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All Journal Jurnal Media Informasi Manajemen International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Mutiara: Multidiciplinary Scientifict Journal Journal of Business Management
beby karina fawzeea
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences

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PENGARUH PRESTISE, PERSAINGAN DAN BAURAN PEMASARAN 7P TERHADAP KEPUASAN PELANGGAN FOUNTAIN ICE CREAM CAFÉ PLAZA MEDAN FAIR melda lumbantobing; beby karina fawzeea
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.133 KB)

Abstract

This research was to emphasize the effect of Prestige, Competition, 7P Mix Marketing towards consumer satisfaction Fountain Ice Cream Café Medan Fair Plaza. The objective of this research is to know the effect of Prestige, Competition and 7P Mix Marketing towards Consumer satisfaction Fountain Ice Cream Café Medan Fair Plaza.The kind of this research is assosiative research. The data that used consist of primer and secondary data. This research used 96 respondents which determined by using accidental sampling.The result of this research by multiple regression test shows that Prestige, Product, Price, and Phicycal Evidence have positive and significant effect towards Consumer Satisfaction Fountain Ice Cream Café Medan Fair Plaza, but the partial test showed that Prestige, Product, Price, and Phicycal Evidence have positive dan significant effect towards Consumer Satisfaction. Competition, Place, and Process have positive and insignificant effect towards Consumer Satisfaction effect towards Consumer Satisfaction while Promotion and People have negative and insignificant effect towards Consumer Satisfaction Fountain Ice Cream Café Medan Fair Plaza.Keywords: Prestise, Competition, Product, Price, Place, Promotion, People, Phicycal Evidence, Process, and Consumer Satisfaction.
Analysis of Skill Upgrade, Social Support and Job Characteristics on Employee Performance with Job Satisfaction as A Moderation Variable in Hamparan Perak Health Center Pradifta, Rini Mutia; Absah, Yeni; Fawzeea, Beby Karina
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.34

Abstract

This study analyzes the influence of Skill Upgrade, Social Support, and Job Characteristics on employee performance, with job satisfaction as a moderating variable at Puskesmas Hamparan Perak. Using a quantitative approach, the study involved 100 civil servant samples. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results indicate that Skill Upgrade, Social Support, and Job Characteristics have a positive and significant effect on job satisfaction and employee performance. Job satisfaction mediates the influence of Skill Upgrade, Social Support, and Job Characteristics. This study provides recommendations to enhance employee performance through Skill Upgrade, Social Support, and Job Characteristics.
ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT SHELL JAKARTA GAS STATION Moudy Fitria Respati; Beby Karina Fawzeea; Yeni Absah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.873

Abstract

The high demand for fuel oil (BBM) in Indonesia, which is dominated by the transportation sector, encourages Shell gas stations to innovate in their services and product quality. Although Shell gas stations are known for their good reputation, fuel quality issues at Pertamina gas stations, such as adulteration, have made many customers switch to Shell. This study shows that customers are increasingly considering fuel quality and customer service in choosing gas stations, and the challenges faced in the Shell Go+ loyalty program are important factors in retaining customers in a competitive market. This study aims to determine and analyze the effect of brand image and customer experience on customer loyalty with customer satisfaction as an intervening variable at Shell gas stations in Jakarta City. The sample in this study were people in Jakarta City who had purchased and used Shell fuel at least 2 times a month. The sampling technique in this study was the accidental sampling technique with 110 respondents. The data analysis method used Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that Brand Image had a positive and significant effect on Customer Loyalty and Customer Satisfaction. Meanwhile, Customer Experience has a positive and significant effect on Customer Loyalty and Customer Satisfaction. Finally, Customer Satisfaction has a significant effect in mediating the relationship between Brand Image and Customer Experience on Customer Loyalty.
Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion Siwi Hariyati, Ayu Nur Utami; Lubis, Arlina Nurbaity; Fawzeea, Beby Karina
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 1 (2024): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v2i1.115

Abstract

The fashion industry experiences rapid development in today’s era and intense competition to attract consumer interaction cannot be avoided. High consumer interaction can secure a high interest for a company and high interaction is needed to remain relevant and achieve desired targets. This study aims to determine and analyze the effect of entertainment factors and relatability in fashion brands’ social media marketing content on consumer interaction through personal emotion on Genz and Millennial in Medan. This research is quantitative and associative, with data collected from the documented study and a questionnaire. The population in this study were all online shopping consumers from age 18 to 35 who have one social media account on Facebook/X/Instagram/TikTok and live in Medan. The sampling method used in this study is non-probability convenience sampling, with 180 respondents taken from five areas in Medan. This study used path analysis to analyze the data. The results from this study show that the entertainment factor has a significant effect on personal emotion, both positive and negative, but no significant effect on consumer interaction. However, the entertainment factor indirectly affects consumer interaction through negative personal emotions, not positive ones. Relatability has a significant effect on positive emotion, which also has a direct significant effect on consumer interaction and a significant effect mediated through positive personal emotion, yet relatability does not influence the negative one, directly and indirectly. Personal emotions, both positive and negative, have a significant effect on consumer interaction.
SENTIMENT ANALYSIS ON PLN MOBILE APPLICATION USERS' OPINIONS TO IMPROVE THE QUALITY OF PLN MOBILE SERVICES Febry Claudia Nabasa Siahaan; Nazaruddin; Beby Karina Fawzeea
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 7 (2024): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i7.490

Abstract

transmission and distribution of electric power. PT PLN always strives to improve service to customers by creating creative, reliable and high quality service products. PT. PLN also launched a customer service application, namely PLN Mobile, in 2016 to meet all customer needs and provide convenience and a different electricity service experience. The existence of the PLN Mobile service application is one of the transformations to provide the best service for customers. The existence of PLN Mobile will give rise to sentiment in society, so researchers propose research using sentiment analysis to find out consumer opinions about the PLN Mobile application. This research uses the Naive Bayes algorithm with the help of RapidMiner software. The first stage is crawling the data and then processing it with various attributes such as document cleaning, tokenization process, transform cases, stopwords removal and filtering. Next, Naive Bayes modeling will be carried out and tested to obtain accuracy values. The data processed was 1068 data and divided into 320 training data and 748 testing data. The Naive Bayes accuracy result is 70.28%.
Co-Authors Arlina Nurbaity Lubis Febry Claudia Nabasa Siahaan melda lumbantobing Moudy Fitria Respati Nazaruddin Pradifta, Rini Mutia Siwi Hariyati, Ayu Nur Utami yeni absah Yeni Absah