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All Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Sistem Informasi dan Informatika (SIMIKA) ABDIKARYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Retail West Science Journal Economic and Entrepreneurship
Sukarta Atmaja
Universitas Banten Jaya
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Pemanfaatan Artificial Intelligence (AI) Dalam Transformasi Digital Untuk Pelayanan Publik Sukarta Atmaja
Jurnal Manajemen dan Bisnis Vol 6 No 1 (2024): JUMANIS - BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakult
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v6i1.3233

Abstract

Penelitian ini menggunakan jenis penelitian atau metode penelitian kualitatif. Yakni berupa pemaparan Tujuannya adalah untuk mengetahui sejauh mana manfaat program AI untuk memberikan kemudahan layanan bagi masyarakat, pemerintah setelah melakukan transformasi digital pelayanan publik dengan memanfaatkan kecerdasan buatan atau artificial intelligence (AI). Deputi Bidang Pelayanan Publik Kementerian Pendayagunaan Aparatur dan Reformasi Birokras (PANRB) Diah Natalisa mengatakan bahwa pelayanan digital menjadi krusial, dan membuat layanan dapat diakses secara efektif dan efisien.Tidak seperti pelayanan tradisional yang mengharuskan adanya tatap muka langsung secara fisik, pelayanan digital memungkinkan layanan dapat diakses setiap saat, dimanapun tanpa harus berpindah lokasi, sehingga lebih praktis, efektif, dan efisien,” ujarnya Diah dalam Webinar Pengembangan dan Pemanfaatan AI untuk Digital Government secara virtual, Jumat (10/03/2020).Dalam implementasinya, transformasi penyelenggaraan pelayanan publik akan optimal apabila ada integrasi proses bisnis dan sistem. Untuk itu, Peraturan Presiden No. 95/2018 tentang Sistem Pemerintahan Berbasis Elektronik (SPBE) hadir untuk mengawal keterpaduan proses digitalisasi layanan publik di Indonesia.
TINJAUAN MODEL INKUBATOR BISNIS RINTISAN ( BISNIS START UP ) UNTUK MAHASISWA Atmaja, Sukarta Tata
Jurnal Manajemen Retail Vol 2 No 02 (2022): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.75 KB) | DOI: 10.47080/jumerita.v2i02.2251

Abstract

Inkubasi Bisnis merupakan tuntutan dari the new economy global, yang terjadi karena adanya perubahan yang cepat dan signifikan di bidang teknologi, telekomunikasi, dan digitalisasi; adanya deregulasi dan globalisasi. Setiap Inkubator Bisnis harus memiliki kemampuan dalam perencanaan strategis bagi perusahaan pemula dan memiliki koneksi dengan sumber daya ekonomi dan komunitas bisnis yang berhubungan dengan informasi dan konsultasi bisnis. Peran Inkubator Bisnis sangat strategis dalam menumbuh kembangkan UKM Inovatif, karena melalui Inkubator calon-calon wirausaha baru berbasis IPTEK dapat ditingkatkan kapasitas dan kinerja usahanya.
ARGO WISATA DALAM MEWUJUDKAN KEUNGGULAN BERSAING DESA DENGAN METODE PARTICIPATORY RURAL APPRAISAL (PRA) Abdi Khairusy, Mirza; Prameswari, Yuda Nabella; Putra, Alfian Prayana Ardie; Ferial, Linardita; Atmaja, Sukarta
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1220

Abstract

This community service activity aims to explore potential in efforts to realize sustainable development goals (SDGs) using the participatory rural appraisal (PRA) method in Pengawinan Village, Bandung District, Serang Regency, Banten Province. Ecotourism, heritage tourism, rural/farm tourism, and community tourism are steps that need to be developed to create a competitive tourist village. The involvement of each party in this program must work together so that the Bandung District area, especially Pengawinan Village, has an attraction at both local, national and international levels
The Influence of Financial Literacy, Digital Innovation, and Entrepreneurial Orientation on the Performance of MSMEs in the Post-Pandemic Era in Indonesia Israel Olukayode ADEBOWALE; Sukarta Atmaja; Ria Puspitasari; Dewi Amalia; Annuridya Rosyidta Pratiwi Octasylva
West Science Journal Economic and Entrepreneurship Vol. 4 No. 01 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i01.2637

Abstract

The post-pandemic era has brought significant challenges and opportunities for micro, small, and medium enterprises (MSMEs) in Indonesia, particularly in terms of financial management, digital adaptation, and strategic orientation. This study examines the influence of financial literacy, digital innovation, and entrepreneurial orientation on MSME performance in the post-pandemic context. A quantitative research approach was employed, with data collected from 135 MSME owners and managers using a structured questionnaire measured on a Likert scale. The data were analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS) version 25. The results indicate that financial literacy has a positive and significant effect on MSME performance, demonstrating the importance of sound financial knowledge and management skills in supporting business recovery. Digital innovation is found to have the strongest positive influence on performance, highlighting the critical role of digital technology adoption in enhancing competitiveness and market reach. Entrepreneurial orientation also shows a significant positive effect, emphasizing the importance of innovativeness, proactiveness, and risk-taking in navigating post-pandemic uncertainty. Simultaneously, financial literacy, digital innovation, and entrepreneurial orientation significantly explain variations in MSME performance. These findings suggest that strengthening internal capabilities through integrated financial education, digital capacity building, and entrepreneurship development is essential for improving MSME resilience and sustainable growth in Indonesia’s post-pandemic economy.
PERAN CUSTOMER ENGAGEMENT DALAM MEMBANGUN LOYALITAS PELANGGAN PADA PEMASARAN JASA PENDIDIKAN Sukarta Atmaja; Lona Noviani; Asih Kurnianingsih; Rizal Zulkarnain
Jurnal Manajemen dan Bisnis Vol. 8 No. 2 (2026): Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA)
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v8i2.4875

Abstract

Competition in the educational services sector in Indonesia is intensifying along with the growing number of formal and non-formal educational institutions. This situation requires educational institutions to focus not only on service quality but also on building long-term relationships with customers. Customer engagement is a crucial concept in service marketing because it reflects the cognitive, emotional, and behavioral involvement of customers. This study aims to analyze the influence of customer engagement on customer loyalty in the context of educational services marketing. The study used a quantitative approach using a survey method of educational service customers. Data were collected through a structured questionnaire and analyzed using simple linear regression. The results show that customer engagement has a positive and significant effect on customer loyalty in educational services. The higher the level of customer engagement, the higher the loyalty to the educational institution. This finding underscores the importance of relationship-based marketing strategies in supporting the sustainability of educational institutions.
ANALISIS PERAN AUDIT INTERNAL DALAM UPAYA PENCEGAHAN FRAUD Anggi Haerani; Rohaelis Nuraisiah; Iin Safitri; Sukarta Atmaja; Alfian Prayana Ardie Putra
Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2025): Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA)
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v7i2.4248

Abstract

Kasus kecurangan dalam laporan keuangan semakin sering terjadi di Indonesia, seiring dengan kompleksitas dunia bisnis yang terus berkembang dan meningkatnya peluang investasi. Perusahaan berupaya menyajikan laporan keuangan yang menarik untuk menarik perhatian para investor. Terdapat tiga faktor utama dalam segitiga kecurangan yang mendorong individu untuk melakukan penipuan. Penelitian ini menggunakan metode studi pustaka, merujuk pada penelitian sebelumnya serta berbagai sumber terkait seperti buku, artikel, dan berita. Hasil penelitian menunjukkan bahwa sistem pengendalian internal yang baik dan terstruktur dapat membantu mendeteksi kecurangan. Selain itu, penerapan prinsip-prinsip tata kelola perusahaan yang baik serta penanaman nilai-nilai positif dapat mendukung terciptanya perusahaan yang sehat dan mencegah terjadinya penipuan. Penelitian ini terbatas pada konsep sistem pengendalian internal, tata kelola perusahaan yang baik, kecurangan, serta artikel-artikel yang membahas isu ini.
Co-Authors Ahmad Surahmat Alfian Prayana Ardie Putra Anggi Haerani Annuridya Rosyidta Pratiwi Octasylva Asih Kurnianingsih Dewi Amalia Eko Supraptono Iin Safitri Israel Olukayode ADEBOWALE Juniansha, Dedi Linardita Ferial, Linardita Lona Noviani Mirza Abdi Khairusy Putra, Alfian Prayana Ardie Ria Puspitasari Rizal Zulkarnain Rohaelis Nuraisiah Yuda Nabella Prameswari