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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Business Review and Case Studies Jurnal Pusat Inovasi Masyarakat Journal of Child, Family, and Consumer Studies
Retnaningsih
School Of Business, IPB University, Bogor, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peluang, Potensi, dan Pengembangan Bisnis Bersama Komunitas Masyarakat Cinta Bogor melalui Seminar Kewirausahaan dan Pengenalan Produk Fadhila Akmaliyah; Siti Jahroh; Lokita Rizky Megawati; Achmad Fadillah; Anita Primaswari Widhiani; Popong Nurhayati; Alfa Chasanah; Retnaningsih Retnaningsih; Febriantina Dewi
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. 2 (2020): April 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.677 KB)

Abstract

One of the sectors that can be developed in the economic improvement of Indonesia is small and medium enterprises (SME) sector. Strengthening several important aspects that must be applied in business activities such as digital advertising, marketing strategy, accounting and taxation. The purpose of this activity is to encourage participants who do not have a business to be motivated and increased business for those who already have a business. The event was held with the business school and partnered with the Bogor Love Society (MCB). Through this activity, it is expected to motivate partners to encourage local products to be the flagship product of Bogor. Furthermore, there has been an increased motivation for participants and partners to entrepreneurship and improve the quality of their products. Keywords: business, economy, products, UKM
Risk Management of University During Covid-19 Pandemic: A Look at Academic Support Unit Anita Primaswari Widhiani; Retnaningsih
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.152

Abstract

In the time of the pandemic, universities are changing the way of doing business. The aim of this research is to study how the academic support unit of a university adjusting to the condition and manage the risks that comes with the adjustment. Data collected by in-depth interview with unit head and her subordinates. The jobs with the biggest risks are providing diploma and final transcript and conducting graduation ceremony. Providing diploma and final transcript inherently carry legal and reputation risks and providing the paper version of those documents increase the probability of those risks. The first scenario is to mitigate every risk that may come by doing the job with pandemic protocols. The second scenario is to develop e-diploma system that mitigate the risks associated with producing and producing paper diploma. Conducting physical graduation ceremony during the pandemic requires arduous health and safety measures. The alternative is having digital graduation ceremony on virtual reality platform to mitigate the risks of conducting physical graduation ceremony while still maintaining a sense of engagement. The result of the research shows how universities, especially in academic support, can embrace the change while managing the risks that come with the change. Keywords: risk management, university, academic support unit, Covid-19, working at home
KNOWLEDGE, ATTITUDE, REFERENCE GROUP, AND BEHAVIOR OF DIPHTHERIA IMMUNIZATION IN RURAL AND URBAN AREAS Ajeng Prameswari; Retnaningsih
Journal of Child, Family, and Consumer Studies Vol. 2 No. 3 (2023): Journal of Child, Family, and Consumer Studies
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcfcs.2.3.223-235

Abstract

Diphtheria is an infectious disease that has been an epidemic in Indonesia and has an average mortality rate of 5-10 percent for children under five years of age. This study aims to 1) analyze the differences and relationships of maternal characteristics, family characteristics, knowledge, attitudes, and reference groups with diphtheria immunization behavior in rural and urban areas; and 2) analyze the effect of maternal characteristics, family characteristics, knowledge, attitudes, and reference groups on diphtheria immunization behavior. This study used a cross-sectional study design. The sample was 41 mothers with children aged 5-12 months and purposively selected at one of the Integrated Services Post in Bogor City and Bogor Regency. The data obtained were processed through coding, input, cleaning, analysis, and interpretation of data. The results showed differences between knowledge, attitude, reference group, and behavior of diphtheria immunization in rural and urban areas. The factor associated with the completeness of diphtheria immunization is social media for rural areas, while it does not exist in urban areas. Factors associated with compliance with the immunization schedule were family size, attitude, interpersonal, and expert for rural areas, and years of education for urban areas. Factors that influence the completeness of immunization are the length of education, attitudes, and interpersonal reference groups. Based on the results of this study, a cross-sectoral role is needed to support community education and educate mothers regarding diphtheria immunization.
The Influence of Risk Perception, Smoking Fatwa Knowledge, and Smoking Behavior on the Intention to Quit Smoking in Adolescents Ayuning Tyas; Retnaningsih Retnaningsih
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.394-414

Abstract

Background: The percentage of adolescent smokers is increasing; however, survey results indicate that many adolescent smokers express a desire to quit. Purpose: This study aims to analyze the effects of risk perception, smoking fatwa knowledge, and smoking behavior on the intention to quit smoking. Method: This cross-sectional study involved 100 Muslim adolescents aged 13-18 years who had actively smoked within the past three months. Risk perception was measured across five dimensions: functional, financial, physical, psychological, and social. Knowledge of the smoking fatwa refers to the fatwa issued by the Indonesian Ulema Council (MUI). Findings: The results showed that the highest perceived risk was functional risk, while the lowest was social risk. Only 32% of participants were aware of the fatwa issued by the MUI. On average, participants smoked 6.3 cigarettes per day, and 81% were classified as light daily smokers. Knowledge of the fatwa and the number of cigarettes smoked daily did not affect the intention to quit smoking. Perceived social risk had a positive effect on smoking cessation intention. Conclusions: Based on the results of the study, the factors influencing adolescents' intention to quit smoking include age, father's age, father's education, father's smoking status, social perceptions, and smoking-related expenditure. Research implications: The findings suggest the need for a holistic approach that targets adolescents at the individual, family, and community levels. Preventive, curative, repressive, and persuasive strategies are essential to promote smoking cessation intentions and reduce smoking behavior among adolescents.
Gender and Occupation in Digital Marketing: How Consumers Perceive Promotion Mix For English Certification Programs Khairiyah Kamilah; Fandawa Saputra; Retnaningsih
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.725

Abstract

Background: The increasing demand for English certification programs has led educational institutions to refine their digital marketing strategies to reach potential candidates effectively. However, demographic factors, such as gender and occupation, significantly influence how consumers perceive and engage in promotional content. Understanding these differences is crucial for designing targeted and effective marketing strategies in the educational sector.Purpose: This study examines how gender and occupation influence respondents' perceptions of the promotion mix for an English certification program, the preferred channel for discovering certification events, and their motivation for enrolling. The research particularly explores preferences in social media usage, word-of-mouth recommendations, interactivity in official accounts, soft versus hard selling content, and the effectiveness of ads across different platforms.Design/methodology/approach: A quantitative research design was employed with 500 respondents (250 male and 250 female) from different occupational backgrounds: students, freelancers, job seekers, and professionals. Data were analyzed using Multivariate Analysis of Variance (MANOVA) to simultaneously assess the influence of gender and occupation on multiple dependent variables. Normality tests confirmed that the data met the assumptions of MANOVA analysis.Findings/Result: The results reveal the following: Gender significantly influenced respondents’ preference for word-of-mouth recommendations (p2) and interactive official accounts (p3), with females showing higher engagement in both; Occupation significantly affects social media preference (p1), promotional content style (p4), and the preferred channel for event discovery, with students and job seekers favoring Instagram/TikTok, whereas professionals rely more on LinkedIn and email marketing; Interaction effects (gender × occupation) were significant for preference for interactive official accounts, particularly among female students and female job seekers; No significant differences were found in ad placement preferences (p5) across gender and occupation groups.Conclusion: This study highlights that gender and occupation are key determinants of digital marketing effectiveness in English certification programs. Marketing strategies should be tailored to demographic segments, with peer-driven promotions and interactive content appealing more to female audiences, while channel selection and content style should be aligned with occupational preferences.Originality/value (State of the art): This study contributes to the digital marketing and education industry by providing empirical evidence on how demographic factors influence the effectiveness of promotion mix strategies. Unlike previous studies that focus solely on gender or occupation, this study examines their combined effects using MANOVA analysis, offering a more comprehensive understanding of consumer preferences in education marketing. These findings provide practical insights for marketers to develop more personalized and data-driven promotional strategies for online courses and certification programs. Keywords: digital marketing, promotion mix, social media advertising, consumer behavior, english certification, gender differences
Enhancing Customer Loyalty Through the 7P Marketing Mix and the Mediating Role of Customer Satisfaction in Jago Coffee Adinda Kirana Murni Siregar; Retnaningsih Retnaningsih; Anggi Mayang Sari
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.334

Abstract

Background: The growth of urban coffee consumption has intensified competition in Indonesia’s mobile coffee service industry, requiring companies to strengthen customer satisfaction and loyalty.Purpose: This study examines the influence of the 7P marketing mix on customer loyalty through the mediating role of customer satisfaction at Jago Coffee.Design/methodology/approach: A mixed-method approach was employed using SEM-PLS analysis based on questionnaires from 162 Jago Coffee consumers and supported by in-depth interviews in Jakarta.Findings/Result: The results indicate that all dimensions of the 7P marketing mix significantly and positively influence customer loyalty through customer satisfaction. Among the 7P elements, physical evidence showed the strongest contribution, while product and promotion demonstrated relatively lower effects. Customers particularly valued product quality, service efficiency, and digital convenience.Conclusion: An integrated 7P marketing mix supported by customer satisfaction plays an important role in strengthening customer loyalty in mobile coffee services.Originality/value (State of the art): This study provides a comprehensive model integrating the 7P marketing mix with customer satisfaction as a mediating variable in the mobile coffee business context an area that remains underexplored in the Indonesian F&B industry. Keywords:  customer loyalty, customer satisfaction, marketing mix 7P, SEM-PLS
Co-Authors Achmad Fadillah Adinda Kirana Murni Siregar Ajeng Prameswari Anggi Mayang Sari Anita Primaswari Widhiani Ayuning Tyas Chasanah, Alfa Fadhila Akmaliyah Fandawa Saputra Febriantina Dewi Khairiyah Kamilah Popong Nurhayati Siti Jahroh