conversations, dialogues, and sharing experiences, it is one of the important aspects of communication carried out by the puskesmas to the community.]]>
<![CDATA[OBE-Based Education Crisis Communication Strategy After the Covid-19 Pandemic ]]>
<![CDATA[Faustyna Faustyna]]>
<![CDATA[ Randwick International of Social Science Journal Vol. 4 No. 2 (2023): RISS Journal, April ]]>
Publisher : <![CDATA[RIRAI Publisher ]]>
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DOI: 10.47175/rissj.v4i2.674
<![CDATA[The phenomenon of graduates who are by their specialization while studying at institutions or schools or universities often occurs that is different from the jobs they get in the outside environment or the company where they work. Many even cannot get jobs because they are not by their education. The author aims to carry out this research to identify and describe how institutions integrate education through media and OBE (outcome-based education) to create appropriate graduates according to the crisis communication strategy. Data collection uses descriptive-qualitative methods based on Situational Crisis Communication Theory (SCCT), and data are collected through documents in the form of workplace phenomena related to media and technology integration. The results of this study indicate that the education provider uses a crisis communication strategy in the implementation of education associated with the integration of media and technology. Conclusion of the process of educational institutions using crisis communication strategies through transparency, crisis teams, social media integration, psychological support and evaluation in learning in higher education institutions.]]>
<![CDATA[Pelatihan Komunikasi Krisis Terkait pengelolaan Homestay pada Masyarakat Lokal di Desa Lumban Sui Susi Toruan Kecamatan Pangururan Kabupaten Samosir ]]>
<![CDATA[Faustyna Faustyna]]>
<![CDATA[ Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2023): Bima Abdi: Jurnal Pengabdian Masyarakat, Edisi Januari - Juni 2023 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Bima Berilmu ]]>
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DOI: 10.53299/bajpm.v3i1.288
<![CDATA[Pengabdian komunikasi krisis terkait pengembangan homestay ini bertujuan untuk memberikan pelatihan komunikasi krisis pada masyarakat untuk menangani keluhan wisatawan sebagai edukasi dan berdampak pada ekonomi masyarakat di Desa Lumban Sui Sui toruan. Tahapan-tahapan dalam kegiatan ini adalah (1) pemberian materi; (2) Pendampingan komunikasi krisis pokus pada saat pelaksanaan menangani keluhan pelanggan; (3) Evaluasi saat kegiatan dilakukan. Kegiatan ini dilakukan untuk membantu dan mengenalkan komunikasi krisis masyarakat dalam menangani keluhan para wisatawan yang menggunakan fasilitas Homestay di desa agar para pelaku usaha wisata di lokasi memiliki ketrampilan dalam hal menangani keluhan wisatawan sehingga dapat berkontribusi untuk pengembangan homestay yang terkait sistemik pada destinasi wisata yang dapat meningkatkan reputasidi desa Lumban Sui Sui Toruan di Samosir. Luaran yang didapat dalam Pengabdian Kemitraan Masyarakat ini adalah menghasilkan suatu pola Teknik menangani keluhan wisatawan secara effectively. Pelatihan ini memberikan keterampilan, pengetahuan, dan pemahaman bagi mengelola homestay dengan sukses, memberikan pengalaman yang baik bagi tamu, dan memberikan dampak positif pada ekonomi dan kesejahteraan masyarakat desa.]]>
<![CDATA[Crisis Communications Related to Student Learning Implementation in Public Relations Marketing Event Course ]]>
<![CDATA[Faustyna Faustyna]]>
<![CDATA[ International Journal Reglement & Society (IJRS) Vol 4, No 2 (2023): May - August ]]>
Publisher : <![CDATA[International Journal Reglement & Society (IJRS) ]]>
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DOI: 10.55357/ijrs.v4i2.327
<![CDATA[This study aims to analyze crisis communication patterns related to the implementation of student learning in the Marketing Event Public Relations course. Crises can threaten the reputation and maintain an organization; therefore, it is important to understand how students can face and handle crises that occur in the context of marketing and public relations activities. Methods This research was conducted using a qualitative approach and involved case studies on students who were taking the course. The research data was obtained through in-depth interviews with students who had experienced a crisis in implementing their learning in the Marketing Event Public Relations course. A qualitative method with Data analysis was carried out using a thematic approach to identify patterns of crisis communication that emerged during the situation. The research findings indicate that there is a pattern of communication involving internal communication between students, communication with teaching lecturers, as well as communication with related external parties. The results of this study provide a deeper understanding of how students face and respond to crisis situations in the context of learning Marketing Event Public Relations. The findings of this research can also provide valuable input for the development of relevant curricula and teaching methods in this course. In conclusion, this research makes an important contribution to the understanding of crisis communication patterns in the context of implementing student learning in the Marketing Event Public Relations course. It is hoped that the suggestions from this research can be used as a basis for increasing the understanding of students, teachers, and practitioners in the field of marketing and public relations in dealing with future crisis situations. Students are expected to be able to develop effective crisis communication skills and apply the knowledge they have acquired in real situations.]]>
<![CDATA[Digital Marketing Communication Strategy for Wedding Organizers in Hastana DPW North Sumatra in Improving the Image and Sales of Wedding Organizers ]]>
<![CDATA[Herawati, Ivo]]>;
<![CDATA[Ginting, Rahmanita]]>;
<![CDATA[Faustyna, Faustyna]]>
<![CDATA[ Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 3 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), February ]]>
Publisher : <![CDATA[Mahesa Research Center ]]>
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DOI: 10.34007/jehss.v7i3.2436
<![CDATA[This article or writing aims to find out how the digital marketing communication strategy in Hastana DPW SUMUT improves the image and sales of Wedding Organizers and to find out the inhibiting factors. This study uses a descriptive qualitative method to understand the communication strategy of HASTANA DPW SUMUT in improving the image of wedding organizers through Instagram. Data were obtained through interviews with the Head of HASTANA DPW SUMUT, social media observations, and documentation. Data analysis was carried out inductively, following the Miles and Huberman model, with triangulation to ensure validity. The results of this study indicate that the digital marketing strategy by the wedding organizer HASTANA DPW North Sumatra has succeeded in building a positive image, increasing sales, and expanding customer reach. Through social media and participation in wedding exhibitions, WO strengthens public trust and maintains customer loyalty. Focusing on transparency, quality, and understanding customs helps WO face challenges and strengthen its position in the wedding industry.]]>
<![CDATA[ISLAMIC DA'WAH COMMUNICATION STRATEGY IN THE DIGITAL ERA: AN ANALYSIS OF THE UTILIZATION OF SOCIAL MEDIA TO SPREAD ISLAMIC VALUES ]]>
<![CDATA[Faustyna, Faustyna]]>;
<![CDATA[Khairani, Leylia]]>;
<![CDATA[Ginting, Rahmanita]]>
<![CDATA[ Proceeding International Seminar of Islamic Studies INSIS 7 (February 2025) ]]>
Publisher : <![CDATA[Proceeding International Seminar of Islamic Studies ]]>
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DOI: 10.3059/insis.v0i0.23637
<![CDATA[This study aims to analyze the communication strategy of Islamic da'wah in the digital era by utilizing social media as the main tool for spreading Islamic values. With rapid technological development, social media has become an effective platform for communicating religious messages to various levels of society, especially the younger generation. This research uses a qualitative approach with a case study method on several social media accounts that are active in conveying Islamic da'wah. The focus of the analysis includes content strategy, interaction with followers, and creative message packaging techniques to increase the audience's appeal and understanding of Islamic values. The results of the study show that effective da'wah communication strategies on social media include the use of attractive visuals, the use of easy-to-understand language, and two-way interaction with the audience through comments and question-and-answer sessions. In addition, collaboration with Muslim influencers has also been proven to expand the reach of messages. Although social media has great potential in spreading da'wah, there are challenges such as the risk of misinformation and negative comments that need to be faced wisely. This study concludes that a creative and adaptive approach in da'wah communication on social media can strengthen the dissemination of Islamic values and their relevance in the digital era. This research also provides recommendations for da'wah practitioners to develop communication strategies that are responsive to changes in digital trends]]>
<![CDATA[Pelatihan Komunikasi Pemasaran Produk Kuliner Secara Digital Pasca Pandemi Covid-19 untuk Destinasi Wisata Bahari Masyarakat Lokal Desa Jaring Halus Sicanggang Deliserdang ]]>
<![CDATA[Faustyna, Faustyna]]>
<![CDATA[ Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Bima Abdi: Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Yayasan Pendidikan Bima Berilmu ]]>
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DOI: 10.53299/bajpm.v4i1.381
<![CDATA[Pelatihan Komunikasi Pemasaran Produk Kuliner secara digital pasca pandemi Covid-19 untuk destinasi wisata bahari pada masyarakat lokal di Desa Jaring Halus, Kecamatan Sicanggang, Kabupaten Deliserdang bertujuan untuk mengembangkan keterampilan pemasaran digital di kalangan pelaku usaha kuliner setempat. Pelatihan ini akan membahas konsep dasar pemasaran digital, strategi promosi kuliner secara online, penggunaan media sosial untuk meningkatkan visibilitas produk, serta manajemen reputasi online. Dengan memperkuat kompetensi dalam pemasaran digital, diharapkan dapat meningkatkan daya saing produk kuliner lokal dan mendukung pertumbuhan pariwisata di Desa Jaring Halus dan sekitarnya.]]>
<![CDATA[Komunikasi Krisis Terkait Asumsi Krisis Etika Pemilihan Presiden RI pada Putusan Mahkamah Konstitusi Tahun 2024 ]]>
<![CDATA[Faustyna, Faustyna]]>
<![CDATA[ Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 1 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), August ]]>
Publisher : <![CDATA[Mahesa Research Center ]]>
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DOI: 10.34007/jehss.v7i1.2223
<![CDATA[This study aims to analyze crisis communication related to the assumption of ethical crisis in the presidential election of the Republic of Indonesia developed and implemented, including communication strategies used by various related parties. How crisis communication is related to the assumption of an ethical crisis in the presidential election of the Republic of Indonesia developed throughout the period. Qualitative methods with content analysis to understand crisis communication and ethical issues and explored related parties involved in the presidential election process, including presidential candidates, political parties, and governments, responding to and managing such situations through crisis communication. The study's findings provide a deep understanding of crisis communication that can affect public perceptions and beliefs as well as the integrity of the presidential election process and Constitutional Court decisions, from reactive to proactive. The dominant pattern involves rhetoric to defuse tensions, clarify misinformation, and reinforce a positive image. To improve the effectiveness of crisis communication, they should adopt a proactive approach in crisis communication by conducting periodic risk analyses and developing comprehensive contingency plans. Effective rhetoric to ease tension, clarify misinformation, and reinforce a positive image. Training and crisis simulation for communication teams are also indispensable.]]>
<![CDATA[Strategi Komunikasi Krisis Public Relations Digital di TikTok pada Dinas Pariwisata Medan Selama Pandemi COVID-19: Analisis Kasus Pengelolaan Konten Inovatif ]]>
<![CDATA[Faustyna, Faustyna]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol 22 No 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Univeritas Pembangunan Nasional "Veteran" Yogyakarta ]]>
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DOI: 10.31315/jik.v22i2.8407
<![CDATA[Komunikasi krisis menjaga reputasi selama pandemi COVID-19. Dinas Pariwisata Medan menggunakan TikTok secara efektif untuk meningkatkan keterlibatan audiens dan brand awareness, mengatasi tantangan penutupan destinasi dan penurunan jumlah pengunjung. Tujuan penelitian ini untuk menganalisis penerapan strategi komunikasi krisis oleh Public Relations digital di TikTok selama pandemi COVID-19, fokus pada konten inovatif, citra dan meningkatkan keterlibatan publik. Metodologi kualitatif studi kasus, metode pengumpulan data wawancara semi-terstruktur digunakan untuk menggali perspektif Public Relations dan analisis konten di TikTok tentang strategi komunikasi beserta tantangannya. Temuan sebelumnya menunjukkan bahwa Dinas Pariwisata Medan berhasil menerapkan strategi komunikasi krisis di TikTok, meningkatkan kepercayaan publik, interaksi, dan keterlibatan selama pandemi COVID-19. Teori Komunikasi Krisis Situasional digunakan untuk memahami komunikasi krisis dalam konteks strategi digital. Teori ini menilai respons yang tepat, respons cepat dan transparansi untuk membangun kepercayaan dan hubungan audiens. Simpulan bahwa Public Relations digital di TikTok untuk brand awareness. Saran dari peneliti bahwa perlu terus mengembangkan strategi Public Relations digital di TikTok dengan meningkatkan konten kreatif, kolaborasi dengan influencer, dan memperkuat komunikasi interaktif untuk menjaga keterlibatan audiens.]]>
