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All Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management
Agrina, Camelia Rizki
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENINGKATAN KINERJA USAHA MELALUI PEMBENAHAN MANAJEMEN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) PADA INDUSTRI KULINER Agrina, Camelia Rizki; Kirana, *Desty Hapsari
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.47705

Abstract

Jawa Barat memiliki UMKM terbesar di bidang industri kuliner. Sebagian besar UMKM terkena dampak pandemi covid sehingga terjadi penurunan omset penjualan. Hal ini menjadi dorongan bagi UMKM untuk bertahan dengan cara mengelola usahanya lebih baik. Pelatihan dan pendampingan yang dilakukan ini adalah untuk menjawab keresahan UMKM dalam menghadapi kondisi pandemi covid. Peserta pelatihan mayoritas masih kesulitan dalam pengelolaan manajemen usahanya. Sehingga UMKM diberikan pelatihan terkait dengan pengelolaan pada aspek pemasaran, produksi, manajemen organisasi dan legalitas usaha serta keuangan. Berdasarkan hasil pelatihan, UMKM yang sebelumnya tidak memiliki pencatatan keuangan, menjadi bisa melakukan pencatatan keuangan yang menghasilkan laporan keuangan yakni neraca usaha dan laporan laba rugi. Selain itu, pada aspek produksi dan manajemen organisasi pun UMKM bisa mengatur produksi dan organisasinya lebih baik. Pada aspek pemasaran, UMKM dapat memanfaatkan teknologi sebagai media promosi usahanya. West Java has the largest MSMEs in the culinary industry. Most MSMEs were affected by the covid pandemic resulting in a decrease in sales. This is a challenge for MSMEs to survive by managing their business better. The objective of the training was to answer the concerns of MSMEs in dealing with the conditions of the covid pandemic. The majority of training participants still have difficulties in managing their business management. So that MSMEs are trained related to management in the aspects of marketing, production, organizational management and business legality and finance. Based on the results, MSMEs, which previously did not have financial statements, are now able to carry out financial statements, namely a balance sheet and income statement. In addition, in terms of production and organizational management, MSMEs can better manage production and organization. In the marketing aspect, MSMEs can utilize technology as a tool for promoting their business West Java has the largest MSMEs in the culinary industry. Most MSMEs were affected by the covid pandemic resulting in a decrease in sales. This is a challenge for MSMEs to survive by managing their business better. The objective of the training was to answer the concerns of MSMEs in dealing with the conditions of the covid pandemic. The majority of training participants still have difficulties in managing their business management. So that MSMEs are trained related to management in the aspects of marketing, production, organizational management and business legality and finance. Based on the results, MSMEs, which previously did not have financial statements, are now able to carry out financial statements, namely a balance sheet and income statement. In addition, in terms of production and organizational management, MSMEs can better manage production and organization. In the marketing aspect, MSMEs can utilize technology as a tool for promoting their business.
ANALISIS KANVAS MODEL BISNIS USAHA MIKRO, KECIL, DAN MENENGAH BAKMI CIKUDA Agrina, Camelia Rizki; Prasetyo, Andreas Recki; Vidiasari, Frischa Dwi
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.231

Abstract

This study analyzes the Business Model Canvas (BMC) of Bakmi Cikuda Micro, Small, and Medium Enterprises, a culinary business in Jatinangor. Bakmi Cikuda is famous for its homemade recipes that produce a distinctive and authentic taste, presenting interesting menu variations such as yamin noodles, kwetiau, yahun, and other dishes that are popular with students and the local community. Despite facing challenges, such as the lack of maximizing digital technology in marketing, dependence on suppliers, and a main location that is only centered and available in the Jatinangor area, Bakmi Cikuda has succeeded in attracting customers with affordable prices and a variety of menu variations. By using the Business Model Canvas, this study identifies strategies that can be applied to optimize potential and face these challenges. The elements of the Business Model Canvas analyzed include customer segments, value propositions, distribution channels, customer relationships, sources of revenue, key resources, key activities, key partners, and cost structures. The results of the analysis show that a deep understanding of these elements can help Bakmi Cikuda to be more focused in business strategy and anticipate future challenges. The proposed strategies include strengthening digital presence, diversifying supply chains, expanding reach outside Jatinangor, addressing culinary challenges in Jatinangor, improving location and accessibility and offering affordable culinary options
STRATEGI PENINGKATAN KINERJA USAHA MELALUI PEMANFAATAN PLATFORM PEMASARAN DIGITAL TOKO VALENTA DI KECAMATAN TANAH ABANG Agrina, Camelia Rizki; Kirana, Desty Hapsari
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.323

Abstract

Post-COVID-19 pandemic, digitalization has become one of the key strategies in enhancing the competitiveness of MSMEs, including Toko Valenta, a fashion business located in the Tanah Abang District. This research aims to analyze Toko Valenta's digital marketing optimization strategy through social media platforms (Instagram, Facebook) and marketplaces (Shopee, Tokopedia) to improve its business performance. A qualitative descriptive method was employed, combining interviews, direct observation, and SWOT analysis. The research findings indicate that adopting digital marketing has the potential to increase brand visibility, market reach, and operational efficiency. However, Toko Valenta faces challenges such as the suboptimal utilization of digital media and intense competition in the fashion industry. Strategies focused on digital innovation, product quality improvement, and more personal interaction with customers are proposed to enhance competitiveness and business sustainability
Strategi Pemasaran Berbasis Komunitas: Meningkatkan Perekonomian Desa Melalui Gerabah Plumpungrejo Prasetyo, Andreas Recki; Agrina, Camelia Rizki
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 1 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i1.1213

Abstract

This community service activity aims to optimize the marketing of Plumpungrejo Village's pottery products by strengthening managerial capacity and effective marketing strategies. Plumpungrejo Village, one of the Brilliant 2023 Villages, has excellent potential in high-quality pottery products that reflect traditional art. However, the village faces challenges in marketing, such as limited capital, market access, and digital marketing capabilities. This activity includes training for BUMDes Artha Mulya managers and MSME players, including an understanding of the Business Model Canvas (BMC), SWOT analysis, and implementation of the 7P strategy. The mentoring and training methods were conducted through in-depth interviews with relevant parties and data collection using primary and secondary data. As a result, participants were able to formulate strategies that included product diversification, expansion of distribution through marketplaces and social media, and strengthening creative promotions such as the "Proud of Local Products" campaign. This activity shows that an applicative training-based approach can improve the competitiveness of pottery products, expand market reach, and support the economic sustainability of village communities.ABSTRAKKegiatan pengabdian masyarakat ini bertujuan untuk mengoptimalkan pemasaran produk gerabah Desa Plumpungrejo melalui penguatan kapasitas manajerial dan strategi pemasaran yang efektif. Desa Plumpungrejo, salah satu Desa Brilian 2023, memiliki potensi besar dalam produk gerabah berkualitas tinggi yang mencerminkan seni tradisional. Namun, desa ini menghadapi tantangan dalam pemasaran, seperti keterbatasan modal, akses pasar, dan kemampuan pemasaran digital. Kegiatan ini mencakup pelatihan untuk pengelola BUMDes Artha Mulya dan pelaku UMKM, termasuk pemahaman tentang Business Model Canvas (BMC), analisis SWOT, dan penerapan strategi 7P. Metode pendampingan dan pelatihan dilakukan secara indepth interview dengan pihak terkait, pengumpulan data menggunakan data primer dan data sekunder. Hasilnya, peserta mampu merumuskan strategi yang mencakup diversifikasi produk, perluasan distribusi melalui marketplace dan media sosial, serta penguatan promosi kreatif seperti kampanye "Bangga Produk Lokal." Kegiatan ini menunjukkan bahwa pendekatan berbasis pelatihan aplikatif dapat meningkatkan daya saing produk gerabah, memperluas jangkauan pasar, dan mendukung keberlanjutan ekonomi masyarakat desa.
Peningkatan Pendapatan Warga dengan Optimalisasi Pemasaran Digital untuk Produk Lilin Aromaterapi Kirana, Desty Hapsari; Agrina, Camelia Rizki; Prasetyo, Andreas Recki
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 9 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v9i1.7314

Abstract

Pengembangan ekonomi desa melalui produk kreatif berbasis limbah merupakan solusi berkelanjutan untuk meningkatkan kesejahteraan masyarakat. Program pengabdian masyarakat ini bertujuan untuk mengoptimalkan pemasaran digital produk lilin aromaterapi yang terbuat dari minyak jelantah di Desa Sukalaksana, Kecamatan Samarang, Kabupaten Garut. Kegiatan ini melibatkan sekitar 30 peserta, warga Desa Sukalaksana, dengan durasi pelatihan selama 1 hari dan observasi sebelumnya selama kurang lebih 1 minggu. Metode yang diterapkan meliputi pelatihan pembuatan konten digital, manajemen toko online di platform e-commerce, dan strategi pemasaran melalui media sosial. Hasil pelatihan menunjukkan peningkatan keterampilan peserta dalam pemasaran produk digital, yang tercermin dari kemampuan mereka dalam mengelola akun toko online, membuat konten yang menarik, dan memahami strategi promosi dasar. Kegiatan ini mendorong munculnya inisiatif bisnis baru dan potensi peningkatan pendapatan masyarakat. Rekomendasi selanjutnya termasuk pendampingan berkelanjutan dan kolaborasi dengan lembaga lokal untuk memperkuat keberlanjutan bisnis.
OPTIMALISASI MEDIA SOSIAL INSTAGRAM UNTUK MENINGKATKAN JANGKAUAN AUDIENS UMKM: STUDI KASUS WEAR BY NILA Agrina, Camelia Rizki; Prasetyo, Andreas Recki; Kirana , Desty Hapsari
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.427

Abstract

This community engagement activity aims to enhance the digital marketing capacity of MSMEs through social media management assistance, using Wear by Nila—an MSME operating in the Muslim fashion sector—as a case study. The approach employed is participatory and collaborative, involving students and business owners in the processes of planning, content production, publication, and evaluation on the Instagram platform. The strategies implemented include content planning, strengthening visual identity, and the selective use of Instagram Ads. The results show a significant improvement in posting consistency, audience reach, user engagement, and the partner’s understanding of the importance of digital marketing strategies. Furthermore, this activity demonstrates that direct support from academics can help MSMEs overcome resource limitations while driving sustainable digital transformation. This program implies that a practice-based mentoring model can be replicated as a strategic contribution of higher education institutions in supporting MSME empowerment in the digital economy era.
THE INFLUENCE OF PRODUCT UNIQUENESS ON PURCHASING DECISIONS WITH BRAND AMBASSADOR AS A MODERATING VARIABLE Resmawa, Ira Ningrum; Agrina, Camelia Rizki; Akbarina, Farida; Suratman, Suratman; Nurdin, Nurdin; Munir, Abdul Razak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14899

Abstract

Abstract This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as an initial foundation for building articles with the latest variations. The data used in the article is primary data that researchers obtained from 500 JNT employees spread throughout Indonesia. The data that was successfully collected was analyzed using the smart PLS 4.0 analysis tool. The result in this reserach show that the researcher's assumption regarding the Product Uniqueness variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be accepted because the P-Vlues value is positive and below the significance level of 0.05, namely 0.014. In the second hypothesis, the researcher speculates with various credible research sources that the Brand Ambassador variable can strengthen the influence of the Product Uniqueness variable on Purchasing Decisions. The results of the second row of the third table of the Path Efficiency above show concomitant results because the P-Values also point to positive and are below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. This indicates that the better the Brand Ambassador owned by a product, the more the product is known to the public until it can finally strengthen the occurrence of Purchasing Decisions. Thus, the first and second hypotheses in this study can be accepted and proven. Keywords: Product Uniqueness, Purchasing Decisions , Brand Ambassador
Co-Authors Abdul Razak Munir Desty Hapsari Kirana Farida Akbarina Ira Ningrum Resmawa, Ira Ningrum Kirana , Desty Hapsari Kirana, *Desty Hapsari Nurdin Nurdin Prasetyo, Andreas Recki Suratman Suratman Vidiasari, Frischa Dwi