Garuda - Garba Rujukan Digital

Peran Psikologi Sosial dalam Kampanye Sosial Literasi Kekerasan Berbasis Gender Online untuk Melindungi Self-Image pada Gen Z di Forum Anak Kota Bekasi (FORAKSI) Murtanti Putri, Dianingtyas; Hanathasia, Mirana; Kania, Dessy; Fortunisa, Ananda
Indonesian Journal for Social Responsibility Vol. 4 No. 02 (2022): December 2022
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v4i02.147

Online gender-basis violence (KBGO) is violence through digital technology aimed at someone based on their gender or gender identity. This violence is not carried out physically, but through online harassment through social media which is used by manipulating information, including illegal content, and so on, one which aims to damage the reputation or credibility of the victim, which can cause psychological harm, social isolation, and economy harm. Meanwhile, the participants who will take part in this training activity are Generation Z, then the problem to be overcome is to provide a briefing to Generation Z regarding the misuse of social media use which can have an impact on their self-image and personal branding, therefore it is important to be given an understanding of digital content strategies, especially social media. In addition, it is hoped that by getting this activity they will raise awareness to protect their data so that they become agents of change to their peers. The method used in this Community Service (PkM) activity will be carried out into three stages, namely the preparation stage, the implementation stage, and the evaluation stage. Furthermore, the activities that will be carried out are providing assistance and training to partners of the Bekasi City Children's Forum (FORAKSI).

Pelatihan Penyusunan Skema Gaji Karyawan pada Usaha Menengah di Jakarta Fortunisa, Ananda; Sadam Suyuthy, Muhammad; Hidayati, Fitri; Putri Herdiana, Friska; Prasamuarso Kuntarto, Guson
Indonesian Journal for Social Responsibility Vol. 6 No. 01 (2024): June 2024
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v6i01.248

Hard skills-based roll payment training is training in skills to analyze, consider and calculate the factors that must be compensated for employees in their salaries. This training is aimed at medium-sized businesses in Jakarta. The training participants are specifically for medium-sized businesses because medium-sized businesses already have employees and their salaries are fixed. The training consists of 3 sessions, Session 1 is a presentation of material regarding the concept of calculating salaries with the factors that will be included in the salary. In the second session, all participants were given the opportunity to calculate employee salaries at their respective places of business. Furthermore, in the final session, participants were accompanied to calculate their employee payroll in the payroll web application. From the results of this activity, it is known that there are still many medium-sized businesses in Jakarta whose employee salary schemes are only based on the range of employee salaries in the market in general. After participating in this activity, participants will better understand the factors that need to be assessed to be compensated in their employee salary schemes. To develop the innovation of this activity, the payroll web apps prototype was renamed to schemagaji.com. This name change was carried out because the results of observations showed that the name was easier for potential users to remember (potential persona/user). Based on the results of this activity, it is recommended that training related to human resource management for medium-sized businesses be provided more frequently and developed with material at the next level. This is important to do, considering that the training most often provided to medium-sized businesses is material related to product promotion, production systems, digital marketing and business legalization.

Upaya Meningkatkan Brand UMKM Binaan Baitul Maal Hidayatullah Depok melalui Pelatihan Pengelolaan Media Sosial Hanathasia, Mirana; Prastari, Aprilina; Fortunisa, Ananda; Savitri Jatayusati, Haura
Indonesian Journal for Social Responsibility Vol. 6 No. 02 (2024): December 2024
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v6i02.311

In the middle of the widespread use of social media by Small and Medium Enterprises (SMEs) for promoting their business, some assisted SMEs have yet to maximize the use of this medium fully. Among them are assisted SMEs under Baitul Maal Hidayatullah's (BMH) supervision. Recognizing this condition, Lecturers from the Communication and Management programs of Bakrie University, through the CSR Komunikasih program, initiated the PkM “Improving Assisted UMKM of Baitul Maal Hidayatullah (BMH) Depok through Social Media Management Workshop”. This program aims to prepare assisted SMEs’ knowledge and skills to manage social media in developing brands. The program utilizes both online and offline workshops, as well as mentoring for assisted SMEs. It includes two online workshops, one offline workshop, and a month of post-workshop mentoring for SMEs. The event was attended by eight assisted SMEs of BMH, as well as six students under BMH’s supervision. The program results indicate that over 90% of participants gained an understanding of social media content production for branding and promoting their products. However, some challenges were identified, including limited time for assisted SMEs, technological gaps among assisted SMEs, and time and tool constraints for BMH-supervised students in creating content and following the supervisor's guidance.

The Influence of Empowering Leadership Towards Employee Ambidexterity : Study Literature Review Fortunisa, Ananda; Putri, Dianingtyas M.; Elsyah, Riska Dwinda
Journal of The Community Development in Asia Vol 6, No 1 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1985

Employee ambidexterity has been viewed as the crucial variable in measuring the employee's innovation and creativity. Therefore, the discussion of employee ambidexterity is essential in supporting the literature about employee creativity and innovation. However, the discussion about the factors affect employee ambidexterity in the literature study is still limited. Based on the existing studies, one of the critical factors that influence the creativity and innovation of employees at work is the leadership factor. This study will specifically analyze the effect of empowering leadership on employee ambidexterity based on a literature review that has never been discussed before. This research method uses a literature review by comprehensively comparing and reviewing on these two variables from 28 scopus journals. The results of this study found four dimensions of empowering leadership: the meaning of work, encouragement of employee participation, expression of beliefs, and work autonomy. In addition, this study also found two dimensions of employee ambidexterity: exploration and exploitation. In addition, these findings explain the characteristics, influences, and factors between the two variables and how empowering leadership can increase employee ambidexterity. This study suggests the company develop empowering leadership as the leadership style to improve employee ambidexterity.

Analysis of Recruiter Interest in the International 5-Star Hotel Industry in Jakarta Determines Employee Candidates Ananda Fortunisa; Zumelin Astiwardhani; Irgi Iryansyah
Journal Research of Social Science, Economics, and Management Vol. 4 No. 1 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i1.717

The recruitment process is often influenced by various factors, both objective and subjective. One interesting factor to study is the influence of physical attractiveness, accent, and dialect of candidates on recruiters' assessments. This study aims to reveal the relationship between physical attractiveness and candidate accent, as well as the role of dialect as a mediator, influencing recruiters' perceptions of job suitability, stereotypes formed, and interest in recruiting. This study uses a quantitative method with a questionnaire distribution technique to recruiters in the 5-star hotel industry located in Jakarta. Data obtained from BPS (2024) shows that there are 37 international 5-star hotels in DKI Jakarta Province. Thus, the population of this study was 37 recruiters from international 5-star hotels in Jakarta. This study distributed questionnaires to the entire population so that the sampling technique was carried out using the census technique. The data collected were analyzed using the SEM PLS technique. The results of the study showed that there was no relationship between physical attractiveness and job suitability. While physical attractiveness has a significant relationship to recruiter stereotypes and interest in recruiting. In addition, it was found that dialect mediates the influence of job candidate access to job suitability, recruiter stereotypes and interest in recruiting.

The Influence of Environment and Leader Member Exchange (LMX) on State Civil Apparatus (ASN) Work Productivity at The Head Office of XYZ Government Agency Ananda Fortunisa; Devinda Sari Dewantini
Journal Research of Social Science, Economics, and Management Vol. 4 No. 3 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i3.738

This study aims to analyze the influence of the work environment and Leader Member Exchange (LMX) variables such as respect, trust, interactive roles, Influence, Loyalty, Contribution, Professional Respect and rewards on the work productivity of State Civil Apparatus (ASN) at the Head Office of the XYZ Government Institution. This study uses a quantitative approach with a survey method, and data analysis is carried out using SmartPLS. The results of the study indicate that the work environment has an effect on work productivity, in the LMX variable most of the variables studied have a significant influence, namely Respect, Influence, Loyalty and Rewards on ASN work productivity and other variables such as Trust, Interactive Roles, Contributions and Professional Respect do not have a significant effect on ASN work productivity at the XYZ Institution Head Office. On the other hand, other variables related to LMX, such as trust, interactive roles, contributions, and professional respect, did not show a significant influence on ASN's work productivity.

The Influence of Empowering Leadership Towards Employee Ambidexterity : Study Literature Review Fortunisa, Ananda; Putri, Dianingtyas M.; Elsyah, Riska Dwinda
Journal of The Community Development in Asia Vol 6, No 1 (2023): January 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1985

Employee ambidexterity has been viewed as the crucial variable in measuring the employee's innovation and creativity. Therefore, the discussion of employee ambidexterity is essential in supporting the literature about employee creativity and innovation. However, the discussion about the factors affect employee ambidexterity in the literature study is still limited. Â Based on the existing studies, one of the critical factors that influence the creativity and innovation of employees at work is the leadership factor. This study will specifically analyze the effect of empowering leadership on employee ambidexterity based on a literature review that has never been discussed before. This research method uses a literature review by comprehensively comparing and reviewing on these two variables from 28 scopus journals. The resultsÂ of this study found four dimensions of empowering leadership: the meaning of work, encouragement of employee participation, expression of beliefs, and work autonomy. In addition, this study also found two dimensions of employee ambidexterity: exploration and exploitation. In addition, these findings explain the characteristics, influences, and factors between the two variables and how empowering leadership can increase employee ambidexterity. This study suggests the company developÂ empowering leadership as the leadership style to improve employee ambidexterity.

Analysis of Recruiter Interest in the International 5-Star Hotel Industry in Jakarta Determines Employee Candidates Fortunisa, Ananda; Astiwardhani, Zumelin; Iryansyah, Irgi
Journal Research of Social Science, Economics, and Management Vol. 4 No. 1 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i1.717

The recruitment process is often influenced by various factors, both objective and subjective. One interesting factor to study is the influence of physical attractiveness, accent, and dialect of candidates on recruiters' assessments. This study aims to reveal the relationship between physical attractiveness and candidate accent, as well as the role of dialect as a mediator, influencing recruiters' perceptions of job suitability, stereotypes formed, and interest in recruiting. This study uses a quantitative method with a questionnaire distribution technique to recruiters in the 5-star hotel industry located in Jakarta. Data obtained from BPS (2024) shows that there are 37 international 5-star hotels in DKI Jakarta Province. Thus, the population of this study was 37 recruiters from international 5-star hotels in Jakarta. This study distributed questionnaires to the entire population so that the sampling technique was carried out using the census technique. The data collected were analyzed using the SEM PLS technique. The results of the study showed that there was no relationship between physical attractiveness and job suitability. While physical attractiveness has a significant relationship to recruiter stereotypes and interest in recruiting. In addition, it was found that dialect mediates the influence of job candidate access to job suitability, recruiter stereotypes and interest in recruiting.

The Influence of Environment and Leader Member Exchange (LMX) on State Civil Apparatus (ASN) Work Productivity at The Head Office of XYZ Government Agency Fortunisa, Ananda; Sari Dewantini, Devinda
Journal Research of Social Science, Economics, and Management Vol. 4 No. 3 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i3.738

This study aims to analyze the influence of the work environment and Leader Member Exchange (LMX) variables such as respect, trust, interactive roles, Influence, Loyalty, Contribution, Professional Respect and rewards on the work productivity of State Civil Apparatus (ASN) at the Head Office of the XYZ Government Institution. This study uses a quantitative approach with a survey method, and data analysis is carried out using SmartPLS. The results of the study indicate that the work environment has an effect on work productivity, in the LMX variable most of the variables studied have a significant influence, namely Respect, Influence, Loyalty and Rewards on ASN work productivity and other variables such as Trust, Interactive Roles, Contributions and Professional Respect do not have a significant effect on ASN work productivity at the XYZ Institution Head Office. On the other hand, other variables related to LMX, such as trust, interactive roles, contributions, and professional respect, did not show a significant influence on ASN's work productivity.

Internal Communication and Brand Community: Lessons from a Digital Start-Up Company Fortunisa, Ananda; Elsyah, Riska Dwinda
Jobmark: Journal of Branding and Marketing Communication Vol. 1 No. 2 (2020): JOBMARK Vol 1 No 2 (January-June 2020)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v1i2.125

This article examines the relationship between internal corporate communication and brand community for millennial employees at digital startup companies in Jakarta. The research method uses a mixed approach with qualitative and quantitative tests. The qualitative test uses the interview method to find out the description of the internal corporate communication formed by the company to millennial employees and its relation to the process of brand community activities involving millennial employees. A quantitative test is used to test the model between internal corporate communication and brand community. The dimensions of the internal corporate communication variable refer to brand message effectiveness, brand feedback, and communication channels, while the measurements of the brand community variable refer to the experience of information, socialization, human-machine interaction, and entertainment. The results of this study indicate that there is a strong influence between the company's internal communication management on brand community activities.

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