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All Journal Agrikultura Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Ekonomi Jurnal Abdi Masyarakat Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Sistim Informasi dan Teknologi Jurnal Pengabdian Kepada Masyarakat Babakti Optimal: Jurnal Ekonomi dan Manajemen
Didit Hadayanti
Universitas Al-Ghifari, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Transportation Other

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Faktor Dominan dari Preferensi Konsumen dalam Pemilihan Jenis Mangga (Mangifera indica): Suatu Kasus di Supermarket di Kota Bandung Didit Hadayanti; Yosini Deliana; Ronnie Susman Natawidjaja
Agrikultura Vol 27, No 2 (2016): Agustus, 2016
Publisher : Fakultas Pertanian Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.778 KB) | DOI: 10.24198/agrikultura.v27i2.9989

Abstract

ABSTRAKBuah mangga merupakan buah-buahan yang banyak diminati oleh masyarakat karena rasanya yang enak dan banyak manfaatnya. Seiring dengan pendapatan masyarakat dan kesadaran tentang kesehatan yang meningkat, permintaan akan buah mangga semakin besar. Penelitian ini bertujuan untuk menganalisis preferensi konsumen dalam memilih mangga dan mengidentifikasi faktor dominan yang membedakan konsumen menyukai jenis mangga tertentu. Penelitian ini menggunakan metode kuantitatif dengan menggunakan teknik survei yang dilakukan di dua supermarket di Kota Bandung. Objek yang diteliti adalah empat jenis buah mangga yaitu Gedong gincu, Aromanis, Cengkir dan Kaweni. Metode pengambilan sampel yang digunakan adalah systematic random sampling dengan responden yang disurvei adalah konsumen yang berbelanja buah mangga. Metode analisis yang digunakan adalah Analisis Diskriminan yang digunakan untuk mengetahui apakah ada perbedaan yang jelas antar jenis buah mangga yang disukai pada variabel karaktersitik konsumen mangga dan faktor-faktor dominan manakah dari variabel independen yang membuat perbedaan tersebut. Hasil penelitian menunjukkan bahwa preferensi konsumen mempunyai kecenderungan menyukai mangga Gedong gincu serta faktor umur dan pola konsumsi konsumen adalah faktor dominan yang berpengaruh terhadap preferensi konsumen dalam pemilihan jenis mangga.Kata Kunci: Preferensi konsumen, Mangga, Supermarket
Analisis Peran Gaya Hidup Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Automotif City Car Sutrisno Sutrisno; Hendy Tannady; Endang Sri Wahyuningsih; Dasep Supriatna; Didit Hadayanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1304

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan gaya hidup terhadap keputusan pembelian mobil Toyota Yaris secaraparsial dan simultan. Penelitian ini menggunakan pendekatan kuantitatif .Sampel yang diambil sebanyak 185  responden  dengan teknik purposivesampling. Pengukuran yang digunakan berupa kuesioner yang disebar melalui Google Form. .Analisis yang digunakan meliputi uji validitas, ujireliabilitas, uji asumsi klasik, dan uji hipotesis. Hasil penelitian menemukan bahwa: walaupun tidak memiliki pengaruh yang signifikan, secaraparsial gaya hidup tetap berpengaruh terhadap keputusan pembelian dengan Thitung (7,384) > Ttabel (0,255) , dan secara parsial gaya hidupberpengaruh terhadap keputusan pembelian dengan Thitung (0,799) > Ttabel (0,018), dan secara simultan dan bersama-sama iklan dan citra merekberpengaruh terhadap minat beli dengan Fhitung (13,314). Kata Kunci: Kualitas Produk, Gaya Hidup, Keputusan Pembelian
REBRANDING MSME PRODUCTS AS A VISUAL IDENTITY IN INCREASING BRAND AWARENESS THROUGH SWOT ANALYSIS Sutrisno Sutrisno; Supartono Supartono; Sufyati HS; Didit Hadayanti; Achirsyah Bahar
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rebranding MSME items as a visual identity is important to boost brand awareness. Through rebranding, the visual identity of a product can be improved, making the product easier for consumers to remember and improving the positive image of the product. Rebranding is an essential technique for increasing brand awareness and the success of micro, small, and medium-sized enterprises. This study rebranded a product logo for one of the MSMEs in the cake business that relies solely on Whatsapp sales and uses product images as its business visual identity mark. The SWOT analysis approach is used to examine the rebranding needs of a product in order to accommodate the company's strengths, weaknesses, opportunities, and threats. Based on the results of the SWOT analysis, the research recommends redesigning the product, particularly in terms of the logo, by employing a simple and memorable logo concept that is easily recalled by consumers for the purpose of enhancing brand awareness. With this logo redesign, it is intended that it would enhance client interest to MSME enterprises.
Analysis The Influence of Price, Promotion, Distribution, Product Quality and Brand Image on Purchase Decision of Cereal Product Siti Patimah; Muhammad Hasyim; Saipul Al Sukri; Didit Hadayanti; Hendrajaya
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.928

Abstract

The purpose of this study is to analyze product quality partially affect the purchasing decision process, to analyze the price partially affect the purchasing decision process, to analyze promotions partially affect the purchasing decision process, to analyze distribution channels partially affect the purchasing decision process , to analyze brand image partially influence the cereal purchasing decision process and to analyze product quality, price, promotion, distribution channels and brand image simultaneously influence the purchasing decision process of Nestle Koko Krunch breakfast cereal. The conclusion of this study is that all exogenous variables have a positive effect on endogenous variables, both partially and simultaneously. Based on the results of the research conducted, it can be seen that product quality, price, promotion, distribution channels, and brand image simultaneously influence purchasing decisions. Thus, the higher the quality of the product offered, the price offered is competent and competitive, the better the promotion that is informed, the easier it is to obtain and the more evenly distributed the product distribution location itself and is complemented by a strong and positive brand image from potential customers, it will encourage consumers in making purchasing decisions for breakfast cereals.
Analisis Penerapan Preventive Maintenance Terhadap Peningkatan Produktivitas Produksi Ahmad Jibril; Dimas Bayu Sasongko; Warkianto Widjaja; Irma Hakim; Didit Hadayanti
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i4.3401

Abstract

This study aims to analyze the effect of implementing preventive maintenance on increasing production productivity in a fish canning company in East Java. This study uses a quantitative method, namely the method used to examine certain populations or samples with data collection techniques carried out through observation and the results of questionnaire answers that have been filled out by employees in the production and engineering departments. The population used in this study is the production machines used to carry out the production process with the samples used, namely production machines of 30 units. Data analysis in this study used SPSS software by conducting hypothesis testing which consisted of a coefficient of determination test (R-square) and a partial t test. Based on the results of the analysis of the calculation of the hypothesis, the t-count value of 10,624 is greater than the t-table value, which is 1,701 and the significance value obtained is less than 0.05, which means that the application of preventive maintenance on production machines has a positive and significant effect on increasing production productivity, while the R-square value obtained is 0.885 which states that the variable of applying preventive maintenance has an effect on increasing production productivity by 88.50% and the remaining 11.50% is influenced by other variables.
Analisis SWOT Dalam Penentuan Risiko Bisnis Pada UMKM Kedai Kopi Hadayanti, Didit
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 1 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v2i1.844

Abstract

Analisis SWOT digunakan dalam penentuan risiko bisnis pada UMKM Kedai Kopi. Melalui analisis ini, kekuatan, kelemahan, peluang, dan ancaman dari bisnis ditentukan, sehingga dapat diidentifikasi risiko yang mungkin muncul dan diambil tindakan untuk mengatasinya. Pada penelitian ini menggunakan metode kualitatif untuk mengetahui informasi melalui wawancara dan observasi kepada pemilik usaha UMKM imami kopi. Dari hasil penelitian terdapat faktor strength dan opportunities dari usaha UMKM imami kopi yang dapat menjadi rekomendasi bagi UMKM agar dapat mengetahui manajemen risiko pada operasional UMKM agar dapat bertahan dalam menjalankan usaha yaitu pendapatan usaha masih stabil serta sudah memiliki segmentasi pelanggan yang tetap. Analisa risiko dari faktor weaknesses dan treats adalah pada proses pembayaran yang masih menggunakan pembayaran langsung, media pemasaran yang belum menerapkan pemasaran digital dan penambahan kursi bagi konsumen. Dari hasil analisis risiko bisnis maka dapat direkomendasikan strategi bagi usaha UMKM yaitu penambahan fasilitas bagi konsumen, baik fasilitas tempat duduk maupun fasilitas untuk alternatif pembayaran secara online khususnya penggunaan dompet digital dan QRIS.
Analysis of The Influence of Online Selling, Digital Brand Image and Digital Promotion on Purchase Intention of Instant Noodle Products Nuraini, Rini; Lamboy Sinaga, Victor; Yusnanto, Tri; Henri Kusnadi, Iwan; Hadayanti, Didit
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i1.340

Abstract

This research aims to analyze the influence of brand awareness, sales promotions, online advertising, and product attributes on purchase intentions. This research uses a conclusive research design with a descriptive research design. This research data sampling is classified as a single-cross-sectional design. The data collection method is in the form of a questionnaire. This research uses Lisrel to carry out SEM measurements. The research results succeeded in proving that there is a positive influence between brand awareness and sales promotion on purchase intention. Meanwhile, online advertising and product attributes were found not to influence purchase intention. Therefore, it is important for companies that have large advertising costs to improve these factors in various ways. Based on the research results, there are several conclusions that can be drawn. First, product attributes such as taste, packaging, price, and ease of cooking do not have a significant influence on purchase intentions. This shows that the characteristics of the product are not the main factors considered by consumers before making a purchase. Second, online advertising does not have a positive influence on purchase intentions. This may be caused by a lack of attractive and trustworthy advertising messages, according to consumer perception. Third, sales promotions, such as discounts or additional portions, have a significant positive influence on purchase intentions. This shows that consumers tend to be more interested in buying if there is an attractive promotional offer. Finally, brand awareness of the product has a significant influence on purchase intention. This shows that consumers' ability to recognize a brand has an impact on their tendency to buy that product.
Ethnographic Analysis to Identify Customer Experience and Customer Behavior in The Food and Beverage Industry Efti Novita Sari; Anita Bawaiqki Wandanaya; Dominica Maria Ratna Tungga Dewa; Didit Hadayanti; Iwan Henri Kusnadi
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.352

Abstract

This research aims to understand and describe the behavior of a group of people who consume craft beverages. We will conduct this research using a type of ethnography known as particularistic ethnography. We will use qualitative research techniques like group meetings and in-depth interviews in this research. In the analysis of men's mind maps, the words friends and food appeared most frequently, indicating that men associate drinking craft beverages with strong relationships with friends and consume them in a relaxed and informal setting, often accompanied by food consumption. On the other hand, in the analysis of women's mind maps, although the compartments are similar to men's with the dominance of the word friend, the difference lies in the consistent use of pink in writing words, especially friendship. This suggests that women associate craft beverages with camaraderie with friends in a fun, relaxed atmosphere. Both men and women equated craft beverages with femininity. They describe these characteristics as being informal, wearing jeans, having a friendly attitude, and having positive energy. This suggests that craft beverage typically evokes an informal and relaxed atmosphere, lacking the structure of other products or services. This shows that consumers see craft beverages as fun, warm, and suitable for enjoying in a relaxed, friendly atmosphere. Craft beverages and social interactions between friends have a strong connection, and drinking craft beverages occurs in a relaxed and laughter-filled atmosphere.
Analysis of The Implementation of The Unified Theory of Acceptance and Use Technology and The Delone & Mclean Model to Identify User Satisfaction of The Digital Wallet Application Suryati; Budiman, Yusuf Unggul; Sutartiah, Farliana; Hadayanti, Didit; Judijanto, Loso
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.423

Abstract

This research aims to see how to determine the factors of user satisfaction and trust in e-wallets. This study uses a quantitative approach. The analysis in this research involved data collection and statistical analysis. The research population and sample collection technique were carried out using purposive sampling. In this study, there was a sample of 100 people. Data collection was carried out by distributing surveys in the form of questionnaires aimed at e-wallet user respondents. Meanwhile, statistical analysis was carried out to test the outer and inner models. Data analysis is divided into two categories: demographic data analysis and inferential statistical analysis using Microsoft Excel. Based on the results of data analysis and discussion, it can be concluded as follows: Users are satisfied with the use of e-wallets because they are helped by the service, which gives a good impression to the user. Users feel confident in using e-wallets because they provide security but lack the quality of the application, which still has problems with several features.
STRATEGI PARTISIPASI MASYARAKAT DALAM PENINGKATAN PEREKONOMIAN PASCA BENCANA BERBASIS POTENSI LOKAL DI KECAMATAN CUGENANG KABUPATEN CIANJUR JAWA BARAT (STUDI KASUS DI DESA MANGUNKERTA) Mulyati, Yuyun; Hadayanti, Didit; Rohiman, Agus
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 7, No 2 (2024): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v7i2.57846

Abstract

Bencana gempa bumi di Cianjur yang terjadi tahun 2022 meninggalkan dampak yang signifikan terhadap perekonomian. Bencana telah merusak infrastruktur menyebabkan kerugian bagi masyarakat setempat. Desa Mangunkerta berada di Kecamatan Cugenang Cianjur adalah  daerah yang mengalami kerusakan yang cukup berat. Kerusakan fisik dan non fisik yang mengakibatkan menurunnya perekonomian, sehingga perlu dilakukan pemulihan dengan meningkatkan potensi sumber daya alam, kelompok masyarakat usaha, petani, pengrajin lokal yang ada. Melihat kondisi tersebut, diperlukan suatu strategi yang melibatkan partisipasi masyarakat dalam upaya meningkatkan perekonomian pasca bencana dengan memanfaatkan potensi lokal dan berkolaborasi antar berbagai pemangku kepentingan. Metode penelitian dilakukan dengan pendekatan kualitatif yang  dimulai dengan pengumpulan data primer dan sekunder melalui wawancara, observasi, dan studi dokumentasi dan kemudian melakukan wawancara dan analisis dokumen terkait.  Penelitian ini bertujuan untuk menganalisis bagaimana strategi partisipasi masyarakat dalam meningkatkan perekonomian pasca bencana. Hasil analisis penelitian ini menunjukkan bahwa partisipasi masyarakat dalam upaya pemulihan ekonomi pasca bencana di Kecamatan Cugenang khususnya di desa mangunkerta membawa dampak positif. Pemanfaatan potensi lokal seperti beras Pandanwangi, menunjukkan kemajuan, meskipun demikian masih diperlukan upaya lebih lanjut untuk mengatasi permasalahan tersebut. Melalui strategi yang tepat, potensi lokal harus lebih dioptimalkan untuk mempercepat pemulihan ekonomi dan meningkatkan kesejahteraan masyarakat di wilayah tersebut.  The earthquake disaster in Cianjur that occurred in 2022 left a significant impact on the economy. Disasters have damaged infrastructure causing losses to local communities. Mangunkerta Village in Cugenang Cianjur District is an area that experienced quite heavy damage. Physical and non-physical damage has resulted in a decline in the economy, so rehabilitation needs to be carried out by increasing the potential of natural resources, business community groups, community skills and existing local culture. Seeing these conditions, a strategy is needed that involves community participation in efforts to improve the post-disaster economy by utilizing local potential and collaborating between various stakeholders. Research Method was carried out using a qualitative approach which started with collecting primary and secondary data through interviews, observation and documentation studies and then conducting interviews and analyzing related documents.  This research aims to analyze how community participation strategies can improve the economy after a disaster. The results of this research analysis show that community participation in post-disaster economic recovery efforts in Cugenang District, especially in Mangunkerta Village, has had a positive impact. Utilization of local potential, such as Pandanwangi rice, shows progress, however further efforts are still needed to overcome this problem. Through the right strategy, local potential must be further optimized to accelerate economic recovery and improve the welfare of people in the region.
Co-Authors Achirsyah Bahar Adi Hadiana Adi Putra Agus Rohiman Ahmad Jibril Anis Dwi Yuliani Anita Bawaiqki Wandanaya Arrizal Alfandira Hendriana Putra Dalisya Naila Dasep Supriatna Dea Kurniawati Dimas Bayu Sasongko Dominica Maria Ratna Tungga Dewa Endang Sri Wahyuningsih, Endang Sri Hendrajaya - Hendy Tannady I Ketut Suada Idra Rizqia Khoerunnisa Irma Hakim Iwan Henri Kusnadi Judijanto, Loso Kusnadi, Iwan Henri Lamboy Sinaga, Victor Mochamad Rizky Fauzan Muhammad Hasyim Muhammad Irfhan Fajri Royyan Nasution, Annio Indah Lestari Randi Sutisna Reski Ahdani Rini Nuraini, Rini Rizky Fauzi Musthafa Rizky Sukma Wigena Ronnie Susman Natawidjaja Saipul Al Sukri Sansan Sari, Efti Novita Siti Patimah Sufyati HS Supartono Supartono Suryati Sutartiah, Farliana Tri Yusnanto Warkianto Widjaja Yopi Setiawan Yosini Deliana Yusuf Unggul Budiman Yuyun Mulyati