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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Dedi Runanto
UNIVERSITAS MUHAMMADIYAH PURWOREJO
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Environmental Corporate Social Responsibility, Green Advertising, and Green Packaging on Purchase Intention Mediated by Brand Image (A Study on Npure Skincare Users) Nuraida Fadhila Ghaniyyah; Titin Ekowati; Dedi Runanto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1234

Abstract

The skincare industry in Indonesia is growing rapidly, but italso contributes to the problem of packaging waste, thusencouraging companies to implement environmentallyfriendly strategies to influence consumer buying interest. Thisstudy aims to test the influence of environmental corporatesocial responsibility (ECSR), green advertising, and greenpackaging on purchase intention, as well as the role of brand image mediation, in Npure skincare users. The study used a quantitative method with a sample of 150 respondents selected through purposive sampling, analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4. The results showed that ECSR had a negative and insignificant effect on purchase intention, while green advertising and green packaging had a significant positiveeffect. The three variables had a significant positive effect onbrand image, and brand image had a significant positive effecton purchase intention. Brand image did not mediate theinfluence of ECSR, but mediated the influence of greenadvertising and green packaging on purchase intention. These findings show that concrete environmental signals are more effective in shaping buying interest than institutional socialresponsibility activities.
The Effect of Environmental Corporate Social Responsibility, Green Advertising, and Green Packaging on Purchase Intention Mediated by Brand Image (A Study on Npure Skincare Users) Nuraida Fadhila Ghaniyyah; Titin Ekowati; Dedi Runanto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1234

Abstract

The skincare industry in Indonesia is growing rapidly, but italso contributes to the problem of packaging waste, thusencouraging companies to implement environmentallyfriendly strategies to influence consumer buying interest. Thisstudy aims to test the influence of environmental corporatesocial responsibility (ECSR), green advertising, and greenpackaging on purchase intention, as well as the role of brand image mediation, in Npure skincare users. The study used a quantitative method with a sample of 150 respondents selected through purposive sampling, analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4. The results showed that ECSR had a negative and insignificant effect on purchase intention, while green advertising and green packaging had a significant positiveeffect. The three variables had a significant positive effect onbrand image, and brand image had a significant positive effecton purchase intention. Brand image did not mediate theinfluence of ECSR, but mediated the influence of greenadvertising and green packaging on purchase intention. These findings show that concrete environmental signals are more effective in shaping buying interest than institutional socialresponsibility activities.
Pengaruh Stres Kerja, Komunikasi dan Lingkungan Kerja terhadap Kepuasan Kerja Heru Rahman; Fitri Rahmawati; Dedi Runanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 6 (2026): November: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i6.2809

Abstract

Rapid advancements in science and technology require organizations to possess high-quality human resources to enhance effectiveness and efficiency in achieving organizational goals. Job satisfaction is a crucial aspect of human resource management, as it relates to employee morale, performance, and contributions to the organization. This study aims to examine the influence of work stress, communication, and the work environment on employee job satisfaction at the Purworejo Regency Education and Culture Office. Issues identified include high workloads causing employee stress and fatigue, ineffective communication leading to misunderstandings during task execution, and a work environment that is not conducive, coupled with limited work facilities. The study employs work stress as an independent variable (X1), communication as an independent variable (X2), the non-physical work environment as an independent variable (X3), and job satisfaction as the dependent variable (Y). The specific objectives are to examine the effects of work stress, communication, and the work environment on employee job satisfaction. The study population consists of all 105 employees of the Purworejo Regency Education and Culture Office. Data were collected using a questionnaire with Likert-scale response options; the instrument was pilot-tested and met validity and reliability requirements. Hypothesis testing was conducted using multiple linear regression analysis. The analysis results indicate that work stress has a significant negative effect on employee job satisfaction, while communication and the work environment have significant positive effects on employee job satisfaction.
Co-Authors Arum Ratnaningsih Fitri Rahmawati Heru Rahman Nuraida Fadhila Ghaniyyah Nurhidayati Nurhidayati Titin Ekowati