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All Journal SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JOURNAL OF APPLIED ACCOUNTING AND TAXATION Jurnal Riset Bisnis dan Investasi Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia Jurnal Statistika dan Matematika (Statmat) Applied Business and Administration Journal Applied Business and Administration Journal (ABAJ) KOPEMAS
Sholihati Amalia
Politeknik Negeri Bandung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Perencanaan dan Implementasi Sistem Informasi Manajemen Penjualan Berbasis CMS WordPress (Studi Kasus di CV Nugarada Abadi) Shinta Aprillia; Sholihati Amalia
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

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Sales management information system or commonly abbreviated as sales MIS is an important function needed on a site company. Based on the identification of problems in CV Nugarada Abadi, one of the problems at the company is the official website which is not equipped with a sales MIS. Therefore, the owner plans to make the company's official website a means of buying and selling transactions. Based on the WordPress CMS, the site was originally created only for the requirements of an auction procurement project, but now with the development of technology, many competitors are already using the company's website as a means of buying and selling transactions. The sales MIS is made according to the company's needs which includes the processing of goods, ordering, payment, and delivery. Black Box method and questionnaires are used to evaluate both in terms of sales MIS and in terms of users. The results of the implementation of this project facilitate the work of the CEO in monitoring sales history, the work of the sales department because all data is stored in the database, and benefits the company because it can increase revenue by transacting on the CV Nugarada Abadi website.
Predicting Local Brand Acceptance in the Leather Products Market Sri Surjani Tjahjawati; Siti Samsiyah Purwaningsih; Sholihati Amalia
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 1, March 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i1.89-106

Abstract

The purpose of this paper is to analyze the local brand acceptance theoretically and practically and develop an integrated model that explains local brand acceptance in the local leather product market in Indonesia. The data is collected from 297 respondents, namely buyers of local leather brands in Indonesia. Structural Equation Model–Partial Least Square (SEM-PLS) analysis was conducted to analyze the relationship between constructs. Importance-performance map analysis (IPMA) is used to analyze which constructs have the highest level of importance to local brand acceptance and price acceptance. The results show that price acceptance is influenced by product involvement, product knowledge, and prestige sensitivity. Local brand acceptance is only influenced by product involvement and price acceptance. The IPMA results show that product involvement has the highest level of importance to price acceptance. Price acceptance has the highest level of importance to local brand acceptance. This is one of the first studies that predicts local brand acceptance and price acceptance in the local leather product market in Indonesia and clarifies the role of product knowledge, product involvement, prestige sensitivity on their effect on local brand acceptance and price acceptance.
PENDAMPINGAN PEMASARAN DAN PRODUKSI INDUSTRI RUMAHAN PENGRAJIN TAS DI LELES KABUPATEN GARUT MENUJU UMKM MANDIRI Deddy Saefuloh; Tomy Andrianto; Iwan Mulyawan; Eddy Syah; Sholihati Amalia; Sudradjat Sudradjat
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2021
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Pandemi Covid-19 jelas memiliki dampak negatif pada aspek sosial ekonomi masyarakat selama ini. Salah satunya terhadap UMKM industri tas rumahan yang mendapatkan pengurangan bahkan penghentian orderan maklun tas sekolah dari pabrik tas karena berhentinya kegiatan belajar mengajar. Permintaan pasar yang ada saat ini bukan model standar yang biasa dibuat, termasuk keterbatasan akses pasar, merk dan pemahaman produk terkait kebutuhan dan keinginan pasar belum sama sekali dipahami pengrajin. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi produksi dan pemasaran sehingga para pengrajin bisa naik kelas bukan hanya sebagai penjahit tapi juga bisa menjadi produsen tas dengan merk dan kualitas sesuai keinginan dan kebutuhan konsumen. Metode pelaksananan pengabdian masyarakat ini adalah Pendampingan kegiatan berupa pelatihan produksi dan pemasaran yang mencakup pembuatan merk, promosi melalui media sosial, survey kebutuhan bahkan sampai ke tahap pembuatan prototipe tas telah dilakukan. Hasilnya merk L-Gar terpilih dari singkatan “Leles Garut” dan terdapat dua pengrajin yang berhasil mempromosikan tas melalui media sosial Instagram dan membuat tas sekolah sesuai hasil survey. Kendala waktu dan fasilitas gawai yang tersambung dengan internet, ditambah tingkat pendidikan rendah menjadi kendala dalam proses pendampingan. Kedepan bimbingan produksi dan pemasaran akan tetap dilakukan untuk memastikan para pengrajin mampu memproduksi tas yang sesuai dengan kebutuhan dan mempromosikannya melalui media sosial
Co-Authors Any Noor Deddy Saefuloh Eddy Syah Hastuti Hastuti Irgi Buana Putera Iwan Mulyawan Marceilla Suryana Mohammad Ramdan Muthia Ulfah Rizka Nurhasti Agusta Harahap Shinta Aprillia Siti Samsiyah Purwaningsih Sri Surjani Tjahjawati Sudradjat Sudradjat SUMIYATI SUMIYATI Tomy Andrianto Ulfa Widaningsih