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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Sinergitas PkM & CSR CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi BALANCE: Economic, Business, Management and Accounting Journal Journal of Vocational Education Studies Jurnal Fokus Manajemen Bisnis Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) IIJSE
Ahmad Rizal Solihudin
Universitas Ahmad Dahlan
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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ONLINE PURCHASE INTENTION MODEL: A NEW BREAKTHROUGH IN MARKETING STRATEGIES Jamal, Fauziyah Nur; Rahmiati, Filda; Solihudin, Ahmad Rizal; Gumelar, Bagus; Rahmi, Mustika; Pangestu, Rangga Alfaro; Wibowo, Indi Deli
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5665

Abstract

Purchase decisions are fundamentally the most important aspect for consumers when making purchases. Consequently, consumers often feel confused and carefully consider many factors during the purchasing process. In this context, Shopee needs several supporting factors that can influence purchase decisions. This study aims to determine the influence of security, ease of use, and online consumer reviews on online purchase decisions on the Shopee application. The sample in this study consists of 90 respondents who are users of the Shopee application in the Special Region of Yogyakarta. The sampling technique used is non-probability sampling with a quantitative approach and uses the SEM-PLS program for data analysis. The results of this study indicate that security has a positive and significant influence on online purchase decisions on the Shopee application. Ease of use has a positive and significant influence on online purchase decisions on the Shopee application. Online consumer reviews do not have a significant influence on online purchase decisions on the Shopee application. It can be used to improve marketing performance as an effective marketing strategy for online shop providers. This research is expected to contribute to the development of knowledge and provide companies with an effective marketing strategy.
The effect of financial technology, online shopping, and self-control on consumptive behavior Tina Sulistiyani; Ariharaan Muthusamy; Ahmad Rizal Solihudin
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.9081

Abstract

Technological advancements have now been felt in business, particularly in financial services companies. The financial services industry innovates in financial services, namely building financial technology. This study aims to determine the influence of financial technology, online shopping, and self-control on the consumptive behavior of Generation Z in Yogyakarta. The sample in this study was 520 respondents taken by sampling technique using non-probability sampling with purposive sampling method. The data obtained is then processed using the Smart PLS statistical tool. The results showed that online shopping had a negative influence on consumptive behavior, while financial technology and self-control showed a positive impact on consumptive behavior.
Risiko Inhern Terhadap Penilaian Kinerja dengan Kualitas Manajemen Risiko Sebagai Variabel Moderating Koperasi Kota Surakarta Gumelar, Bagus; Solihudin, Ahmad Rizal; Rahmi, Mustika
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 20, No 2 (2024): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v20i2.2901

Abstract

Penelitian ini mengkaji dampak penilaian kinerja melalui manajemen risiko pada badan hukum koperasi di Kota Surakarta. Koperasi, khususnya koperasi simpan pinjam (KSP) atau koperasi simpan pinjam (USP), menjalankan usahanya sebagai lembaga perantara terbatas yaitu menghimpun dana dari anggota dalam bentuk simpanan dan menyalurkannya kembali kepada anggota lain dalam bentuk pinjaman. Pelaksanaan usaha koperasi tidak luput dari potensi resiko yang muncul. Data PPKL Kementerian Koperasi dan UKM RI tahun 2020 dapat disimpulkan bahwa terdapat risiko gagal bayar yang meningkat sebesar 53% atau menempati urutan pertama untuk masalah koperasi. Tujuan dari penelitian ini adalah untuk menjelaskan konsep manajemen risiko koperasi dan dampaknya terhadap kinerja organisasi koperasi di Kota Surakarta, mengkaji hubungan antara penerapan risiko inheren koperasi dan penerapan manajemen risiko tingkat untuk menyarankan mana manajemen sumber daya manusia praktik dapat menghasilkan peningkatan kinerja organisasi yang sehat. Populasi yang digunakan dalam penelitian ini adalah koperasi yang ada di Kota Surakarta tahun 2022 sebanyak 6.98 koperasi dengan teknik convenience sampling sebanyak 40 koperasi yang berbadan hukum. Dengan metode pengambilan kuesioner. Metode analisis yang digunakan adalah analisis regresi dengan variabel moderasi. Hasil Penelitian ini adalah terdapat pengaruh negatif dan signifikan antara risiko yang melekat dengan evaluasi kinerja koperasi, terdapat pengaruh positif dan signifikan antara kualitas penerapan manajemen risiko kredit dengan evaluasi kinerja koperasi dan kualitas penerapan manajemen risiko kredit tidak ada pengaruh yang moderat antara risiko dan penilaian kinerja koperasi.
How Effective is Experiental Learning in Entrepreneurship Education? A Review of The Concept and Its Application Ismanto, Deny; Rini, Poppy Laksita; Jatmiko, Bambang; Gumelar, Bagus; Rahmi, Mustika; Solihudin, Ahmad Rizal
Journal of Vocational Education Studies Vol. 8 No. 2 (2025): Vol 8 No 2 (In Press)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/joves.v8i2.9457

Abstract

The challenge of effectively teaching entrepreneurship and fostering students' entrepreneurial skills and business initiation has drawn significant attention. As the solution for this issue, experiential learning system (ELS), a pedagogical strategy in which students learn by doing, becomes more prevalent technique of teaching entrepreneurship. Therefore, this research uses the literature review method to analyze the effectiveness of using ELS in implementing entrepreneurship development programs. This research was carried out by collecting relevant literature sources, analyzing the content of the literature, and compiling the findings in the literature into a comprehensive understanding framework. The systematic literature review approach used in this study can provide identification and construct what further research needs to be done in the future including determining the characteristics of the variables that influence the phenomenon being studied. In conclusion, The findings demonstrate that experiential learning positively impacts the development of entrepreneurial competencies and skills. Nevertheless, while various experiential activities offer distinct advantages for entrepreneurship education, they also pose challenges that need to be addressed. Thus, the recommendations given through this paper are the implementation of Experiential Learning in Entrepreneurship Education could be developed with the interdisciplinary integration (engineering, health, art, and science) practice, implement the usage of technology and AI, and drive the business mission into social entrepreneurship.
The Influence of Trend Fashion, Influencer Marketing, Brand Image, and Online Customer Reviews on Fashion Product Purchasing Decision Jamal, Fauziyah Nur; Gumelar, Bagus; Solihudin, Ahmad Rizal; Muzianita, Riza; Rohmah, Wafrotur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7044

Abstract

The most important thing in marketing activities is the purchasing decision, after consumers consider many factors and the final decision is to make a purchase. Some factors that can influence purchasing decisions on fashion products are fashion trends, influencer marketing, brand image and online customer reviews. The purpose of this study is to determine the effect of fashion trends, influencer marketing, brand image and online customer reviews on purchasing decisions for fashion products on e-commerce shopee. The number of samples in this study was 136 respondents, some of all e-commerce users in Indonesia. This study uses a quantitative approach. Sampling uses non-probability sampling techniques and purposive sampling methods. Data analysis uses SEM-PLS 4.0. The results of this study showed that fashion trends have a positive and significant effect on purchasing decisions. Influencer marketing has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Online customer reviews have a positive and significant effect on purchasing decisions. This study is expected to be able to increase knowledge for companies in implementing marketing strategies.
Co-Authors Aditya, Luthfi Bagus Anak Agung Gede Sugianthara Ariharaan Muthusamy Ashari Tanjung Bambang Jatmiko Danica Dea Fusfita Fatwa Tentama Filda Rahmiati Gumelar, Bagus Hari Haryadi Hendro Setyono Ijmal Novera Ismanto, Deny Jamal, Fauziyah Nur Luthfi Bagus Aditya Mahrus Lutfi Adi Kurniawan, Mahrus Lutfi Adi Muzianita, Riza Novera, Ijmal Pangestu, Rangga Alfaro Permata Dian Pratiwi Poppy Laksita Rini Rahmi, Mustika Tanjung, Ashari Tina Sulistiyani Wafrotur Rohmah Wibowo, Indi Deli