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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Business Review and Case Studies Jurnal Pusat Inovasi Masyarakat
Chasanah, Alfa
School Of Business, IPB University, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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DIGITAL MARKETING CHANGES OF MICRO-SMALL ENTERPRISES BEFORE AND DURING COVID-19 PANDEMIC IN BOGOR, INDONESIA Alfa Chasanah; Siti Jahroh; Febriantina Dewi
Business Review and Case Studies Vol. 2 No. 1 (2021): BRCS, Vol 2 No 1, April 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.1.1

Abstract

The advance of information technology has opened up the digital marketing which spreads and is adopted fast. Micro-small Enterprises (MSEs) has also adopted this technology, especially during the Covid-19 pandemic due to the restricted movement policy. This paper aims to analyze digital marketing used by MSEs during this Covid-19 pandemic in Bogor, Indonesia. Specifically, the objectives are (1) to identify digital marketing used by MSEs before and during Covid-19 pandemic, and (2) to analyze the obstacles and challenges in utilizing digital marketing by MSEs in Bogor, Indonesia. Questionnaire survey was conducted online to MSEs in Bogor in August-September 2020 with 27 respondents filled up the form. The respondents of MSEs in this study realized the importance of digital marketing, which the majority has already utilized, and its use has even increased during the pandemic. The results of this study showed that firstly, the majority of MSEs utilized social media and WhatsApp group as their digital marketing before and during the pandemic, in which around 11 percent of respondents started to utilize digital marketing to increase their sales during the pandemic. Secondly, the respondents were aware of their limited time and skills in presenting good content marketing in their social media. However, they realized digital marketing offers an opportunity to expand their market. Keywords: content marketing, information technology, social media, WhatsApp group
Peluang, Potensi, dan Pengembangan Bisnis Bersama Komunitas Masyarakat Cinta Bogor melalui Seminar Kewirausahaan dan Pengenalan Produk Fadhila Akmaliyah; Siti Jahroh; Lokita Rizky Megawati; Achmad Fadillah; Anita Primaswari Widhiani; Popong Nurhayati; Alfa Chasanah; Retnaningsih Retnaningsih; Febriantina Dewi
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. 2 (2020): April 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.677 KB)

Abstract

One of the sectors that can be developed in the economic improvement of Indonesia is small and medium enterprises (SME) sector. Strengthening several important aspects that must be applied in business activities such as digital advertising, marketing strategy, accounting and taxation. The purpose of this activity is to encourage participants who do not have a business to be motivated and increased business for those who already have a business. The event was held with the business school and partnered with the Bogor Love Society (MCB). Through this activity, it is expected to motivate partners to encourage local products to be the flagship product of Bogor. Furthermore, there has been an increased motivation for participants and partners to entrepreneurship and improve the quality of their products. Keywords: business, economy, products, UKM
Risk Management of Birdwatching Saporkren Tourism Destination, Raja Ampat Siti Jahroh; Lokita Rizky Megawati; Robinsar Jogi Y Manullang; Alfa Chasanah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 2 (2022): IJBE, Vol. 8 No. 2, May 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.2.324

Abstract

Raja Ampat is a famous tourism object for diving with hundreds of beautiful spots. However, there is a tourism spot which is specialized for birdwatching at Saporkren in Raja Ampat. Compared to the number of tourists coming for diving, those coming for birdwatching is low. This paper aims to analyze risk management of Saporkren in coping with current issues, specifically, (1) to identify the main current problem with its consequences and causes, and (2) to provide possible solutions. This study employed problem and solution trees (PASTs) analyses. The respondents interviewed include forest group leader who manages the birdwatching area, the staff members of West Papua Natural Resources Conservation Agency, the tour guide leader, the tourist, and the local government officer. This study figured out the main problem is the low number of tourists coming to Saporkren. This is due to the lack of interesting attractions, facility, quality of tour guide and security related to the issues of riots and Covid-19, leading to the root cause of lack of commitment and cooperation between management of Saporkren and its stakeholders. Based on the possible solutions, the birdwatching Saporkren can exploit the potential attractions like exotic wildlife, local cuisine festivals and competitions in Saporkren to develop and prepare the implementation of standard procedures of Covid- 19. Keywords: main problem, problem tree analysis, solution, solution tree analysis
Business Resilience of Traditional Market During and After Facing Pandemic Covid-19 (Case Study of Cisalak Market) Lokita Rizky Megawati; Siti Jahroh; Annisa Falimantik; Alfa Chasanah
Business Review and Case Studies Vol. 4 No. 1 (2023): BRCS, Vol 4 No 1, April 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.1.73

Abstract

Cisalak Market is one of the traditional markets in Depok City which operates for 24 hours every day. Technical Implementation Unit (abbreviated as UPT) as manager of the Cisalak Market has a vision of realizing its market as a center of economic growth in the orderly, clean, beautiful, and comfortable trade sector. Like the traditional markets in general, activities in Cisalak Market are still running normally and are still crowded with buyers. But since the outbreak of COVID-19, market activities have also been limited and caused a decrease in the number of visitors as well as in purchasing power. Community activities had also been quiet due to the massive spread of coronavirus or COVID-19. This situation will affect the performance of Cisalak Market, especially on the amount of income received by traders in the market. This research aims to analyze the resilience of the Cisalak Market business after facing the pandemic issue using a risk management approach. In particular, this study aims (1) to identify the risk and determine risk treatment of the Cisalak Market in the midst of this pandemic and (2) provide solutions that make it possible to be resilient in continuing a business during a post-pandemic period. This study will use fishbone analysis which will formulate the problem, search for the cause, and find the solution. Some respondents will be interviewed such as UPT of Cisalak Market as the market manager and traders in Cisalak Market. This study will find major problems and provide possible solution strategies Keywords: Cisalak Market, fishbone analysis, risk management, risk identification, risk treatment
Effect of Green Marketing on Purchasing Decisions on Avoskin Products Salma Hanifa; Agustina Widi Palupi; Alfa Chasanah
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.293

Abstract

Background: The increase in waste in the beauty industry has prompted consumers to consider environmental issues when shopping, evidenced by the rise in individuals willing to pay more for green products. Meanwhile, manufacturers respond to this through green marketing strategies aligned with the Triple Bottom Line (3P) framework. Purpose: This study aims to analyze the characteristics of consumers who purchase Avoskin products and analyze the influence of green knowledge and green marketing mix on purchasing decisions on Avoskin products. Design/methodology/approach: This research was conducted in June 2023 through online questionnaires which were distributed through social media to 201 Avoskin beauty product users, this number of respondents has been in accordance with the 10-Times Rule theory. The data were processed using descriptive analysis and SEM PLS in the SmartPLS 3 application. Findings/results: The results showed that green knowledge, green products, green prices, green places, and green promotions have a positive effect on consumer purchasing decisions, but only green promotions have a significant impact. Most consumers recognize Avoskin through green promotions that have been carried out, such as introducing environmentally friendly concepts and green lifestyles. Conclusion: The study found that the green marketing mix positively influences purchasing decisions, with green promotions having the most significant impact among Avoskin consumers. However, while green knowledge also has a positive effect, it does not significantly moderate the relationship between green marketing and purchasing decisions. These findings suggest that targeted green marketing strategies, particularly those focused on promotions, are essential for enhancing consumer engagement and driving sustainable purchasing behavior in the beauty industry.Originality/value (State of the art): This study breaks new ground by pinpointing the pivotal role of green promotions in shaping consumer buying decisions in Indonesia's beauty sector, an area less explored in existing research. It provides fresh insights into the influence of green marketing elements on eco-conscious youth, offering a nuanced perspective that previous studies have overlooked. By emphasizing the strategic importance of promotions, this research significantly advances the discourse on effective green marketing strategies. Keywords: avoskin, green knowledge, green marketing, green marketing mix, sem-pls
The Impact of Electric Vehicles in Reducing Carbon Emission in Metropolitan City Tasrih, Andi Mahatir Nur; Hananti, Shabira Fahria; Chasanah, Alfa; Dewi, Febriantina; Megawati, Lokita Rizky; Nikolaou, Charalambos; Watanabe, Hinayo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.457

Abstract

Background: This comparison of Singapore and Jakarta shows electric vehicles (EVs) can reduce transportation-related carbon emissions, but renewable energy investments are essential. Singapore benefits from lower emissions due to natural gas use, while Jakarta faces traffic and pollution challenges. Effective policies, investment in EV manufacturing, and collaborative strategies are crucial for increasing EV adoption.Purpose: This study aims to find out how the presence of electric vehicles can affect the reduction of carbon emissions in metropolitan cities, especially in Jakarta. This research uses a qualitative descriptive approach. Design/methodology/approach: The data for this research was obtained from various sources, ranging from academic journals, and government and non-government reports, as well as websites that monitor various parameters relating to the two countries and the research being conducted over 12 years (2010-2022).Findings/Result: Findings indicate that average emissions per EV per day in Jakarta are similar to those of Singapore at a value of 3.9245 kgCO2, eq/day as opposed to 6.0403 kgCO2, eq/day for Internal Combustion Engine Vehicle (ICEVs) considering only the emissions with current electricity generation. Adding cradle-to-gate emissions for a service life of 10 years, the value becomes 7.21 kgCO2, eq/day, showing that improvements not only in local renewable energy policy but also in global manufacturing capabilities for EVs are required to make EVs significantly more viable than ICEVs.Conclusion: The comparison between Singapore and Indonesia highlights that while electric vehicles (EVs) can reduce transportation-related carbon emissions, significant investments in renewable energy and supportive policies are crucial for maximizing their benefits.Originality/value (State of the art): This research highlights the comparative viability of electric vehicles (EVs) in reducing transportation-related carbon emissions in Singapore and Indonesia, emphasizing Singapore's advantage due to its reliance on natural gas over coal and oil. Future research directions include analyzing consumer engagement techniques to boost EV adoption in metropolitan areas. Keywords: carbon footprint, electric vehicles, Jakarta, metropolitan, Singapore
Digitalization and Economic Growth: Business Strategies in The Asean Market Ilmi, Sendy Watazawwadu’; Muhibuddin, Fuad Wahdan; Chasanah, Alfa; Novianti, Tanti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.486

Abstract

Background: The increasing adoption of digital technologies has initiated a fundamental restructuring of economic landscapes worldwide, including ASEAN. The diffusion of mobile connectivity and expanded internet accessibility has not only reinforced market synthesis but also fostered technical innovation and productivity improvement.Purpose: This study examines the impact of digitalization, measured by mobile subscription and internet users, on economic growth in ASEAN countries.Design/methodology/approach: Utilizing a panel dataset comprising 10 ASEAN member countries from 2010 to 2022, this approach facilitated the assessment of the relationship between digitalization and GDP per capita and other control variables, namely trade openness, investment, and inflation.Findings/Results: The analysis indicates a statistically significant positive correlation between mobile subscriptions and internet users to GDP per capita, underscoring the crucial role of digital connectivity in fostering economic efficiency, market expansion, and innovation. Furthermore, trade openness demonstrates a beneficial effect on economic growth. Conversely, inflation demonstrates a significant negative impact on growth. Investment demonstrates no substantial effect, indicating variations in investment quality and distribution among ASEAN nations.Conclusion: The findings of this study emphasize the pivotal role of digitalization, and particularly internet penetration, in enhancing economic performance. These findings highlight the need for focused investments in telecommunications infrastructure in order to successfully promote innovation and productivity growth throughout the area.Originality/value (State of the art): This study contributes to the existing literature by integrating business perspective to offer novel insights into the interplay between digitalization, trade, and economic performance. The findings provide valuable implication for both policymakers and business leaders. Keywords: ASEAN, business economics, business strategy, digitalization, economic growth
Co-Authors Achmad Fadillah Agustina Widi Palupiningrum‬ Anita Primaswari Widhiani Annisa Falimantik Fadhila Akmaliyah Febriantina Dewi Fuad Wahdan Muhibuddin Hananti, Shabira Fahria Ilmi, Sendy Watazawwadu’ Megawati, Lokita Rizky Nikolaou, Charalambos Popong Nurhayati Retnaningsih Robinsar Jogi Y Manullang Salma Hanifa Siti Jahroh Tanti Novianti Tasrih, Andi Mahatir Nur Watanabe, Hinayo