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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL EKSBIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Fokus Manajemen Bisnis Community Empowerment Journal of Government Science (GovSci ) : Jurnal Ilmu Pemerintahan
Goso Goso
Universitas Muhammadiyah Palopo
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Analysis of digital-based marketing strategy in supporting business activities of young entrepreneurs Riswandi Paradi; Rahmad Solling Hamid; Goso Goso; Imran Ukkas
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.575

Abstract

This research aims to formulate a digital-based marketing strategy for young entrepreneurs. This study uses a qualitative approach through an interpretive paradigm by adopting a marketing mix. The population used in this study is the entirety of young entrepreneurs between the ages of 25 and 40 years in North Luwu. The minimum sample size was taken based on the calculation of 10 times the number of measurement items and obtained a total sample of 183. The analytical method used to formulate a digital-based marketing strategy is SWOT (Strength, Weakness, Opportunity, Threat) analysis. Before this analysis stage, the data quality test was first carried out, namely the validity and reliability tests. This study resulted in nine formulations of digital-based marketing strategies to support the business activities of young entrepreneurs, namely three strategies (S-O), two strategies (S-T), two strategies (W-O), and two strategy formulations (W-T).
Peran Knowledge Sharing dan Digital Competence dalam Meningkatkan Motivasi dan Kinerja Pengusaha Muda: Kerangka Kerja Konseptual dan Evaluasi Empiris Hijrah Febriana Utami; Imran Ukkas; Rahmad Solling Hamid; Goso Goso
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.576

Abstract

The purpose of this study was to examine the effect of knowledge sharing, digital competence, motivation and performance of young entrepreneurs. This research is a survey of 200 young entrepreneurs using the snowball sampling technique. Furthermore, validation and refinement tests were carried out, after which hypothesis testing was carried out using a structural equation model. The results show that there is a positive relationship between knowledge sharing, digital competence, motivation and performance of young entrepreneurs. In addition, motivation has a positive impact on the performance of young entrepreneurs. This study has revealed the relationship between knowledge sharing, motivation, and performance of young entrepreneurs as well as the indirect effect of motivational variables on the relationship between knowledge sharing, digital competence and performance of young entrepreneurs, which to the author's knowledge, has not been well explained in previous studies. This research produces practical implications, namely for practitioners and policy makers to be able to increase their understanding of knowledge sharing and be able to determine the right type of digital media as media that processes information, data, and other technological developments to support business activities.
Peran leadership dan collaboration dalam mendukung digital skill pengusaha muda di era pandemi Covid-19 Erwin Noki; Imran Ukkas; Goso Goso; Rahmad Solling Hamid
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.577

Abstract

The Covid-19 pandemic has disrupted global establishment by accelerating digital transformation, forcing many entrepreneurs to undergo significant transformations. This study aims to determine the influence of digital leadership and collaboration on young entrepreneurs' digital skills in the Covid-19 pandemic era. The empirical analysis was conducted using non-probability sampling and obtained 150 millennial entrepreneurs. After passing the reliability and validity tests, the data were analyzed using multiple linear regression analysis techniques. The results show that digital collaboration has a significant influence on the skills of young entrepreneurs. Meanwhile, digital leadership has no significant effect on digital skills. Furthermore, contributions for digital collaboration practitioners and policymakers play an essential role in improving the digital skills of young entrepreneurs in the Covid-19 Pandemic era.
Co-Authors Adil Adil Adinda Tasya Salsabilla Anwar Amriani Amriani Andi Ayu Nurnawati Anwar, Suhardi M. Asmawati Asmawati Asriany Asriany Aswidy Wijaya Cipta Bidasari Chichi Pratiwi Eka Eka Elva Amrin Erwin Noki Fitriani Khairunnisa Fitriani S Hijrah Febriana Utami Imran Ukkas Indriani Indriani Juwandariah Jubir Khaeriyah Adri Kurnia Kurnia M. Halim Palatte M. Risal Milda Yanti Muh Halim Muh. Halim Muh. Halim Muh. Halim Muh. Halim Palatte Muhammad Ikbal Muhammad Yunus Amar Musran Munizu Mustafa Muhani Mustanir, Ahmad Nur Fadila Nursyamsih Husma Sam Nurul Azikin Rahma Eka Putri Rahmad Solling Hamid Rismawati Rismawati Rismawati Sudirman Riswandi Paradi Salju Salju Samsul Bachri Sari Ratna Dewi Siska Handayani Syamsu Alam Wisnu Kurniadi Yulia Wiranti Yuliana Dahman Zikra Supri