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All Journal JURNAL EKSBIS Proceedings of The International Conference on Business and Economics
Danu Kusbandono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS STRATEGI PROMOSI DARI FAKTOR ADVERTISING DAN SALES PROMOTION TERHADAP TINGKAT VOLUME PENJUALAN PADA UD. BINTANG MOTOR LAMONGAN Zahrotul Habibah; Danu Kusbandono
JURNAL EKBIS Vol 18, No 2 (2017): Jurnal Ekbis : Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.237 KB) | DOI: 10.30736/ekbis.v18i2.155

Abstract

Dengan semakin ramainya situasi pasar, menambah tajamnya persaingan dalam memasarkan hasil produksinya. Untuk menarik konsumen UD. Bintang Motor sebagai dealer motor, khususnya jual beli motor bekas dituntut agar dapat mengolah strategi pemasarannya, melalui kegiatan advertising dan sales promotion. Masalah yang hendak dicari dalam penelitian ini adalah untuk menganalisis pengaruh variabel bebas terhadap variabel terikat. Dari perumusan masalah tersebut, peneliti membuat hipotesis bahwa diduga variabel advertising dan sales promotion berpengaruh secara simultan dan parsial terhadap volume penjualan, serta diduga variabel advertising berpengaruh dominan..Dari uji regresi linier berganda diperoleh Y = 178,4193 + 4,9516X1 + 4,5645X2 yang artinya apabila setiap penambahan satu unit variabel sales promotion, maka volume penjualan akan bertambah sebesar 4,5645 dengan asumsi variabel lain dianggap 0 atau konstan (a dan X1 = 0). Dari hasil uji Fhitung (35,4175) > Ftabel (19,000) maka ada pengaruh secara simultan antara variabel bebas dan variabel terikat). Hasil pengujian thitung advertising(10,2074)> thitung sales promotion (4,6294). Sehingga variabel bebas mempunyai nilai thitung > ttabel (4,3026) maka variabel advertising dan sales promotion berpengaruh secara parsial terhadap volume penjualan. Hasil koefesien korelasi r1 = 0,9859 dan r2 = 0,9366.Dari hasil penelitian dapat disimpulkan bahwa variabel bebas mempunyai pengaruh yang signifikan terhadap variabel terikat. Kata kunci : Advertising, Sales Promotion, dan Volume Penjualan.
Psychological Safety in Indonesia : Conceptual Analysis and Implications for Indonesia Danu Kusbandono; Joko Suyono; Hunik Sri Runing Sawitri; Salamah Wahyuni
Proceeding of The International Conference on Business and Economics Vol 3 No 1 (2025): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v3i1.2547

Abstract

Psychological safety, a critical concept in team performance and innovation, remains predominantly studied in developed nations, despite its under-explored relevance in developing countries characterized by rigid hierarchies, collectivist cultures, and socioeconomic disparities. This article analyzes the challenges and opportunities of fostering psychological safety in Indonesia, emphasizing unique dynamics such as paternalistic leadership, deliberative values (musyawarah), and the influence of Pancasila ideology. Through a literature review, critical research gaps are identified: integrating local wisdom, transforming authoritarian leadership systems, and the role of the informal sector. The study advocates for culturally adaptive approaches, empathic leadership training, and leveraging gotong royong (communal cooperation) as a foundation for psychological safety. Theoretical and practical recommendations aim to advance inclusive HR policies and further research in Indonesia, accounting for its sociocultural complexities.
Co-Authors Hunik Sri Runing Sawitri Hunik Sri Runing Sawitri Joko Suyono Salamah Wahyuni Zahrotul Habibah Zahrotul Habibah