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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jesya (Jurnal Ekonomi dan Ekonomi Syariah) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Terapan Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management International Journal of Management and Business Economics Innovative: Journal Of Social Science Research IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Desty Hapsari Kirana
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Bussman Journal : Indonesian Journal of Business and Management

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STRATEGI PENANGGULANGAN DAMPAK LARANGAN PENJUALAN PAKAIAN BEKAS IMPOR DI INDONESIA TERHADAP PEMASUKAN PEDAGANG Kirana, Desty Hapsari; Febriola, Bianca
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.337

Abstract

The illegal importation of second-hand clothing has become an ongoing issue in Indonesia, despite the government having enacted stringent regulations to address it. This study aims to analyze the impact of the ban on second-hand clothing imports on traders at the Cimol Gedebage Market in Bandung and to identify mitigation strategies that could assist traders in adapting to the new policies. A descriptive qualitative method was employed, with data collection through interviews and direct observation at the market. The findings indicate that most traders do not fully understand the rationale behind the ban, and this policy has led to a significant decline in their income. Root Cause Analysis and the TOWS Matrix reveal that traders can capitalize on available opportunities, such as e-commerce platforms and sustainable fashion trends, to transition their businesses into more legal and sustainable ventures. This study recommends several business strategies, including the establishment of local thrift shops and a consignment system, to assist traders in overcoming the challenges they face
Co-Authors Agrina, Camelia Rizki Ar Razy, Al Hadiid Rzeznik Cattleya Rejito Febriola, Bianca Hilmiana Hilmiana Hilmiana Hilmiana, Hilmiana Kaltum, Umi Kurnia Khafidhatur Rafiah Mohamad Bebi Rifki Prasetyo, Andreas Recki Rora Puspita Sari