Article Per Year (5 Year)
p-Index From 2021 - 2026
0.888
P-Index
This Author published in this journals
All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Business Review and Case Studies Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Pusat Inovasi Masyarakat Journal Research of Social Science, Economics, and Management
Anita Primaswari Widhiani
School Of Business, IPB University Bogor, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Peluang, Potensi, dan Pengembangan Bisnis Bersama Komunitas Masyarakat Cinta Bogor melalui Seminar Kewirausahaan dan Pengenalan Produk Fadhila Akmaliyah; Siti Jahroh; Lokita Rizky Megawati; Achmad Fadillah; Anita Primaswari Widhiani; Popong Nurhayati; Alfa Chasanah; Retnaningsih Retnaningsih; Febriantina Dewi
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. 2 (2020): April 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.677 KB)

Abstract

One of the sectors that can be developed in the economic improvement of Indonesia is small and medium enterprises (SME) sector. Strengthening several important aspects that must be applied in business activities such as digital advertising, marketing strategy, accounting and taxation. The purpose of this activity is to encourage participants who do not have a business to be motivated and increased business for those who already have a business. The event was held with the business school and partnered with the Bogor Love Society (MCB). Through this activity, it is expected to motivate partners to encourage local products to be the flagship product of Bogor. Furthermore, there has been an increased motivation for participants and partners to entrepreneurship and improve the quality of their products. Keywords: business, economy, products, UKM
Risk Management of University During Covid-19 Pandemic: A Look at Academic Support Unit Anita Primaswari Widhiani; Retnaningsih
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.152

Abstract

In the time of the pandemic, universities are changing the way of doing business. The aim of this research is to study how the academic support unit of a university adjusting to the condition and manage the risks that comes with the adjustment. Data collected by in-depth interview with unit head and her subordinates. The jobs with the biggest risks are providing diploma and final transcript and conducting graduation ceremony. Providing diploma and final transcript inherently carry legal and reputation risks and providing the paper version of those documents increase the probability of those risks. The first scenario is to mitigate every risk that may come by doing the job with pandemic protocols. The second scenario is to develop e-diploma system that mitigate the risks associated with producing and producing paper diploma. Conducting physical graduation ceremony during the pandemic requires arduous health and safety measures. The alternative is having digital graduation ceremony on virtual reality platform to mitigate the risks of conducting physical graduation ceremony while still maintaining a sense of engagement. The result of the research shows how universities, especially in academic support, can embrace the change while managing the risks that come with the change. Keywords: risk management, university, academic support unit, Covid-19, working at home
Business Model in Plasma Nano Bubble Technology For Palm Oil Waste Processing Arif Imam Suroso; Anto Tri Sugiarto; Yohanes Aris Purwanto; Popong Nurhayati; Nur Hasanah; Anita Primaswari Widhiani; Khairiyah Kamilah; Muchamad Bachtiar; Raden Isma Anggraini; Fithriyyah Shalihati; Hansen Tandra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.549

Abstract

Background: The palm oil industry strives to implement sustainable development, maintaining the environmental quality. However, the palm oil industry has problems processing liquid waste, often known as palm oil mill effluent (POME), since it could pollute the environment. This waste also requires a large costs to be processed. On the other hand, there is potential economic value from liquid waste to be processed into several products, namely biogas, organic fertilizer, and refining value-added compounds. Currently, POME waste processing innovation could be conducted by applying plasma nanobubble (PNB) technology. This creates opportunities for a business that is engaged in developing this technology.Purpose: The aim of this research is to analyse the business model of the Plasma Nano Bubble (PNB) technology development business for the palm oil industry. Design/methodology/approach: This research uses the Business Model Canvas (BMC) to map the business processes of the Plasma Nano Bubble (PNB) technology development.Findings/Result: This study indicate that the most prominent attribute exhibited by PNB technological enterprises is their value offer, which is demonstrated by their ability to deliver efficient processing time and cost effectiveness, resource efficiency, adherence to government regulations, and the establishment of strategic collaborations with external entities. Meanwhile, the weakest element is customer relations, as only long-term relationships, and the provision of intensive training for PNB technology resellers were found in this aspect. Several indicators were proposed to improve the business model of PNB's technology, namely key partnership, the key activity, value proposition, and customer relationship.Conclusion: This research gives an important contribution related to the environmental benefits of implementing this business. The continuous development for this technology needs to be implemented to process POME waste effectively and efficiently.Originality/value (State of the art): The state of the art of this research is the development of business models for environmentally friendly products in the palm oil sector, which is currently rarely conducted, in this case the study of PNB technology products. Keywords: business model canvas, palm oil, plasma-nano bubble (pnb) technology, sustainable development, palm oil waste
Optimizing Local Resources for Stunting Prevention and Community Health Promotion in Indonesia: A Mixed-Methods Study on Collaborative Communication and Extension Ninuk Purnaningsih; Eny Palupi; Sulassih Sulassih; Anita Primaswari Widhiani
Media Publikasi Promosi Kesehatan Indonesia Vol. 8 No. 8 (2025)
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v8i8.7520

Abstract

Introduction: Stunting remains a major public health concern, particularly in rural areas with limited institutional capacities. This study introduces a novel application of the Resource-Based View (RBV) framework in the context of community health in rural Indonesia, integrating local resource optimization, collaborative communication, and institutional extension to enhance the role of Posyandu cadres in preventing stunting. Methods: This mixed-methods study, using a pre-post-test design combined with qualitative triangulation, was conducted between February and August of 2024. The study involved structured learning needs assessments followed by mentoring interventions. Data were collected from a purposive sample of 30 cadres, 9 female leaders, and 57 toddler mothers in selected rural communities through focus group discussions, participatory assessments, interactive feedback sessions, and quantitative pre-post evaluations. Results: The intervention improved the Posyandu cadres’ competencies in nutrition counseling, healthy food preparation, public speaking, and counseling. Structured collaborative communication between cadres, community leaders, and healthcare professionals enhances coordination and aligns training with community needs. Notably, the integration of digital platforms, such as WhatsApp, facilitated ongoing mentoring, wider outreach, and program continuity. Participatory mechanisms further increased program responsiveness and sustainability, whereas local leadership engagement strengthened institutional legitimacy and community ownership. Conclusion: This study demonstrates that collaborative communication, capacity building, and institutional support effectively strengthen the role of Posyandu cadres in preventing stunting by improving both technical and communication skills. By integrating the Resource-Based View (RBV), collaborative communication, and institutional extension frameworks, this study offers a novel and scalable model for optimizing local resources and designing context-specific empowerment programs in resource-limited rural settings. However, the limitations include the small sample size, rural focus, and absence of a control group, indicating the need for larger randomized controlled trials and further research on long-term sustainability.
Analyzing User Continuance Intention and Continuance Behavior of Wondr by BNI with Utaut2 Model Dania Samoda Renda; Anita Primaswari Widhiani; Febriantina Dewi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1415

Abstract

Digital transformation in the banking industry prompted BNI to launch Wondr by BNI in July 2024 as a replacement for its previous mobile banking application. Despite its advanced features, the application faces significant challenges in user adoption and user complaints regarding stability and functionality. This study aims to analyze the factors influencing continuance intention and continuance behavior of Wondr by BNI users, utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. A quantitative approach was employed through an online survey of 379 Wondr users. The data were analyzed using multiple linear regression and the PROCESS macro. The results show that Performance Expectancy, Social Influence, Price Value, and Habit have a positive and significant influence on Continuance Usage Intention (CUI). In turn, Continuance Usage Behavior (CUB) is significantly influenced by Continuance Usage Intention (CUI), Facilitating Conditions (FC), and Habit (HT). Age was also found to moderate the relationship between Hedonic Motivation and CUI. These findings provide managerial implications for BNI to encourage users to download and continue using the app, which prioritizes application stability, implements age-segmented strategies, increases rewards and promotions, adds Quick Actions and Do Again features on the home screen, introduces Group features, incorporates gamification and marketing segmentation features for younger users, adds clear micro-guidance, and provides live customer service chat.
Co-Authors Achmad Fadillah Anggraini, Raden Isma Anto Tri Sugiarto Arif Imam Suroso Aris Purwanto Bachtiar, Muchamad Chasanah, Alfa Dania Samoda Renda Eny Palupi Fadhila Akmaliyah Febriantina Dewi Hansen Tandra Khairiyah Kamilah Ninuk Purnaningsih Nur Hasanah Popong Nurhayati Retnaningsih Shalihati, Fithriyyah Siti Jahroh Sulassih, .