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All Journal JRB-Jurnal Riset Bisnis JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Shirkah: Journal of Economics and Business JABE (Journal of Applied Business and Economic) SULUH: Jurnal Abdimas Journal of Business, Management, and Accounting JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Capacitarea : Jurnal Pengabdian Kepada Masyarakat Priviet Social Sciences Journal INQUISITIVE: International Journal of Eonomic JIMP: Jurnal Ilmiah Manajemen Pancasila
Tia Ichwani
FEB Univ.Pancasila
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MSGLOW DI KOTA BEKASI Risnadyawati Aprilia; Laili Savitri; Tia Ichwani
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 3 No 1 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v3i1.4127

Abstract

Bisnis skincare atau kosmetik dari tahun ke tahun semakin meningkat dan menjadi ladang bisnis yang prospektif. Persaingan menjadi ketat dikarenakan banyaknya perusahaan baru yang muncul. Perusahaan perlu menjaga keputusan pembelian konsumennya agar dapat bertahan dalam persaingan bisnis. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk, harga, dan celebrity endorser terhadap keputusan pembelian produk skincare MS Glow di Kota Bekasi baik pengaruh secara parsial maupun secara simultan. Metode penelitian dengan menyebarkan kuisoner terhadap 100 responden. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji koefisien korelasi, uji koefisien determinasi, uji F, dan uji t. Berdasarkan analisis data dapat disimpulkan pengujian secara simultan maupun secara parsial variabel kualitas produk, harga, dan celebrity endorser berpengaruh terhadap keputusan pembelian produk skincare MS Glow di Kota Bekasi.
Pelatihan Dan Pembinaan Mahasiswa Wirausaha Jasa Cuci Sepatu SNWS (Shoes And Wash Service) Tia Ichwani; Dewi Kurniawati; Mira Munira; Ameilia Damayanti; Tri Astuti; Salis Musta Ani
SULUH: Jurnal Abdimas Vol 5 No 2 (2024): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i2.5203

Abstract

Abstrak Pemasaran secara digital merupakan salah satu solusi yang tepat untuk dilakukan oleh para pelaku UMKM. Akhir-akhir ini, banyak bermunculan berbagai jenis dan model sepatu dipasaran, baik sepatu buatan luar negeri sampai dengan sepatu buatan lokal. Model sepatu mengalami perkembangan, jika dulu sepatu hanya digunakan untuk bekerja dan berolahraga, sekarang sepatu dapat digunakan untuk kegiatan sehari-hari, seperti santai dan bahkan pergi ke pesta.Semakin banyak sepatu yang dimiliki, maka semakin sulit dan semakin mahal juga biaya yang dikeluarkan untuk mencuci dan juga perawatannya, terlebih-lebih, tidak semua bahan sepatu dapat diperlakukan sama. SNWS (Shoes and Wash Service) adalah sebuah usaha yang bergerak dibidang produk dan jasa dalam menangani kebersihan sepatu. Berdiri sejak tahun 2021 dengan mengangkat tagline #MaximizeYourShoeCare. Kata Kunci: Pemasaran digital, Pelatihan, Pembinaan, UMKM, Jasa Cuci Sepatu. Abstract Digital marketing is one of the right solutions for MSME actors. Lately, many types and models of shoes have appeared on the market, both foreign-made and locally made. The shoe model has developed; if in the past shoes were only used for work and sports, now shoes can be used for everyday activities, such as relaxing and even going to parties. The more shoes you have, the more difficult and expensive it is to wash and maintain them; moreover, not all shoe materials can be treated the same. SNWS (Shoes and Wash Service) is a business engaged in products and services related to shoe cleanliness. Established in 2021 with the tagline Maximize Your Shoe Care. Keywords: Digital Marketing, training, coaching, UMKM, Shoe Washing.
Pengaruh Corporate Social Responsibility (CSR), Dan Kepemilikan Institusional Terhadap Nilai Perusahaan : Survei pada Perusahaan Manufaktur Sub Sektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia tahun 2017-2021 Tia Ichwani; Chaerani Nisa; Dewi Kurniawati
Jurnal Riset Bisnis Vol. 7 No. 1 (2023): Oktober
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i1.5268

Abstract

Penelitian ini bertujuan untuk mengetahui corporate sosial responsibility, kepemilikan institusional, dan nilai perusahaan pada perusahaan manufaktur sub sektor food and beverage yang terdaftar di Bursa Efek Indonesia, pengaruh corporate sosial responsibility, kepemilikan institusional secara parsial terhadap nilai perusahaan pada perusahaan manufaktur sub sektor food and beverage yang terdaftar di Bursa Efek Indonesia, dan pengaruh corporate sosial responsibility, kepemilikan institusional secara simultan terhadap nilai perusahaan pada perusahaan manufaktur sub sektor food and beverage yang terdaftar di Bursa Efek Indonesia tahun 2017-2021. Dalam penelitian ini, berdasarkan kriteria purposive sampling diperoleh 10 perusahaan sebagai sampel. Data yang digunakan merupakan data sekunder berupa berupa laporan tahunan perusahaan tahun 2017-2021 yang diperoleh melalui website resmi Bursa Efek Indonesia www.idx.co.id. Metode penelitian yang digunakan adalah metode penelitian analisis deskriptif, kuantitatif dengan pendekatan survei. . Teknik analisis data yang digunakan adalah analisis regresi data panel dengan alat bantu Eviews 11. Berdasarkan hasil penelitian dan hasil pengolahan data menunjukan bahwa corporate sosial responsibility, kepemilikan institusional, dan nilai perusahaan mempunyai nilai yang fluktuatif pada perusahaan manufaktur sub sektor food and beverage yang terdaftar di Bursa Efek Indonesia tahun 2017-2021, corporate sosial responsibility secara parsial berpengaruh positif signifikan terhadap nilai perusahaan, arus kas operasi kepemilikan institusional berpengaruh negative tidak signifikan terhadap nilai perusahaan, corporate sosial responsibility, dan kepemilikan institusional secara simultan berpengaruh signifikan terhadap nilai perusahaan.
Menjadi Generasi Cerdas Finansial Mulai Dari Bangku Sekolah Dewi Kurniawati; Ameilia Damayanti; Chaerani Nisa; Mira Munira; Basis G Andamari; Tia Ichwani; Rifqi Rahmat; Muhammad Alfan; Faiz Al-Ghani Alamsyah; Muhammad Andika Renaliyansyah
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): Januari-April
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/capacitarea.2026.9946

Abstract

Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di SMA Negeri 3 Depok sebagai bentuk kontribusi akademisi dalam meningkatkan literasi keuangan generasi muda. Latar belakang kegiatan ini didasarkan pada masih rendahnya tingkat literasi keuangan remaja. Hal ini berpotensi menimbulkan perilaku konsumtif, minimnya perencanaan keuangan, serta kerentanan terhadap investasi ilegal. Kegiatan PKM dilaksanakan melalui dua tahapan yaitu koordinasi awal dengan pihak sekolah serta pelaksanaan edukasi dan pelatihan investasi bagi siswa kelas XII. Metode yang digunakan meliputi seminar interaktif, simulasi investasi berbasis aplikasi digital, diskusi, games, serta evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mengenai konsep investasi, manfaat compounding, serta pentingnya perencanaan keuangan jangka panjang. Antusiasme peserta terlihat dari partisipasi aktif dalam diskusi dan simulasi. Program ini diharapkan menjadi langkah awal pembentukan generasi muda yang cerdas finansial, rasional dalam mengambil keputusan ekonomi, dan siap menghadapi tantangan masa depan.
IMPLEMENTATION OF THE AMO MODEL IN IMPROVING EMPLOYEE PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT IN THE BANKING SECTOR IN JAKARTA Dewi Kurniawati; Chaerani Nisa; Tia Ichwani; Sri Widyastuti; Damara Azzalia Narda
INQUISITIVE : International Journal of Economic Vol. 6 No. 2 (2026): June
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/inquisitive.2026.9949

Abstract

This study aims to analyze the implementation of the Ability–Motivation–Opportunity (AMO) model in improving employee performance through employee engagement in the banking sector in Jakarta. A quantitative approach with an explanatory research design was employed. Data were collected through a five-point Likert scale questionnaire administered to 160 banking employees selected using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (SEM-PLS) with SmartPLS 4.0. The results indicate that ability, motivation, and opportunity have a positive and significant effect on employee engagement. Furthermore, employee engagement has a positive and significant effect on employee performance. The mediation analysis reveals that employee engagement significantly mediates the relationship between ability and motivation with employee performance. However, employee engagement does not mediate the relationship between opportunity and employee performance. The coefficient of determination shows that the model has moderate explanatory power, where AMO variables explain 48.7% of the variance in employee engagement, while the combination of AMO and employee engagement explains 60.7% of the variance in employee performance. These findings suggest that improving employee performance in the banking sector is not only influenced by competence and motivation but also by the level of employee engagement within the organization. This study provides practical implications for banking organizations to enhance employee performance through the strengthening of AMO-based human resource management practices and the continuous improvement of employee engagement.
STRATEGI PENERAPAN DIGITAL MARKETING UNTUK ENTREPRENEUR PEMULA PASCA PANDEMI COVID 19 Ameilia Damayanti; Mira Munira; Tia Ichwani
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 4 No 2 (2023): Jurnal Pengabdian Pendidikan Masyarakat Vol 4 No 2 (2023)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v4i2.1335

Abstract

hit by the co-19 pandemic. Starting from companies to Micro, Small, and Medium Enterprises (MSMEs) are experiencing the impact of this situation. In the midst of this unstable condition, business decisions for both large companies and MSMEs must be made very carefully. MSMEs are experiencing the impact of Covid-19 so they need to make the right decisions and this is based on accurate financial and non-financial data and information. There are various kinds of problems that are generally faced in increasing the success of MSMEs, including aspects of capital, raw materials, weak knowledge in various aspects of management and human resources, as well as weak aspects of recording financial reports. But without sufficient knowledge and understanding of marketing, it will not be easy for MSME actors to be able to promote their quality products. This community service theme is Strategy for Implementing Digital Marketing for Beginner Entrepreneurs After the Covid-19 Pandemic. In this activity, MSME players will be given information and practice on the importance of Digital Marketing Implementation Strategies for Beginner Entrepreneurs after the Covid-19 Pandemic
Mapping the marketing of digital payment users: A bibliometric analysis of Scopus-indexed research in 2015–2025 Shultonnyck Adha; Tia Ichwani
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.2221

Abstract

Digital payment has become the transactional substrate of contemporary consumer markets; however, it remains unclear whether the scholarship on digital payment users has matured into marketing literature or has remained adoption literature. This study maps the intellectual and conceptual structure of this scholarship through a bibliometric analysis of 1,408 journal articles published in 547 Scopus-indexed sources between 2015 and 2025, retrieved through the Crossref open-metadata layer and screened against the Scopus source list. Performance analysis, Bradford and Lotka modelling, co-word network analysis, and Callon strategic diagramming were combined to characterize growth, concentration, collaboration, and thematic structure. Output grew at 27.6% per year and accumulated 40,025 citations, but the conceptual structure is markedly asymmetric: 47.3% of articles engage pre-adoption belief constructs, whereas only 27.4% address post-adoption relational outcomes and 23.1% address marketing-mix or strategy constructs. Segmentation appears in 0.6% of articles and brand constructs in 1.6%. Five thematic clusters were recovered, of which the acceptance-belief cluster is the most internally developed and the relationship-marketing cluster the least. Therefore, the field is theoretically narrow, methodologically monocultural, and geographically concentrated. A seven-strand research agenda is proposed to reposition digital payment scholarship as marketing research.
INTERACTION BETWEEN FINANCIAL SECTOR DEVELOPMENT AND MICROFINANCE INSTITUTION (MFIs) PERFORMANCE IN SOUTHEAST ASIA Chaerani Nisa; Tia Ichwani; Nurwidhi Arief Sutoyo
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 1 (2021): Vol 7, No. 1 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v7i1.3069

Abstract

Abstract: This study aims to examine the effect of financial sector development on the financial and social performance of MFIs. This research is a quantitative research. The population is all MFIs listed on MixMarket. This study uses purposive sampling with MFI criteria that have complete data needed from 1999 to 2019. This study uses panel data because it uses MFIs from nine countries but in different years. Data collected using data from MixMarket with a research period between 1999 and 2019. The results show that the revival of the financial sector has a negative impact on the independence of MFIs. On the other hand, progress in the financial sector also has a negative impact on MFIs for the poor. This condition indicates that there is competition between the two, as developments in the financial sector have a negative impact on the MFI's ability to generate higher incomes. The implication of this finding is that policy makers are more careful in determining the operational reach of the traditional financial sector and MFIs.Abstrak: Penelitian ini bertujuan untuk menguji pengaruh pengembangan sektor keuangan terhadap kinerja keuangan dan sosial LKM. Penelitian ini adalah penelitian kuantitatif. Populasinya adalah semua LKM yang terdaftar di MixMarket. Penelitian ini menggunakan purposive sampling dengan kriteria LKM yang memiliki kelengkapan data yang dibutuhkan dari tahun 1999 hingga 2019. Penelitian ini menggunakan data panel yang karena menggunakan LKM dari sembilan negara tetapi berbeda tahun. Data penelitian dikumpulkan dengan menggunakan data dari MixMarket dengan periode penelitian antara 1999 hingga 2019. Hasil penelitian menunjukkan bahwa kebangkitan sektor keuangan berdampak negatif terhadap independensi LKM. Di sisi lain, kemajuan sektor keuangan juga berdampak negatif pada jangkauan LKM kepada masyarakat miskin. Kondisi ini menunjukkan adanya persaingan di antara keduanya, karena perkembangan sektor keuangan berdampak negatif pada kemampuan LKM untuk menghasilkan pendapatan yang lebih tinggi. Implikasi dari temuan ini adalah pembuat kebijakan lebih berhati-hati dalam menentukan jangkauan operasional sektor keuangan tradisional dan LKM.
Co-Authors Ameilia Damayanti Ati Hermawati Basis G. Andamari Chaerani Nisa, Chaerani Damara Azzalia Narda Derriawan Dewi Kurniawati Dian Riskarini Faiz Al-Ghani Alamsyah Hikmatul Husna Hikmatul Husna iftita hapsari Iha Haryani Hatta Kaniati, Rika Laili Savitri Lies Putriana Muhammad Alfan Muhammad Andika Renaliyansyah Munira, Mira Nurul Hilmiyah Nurwidhi Arief Sutoyo Rifqi Rahmat Risnadyawati Aprilia SALIS MUSTA ANI Shultonnyck Adha Siti Masyitoh Sri Widyastuti Sudarmin Parenrengi Supriadi Thalib TRI ASTUTI