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All Journal Agrikultura Jurnal Informasi dan Teknologi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal DIALEKTIKA : Jurnal Ilmu Sosial CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Sistim Informasi dan Teknologi Optimal: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Babakti
Didit Hadayanti, Didit
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal DIALEKTIKA : Jurnal Ilmu Sosial

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Consumer Preferences In Choosing Coffee Types (Coffea Sp.) (Case Study In A Coffee Shop In Bandung City) Didit Hadayanti; Muhammad Irfhan Fajri Royyan
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 22 No. 3 (2024): Jurnal Dialektika: Jurnal Ilmu Sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v22i3.507

Abstract

Coffee is a plantation commodity that plays an important role in the Indonesian economy. This role, among others, is that this commodity is estimated to be the main source of income for no less than 1.84 million families, most of whom live in rural areas in remote areas. Coffee is an export commodity that is important for economic growth which is able to contribute quite a large amount of foreign exchange to the Indonesian nation. The aim of this research is to analyze consumer preferences in choosing arabica and robusta coffee types based on consumer characteristics, purchasing patterns and coffee attributes. This research uses descriptive methods. The technique used to collect data in this research is the survey method. This research was conducted at Kedai Kopi Nuansa and Kedai Kopi Bangreng located in Bandung City, the sampling method used the Slovin formula which resulted in 100 respondents from the two coffee shops. Data analysis uses percentages based on the frequency and number of respondents who voted. The research results show that Robusta coffee is a very popular choice among consumers. Factors that influence consumer preferences are consumer characteristics (age, gender and occupation are the dominant factors that differentiate), characteristics of consumer purchasing patterns (lifestyle of consuming coffee, preferred coffee, frequency of purchase and amount of coffee purchased), and characteristics of coffee attributes (aftertaste, price, caffeine effect).
Enhancing Knowledge And Skills In Arabica Coffee Cultivation: Evidence From Cikidang Village Farmers Arrizal Alfandira Hendriana Putra; Didit Hadayanti; Randi Sutisna; Reski Ahdani; Sansan
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 23 No. 2 (2025): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v23i2.701

Abstract

Abstract Arabica coffee is a strategic commodity with high economic value, yet smallholder farmers in Cikidang Village face challenges in cultivation and harvesting due to limited technical knowledge. This study emphasizes the urgency of improving farmer capacity to sustain productivity and enhance coffee quality. Drawing on human capital, capacity building, and diffusion of innovation theories, the research highlights training as a critical driver of sustainable agricultural development. A qualitative descriptive method was employed, using focus group discussions (FGDs), extension lectures, and field demonstrations with 25 farmers from the Mitra Sejati group. The results show that the technical guidance improved farmers’ knowledge in pruning, fertilization, pest management, and selective harvesting practices. Findings indicate that although ecological conditions support coffee growth, inadequate cultivation and harvesting practices reduce quality. The study concludes that tailored extension programs are effective and replicable models for capacity building in other coffee-producing regions. Keywords: Arabica Coffee, Farmer Capacity, Technical Guidance
Co-Authors Anita Bawaiqki Wandanaya Arrizal Alfandira Hendriana Putra Budiman, Yusuf Unggul Dominica Maria Ratna Tungga Dewa Iwan Henri Kusnadi Judijanto, Loso Kusnadi, Iwan Henri Lamboy Sinaga, Victor Muhammad Irfhan Fajri Royyan Mulyati, Yuyun Randi Sutisna Reski Ahdani Rini Nuraini, Rini Rohiman, Agus Ronnie Susman Natawidjaja Sansan Sari, Efti Novita Suryati Sutartiah, Farliana Tri Yusnanto Yosini Deliana