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All Journal JAM : Jurnal Aplikasi Manajemen Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Bisma: Jurnal Bisnis dan Manajemen Indonesian Journal of Global Health research Journal of Sustainable Tourism and Entrepreneurship Proceeding International Seminar of Islamic Studies East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Journal of International Conference Proceedings International Journal of Business and Applied Economics (IJBAE) Neo Journal of economy and social humanities Mutiara: Multidiciplinary Scientifict Journal Journal of Business Management International Journal of Business, Economics & Financial Studies

Arlina Nurbaity Lubis

Universitas Sumatera Utara

Author-ID : 308989

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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ANALISIS SENSITIVITAS RESPON KONSUMEN PADA EKSTENSIFIKASI MEREK PEMBERSIH LANTAI MEREK SO KLIN Lubis, Arlina Nurbaity; Rahmawati, Magdalena
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Objective of this research is to know and to examine the degree of consumer response sensitivity and direction on brand extension for So Klin floor cleaner. This research used the descriptive method, method of sensitivity response and statistical methods, namely validity test and reliability test. The results of examination showed that sensitivity consumer response for brand extension from So Klin detergent to So Klin floor cleaner was 1.04 which included in sensitive category. The stimuli has changed due to brand extension from So Klin detergent to So Klin floor cleaner. Based on product attribute and phase from hierarchical effect, it showed that there were a positive score of 35. This positive sign meant that the stimuli from So Klin floor cleaner had a higher consumer response.

PENINGKATAN EKONOMI MASYARAKAT DESA TELUN KENAS MELALUI OPTIMISASI MANAJEMEN USAHA TERNAK KELOMPOK Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Siregar, Hasan Sakti
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Potensi usaha desa sangat jarang dimanfaatkan secara maksimal untuk kemakmuran dan kemajuan ekonomi dari masyarakat desa. Umumnya potensi tersebut dimanfaatkan oleh perusahaan besar yang mempekerjakan masyarakat setempat. Langkah ini belum efektif dalam mendorong ekonomi masyarakat desa. Secara keahlian, masyarakat setempat sudah memiliki kemampuan yang diperlukan untuk mengembangkan secara mandiri potensi desa yang ada. Kegiatan pengabdian membuat dua kelompok kecil yang menjalankan usaha ternak berkelanjutan dan hingga saat ini berkembang menjadi tiga kelompok. Tim pengabdian telah memberikan bantuan induk ternak dan kandang untuk masing-masing kelompok mitra. Tim pengabdian akan membagikan ilmu seputar bagaimana melakukan usaha yang berkelanjutan, menciptakan komitmen dalam kelompok, semangat berwirausaha dan saling membantu masyarakat, serta bagaimana menentukan harga jual yang sesuai untuk ternak kelompok serta memberikan buku seputar budidaya ternak. Selanjutnya tim pengabdian akan melakukan monitoring dan evaluasi secara berkala sekaligus memberikan pendampingan dalam prakteknya. Diharapkan kegiatan ini akan semakin membantu masyarakat memperoleh modal yang diperlukan dalam beternak secara mandiri untuk membantu ekonominya sekaligus semangat dalam warga lain yang memerlukan transfer pengetahuan.

PENINGKATAN EKONOMI MASYARAKAT DESA SEI ROTAN MELALUI OPTIMISASI MANAJEMEN USAHA KELOMPOK KERUPUK RENGGINANG Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Hasibuan, Beby Kendida; Silalahi, Amlys Syahputra
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Tingginya angka pencari kerja memaksa setiap individu untuk berfikir kreatif mencari lapangan kerja baru. Salah satu lapangan pekerjaan yang dapat mendorong pengurangan angkatan kerja adalah dengan wirausaha. Hanya saja sampai dengan saat ini wirausaha masih didominasi oleh ibu rumah tangga sebagai salah satu cara untuk memperoleh tambahan penghasilan. Dalam kegiatannya ada beberapa kendala yang dihadapi oleh pelaku wirausaha ini yaitu kendala produksi dan kendala pemasaran. Dimana kendala produksi adalah mengenai jumlah produksi yang masih sangat terbatas disebabkan karena alat produksi yang belum memadai. Kendala dari aspek pemasaran adalah kemasan produk yang kurang menarik dan juga masih tebatasnya lokasi pemasaran produk. Kegiatan pengabdian ini mensiyalir peningkatan jumlah produksi mitra dan memperbaiki kualias kemasan serta aktivitas promosi mitra. Tim pengabdian memberikan label dan kartu nama sebagai dasar kegiatan pemasaran mitra. Selain itu mitra juga mempelajari pemasaran secara online. Hasil kegiatan pengabdian secara umum sangat memuaskan. Mitra berkembang dan pendapatan masyarakat meningkat. Mitra mengalami peningkatn baik dari sisi produktivitas maupun permintaan.

Increasing community income with processing of plastic waste in Helvetia village Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Hasibuan, Bebby Kandida
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

The presence of waste in the environment is the root of many contradictions. Garbage can cause a variety of diseases, moving comfort, mosquito nests, and apart damaged view around. The presence of garbage makes the environment not beautiful. Nevertheless, many people have contributed to make waste increasingly pollute the environment. Scavengers are one of the professions that help plastic waste with low economic potential. While behind the negative side of waste, this can still be optimized by management so as to provide good economic value. Processing waste also encourages the level of monitoring of waste in the environment which makes it more beautiful. The dedication activities that have been carried out raise several issues at once. First is the empowerment of community groups who are scavengers without active groups. Second is increasing public awareness to dispose of garbage in landfills and classifying waste disposal so that it can be better and easier to manage others. Third is pollution caused by unmanaged waste, especially non-organic waste such as plastic. Community service activities help increase the economic and financial activities of partners and groups by helping to start a business as an expertise development that is usually done as a scavenger. Science and technology transfers consisting of management, business management, production management, finance, and groups will be given to partners. In addition, this service is a partner of change that helps change the community so that they are aware of waste disposal. This change will also benefit partners who will more easily obtain raw materials for their production.

Confirmatory Factor Analysis of Electronic Word of Mouth in Private College Students in Medan B, Mesra; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Silalahi, Amlys Syahputra
Journal of International Conference Proceedings Vol 3, No 4 (2020): Proceedings of the 8th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v3i4.1010

Electronic word of mouth (e-WOM) is a word-of-mouth promotion using internet-connected electronic devices. However, e-WOM among students has not been effective as it has not created any impacts on universities concerned. The purpose of this research is to evaluate e-WOM among students and direct the occurrence of positive e-WOM which will ultimately impact universities, especially private universities in Medan. This study used the confirmatory factor analysis (CFA) method to test how well measured variables represent constructs or the preformed factors. This research is quantitative involving 210 students of the fourth semester above. The data collected were processed with AMOS Program. The confirmatory factor analysis tests showed as many as 21 indicators remained in the model. The goodness-of-fit value of all models for each variable is received after the modification process.

THE INFLUENCE OF LEADERSHIP STYLE AND ORGANIZATIONAL CULTURE TOWARDS EMPLOYEE WORK MOTIVATION 3 STAR HOTEL IN MEDAN Setiawan, Abdi; Lubis, Arlina Nurbaity; Absah, Yeni; Sembiring, Beby Karina F.
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine whether the leadership style and organizational culture influence employee motivation at Sampali Asri PT Kurnia Medan. This research using descriptive data analysis, multiple regression analysis with t-test (test partial), F test (simultaneous test) and test the coefficient of determination (R2). This research test equipment using multiple linear regression model. The conclusion that can be drawn from the test results, the stimulatory and partial leadership style and organizational culture influence employee motivation. The implications of the results of this research are able to explain that leadership and organizational culture are closely related to motivation, because the success of a leader in moving other people to achieve the goals that have been set is very dependent on authority, and also the leader in creating motivation within each person. Subordinate.

The Influence of Customer Experience, Brand Image, and Price Perception on Customer Loyalty through Customer Satisfaction of Gojek Users at Universitas Sumatera Utara Endang Lestari; Lubis, Arlina Nurbaity; Sembiring, Beby Karina Faw zeea
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12713

The presence of increasingly sophisticated digital technology has brought extraordinary changes and progress to human life. One digital technology that is often used is online applications. In this modern era, transportation has become an important support for daily activities, especially in urban areas. Based on a survey conducted by Inrix 2023, it was stated that the city of Medan has the highest level of congestion in large cities in Indonesia. Companies providing online transportation services are expected to increase customer loyalty and satisfaction. This research aims to determine and analyze the influence of customer experience, brand image, price perception on customer loyalty through Gojek customer satisfaction at the University of North Sumatra.

The Effect of Price Discount and Shopping Lifestyle on Impulsive Buying with Positive Emotion as An Intervening Variable on E-Commerce Shopee Users (Study on Students of the Faculty of Economics and Business, University of North Sumatra) Hutapea, Ayuna Valena; Lubis, Arlina Nurbaity; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.152

In today's digital era, human life cannot be separated from the internet network, even now the internet has become one of the needs for everyone, starting from simply searching for information through social media, news, to doing business is also very dependent on the internet. The internet has experienced very rapid development and changed the business world significantly, namely the emergence of e-commerce such as the presence of marketplaces or online stores that bring a new phenomenon among the community, namely online shopping. The purpose of this study was to analyze the effect of price discounts and shopping lifestyles on impulsive buying through positive emotions in Shopee e-commerce users. This study was conducted at the Faculty of Economics and Business, University of North Sumatra with a sample of 165 respondents. Data were analyzed using descriptive analysis and path analysis with the Smart PLS application. The results of the study showed that directly price discounts had a positive and significant effect on positive emotions, shopping lifestyle had a positive and significant effect on positive emotions, price discounts had a positive and significant effect on impulsive buying, shopping lifestyle had a positive and significant effect on impulsive buying, and positive emotions had a positive and significant effect on impulsive buying. Indirectly, price discounts had a positive and significant effect on impulsive buying through positive emotions, and shopping lifestyle had a positive and significant effect on impulsive buying through positive emotions.

The Effect of Service Quality and Omnichannel Marketing on Customer Loyalty Through Customer Satisfaction on the Apple Brand in Medan City Tinambunan, Mey Ramayanti; Lubis, Arlina Nurbaity; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.154

This study aims to determine and analyze the effect of service quality and omnichannel marketing on customer loyalty through customer satisfaction with the Apple brand. This type of research is associative research using quantitative data. The population in this study was Apple product users at Ibox Plaza Medan Fair, Ibox Manhattan Times Square Medan, and Ibox Mall Deli Park, with a sample of 180 respondents. The sampling technique used was purposive sampling with the criteria of respondents who had used Apple products for at least two months and used various shopping channels (web, application, marketplace, physical stores). Data were analyzed using the Structural Equation Modeling method with the Smart PLS version 4.0 analysis tool. The results of the study showed that direct service quality and omnichannel marketing have a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty. In the results of the study, indirectly, service quality and omnichannel marketing have a positive and significant effect on customer loyalty through customer satisfaction.

Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion Siwi Hariyati, Ayu Nur Utami; Lubis, Arlina Nurbaity; Fawzeea, Beby Karina
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 1 (2024): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v2i1.115

The fashion industry experiences rapid development in today’s era and intense competition to attract consumer interaction cannot be avoided. High consumer interaction can secure a high interest for a company and high interaction is needed to remain relevant and achieve desired targets. This study aims to determine and analyze the effect of entertainment factors and relatability in fashion brands’ social media marketing content on consumer interaction through personal emotion on Genz and Millennial in Medan. This research is quantitative and associative, with data collected from the documented study and a questionnaire. The population in this study were all online shopping consumers from age 18 to 35 who have one social media account on Facebook/X/Instagram/TikTok and live in Medan. The sampling method used in this study is non-probability convenience sampling, with 180 respondents taken from five areas in Medan. This study used path analysis to analyze the data. The results from this study show that the entertainment factor has a significant effect on personal emotion, both positive and negative, but no significant effect on consumer interaction. However, the entertainment factor indirectly affects consumer interaction through negative personal emotions, not positive ones. Relatability has a significant effect on positive emotion, which also has a direct significant effect on consumer interaction and a significant effect mediated through positive personal emotion, yet relatability does not influence the negative one, directly and indirectly. Personal emotions, both positive and negative, have a significant effect on consumer interaction.

Co-Authors Amlys Syahputra Silalahi B, Mesra beby karina fawzeea Beby Karina Fawzeea Sembiring Dalimunthe, Ritha F. E.G, Romauli Endang Lestari Endang Sulistya Rini Etti Sudaryati Eva Syahfitri Nasution, Eva Syahfitri Fadli Fadli Fadli Fransiskus, Ronaldo Handayani, Erma Florentina Hasibuan, Bebby Kandida Hasibuan, Beby Kendida Hutapea, Ayuna Valena Magdalena Rahmawati paham ginting Pakpahan, Efrida Merliana Prihatin Lumbanraja Pujiati Ramadani Sembiring, Beby Karina F. Sembiring, Beby Karina Faw zeea Setiawan, Abdi Siburian, Maretta Selvana Silalahi, Amlys Syahputra Sinaga, Iin Angelina Siregar, Hairani Siregar, Hasan Sakti Siregar, Hasan Sakti Sitanggang, Verayanty Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Syarifah Tarigan, Miska Irani Tetty Yuliaty Tinambunan, Mey Ramayanti Wahyuni, Sri Eka yeni absah

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