Article Per Year (5 Year)
p-Index From 2020 - 2025
1.048
P-Index
This Author published in this journals
All Journal SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JOURNAL OF APPLIED ACCOUNTING AND TAXATION Jurnal Riset Bisnis dan Investasi Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia Jurnal Statistika dan Matematika (Statmat) Applied Business and Administration Journal Applied Business and Administration Journal (ABAJ) KOPEMAS
Sholihati Amalia
Politeknik Negeri Bandung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Applied Business and Administration Journal

 1 
Analisis Keputusan Pembelian Konsumen Melalui E-Commerce Shopee Di Kota Bandung Ulfa Widaningsih; Sholihati Amalia
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.762 KB)

Abstract

The development of technology today has a considerable influence on the community, one ofthe frequent influences in society today always wants everything instant to just go shopping,sometimes lazy to do. E-commerce is one of the examples of technological developments andis a place of online buying and selling transactions that are much in demand today. Shopee isone of the e-commerce that provides a place to bring together sellers and buyers to maketransactions online and become one of the most visited e-commerce. This research wasconducted to know the decision of consumer purchase through Shopee e-commerce inBandung. Data is obtained by spreading the questionnaire through Google form. The researchmethod used is a descriptive analysis method with a quantitative approach. The data analysismethods used are validity testing, reliability testing, and descriptive testing. Based on theresults of the study, consumer purchasing decision through Shopee e-commerce consists of sixdimensions: product selection, brand selection, distributor options, purchase time, purchaseamount, and payment method which is consistently included in the strong category ofdetermining purchase decisions with a value of 3.73. The highest dimensions are productselection dimensions and the lowest dimensions are payment method dimensions.
Co-Authors Any Noor Deddy Saefuloh Eddy Syah Hastuti Hastuti Irgi Buana Putera Iwan Mulyawan Marceilla Suryana Mohammad Ramdan Muthia Ulfah Rizka Nurhasti Agusta Harahap Shinta Aprillia Siti Samsiyah Purwaningsih Sri Surjani Tjahjawati Sudradjat Sudradjat SUMIYATI SUMIYATI Tomy Andrianto Ulfa Widaningsih