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All Journal Media Wisata JiTEKH (Jurnal Ilmiah Teknologi Harapan) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Waradin Literacy : International Scientific Journals of Social, Education, Humanities International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Journal of Tourism Planning and Economic Development
Pranatha, Prima Setia Judha
Universitas Dian Nuswantoro Semarang
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Transportation Other

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Journal : Media Wisata

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Pengaruh Promosi Internal terhadap Keputusan Pembelian Tamu pada Garden Restaurant Grand Savoy Homann Bidakara Hotel Bandung Prima Setia Judha Pranatha
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.555 KB) | DOI: 10.36276/mws.v18i2.106

Abstract

Internal promotion is one of the marketing strategies by utilizing messages and media as a means of delivery to achieve the goals of the sales company. This study aims to see any major influence of promotion on guest purchasing decisions at the Garden Restaurant, Grand Savoy Homann Bidakara Hotel Bandung. The research method used is descriptive statistics. The data technique was carried out through literature studies, interviews and questionnaires, where the data were obtained through questionnaires to guests which were distributed to 100 respondents. The sample population in this study were consumers of the Garden Restaurant Grand Savoy Homann Bidakara Hotel Bandung using an accidental sampling technique. The data analysis technique used is multiple linear regression with the help of SPSS. The results showed that overall the Message (X1) and Media (X2) variables, the purchase decision (Y) had quite a positive effect, namely 64.98%. Where the Message variable (X1) has a greater influence, namely 46.34% while the Media variable (X2) is 18.55% based on the results based on path analysis
SWOT Analysis In Bumi Sawunggaling Hotel Bandung Pranatha, Prima Setia Judha; Asshofi, Izza Ulumuddin Ahmad
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.304

Abstract

At this time, Indonesia has entered the New Normal period, or adaptation of new habits is a method carried out by the Indonesian government during the global Covid-19 pandemic. So that people can continue to carry out activities as usual by implementing health protocols during a pandemic. The purpose of this study is to examine the SWOT (Strengths, Weaknesses, Opportunities, and Treats) study at the Bumi Sawunggaling hotel in Bandung, which the researcher will do as a step in exploiting the potential that exists in the Bumi Sawunggaling hotel and as an effort in increasing revenue at Hotel Bumi Sawunggaling. In this study, the method used is qualitative. The qualitative research method, as said by Sugiyono (2009:9), is a research method carried out to examine every condition of an object naturally, and researchers here are the main instrument; data collection techniques are carried out based on the results of observations and interviews.
Development of Specialization Selection on The Job Training for Human Resources in The Hospitality Industry through E-OJTKU Dima, Cindy Citya; Izza, Dedi Joko Purnomo; Asshofi, Ulumuddin Ahmad; Pranatha, Prima Setia Judha
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.577

Abstract

The previous problem in this research was exploring the potential of students in choosing departments in hotels, namely front office, housekeeping, and food and beverage to carry out internships. The need for this selection recommendation is based not only on student desires or the availability of opportunities to learn to work in the existing hotel industry but also based on recommended grades from semesters 1 to 3 which fulfill the requirements for industrial internships. This research uses a qualitative descriptive method with a case study approach. Data collection techniques through observation, interviews and document study. Interviews use a semi-structured model so that answers are open-ended and can be developed for in-depth analysis. E-ojtku is an innovation resulting from research based website and android to improve the competency of Hospitality Management students who received recognition for 40 credits for OJT 1 and OJT 2 (1 year in industry / Hotels) for a career in Hotels. The test results using e-ojtku obtained good results with an accuracy of up to 94.44% with a ratio of 80% training data and 20% test data, the ratio of the amount of training data can affect the accuracy of the values in each experiment.
Co-Authors Asshofi , Izza Ulumuddin Ahmad Asshofi, Ulumuddin Ahmad Athariq Ghazilay Cindy Citya Dima Citya Dima, Cindy Dedi Joko Purnomo Indah Indah Izza Ulumuddin Ahmad Asshofi Izza, Dedi Joko Purnomo Nur Fajrin Purnomo, Dedi Joko Rahayu, Emik Rahmanti Asmarani Veronica Halim