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All Journal Jurnal Ilmu Manajemen (JIMMU) Dialektika: Jurnal Ekonomi dan Ilmu Sosial E-JRM
Muhammad Tody Arsyianto
Fakultas Ekonomi & Bisnis Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : E-JRM

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Pengaruh Green Product, Green Price, Green Place, dan Minat Beli Terhadap Keputusan Pembelian Produk Pepsodent (Studi Kasus Mahasiswa Prodi Manajemen Unisma Angkatan 2019) Machfud Al Amin; Agus Widarko; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of green product, green price, green place, and purchase intention on purchasing decisions for Pepsodent products. The type of research used is descriptive using a quantitative approach. The population in this study were Pepsodent consumer customers from Unisma Management Study Program students class of 2019 with a sample of 85 respondents. This study used a purposive sampling method with multiple linear regression analysis techniques. The results of this study indicate that: (1) Green Product has a significant positive effect on purchasing decisions. (2) Green Price has no effect and is not significant on purchasing decisions. (3) Green place has a significant positive effect on purchasing decisions. (4) Buying interest has a significant positive effect on purchasing decisions.  Keywords: Green Product, Green Price, Green place, Purchase Intention to Purchase Decision 
Pengaruh Product Placement, Brand Awareness, dan Brand Image Terhadap Minat Beli Produk Scarlett (Studi Kasus Pada Drama Korea Today’s Webtoon Dikalangan Mahasiswa S1 Unisma) Anissa Firda Nur Rohma; Rois Arifin; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to find out how the influence of Product Placement, Brand Awareness and Brand Image on Interest in Buying Scarlett's Products (Case Study on the Korean Drama Today's Webtoon Among Unisma Undergraduate Students). In this study, three independent variables were used, namely Product Placement, Brand Awareness and Brand Image and one dependent variable used, namely buying interest. The research data was collected through a questionnaire using a Likert scale of 1-5 which was tested using SPSS version 25. This research approach is associative with the intention to ask the relationship between two or more variables. This research is quantitative by using purposive sampling method as a sampling technique. A total of 90 respondents were selected as samples for this study. The results show that the Product Placement, Brand Awareness, and Brand Image variables have a positive and significant effect on buying interest simultaneously. Product Placement variable has a positive and significant effect on purchase intention partially, the Brand Awareness variable has a positive and significant effect on purchase intention partially, the Brand Image variable has a positive and significant effect on purchase intention partially. Keywords: Product Placement, Brand Awareness, Brand Image, Purchase Intention.
Pengaruh Keragaman Produk, Harga Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Melalui Kepuasan Sebagai Variabel Intervening Pada Pelanggan MR.DIY Tlogomas Kota Malang Abdul Haris; Rois Arifin; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the direct and indirect influence between product diversity, price and service quality on repurchase interest through satisfaction as an intervening variable. This research is a type of explanatory research using a quantitative approach. The population in this study uses the malhotra formula with an unknown population and sampling in this study refers to the malhotra formula by multiplying the number of variables by the indicator known to the number of respondents as many as 105 respondents, with sampling using purposing sampling. In data collection using questionnaire instruments. Based on the results of the study, it is known that product diversity, price and service quality directly have a significant effect on repurchase interest. Product diversity, price and service quality directly have a significant effect on satisfaction. Product diversity, and service quality indirectly affect repurchase interest through satisfaction. And price has no effect on repurchase interest through satisfaction. Keywords: Product Diversity, Price and Service Quality, Satisfaction and            Repurchase Interest. 
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek AQUA di Kota Malang (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang) Ririn Maulidah; Ronny Malavia Mardani; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the effect of product quality, price and promotion on purchasing decisions of AQUA brand Bottled Drinking Water (AMDK) in Malang City. Sampling was carried out on active S1 students at the Faculty of Economics & Business, Islamic University of Malang for the 2019/2020 academic year using the Malhotra formula so that a sample of 100 respondents was obtained. This research method uses multiple linear regression analysis with the SPSS analysis tool. This study shows that product quality, price and promotion have a simultaneous effect on purchasing decisions. Tests carried out with partial tests, all independent variables have a significant positive effect on the dependent variable.Keywords: Product Quality, Price, Promotion, Purchase Decision, AQUA Brand Bottled Drinking Water (AMDK).
Pengaruh Word of Mouth, Price, dan Product Quality terhadap Keputusan Pembelian (Studi pada Cafe Lelette Kopi Sigura-gura Sukun Malang) Ahmad Amirudin; Agus Widarko; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and determine the effect of Word of Mouth, Price, and Product Quality on Purchasing Decisions (Studies on of Café Lelette Kopi Sigura-gura Sukun Malang). This research is a type of quantitative research. The method used is multiple linear regression. The sampling technique uses the formula from Malhotra with a calculation of 90 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that word of mouth (X1), price (X2), and product quality (X3) simultaneously had a significant effect on purchasing decisions (Y). Partial research results show that Word of Mouth (X1) and Price (X2) partially have a significant effect on Purchase Decision (Y). While Product Quality (X3) is partially insignificant to Purchase Decision (Y). Keywords: Word of Mouth, Price, Product Quality, Purchase Decision.
Pengaruh Shopping Lifestyle, Fashion Involvement Dan Promosi Penjualan Terhadap Pembelian Impulsif (Studi Pada Mahasiswa S-1 Universitas Islam Malang Angkatan Tahun 2019 Yang Pernah Berkunjung Ke Deliwafa Store Malang) Ifni Igne Zulcha; Muhammad Ridwan Basalamah; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Shopping Lifestyle, Fashion Involvement and Sales Promotion on Impulsive Buying. Sampling in this study used Nonprobability Sampling, namely, a sampling technique that does not provide equal opportunities or opportunities for each element or member of the population to be selected as a sample. The sample in this study was 85 respondents who were undergraduate students at the Islamic University of Malang class of 2019. The analysis technique used multiple linear regression analysis. The results of this study indicate that partially each of the variables Shopping Lifestyle, Fashion Involvement, and Sales Promotion both have a positive effect on Impulsive Buying, while simultaneously the variables Shopping Lifestyle, Fashion Involvement, and Sales Promotion also have a positive effect on Impulsive Buying. Keywords: Shopping Lifestyle, Fashion Involvement, Sales Promotion, Impulsive Buying 
Pengaruh Commitment Normatif, Keteguhan Kontinuan, Dan Perkembangan Jabatan Karir Kepada Hasil Kerja Karyawan (Studi pada PT Bankir Republik Indonesia (Perusahaan) Cab. Kota Malang Martadinata) Zulfan Zulkarnaen Z; Budi Wahono; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Those research aimed for determining the influence to normative commitment, continuity commitment and career development simultaneously Referring to the need for success in this research, this statistical analysis was carried out with a regression assessment (b1) = 0.716554 then accompanied by a tolerance assessment of 0.543, factors (career position development), and other factors that form freedom in the classical heteros test. has a detrimental value for the inter-factors in the independent variables in this experiment decreases. Furthermore, the regression assessment (b2) = 0.167, has the meaning of telling how a statement is considered capable of being used as an instrument. By having a valid conversation, it will form research that is useful for further research. Regression assessment (b3) = 0.118, explaining the meaning of the method of analyzing stacked data used for statistical production, explaining that with this explanation it can be explained carefully in terms of the factors that will be studied in the actual experiment. Furthermore, Based on the results of observations, where the development of career positions, they stated that focus and precision are needed in every activity. They learned this from previous corporations, so they can implement it within the company. Organizational culture with good program orientation from leaders will provide a real level of correlation in increasing the performance of PT employees. BRI of 82%, which explains the independent variables, namely Normative Commitment (X1), Continuous Commitment (X2), and Career Development (X3) is able to predict the dependent variable Employee Performance (Y). Then, the company's commitment to problem orientation can be realized in order to achieve the agreed goals of success of the work program. By achieving all agreed work programs, one factor for organizational success has been achieved. Keywords: Employee Performance, Normative Commitment, Continuity Commitment, and Career Development.
Co-Authors Abdul Haris Ahmad Amirudin Anissa Firda Nur Rohma Basalamah, Muhammad Ridwan Budi Wahono Ifni Igne Zulcha Machfud Al Amin Mohammad Rizal Ririn Maulidah Rois Arifin Ronny Malavia Mardani Widarko, Agus Zulfan Zulkarnaen Z