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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Pendidikan Nonformal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Inovasi Pendidikan Ekonomi
Jonet Ariyanto Nugroho
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Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Pendidikan Kewirausahaan dan Locus of Control Internal terhadap Sikap Berwirausaha Mahasiswa Dwi Sarwo Ningtiyas; Mintasih Indriayu; Jonet Ariyanto Nugroho
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 12, No 1 (2022): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011165060

Abstract

The pupose of the research is to determine the effect of entrepreneurship education and internal locus of control on entrepreneurial attitudes of students at Sebelas Maret University Surakarta, Class of 2017. 100 of the students were the sample, sampling using proportional random sampling. Data processing using SPSS 23.0 with data Multiple Regression Linear  Analysis analysis techniques. The results of this research show that (1) there was influence a positive and significant impact between entrepreneurship education on entrepreneurial attitudes students at Sebelas Maret University with the t count (2,651) > the t table (1,661). (2) there was influence a positive and significant between internal locus of control on the entrepreneurial attitudes students at Sebelas Maret University with the t count (7,337) > t table (1,661). (3) there was influence a positive and significant influence between entrepreunership education and internal locus of control on the entrepreneurial attitude students at Sebelas Maret University with the F count value (60,802) > F table (3,089). And Value of detemination coefficient analysis (R2) shows a result of 0.547 or 54.7%, meaning that 54.7% of entrepreneurial attitudes are influenced by entrepreneurship education and internal locus of control.
Pengaruh Pemanfaatan Internet Dan Lingkungan Keluarga Terhadap Keefektifan Pembelajaran Daring Mahasiswa Tiara Diah Utami; Jonet Ariyanto Nugroho; Khersna Bayu Sangka
Jurnal Pendidikan Nonformal Vol 17, No 2 (2022): September 2022
Publisher : Fakultas Ilmu Pendidikan-Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um041v17i2p80-85

Abstract

The purpose of the research is to determine the effect of using the internet and the family environment on the effectiveness of online learning, knowing the use of the internet on the effectiveness of online learning, knowing the effect of the family environment on the effectiveness of online learning for students of the Faculty of Teacher Training and Education, Seberang Maret University, class of 2019 in the Kentingan campus area. . The research method is descriptive quantitative. The population is 1436 and the sample is 313 students. Questionnaires are used as a data collection technique. The data analysis technique used is multiple linear regression analysis using the SPPS version 23 program. The results obtained based on this study are: (1) There is a simultaneous significant effect between the use of the internet and the family environment on the effectiveness of learning which can be determined by the value of Fcount>Ftable and sig<0.05, namely 62.612>3,024775 and 0.000 <0.05. (2) There is a positive and significant influence on the use of the internet with the effectiveness of online learning as indicated by the value of tcount> ttable, namely 4.456> 0.967721., and (3) There is a positive and significant influence of the family environment on the effectiveness of online learning, namely by knowing that tcount> ttable ie 7.971>0.967721. Regression equation Y = 13,500 + 0,231X1 + 0,253X2
Pengaruh Content Marketing, Electronic Word Of Mouth, dan User Generated Content Terhadap Keputusan Pembelian Produk Shopee Pada Mahasiswa Pendidikan Ekonomi Angkatan 2019-2021 Nurlaili Nanda Riyanti; Jonet Ariyanto Nugroho; Dini Octoria
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of content marketing, electronic word of mouth, and user generated content on purchasing decisions for Shopee products among Economics Education students at FKIP UNS class of 2019-2021. This research used quantitative descriptive methods. The sample collection used a purposive sampling technique with a total sample of 97 students. Data collection was obtained through a questionnaire filled in by FKIP UNS Economics Education students class of 2019-2021 who had purchased products on Shopee. The data analysis technique used multiple linear regression analysis with the help of SPSS 25 for Windows software. The results of the research showed that (1) there was a positive and significant influence between content marketing on purchasing decisions for Shopee products among FKIP UNS Economics Education students class of 2019-2021(2) there was a positive and significant influence between electronic word of mouth on purchasing decisions for Shopee products among Economics Education students at FKIP UNS class of 2019-2021(3) there was a positive and significant influence between user generated content on purchasing decisions for Shopee products among FKIP Economics Education students UNS class of 2019-2021 (4) there was a positive and significant influence between content marketing, electronic word of mouth and user generated content on purchasing decisions for Shopee products among Economics Education students FKIP UNS class of 2019-2021.
Pengaruh Live Streaming, Influencer Marketing dan Flash Sale Terhadap Keputusan Pembelian Pada Produk Skincare Lokal Tiara Insan Salamah; Jonet Ariyanto Nugroho
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 14 No 1 (2026): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe. v14i1.33891

Abstract

This study aims to examine: (1) the effect of live streaming on Generation Z’s purchasing decisions for local skincare products in Surakarta, (2) the effect of influencer marketing on purchasing decisions, (3) the effect of flash sales on purchasing decisions, and (4) the indirect effects of these variables through purchase intention. The population consists of Generation Z in Surakarta aged 15–28 years who are active on social media and use local skincare products, with a sample of 150 respondents selected using purposive sampling. Data were collected via a Google Forms questionnaire, with validity tested using the Product Moment method and reliability using Cronbach’s Alpha. The data analysis included descriptive statistics, normality, linearity, multicollinearity, heteroscedasticity, and path analysis. The results show that live streaming has a positive and significant effect on purchasing decisions, indicating that interactive demonstrations increase consumer trust and purchase behavior. Influencer marketing shows no significant effect, suggesting that endorsements alone do not strongly influence Generation Z’s decisions. Flash sales have a positive and significant impact, proving that limited-time discounts effectively stimulate purchases. Furthermore, purchase intention partially mediates the effects of live streaming and flash sales on purchasing decisions, although the indirect effect is relatively small. Meanwhile, purchase intention does not mediate the influence of influencer marketing. Overall, interactive strategies such as live streaming and promotional tactics like flash sales are more effective than influencer endorsements in shaping Generation Z’s purchasing decisions for local skincare products in Surakarta. Keywords: live streaming, influencer marketing, flash sale, purchase decision, purchase intention
Co-Authors Dewi Kusuma Wardani Dini Octoria Dwi Sarwo Ningtiyas Khersna Bayu Sangka Mintasih Indriayu Muhammad Sabandi Novita Wahyuningsih Nurlaili Nanda Riyanti Tiara Diah Utami Tiara Insan Salamah