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All Journal Jurnal Ilmiah Admnistrasi Niaga Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Media Wahana Ekonomika Jurnal Intelektualita: Keislaman, Sosial, dan Sains JPSriwijaya SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

Nofiawaty Nofiawaty

Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya

Author-ID : 2770652

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MEMBELI PRODUK VETSIN (Studi Kasus : Ajinomoto, Masako, dan Royco) Nofiawaty Nofiawaty
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 8 No. 2 (2012): Orasi Bisinis Edisi VIII November 2012
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.433 KB)

The study was conducted to determine what factors influence consumer decision to purchase Vetsin (MSG). Object of study is the Ajinomoto brand, Masako and Royco. This study used a descriptive conclusive research in the form of a single cross-sectional sample of 120 respondents who were in the city of Palembang. Factor analysis is used to categorize the variables that are considered to have certain similarities, and the factors examined based on the components of the marketing mix. The results obtained in this study are different factors that influence consumer decisions on any brand. At Ajinomoto brand formed 3 factors, 2 factors Masako brand and Royco 2 factors.

ANALISIS SIKAP MULTI ATRIBUT FISHBEIN TERHADAP PRODUK MOBIL NISSAN X-TRAIL PADA PT. NISSAN ISTANA PALEMBANG Nofiawaty Nofiawaty
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 10 No. 5 (2013): Orasi Bisnis
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.97 KB)

The objective of this research was to reveal consumer’s attitude to products Nissan X-Trail car and the important factors which were considered by consumers were choosing Nissan X-Trail car, so it can be seen the influence of customer attitude to customer decision with Nissan X-Trail car. The techniques for analyzing the data is the Multiatribut Fishbein Model for the sample in this research was used 76 respondents. Based on the analysis multiatribut Fishbein model could be seen that the attitude scores of respondents on product attributes Nissan X-Trail which includes the attribute type of vehicle obtained AB score of 0.59, vehicle model attribute score obtained AB score of 1.02, attribute dimensions of the car body obtained AB score of 0.87, attributes of toughness vehicle engines obtained AB score of 0.55, attribute ease of vehicle engine maintenance obtained AB score of 0.74, vehicle transmission attributes obtained AB score of 0.54, attributes of fuel consumption obtained AB score of 0.92, vehicle exterior attributes obtained AB a score of 0.59, attribute vehicle interior obtained AB score of 0.75, attribute the quality of vehicle sound system obtained AB score of 0.70, and attribute completeness of vehicle safety features obtained AB score of 0.75. Where as the most dominant factor that consumers considered is selection Nissan X-trail car is attribute vehicle model. From the results of research in this research is on the whole score AB in the good category (score 1.21-0.4). so the attitude of respondent to attribute Nissan X-Trail car products that the score AB of attribute the kind of vehicle is 1.02, the score AB of attribute dimensions of the body’s car is 0.87 Nissan X-Trail car products is good.

Hubungan antara Faktor Penduduk Setempat terhadap Kecenderungan Preferensinya Nofiawaty Nofiawaty
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 8, No 15 (2010): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Penelitian ini mencoba untuk meneliti bagaimana hubungan antara factor penduduk setempat dengan kecenderungan preferensinya di kota Palembang. Dalam melakukan penelitian, peneliti menggunakan riset konklusif deskriptif dalam bentuk single cross sectional. Riset konklusif digunakan untuk menguji hipotesis spesifik dan menguji hubungannya. Sampel yang digunakan adalah masyarakat umum yang kebetulan berada dikota Palembang sebanyak 176 orang responden dengan menggunakan metode convenience sampling.Pada penelitian ini akan dilihat apakah ada hubungan antara faktor penduduk setempat dengan preferensi individu. Preferensi yang dimaksud disini adalah kecenderungan individu untuk menyukai sesuatu hal, misalnya rasa makanan.Analisis yang digunakan dalam penelitian ini adalah analisis crosstabulation (tabulasi silang). Dalam analisis tabulasi silang akan ditabulasi antara faktor penduduk setempat (atau tingkat keterkaitan sebagai penduduk asli Palembang) dengan pertanyaan-pertanyaan yang berhubungan dengan preferensi individu. Hasil dari penelitian menunjukkan bahwa ada beberapa item pertanyaan yang memiliki hubungan secara signifikan (artinya ada perbedaan nyata antara baris dengan kolom) dengan tingkat keterkaitan sebagai penduduk kota Palembang, yaitu pertanyaan tempat belanja favorit, tempat makan favorit, dan kegiatan favorit diwaktu santai.Kata kunci : faktor penduduk setempat, preferensi individu

PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA OUTLET NYENYES PALEMBANG Nofiawaty .; Beli Yuliandi
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 12, No 1 (2014): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v12i1.3141

The research is conducted to identify how much influence the general interior, store layout, and interior display affect the decision to buy by consumers of Nyenyes Palembang Outlet. The Data are analyzed by the application of multiple linear regression test, that is, t test and f test. SPSS version 12.00 for Windows is used to compute the test. The respondents consist of 52 customers of the outlet. The F test and t test show that the store atmosphere variable, that is, general interior (X1), Store layout (X2), and Interior design (X3) indicate a significant influence on the decision to buy by Nyenyes Palembang Outlet consumers. The linear regression computation result in Y=(a)3.039 + 0.225(X1) + 0.046( X2) + 0.077X3 indicating that the most dominant factor is genera interior.

PELATIHAN TEKNIK PROMOSI UNTUK UKM DI KOTA PALEMBANG Nofiawaty .
Jurnal Pengabdian Sriwijaya Vol 7, No 2 (2019)
Publisher : Lembaga Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37061/jps.v7i2.9763

Kelurahan 5 Ulu Kecamatan Seberang Ulu I memiliki potensi alam dan potensi produk-produk lokal yang dapat dikembangkan. Potensi ini telah dikelola dan menghasilkan berbagai produk hasil olahan pangan dan kerajinan tangan. Produk hasil UKM ini belum dimaksimalkan dan dapat lebih ditingkatkan lagi penjualannya dengan penerapan bauran promosi. Tujuan dari pengabdian ini adalah untuk agar masyakat (pelaku UKM) menjadi sadar akan pentingnya menerapkan ilmu manajemen pemasaran modern agar produk yang dihasilkan dapat lebih dipasarkan lebih maksimal. Metode yang dilakukan adalah dengan memberikan penyuluhan dengan materi mengenai konsepkonsep dan teknik promosi untuk meningkatkan penjualan produk UKM.

PENGUATAN EKONOMI DIGITAL MELALUI PENGEMBANGAN “DIGITAL ENTREPRENEURSHIP” BAGI PELAKU UMKM DI DESA KERINJING OGAN ILIR SUMATERA SELATAN Hera Febria Mavilinda; Akhmad Nazaruddin; Nofiawaty Nofiawaty; Islahuddin Daud; Lina Dameria S.
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 5, No 1 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v5i1.6156

ABSTRAKKebijakan pemerintah Indonesia untuk mempercepat pertumbuhan ekonomi digital menuntut para pelaku UMKM untuk dapat bertransformasi ke arah digitalisasi melalui pengembangan Kewirausahaan Digital (Digital Entrepreneurship). Namun demikian, pengembangan Digital Entrepreneurship di Indonesia dinilai masih rendah. Keterbatasan kemampuan UMKM dalam menggunakan teknologi serta kurangnya edukasi dan pemahaman literasi digital disinyalir menjadi hambatan dalam pengembangan Digital Entrepreneurship. Permasalahan ini juga dirasakan oleh para pelaku UMKM di Desa Kerinjing Ogan Ilir Sumatera Selatan. Tujuan dari kegiatan ini adalah untuk pengembangan dan penguatan literasi Digital Entrepreneurship serta memotivasi para pelaku UMKM agar dapat bertransformasi ke arah digitalisasi dalam menjalankan bisnisnya. Khalayak sasaran dalam kegiatan pengabdian masyarakat ini adalah para pelaku UMKM di Desa Kerinjing yang berjumlah ± 30 orang dengan jenis usaha bergerak dibidang pengolahan makanan, minuman, konveksi dan pertanian. Metode pelaksanaan kegiatan ini dilakukan dalam bentuk penyuluhan (ceramah), tutorial dan diskusi interaktif. Melalui pelatihan dan pendampingan dalam pengembangan “Digital Entrepreneurship” bagi pelaku UMKM di Desa Kerinjing diharapkan dapat meningkatkan pengetahuan dan pemahaman literasi digital serta menumbuhkan motivasi bagi UMKM agar dapat bertransformasi ke arah digitalisasi. Pelatihan dan pendampingan ini juga diharapkan dapat menciptakan dan mengembangkan strategi bisnis yang lebih inovatif serta berdaya saing global yang dapat membantu penciptaan lapangan kerja dan meningkatan perekonomian desa. Kata kunci: digital entrepreneurship; ekonomi digital; UMKM. ABSTRACTIndonesian government's policy for accelerating rapidly the digital economic growth requires MSME to transform towards digitalization through the development of Digital Entrepreneurship. However, the development of Digital Entrepreneurship in Indonesia is still considered low. The limited ability of MSMEs in using technology and the lack of education and understanding of digital literacy are alleged to be obstacles in the development of Digital Entrepreneurship. This problem is also felt by MSME in Kerinjing Ogan Ilir, South Sumatra. The purpose of this activity is to develop and strengthen Digital Entrepreneurship literacy and motivate MSME to be able to transform towards digitalization in doing their business. The target audience in this community service activity are MSME in Kerinjing Ogan Ilir, South Sumatera, totaling 30 people with the type of business engaged in food processing, beverages, convection and agriculture. The method of implementing this activity is using socialization through presentations, tutorials and interactive discussions. Through training and mentoring in the development of "Digital Entrepreneurship" for MSME in Kerinjing Ogan Ilir, South Sumatera, it is expected to increase knowledge and understanding of digital literacy and bulid a motivation for MSMEs to be able to transform towards digitalization. This training and mentoring are also expected to create and develop more innovative and globally competitive business strategies that can help create jobs and improve the economy in Kerinjing, Ogan Ilir ,South Sumatera. Keywords: digital entrepreneurship; digital economic; MSMEs.

Consumer Loyalty of Shopee’s User in South Sumatera through Experiential Marketing Nofiawaty Nofiawaty; Iisnawati Iisnawati; Achmad Nazaruddin
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 3 No. 4, December 2019
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v3i4.301-314

The ease of getting information on the internet makes the consumers easy to move to other brands. Experiential Marketing is one of the alternative solutions that can be used by Shopee -as one of the players in the online trading industry in South Sumatera- toincrease their consumer loyalty. Through 5 aspects of experiential marketing namely Sense, Feel, Think, Act, and Relate. Shopee can build lasting relationships with their consumers. This study aims to determine the effect of Experiential Marketing on Consumer Loyalty of Shopee Users in South Sumatera. The population of this study is Shopee users in South Sumatera who have made transactions through Shopee more than once with a total sample of 120 samples. This research will use multiple linear regression analysis with SPSS. The results of the study showed that simultaneous experiential marketing had a significant effect on loyalty of Shopee consumer in South Sumatera. The results also showed, in partially that variable of Think did not significantly influence loyalty of Shopee consumer in South Sumatera.

Analysis the Effect of Enviromental Concern and Green Advertising to Green Purchasing in Palembang City Zakaria Wahab; Rio Adistia Tama; Muchsin Saggaf Shihab; Achmad Widad; Nofiawaty Nofiawaty; Yuliansyah M. Diah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol.1 No. 3, September 2017
Publisher : Faculty of Economics, Universitas Sriwijaya

This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag). The study was conducted by distributing questionnaires to 200 respondents which already have purchase and know about new government regulations that require to buy a plastic bag that used in large retail. This study conducted in some major retail in Palembang (Hypermart, Diamond, and Carrefour). This study uses Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results showed that green advertising significantly influence behavior change and environmental concerns significantly influence purchase decisions with the effect of changes in consumer behavior on purchasing decisions by 74.0 % and the balance of 26.0 % is the influence of other factors not examined in this research.

Brand Ambassador and the Effect to Consumer Decision on Online Marketplace in Indonesia Nofiawaty Nofiawaty; Eko Mohammad Fitrianto; Iisnawati Iisnawati
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 4 No. 1, March 2020
Publisher : Faculty of Economics, Universitas Sriwijaya

This research purpose is to examine the effect of brand ambassador to consumer decision using the VisCAP indicator (Visual, Credibility, Attraction, and Power aspect). Using a descriptive design with a single cross-sectional. The samples were taken from 203 people, who had watched the advertisement and had visited the online market. The object of research is an Indonesian young famous singer, Isyana Sarasvati, who become a brand ambassador of Tokopedia (one of the largest online store in Indonesia). Regarding VisCAP indicators are used to measure the brand ambassador’s performance, Credibility is an important thing that influences purchase intention from the brand ambassador of Tokopedia, while the others are insignificant. Brand Ambassador produces differences in variables that influence purchase intention. The marketplace could use ambassador to influence consumer decisions, but they have to realize that every ambassador has different characters and variables that could influence consumer decisions. This paper offers originality such as Indicators on VisCAP that influence purchase intention on Indonesia people could be different on each of the ambassadors. And this paper proposes a future research ide such as develop new research by using transfer meaning approach that could analyze whether the values possessed by ambassadors can spread to products and accepted by consumers

Pengaruh E-Service Quality terhadap E-Satisfaction pada Konsumen Tokopedia di Kota Palembang Muhammad Rifqi Albanna; Dessy Yunita; Nofiawaty Nofiawaty
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 20, No 3 (2022): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v20i3.18731

Tujuan penelitian – Penerapan e-service quality yang baik tentu akan berbanding lurus terhadap e-satisfaction yang dirasakan pengguna. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality terhadap e-satisfaction pada konsumen Tokopedia di kota Palembang baik secara simultan dan parsial serta mengetahui variabel e-service quality mana yang dominan berpengaruh. Desain/Metodologi/Pendekatan – Diawali dengan penentuan desain penelitian dan variabel yang yang telah diukur untuk menjawab pertanyaan pada rumusan masalah. Pengambilan sampel dilakukan dengan menggunakan metode non-probability sampling dengan beberapa kriteria yang sebelumnya sudah ditetapkan. Untuk mengukur indikator variabel e-service quality (X) dan variabel e-satisfaction, dirancang instrumen penelitian menggunakan daftar pertanyaan terstruktur. Pengolahan data hasil penelitian dilakukan dengan menggunakan aplikasi pengolahan data SPPS versi 26. Temuan – Dimensi X5 (personalization) yang memiliki indikator berupa pemberian promo bukanlah dimensi yang berpengaruh dominan terhadap e-satisfaction pada konsumen Tokopedia di kota Palembang. Keterbatasan penelitian – Penelitian ini perlu dipadukan dengan instrumen pengukuran kepuasan pelanggan lainnya. Originality/value – Penentuan dimensi-dimensi variabel X (e-service quality) pada penelitian ini merujuk pada research model yang telah disesuakan dalam konteks penelitian yang memiliki objek online retail. Keywords : Electronic Service Quality, Electronic Satisfaction, Tokopedia

Co-Authors Achmad Nazaruddin Achmad Widad Akhmad Nazaruddin Akhmad Nazaruddin, Akhmad Andriana, Isni Aslamia Rosa Beli Yuliandi Dhiya’ulhaq, Muhammad Daffa Diah, Yuliansyah M Eko Mohammad Fitrianto Hera Febria Mavilinda Iisnawati, Iisnawati Islahuddin Daud, Islahuddin Khotibul Umam Kristian, Dery Lina Dameria S. Lina Dameria Siregar Mavilinda, Hera Febria Muchsin Saggaf Shihab Muhammad Rifqi Albanna Rio Adistia Tama Sabathini, Graciella Tarigan, Ertika Br Thamrin, Kemas Muhammad Husni Yulia Hamdaini Putri Yunita, Dessy Zakaria Wahab

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