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All Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Sistem Informasi dan Informatika (SIMIKA) ABDIKARYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Pada Masyarakat West Science Journal Economic and Entrepreneurship
Sukarta Atmaja
Universitas Banten Jaya
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Model Pendampingan UMKM Pangan Melalui Inkubator Bisnis Perguruan Tinggi (Mentoring Model for Food Sector of SMEs through Business Incubator of University) Sukarta Atmaja
Jurnal Manajemen dan Bisnis Vol 5 No 01 (2023): JUMANIS - BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakul
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v5i01.2490

Abstract

ABSTRAK Inkubator bisnis di Indonesia belum berkembang seperti di negara maju. Hal ini disebabkan oleh kurangnya dukungan dari pemerintah dan belum adanya model tentang konsep inkubasi bisnis sebagai acuan. Penelitian ini bertujuan untuk menyusun model pendampingan UMKM sektor pangan melalui Inkubator Bisnis Perguruan Tinggi. Penelitian dilakukan pada beberapa Inkubator Bisnis dengan mewawancarai pengelola dan tenant inkubator yang memiliki fokus usaha di bidang pangan. Data yang diperoleh dianalisis dengan pendekatan Analytical Hierarchy Process (AHP) dan SWOT. Hasil analisis menunjukkan bahwa model inkubasi yang paling efektif untuk program inkubasi UMKM pangan adalah model pendampingan partisipatif. UMKM binaan perlu dilibatkan dalam setiap proses pengambilan keputusan dan terlibat secara aktif dalam diskusi mengenai permasalahan usaha dan solusi untuk mengatasinya. Inkubasi tenant dilakukan selama tiga tahun meliputi tahap pra inkubasi, tahap inkubasi, dan tahap pasca inkubasi. Program inkubasi utama meliputi pelatihan teknis dan manajemen, pembukuan sederhana, penyusunan rencana bisnis, fasilitasi akses permodalan, dan pemasaran. Kata kunci: inkubator bisnis, model pendampingan, pendampingan partisipatif, UMKM pengolahan pangan
Pemberdayaan Masyarakat melalui Pelatihan Edutourism dalam Peningkatan Masyarakat Pesisir Pulau Tunda, Banten Mirza Abdi Khairusy; Linardita Ferial; Sukarta Atmaja
Jurnal Pengabdian Pada Masyarakat Vol 8 No 1 (2023): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.152 KB) | DOI: 10.30653/jppm.v8i1.154

Abstract

Kawasan pesisir Pulau Tunda memiliki daya tarik yang luar biasa bagi pengembangan pariwisata di Provinsi Banten. Tujuannya untuk mengembangkan potensi masyarakat sekitar dalam menciptakan pemandu wisata lokal sebagai upaya meningkatkan perekonomian masyarakat di pesisir Pulau Tunda, Banten. Kegiatan pengabdian kepada masyarakat dilaksanakan di Pesisir Pulau Tunda Provinsi Banten pada Agustus 2021 dengan menggunakan metode Training of Trainer (ToT) dan Focus Group Discussion (FGD). Pelaksanaan Training of Trainer (ToT) dilakukan dengan metode pentahelix dengan kerjasama dari pemerintah, akademisi, pihak swasta, masyarakat dan media elektronik. Hasil pelatihan yang diperoleh adalah sebanyak 87% peserta memahami isi pelatihan eduwisata dan berminat menjadi pemandu wisata lokal sehingga perlu adanya perencanaan anggaran pengembangan kawasan pesisir yang dirancang setiap tahun yang menjadi penentu skala pengembangan potensi wisata di Pulau Tunda. The coastal area of ​​Tunda Island has an extraordinary attraction for tourism development in Banten Province. The aim is to develop the potential of the surrounding community in creating local tourist guides as an effort to improve the economy of the community on the coast of Tunda Island, Banten. Community service activities carried out on the Coast of Tunda Island, Banten Province, in August 2021 using the Training of Trainer (ToT) and Focus Group Discussion (FGD) methods. The implementation of the Training of Trainers (ToT) is carried out using the pentahelix method with collaboration from the government, academics, private parties, the community and electronic media. The results of the training obtained were as many as 87% of participants who understood the content of the edutourism training and were interested in becoming a local tour guide so that there was a need for budget planning for the development of coastal areas which was designed every year which made it a determinant of the scale of tourism potential development on Tunda Island.
Pemanfaatan Artificial Intelligence (AI) Dalam Transformasi Digital Untuk Pelayanan Publik Sukarta Atmaja
Jurnal Manajemen dan Bisnis Vol 6 No 1 (2024): JUMANIS - BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakult
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v6i1.3233

Abstract

Penelitian ini menggunakan jenis penelitian atau metode penelitian kualitatif. Yakni berupa pemaparan Tujuannya adalah untuk mengetahui sejauh mana manfaat program AI untuk memberikan kemudahan layanan bagi masyarakat, pemerintah setelah melakukan transformasi digital pelayanan publik dengan memanfaatkan kecerdasan buatan atau artificial intelligence (AI). Deputi Bidang Pelayanan Publik Kementerian Pendayagunaan Aparatur dan Reformasi Birokras (PANRB) Diah Natalisa mengatakan bahwa pelayanan digital menjadi krusial, dan membuat layanan dapat diakses secara efektif dan efisien.Tidak seperti pelayanan tradisional yang mengharuskan adanya tatap muka langsung secara fisik, pelayanan digital memungkinkan layanan dapat diakses setiap saat, dimanapun tanpa harus berpindah lokasi, sehingga lebih praktis, efektif, dan efisien,” ujarnya Diah dalam Webinar Pengembangan dan Pemanfaatan AI untuk Digital Government secara virtual, Jumat (10/03/2020).Dalam implementasinya, transformasi penyelenggaraan pelayanan publik akan optimal apabila ada integrasi proses bisnis dan sistem. Untuk itu, Peraturan Presiden No. 95/2018 tentang Sistem Pemerintahan Berbasis Elektronik (SPBE) hadir untuk mengawal keterpaduan proses digitalisasi layanan publik di Indonesia.
The Influence of Financial Literacy, Digital Innovation, and Entrepreneurial Orientation on the Performance of MSMEs in the Post-Pandemic Era in Indonesia Israel Olukayode ADEBOWALE; Sukarta Atmaja; Ria Puspitasari; Dewi Amalia; Annuridya Rosyidta Pratiwi Octasylva
West Science Journal Economic and Entrepreneurship Vol. 4 No. 01 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i01.2637

Abstract

The post-pandemic era has brought significant challenges and opportunities for micro, small, and medium enterprises (MSMEs) in Indonesia, particularly in terms of financial management, digital adaptation, and strategic orientation. This study examines the influence of financial literacy, digital innovation, and entrepreneurial orientation on MSME performance in the post-pandemic context. A quantitative research approach was employed, with data collected from 135 MSME owners and managers using a structured questionnaire measured on a Likert scale. The data were analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS) version 25. The results indicate that financial literacy has a positive and significant effect on MSME performance, demonstrating the importance of sound financial knowledge and management skills in supporting business recovery. Digital innovation is found to have the strongest positive influence on performance, highlighting the critical role of digital technology adoption in enhancing competitiveness and market reach. Entrepreneurial orientation also shows a significant positive effect, emphasizing the importance of innovativeness, proactiveness, and risk-taking in navigating post-pandemic uncertainty. Simultaneously, financial literacy, digital innovation, and entrepreneurial orientation significantly explain variations in MSME performance. These findings suggest that strengthening internal capabilities through integrated financial education, digital capacity building, and entrepreneurship development is essential for improving MSME resilience and sustainable growth in Indonesia’s post-pandemic economy.
PERAN CUSTOMER ENGAGEMENT DALAM MEMBANGUN LOYALITAS PELANGGAN PADA PEMASARAN JASA PENDIDIKAN Sukarta Atmaja; Lona Noviani; Asih Kurnianingsih; Rizal Zulkarnain
Jurnal Manajemen dan Bisnis Vol. 8 No. 2 (2026): Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA)
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v8i2.4875

Abstract

Competition in the educational services sector in Indonesia is intensifying along with the growing number of formal and non-formal educational institutions. This situation requires educational institutions to focus not only on service quality but also on building long-term relationships with customers. Customer engagement is a crucial concept in service marketing because it reflects the cognitive, emotional, and behavioral involvement of customers. This study aims to analyze the influence of customer engagement on customer loyalty in the context of educational services marketing. The study used a quantitative approach using a survey method of educational service customers. Data were collected through a structured questionnaire and analyzed using simple linear regression. The results show that customer engagement has a positive and significant effect on customer loyalty in educational services. The higher the level of customer engagement, the higher the loyalty to the educational institution. This finding underscores the importance of relationship-based marketing strategies in supporting the sustainability of educational institutions.
Co-Authors Ahmad Surahmat Anggi Haerani Annuridya Rosyidta Pratiwi Octasylva Asih Kurnianingsih dedi Juniansha Dewi Amalia Eko Supraptono Israel Olukayode ADEBOWALE Linardita Ferial, Linardita Lona Noviani Mirza Abdi Khairusy Ria Puspitasari Rizal Zulkarnain Rohaelis Nuraisiah