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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL MANAJEMEN MOTIVASI SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat
Hera Febria Mavilinda
Fakultas Ekonomi Ilmu Manajemen Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Kewirausahaan (JMDK)

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Factors Affecting Behavioral Intention of Millennial Generation Using Mobile Delivery Order Services in Digital Era Revolution Hera Febria Mavilinda; Yulia Hamdaini Putri; Akhmad Nazaruddin
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.9356

Abstract

The purpose of this research is to analyze the factors that can influence the behavioral intention of the millennial generation towards the use of mobile delivery order (MDO) in food delivery services. Questionnaires were distributed to 218 respondents who are millennials and have used the mobile delivery order services. The sampling technique uses non-probability   random sampling methods. This research is a quantitative research that using Structural Equation Modeling (SEM) analysis which is operated by Analysis of Moment Structure (AMOS) program. The results showed that the variables of perceived usefulness, time saving orientation and non-pharmaceutical intervention are factors that can influence the behavioral intention of the millennial generation for using MDO in food delivery services. Meanwhile, the perceived ease of use has no significant effect on the behavioral intention of the millennial generation for using MDO.
Co-Authors Agung Putra Raneo Agustina Hanafi Akhmad Nazaruddin Andriana, Isni Diah, Yuliansyah M Eko Mohammad Fitrianto Farla, Wita Gozali, Efva Octavina Donata Islahuddin Daud, Islahuddin Kemas Muhammad Husni Thamrin Khamisah, Nur Lina Dameria S. Lina Dameria Siregar Meitisari, Nia Muchsin Saggaf Shihab Nilam Kesuma Nofiawaty Nofiawaty Nofiawaty Nofiawaty Pratiwi, Trie Sartika Saputri, Nyimas Dewi Murnila Yulia Hamdaini Putri Yunita, Dessy Yusnaini Yusnaini Zakaria Wahab